Allison Spray is responsible for the ‘H+K Way’ for measurement, reporting and insight development globally.   Allison joined H+K from FleishmanHillard London, where she was Director of Insights & Planning. She brings nearly a decade of experience in integrated measurement and creative brand strategy, overseeing global measurement and research programs for Fortune 500 brands. In addition to leading the Insights & Planning team in the UK, she was lead for Research & Analytics in EMEA for FleishmanHillard. Her previous clients include Salesforce, Thomson Reuters, Bayer, Philips, PwC and Fitbit.   She is a well-respected industry figure and has spoken on data and analytics at numerous conferences, including PR Week’s PR360, the ICCO Global Summit, Social Media Week and PRCA’s Ignite series. 

Amith Prabhu is a pioneering Public Relations and Reputation Management professional with over 20 years of experience, having worked, in India and in the USA at leading marketing communication companies. He is the co-founder of India’s only weekend offsite summit for the profession – PRAXIS under the aegis of The PRomise Foundation, which is a member of the Global Alliance (GA). He is on the international board of GA. He is the co author of The Pursuit of Reputation. He is the Founding Dean at the School of Communications & Reputation (SCoRe) in Mumbai.

Amrita is currently the Managing Director of Medianet and Medianet Insights and a proud AMEC Board member. Amrita is a passionate, energetic and commercially astute leader with 18 years experience across business strategy, sales growth and relationship management in digital and media industries, with the last 12 years as a senior executive leader in technology and digital services enterprises. Amrita has a deep understanding of the Australian and New Zealand media landscape, along with a high level leadership experience and responsibility from her time as GM Asia for Tigerspike, a technology agency that builds enterprise level digital solutions, and Global Head of Commercial and Partnerships for VMG, a SaaS social media video solution

Aseem, a dog lover, is currently the Chief Executive Officer at Impact Research & Measurement Pvt. Ltd. a firm that offers integrated media insights. He is also the Chairman of The International Association of Measurement and Evaluation of Communication. In 2017 he was honoured with the AMEC Lifetime Fellowship Award for his contribution to the Industry. Prior to Impact, Aseem worked with McKinsey & Co. as an analyst. At McKinsey he worked with clients in Europe, US and China, helping them improve their operations’ effectiveness in the domain of purchasing and supply management. He also worked in McKinsey & Co.’s Business Technology Office (BTO) practice, a special initiative of McKinsey & Co. that offers technology consulting services. Aseem holds a Post Graduate Degree in Business Administration from International Management Institute, India and a Bachelors Degree in Business Studies from University of Delhi, India. Aseem spends his free time playing with new electronic gadgets/ softwares; helping friends choose the right gadgets; listening to music; or connecting with old friends.

Devora Kotseva is a Media Analyst and part of the Media Intelligence business line at A Data Pro. She has previously worked on IRI’s Beacon project monitoring hostile narratives about Ukraine and participated in Factcheck BG’s second fact-checking academy as a trainer. She also took part in the 2023 winter cohort of DFRLab’s 360/Digital Sherlocks program and participated in the second edition of the Technology Against Disinformation conference in Bulgaria.

Jim Macnamara is an internationally recognised leader in evaluation of public communication and for his pioneering studies of organisational listening within government, corporations, and NGOs. Since early 2020, he has led global research for the World Health Organization to evaluate and advise on its communication in relation to COVID-19 and World Health Days. Jim is the author of 16 books including Evaluating Public Communication: Exploring New Models, Standards, and Best Practice, as well as almost 100 book chapters and journal articles. Before becoming an academic, Jim was founder and CEO of CARMA International Asia-Pacific for more than a decade.

Dr. Lavanya Wadgaonkar is Corporate Vice President and Chief Communications Officer at Nissan. In this role, she oversees all of Nissan’s communications activities globally and acts as the global champion for DEI responsible for actively promoting a diverse, supportive, and inclusive workplace. Dr. Wadgaonkar has over 28 years of international experience in strategic communications, public affairs, brand management, marketing, and sustainability. She previously led and developed the communications and external and government affairs functions for Nissan Asia & Oceania. Prior to joining Nissan in 2012 in India, Dr Wadgaonkar worked at printing company Lexmark, petrochemical conglomerate Reliance, and diversified power management company Eaton in various leadership roles in communications and marketing. Originally from Hyderabad in India, Dr Wadgaonkar holds a PhD, an MPhil, and a Masters’ degree from Osmania University.

