AMEC Framework call out

The last podcast from AMEC member Stella Bayes of CoverageBook featured an interview with Head of Influence at Diageo, James Alexander on how he measures and draws insight from multi-channel marketing activity (PESO).
Johna Burke

AMEC names Johna Burke as new Global Managing Director

AMEC has announced that Johna Burke, CMO at BurrellesLuce, will be AMEC’s new Global Managing Director to succeed Barry Leggetter at the end of the year.

AMEC ELECTIONS – ARE YOU INTERESTED?

AMEC is seeking nominations for a series of vacancies on its International Board. We ask you to think about using your business and industry experience and standing for election.

Copenhagen event!

AMEC member Jesper Andersen of Quantum, has organised an imaginative Measurement Days event in Copenhagen on 25/26 September –and there are tickets still available.

Measurement Month – the dates!

In November we are running Measurement Month as a series of international weeks moving around the globe covering North America, Latin America, Europe, Middle East and Asia.

Big events planned – It’s taking off!

AMEC is delighted to announce three major events already planned for Measurement Month. Planning is also under way on Measurement Month activity in the Middle East, Scandinavia, Africa and in our US and European Chapters too!

Getting started – Top Tips

An international panel at the International Summit had these top tips for companies thinking about taking part in Measurement Month. 

These work! – Ideas for you

Looking to take part in Measurement Month but worried it might take too much time or cost too much? We have ideas to make it easy for your company to take part!

See what industry leaders have to say about Measurement Month

See what industry leaders have to say about Measurement Month

Chapter involvement – US off and running!

AMEC International Chapters are being asked to promote Measurement Month in their international region and already the US has started planning!

How to involve staff

Measurement Month is not just about events for clients – AMEC wants to encourage companies to include their staff as well as prospective clients in the month’s activities. Read more.

Measurement Month – Getting started!

It’s easy to take part. All we ask is for you to complete a single one-page form and we will promote your event.