Inside the Black Box: What our LLM pilot revealed about brand reputation in the age of AI9th December 2025Large Language Models (LLMs) are increasingly moving from experimental… https://amecorg.com/wp-content/uploads/2025/12/Amrita-jac-e1765282420683.webp 200 1280 Julie Wilkinson https://amecorg.com/wp-content/uploads/2019/09/Large-amec-logo-master-1024x232.png Julie Wilkinson2025-12-09 12:18:062025-12-09 12:19:20Inside the Black Box: What our LLM pilot revealed about brand reputation in the age of AI
Integrating Generative AI as a “Stakeholder” in Public Relations2nd December 2025 1. The Big Idea Public Relations, at its core, is about… https://amecorg.com/wp-content/uploads/2025/12/image-1.png 523 713 Julie Wilkinson https://amecorg.com/wp-content/uploads/2019/09/Large-amec-logo-master-1024x232.png Julie Wilkinson2025-12-02 13:36:222025-12-02 13:37:08Integrating Generative AI as a “Stakeholder” in Public Relations
Measurement still isn’t the norm – so why do we pretend messages alone drive change?2nd September 2025As part of the AMEC Diploma in Strategic Communication Planning… https://amecorg.com/wp-content/uploads/2025/09/Amber2-768x768-1.jpg 768 768 Julie Wilkinson https://amecorg.com/wp-content/uploads/2019/09/Large-amec-logo-master-1024x232.png Julie Wilkinson2025-09-02 12:05:232025-09-02 12:11:21Measurement still isn’t the norm – so why do we pretend messages alone drive change?
Why Guest Blogging Still Matters — And How You Can Contribute28th August 2025In a digital landscape saturated with fleeting trends and ever-changing… https://amecorg.com/wp-content/uploads/2023/04/AMEC-website-1.jpg 451 1200 Julie Wilkinson https://amecorg.com/wp-content/uploads/2019/09/Large-amec-logo-master-1024x232.png Julie Wilkinson2025-08-28 16:36:462025-08-29 11:49:49Why Guest Blogging Still Matters — And How You Can Contribute
Delving into AI’s transformative role in media analytics: An AMEC roundtable discussion30th April 2024 DALL·E: A conceptual image of a diverse group of industry… https://amecorg.com/wp-content/uploads/2024/04/Picture1.jpg 248 435 Julie Wilkinson https://amecorg.com/wp-content/uploads/2019/09/Large-amec-logo-master-1024x232.png Julie Wilkinson2024-04-30 09:16:312024-04-30 13:09:35Delving into AI’s transformative role in media analytics: An AMEC roundtable discussion
Generative AI and Non-English Content: Bridging the Language Gap15th January 2024Have you ever wondered what the internet would look like if it… https://amecorg.com/wp-content/uploads/2024/01/identrics-generative-ai-non-english-content.jpg 628 1200 Julie Wilkinson https://amecorg.com/wp-content/uploads/2019/09/Large-amec-logo-master-1024x232.png Julie Wilkinson2024-01-15 14:22:172024-01-15 16:19:30Generative AI and Non-English Content: Bridging the Language Gap
Embracing the transformative power of AI1st November 2023Embracing the transformative power of AI In this edition of… https://amecorg.com/wp-content/uploads/2023/11/Alicija-Bors.jpg 466 466 Julie Wilkinson https://amecorg.com/wp-content/uploads/2019/09/Large-amec-logo-master-1024x232.png Julie Wilkinson2023-11-01 07:04:372023-11-01 07:50:02Embracing the transformative power of AI
A Practical Guide to Trustworthy AI for Social & Media Monitoring5th July 2023As exciting as recent developments in AI have been, it’s no… https://amecorg.com/wp-content/uploads/2023/07/AMEC-Innovation-Hub-Series-Tile.jpg 500 500 Julie Wilkinson https://amecorg.com/wp-content/uploads/2019/09/Large-amec-logo-master-1024x232.png Julie Wilkinson2023-07-05 13:57:162023-07-05 13:57:20A Practical Guide to Trustworthy AI for Social & Media Monitoring
AMEC Innovation Series: LLM as a Foundation: What it Takes to Tailor and Fine-tune Models27th June 2023Artificial intelligence (AI) has undeniably revolutionised the… https://amecorg.com/wp-content/uploads/2023/06/AMEC-Innovation-Hub-Series-Tile.jpg 500 500 Julie Wilkinson https://amecorg.com/wp-content/uploads/2019/09/Large-amec-logo-master-1024x232.png Julie Wilkinson2023-06-27 12:05:442023-06-27 12:05:45AMEC Innovation Series: LLM as a Foundation: What it Takes to Tailor and Fine-tune Models
Innovation Hub Series: AMEC presents27th April 2023Innovation Hub Series presented by AMEC will see a succession… https://amecorg.com/wp-content/uploads/2023/04/AMEC-website-1.jpg 451 1200 Julie Wilkinson https://amecorg.com/wp-content/uploads/2019/09/Large-amec-logo-master-1024x232.png Julie Wilkinson2023-04-27 14:17:032024-02-06 15:17:59Innovation Hub Series: AMEC presents