Iva has 16 years experience in PR with focus on strategic advisory, new business development and team leadership. Her expertise is across  disciplines: corporate and brand PR, crisis communications and reputation management, digital and inbound PR, experiential events and CSR,  influencer and stakeholders' relations. Iva joined MSL and Publicis in 2018 and since then is working on creative and innovative solutions and products for clients such as the automated software for PR measurement – PR Brand Acceleration. During the years, she’s been working with companies from FMCG, retail and delivery, telco and IT services, communications and app services, pharma, bank and finance, beauty and fashion industry, and NGO sector. Iva participates in local and international conferences and industry events and currently is Deputy Chief of BAPRA. She was a jury member in SABRE EMEA AWARDS 2024 and Young Changemakers 2023 by Provoke Media, Dubai Lynx 2021 – PR category, and Young Lions Bulgaria 2019 – PR, both part of Cannes Lions. Iva has Bachelor of Arts in Public Relations from Suffolk University, Boston, MA, USA with Minor in Spanish from Suffolk University Madrid, Spain. Iva holds a Diploma for an Integrated Approach to PR from London School of PR.

Jack Murray is an entrepreneur, story consultant, speaker and author. He is the CEO and founder of MediaHQ, a media contacts database and press release distribution tool. His first Book – “The Magic Slice – How to Master the Art of Storytelling for Business” is an Amazon best seller. MediaHQ is a world leading technology platform that provides media and audience contact software to the media intelligence industry through partnerships. The software helps the world’s top PR and communications teams connect their stories with their audiences.

John is current Co-Founder and CEO of Truescope, a global Media Intelligence company servicing corporate and government clients in a number of countries.  Previously, John was appointed CEO of Media Monitors Pty Limited in 1999. John led Media Monitors and subsequently Isentia, through private equity and an IPO on the Australian Stock Exchange to be Asia Pacific’s leading media intelligence company delivering services to 5,000 clients in 11 markets with more than 1,200 employees.   Isentia was listed on the ASX in 2014 and John resigned in February 2018 after nearly 20 years as CEO and Managing Director. He is a Life Fellow of the Public Relations Institute of Australia, a Fellow of the International Association for the Measurement and Evaluation of Communications (AMEC), and a member of the Institute of Company Directors.   John is Chair of the Australian Sporting Alliance for People with a Disability and was Vice President of the Australian Paralympic Committee for eight years. His service to the Committee, sporting organisations and subsequently people with disability, saw him awarded a Member of the Order of Australia (AM) in 2019.   

Johna has more than 30 years of experience in PR, communication, and marketing. Leading the PR and investor relations efforts at a Fortune 500 company provided first-hand experience in the challenges and trials of PR professionals. During her career, Johna has managed regional and national business lines, including responsibility for production, sales, HR, finance, and the overall client experience, which further developed her understanding of P&L and the impact of communication. Her success and expertise give her unique experience and perspective, making her a tireless advocate of tying communication efforts to business results. Johna is a PR News Measurement and ICCO Hall of Fame member, AMEC Fellow, PRCA Fellow, and Diversity Action Alliance (DAA) Supervisory Committee member and serves on the IPR Measurement Commission and recently was awarded the Jack Felton Lifetime Achievement Award from the IPR.

Jonny Bentwood is an innovative leader with 25+ years of experience in communications. He heads data and analytics globally at Golin, where he has put data at the center of communications. Jonny has worked with global clients, providing counsel for companies such as YouTube, Unilever, and Walmart. He has created award-winning analytic and measurement tools and is a regular speaker on analytics. Jonny is based in London and is a devoted father to twin boys and a princess.

Julia Petryk is a community builder, globetrotter, inspirational networker and educator who drives a PR professional community in Ukraine. She co-founded the Ukrainian PR Army hours after Russia’s full-scale invasion of Ukraine.

Kalin is General Manager of Microsoft Bulgaria and Microsoft Adriatics, a region which includes 9 countries. Kalin has over 15 years of management experience at both early-stage and public companies in various industries. In his previous role he was a Country Leader for IBM in Bulgaria and Ukraine, responsible for consulting, technology services, hardware and software. Prior to IBM, Kalin was a deputy executive director in a regional insurance group, Euroins, being responsible for the sales and financial performance of the group.

Kosta Petrov, a seasoned entrepreneur with over 19 years of experience, founded P World in 2010, a leading events agency operating in 40+ countries. P World organizes some of the world's leading PR events, including the Global PR Summit and Crisis Communications Boot Camps. Petrov, with five bestsellers, holds the title of the biggest-selling writer in North Macedonia and serves as the editor of the "Little Black Book of PR." Notably, he also wrote the Grand Jury Winning Song at the Eurovision Song Contest 2019 in Israel. For two years, he served as Vice President of the Social Democratic Union in North Macedonia, where he led the PR team to achieve the party's first election win from a position of power since 1991. Additionally, he served as Managing Director at North Macedonia's Fund for Innovation and Technology Development, pioneering investments in startups. Petrov's achievements include reshaping crisis communications strategies and receiving nominations and recognition for his contributions to the startup and events industry.

Mariya Jeliazova joins AstraZeneca Balkans team in 2022, where she is leading the internal and external communications of the Cluster, which includes Bulgaria, Serbia, Croatia, Slovenia, Montenegro and the countries of the Southwest Balkans. She developed her career in different international companies and has over 15 years of experience in communications, public affairs and media relations, crisis communications, employer branding, storytelling, corporate social responsibility and ESG. In her current role Mariya is involved in building and maintaining the positive reputation for the organization through strategic communication initiatives. Before joining the innovative biopharmaceutical company, Mariya headed the Corporate Communications department at tbi bank for Bulgaria, Romania and Greece. She has held various positions in international companies such as Coca-Cola HBC and Societe Generale Expressbank. For her, the leading qualities for personel and professional development are growth mindset, curiosity, motivation to work in a team, diversity and the personal desire to surpass yourself first. She defines her two daughters as her best mentors and teachers and enjoys to travel and discover new places with them.

Mary Beth West, APR, FPRCA, has worked in PR for 30 years, including 15 as an agency owner. She is a strategic partner with the Ethics & Compliance Initiative (ECI), helping fund projects such as the Business Integrity Library to share best practices in service to balancing the public good with other business goals.

Mary Elizabeth counsels clients on how to make the best use of data and analytics and derives insights to develop, measure and optimize strategic communication programs. Her work spans all stages of the communications process – from planning to testing to evaluation. She is responsible for the development of a variety of Ketchum’s proprietary tools, including those used for measurement, audience profiling, strategy and creative testing, optimization, as well as the agency’s strategic planning process among others. Her remit is to infuse data and analytics across all aspects of the Agency’s work.  

Matt Painter is Managing Director of Ipsos Corporate Reputation. He leads a team of 40 people, based in London and Edinburgh. Previously Head of Research at Echo Research Ltd and Ebiquity plc, Matt has specialised in reputation and corporate communications for 20 years. Over this time he has worked with some of the world’s most renowned businesses across many sectors, as well as national governments, universities, NGOs and media outlets. Matt is a regular speaker and author on reputation issues and the emerging trends facing corporate communicators.

Matt Oakley is a highly experienced data professional with more than 12 years of expertise in uncovering value and key insights from data and measurement. In Matt’s current role as Global Head of Data & Analytics, he leads the data, insight and analytics function for Hotwire across the global consultancy. Matt also plays a key role in the management and responsibility for all data services, including data visualization & BI, defining Hotwire's long-term data strategy and vision, and more. Formerly, he worked for McDonald Butler prior to its acquisition by Hotwire for just over ten years.

Maya is Commetric’s chief methodologist when it comes to sophisticated measurement programs, integrated communication evaluation and finding the best approach to complex and tricky research questions. She works closely with the technology and data science teams in Commetric, and works directly with key clients on analytics and insights needs. Maya holds a PhD from Sofia University’s Faculty of Journalism and Mass Communication and MA degree in Public Policy from Central European University.

Mazen Nahawi is the Founder & CEO of CARMA, a global media intelligence company with over 650 staff across five continents. He is also the Founder & CEO of SOCIALEYEZ, the leading social marketing agency in the Middle East. In addition, Mazen is an Executive Board Member at MEPRA, former president of FIBEP and a frequent lecturer and guest speaker around the world. Mazen is a life-long resident of the UAE, having lived in the country since 1974. He is of Palestinian origin and is a Maltese citizen. He lives with his wife and six children and stepchildren in Dubai.

Natan Edelsburg is the Chief Partnerships Officer at Muck Rack, the software platform that enables thousands of organizations including Google, International Rescue Committee, Golin and Duolingo to find the right journalists to pitch, report on media coverage and prove the value of their work. In this role, Natan is responsible for leading and cultivating strategic industry partnerships and driving international expansion (including representing Muck Rack's AMEC membership). Previously, Natan was Chief Revenue Officer at Muck Rack, where he led the Sales and Customer Success teams. He joined Muck Rack in 2009 as the company’s first employee and held several positions including Chief Operating Officer, helping to build the business to what it is today. Natan is a member of the Board of Trustees for the PRSA Foundation and a member of the board for FIBEP, the world’s media intelligence association. He is a frequent speaker on social media, PR, journalism and the future of TV. He’s been honored as one of PR News’ Rising Stars and one of PRSA’s 15 Under 35.

“An insightful and passionate advocate for a ‘New P&L’ in business – one based on Principled Leadership and Powerful Purpose” Paul Spiers is Founder of The New P&L® Institute, a leadership & culture consultancy and host of the international top 5% podcast series, The New P&L® – Principles & Leadership in Business. Paul works at, and speaks on the intersection of leadership, culture, people and purpose. A respected advocate for a ‘New P&L’ for Business – one based on Principles & Leadership not just Profit & Loss, Paul’s engaging keynotes, workshops and strategic consultancy aim to help senior leaders, employees and companies to better prepare for the more complex Future of Work by advising on how they can transform and align their leadership, vision, strategy and culture to elevate business performance. Paul is a naturally creative storyteller and a highly engaging and inspiring speaker, panel moderator and roundtable facilitator. His keynotes are filled with insightful and thought-provoking observations and offer practical examples of how to apply the true power of purpose, creativity and a ‘The New P&L’ in business. The New P&L Podcast: https://podfollow.com/1484290569 The New P&L Institute: www.principlesandleadership.com

Raina Lazarova is the Co-Founder and COO of Ruepoint – a global media intelligence provider, helping PR & Communications professionals demonstrate the value of their work through data-driven media insights, and an outcome-based approach to media measurement and evaluation. With over 15 years of experience in the media intelligence space, Raina has been recognised as a respected professional and though leader, focusing on promoting value-based media measurement in communication and highlighting the importance of humanity, compassion and attention to customer experience in B2B. Raina is a prominent member of the Board of Directors of AMEC and is frequently invited as a speaker at conferences, webinars and masterclasses

Rob is founder & CEO of Converseon, the leading AI driven technology and Consumer Intelligence firm that has helped pioneer and advance social and media data since 2008. The firm has been recognized by Forrester “leader,” and its core NLP technology, Conversus, was named Dataweek’s top Innovation in Social Data Mining. In his role, Rob has helped transform standard social listening into predictive “Decision Intelligence” that ties metrics to business outcomes and in the process helping to reinvent reputation, CX, and brand intelligence. Converseon was chosen by Twitter as its first “recommended” text analysis solution in 2022. His recognitions include ESOMAR Data 250, and named as “Pioneer” by Social Media Lab. He speaks frequently at a range of events including AMEC (2022), PRSA, Conference Board, ESOMAR Global Summit, 4As, Web Summit (Lisbon) among many others. Prior to Converseon, Rob was head of the Innovations Group at Cohn & Wolfe and member of the WPP.com board.

Rob has diverse, global marketing experience, having run creative, media, communication and research agencies in his career. His focus on holistic data-fed, insight-led insights has led to breakthrough strategies for clients such as adidas, Porsche, Microsoft, Google, P&G, Apple and Virgin America . He helped launch Dataxet in 2020 with a focus on introducing new planning and measurement frameworks that help brands compete and thrive in the attention economy.

Roy Persson is a dynamic strategic leader in the insights industry, renowned for his expertise in both brand and corporate reputation management. With a strong background in marketing and communication, he excels in crafting campaigns, initiatives, and policies anchored in measurement insights. As the current Head of Reputation and PR at National Research Group, he pioneers innovative reputation measurement methodologies, focused on connecting a company's purpose and impact strategies to real world outcomes for the business. With a proven track record spanning roles at Ipsos, YouGov, Weber Shandwick, and MetLife, Roy is a strategic thinker adept at using measurement to plan communications and evaluate corporate campaigns.

Sandra is Group CEO of global integrated reputation insights company, Echo Research which also runs Britain’s Most Admired Companies Study and provides reputation valuation for listed organisations.  Sandra first sold her company in 2011 and reacquired it seven years later.  Sandra was Non Executive Director on the Ethics, Governance and Sustainability Board of Richemont S.A. in Geneva, and began her career at PA Management Consultants.  As amec co-founder, Sandra is cited as ‘among the 100 most influential people in PR’ . Visiting Professor on Reputation at the NYU , Sandra is Ambassador of the International Integrated Reporting Council, Companion of the Chartered Institute of Management, Fellow of the Chartered Institute of Public Relations, and member of the McKinsey Women as Leaders’ Forum. Sandra is recipient of the Page Distinguished Services Award  in 2018 and the Don Bartholomew Award in 2020 for her work on reputation research internationally.

Sarah Myles is at the forefront of driving data-driven communications and reputation strategy development at McDonald’s as the Director of Communications Measurements and Insights. She led the creation of this pioneering team to implement a robust reputation measurement framework and a multi-stakeholder insights strategy that resonates across Global Impact functions, including Communications, Government Relations, Philanthropy, Security, and Sustainability/Social Impact. Sarah's leadership is instrumental in steering key areas such as crisis management, planning, and campaign performance. Her team’s daily responsibilities encompass an array of critical activities, including primary research, analytics, and media monitoring.  Before her role at McDonald’s, Sarah honed her expertise at Edelman, the world’s largest communications firm. For nearly a decade, she advised some of the world’s most admired companies within the Data and Intelligence (DxI) practice. Her career is distinguished by a relentless commitment to ensuring data informs decision-making.  Sarah is currently enrolled at Northwestern University where she is pursuing her Executive MBA.

Sofia has 10 years experience in the media measurement industry and has worked with clients across several sectors, including Pharma, FMCG, defence and aerospace, Telecoms, Utilities and Energy. She holds a PhD in intelligence democratisation in Southern Europe from Brunel University, London and two Masters degrees on intelligence and strategy and security from Aberystwyth and Brunel University. Sofia has authored several papers on intelligence whilst she has also put together workshops on cognitive bias in the analysis process and analysis story-telling.

Stavros Vologiannidis is one of the founders of DataScouting. He has a PhD in Control Theory and his research interests include control, machine learning and systems theory. DataScouting is a software development company committed to providing robust and scalable software solutions to companies and organizations for PR Dashboards, Broadcast, Online and Print media monitoring by using technologies such as text, image and video analytics, speech recognition, LLMs and machine learning.

Svetoslav Ivanov is bTV’s foremost international correspondent and anchor of 120 Minutes. Based in Sofia, he is one of the most beloved members of the PPF’s Bulgarian subsidiary - bTV team. Svetoslav’s reports and documentaries are recognized as some of the most meaningful Bulgarian journalistic works for Middle East countries like Iraq, Afghanistan, Iran, Libya, Palestine, Israel, Lebanon, Libya and many more. The personal charisma and solid education on journalism, public communications, peace studies and negotiations techniques, have created Svetoslav’s dynamic and distinctive style and has made him a unique figure in the field of television and public communications in the region of Eastern Europe. 120 Minutes with Svetoslav Ivanov is Bulgaria`s most successful weekend current affairs show. It remains true to the philosophy of real journalism – to make important topics and issues interesting in a time, where multiple attempts are made to achieve quite the opposite. With its slot called Roaming, 120 Minutes with Svetoslav Ivanov is a reserved territory for exclusive guests from all around the world – such as Isabel Allende, Lech Walesa, Prince Sultan Bin Salman, and many more. The slot “Roaming” is the only TV program in the region which has a regular presence in the international

Tim Marklein is an award-winning marketer and communicator with 25+ years of experience helping clients launch businesses, create categories, build reputations and grow revenues. He is the founder and CEO of Big Valley Marketing, which has become one of the fastest-growing private companies in America. Tim has worked closely with pioneers and leaders across technology, healthcare, consumer and B2B industries. Before starting Big Valley, Tim led technology and analytics practices for W2O Group and Weber Shandwick, and previously led communications for HP’s $30 billion enterprise business. He has been an active contributor to industry standards and next practices.

Tina McCorkindale, Ph.D., APR, is the President and CEO of the Institute for Public Relations, a global industry nonprofit association devoted to research in the public relations and communications profession. She serves on the boards of several industry associations and has received several awards for her contributions and service to the profession. She also has 25 years of teaching experience in colleges and universities. Her research interests include disinformation, generative AI, and behavioral science. She lives in Seattle, WA.

Todor Kiriakov has been part of A Data Pro since 2013. After working as a Media Analyst for a few years, he joined the company’s Training Unit, where he has been designing and delivering a wide variety of training courses in the field of media intelligence. He has monitored anti-Ukrainian narratives for IRI’s Beacon project, lectured at Factcheck BG’s fact-checking academy, and participated in the second edition of the Technology Against Disinformation conference in Bulgaria.