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International association for the measurement and evaluation of communication
See what industry leaders have to say about Measurement Month
“Measurement Month is unique in that it brings together PR consultancies, communications professionals and AMEC members in a common goal to showcase measurement best practice.”
Richard Bagnall, AMEC Chair
“At the PRCA and ICCO we are right behind AMEC Measurement Month because if the PR industry is to be truly professional, then all of it needs to place effective measurement at the heart of all of its work”.
Francis Ingham MPRCA, Director General, PRCA, Chief Executive, ICCO
“Measurement Month has become an important initiative for us because the customer response has been overwhelming. It is a great opportunity to show the strength and knowledge in our industry community by showing how measurement and analysis is playing an important role in business success.”
Ann-Sofie Krol, CEO & Partner, byBrick Insight
“Measurement month has become not only a way to showcase what we can do but a way to outreach to the PR community and truly help them understand that the value of their work CAN be proven and internationally recognized practices and standards are the only way to do it.”
Carlos Alfredo Díaz, General Manager, GlobalNews Group & Chair of AMEC LATAM Chapter.
“We never thought when Hotwire suggested what started as Measurement Week that it would become an established global phenomenon as Measurement Month. Five years on, it ensures we recalibrate our global thinking around measurement & evaluation to give us a window into cutting-edge thinking.”
Andy West, Group Chief Development Officer, Hotwire PR.
“AMEC’s Measurement Month is a highlight on Ornico’s annual calendar and provides a great opportunity to educate our clients in Africa about best measurement and evaluation practices. It is also the way we learn from our industry peers.”
Francois Van Dyk, Head of Operations, Ornico
“Measurement Month is a global campaign that highlights the value of measurement, but which is also highly localised to appeal to every region. CARMA is right behind it”.
Mazen Nahawi, CEO, CARMA
“We are a big supporter of Measurement Month at Publistat and enjoy being part of a global effort to share measurement knowledge and experiences with our clients in Holland and other communication professionals.”
Robin ten Brink, Head of Operations, Publistat
“Measurement month is crucial for really getting to the crux of the important work we all do, and I am especially thrilled that this year Cision’s inaugural communications congress #CommsCon18 will be an integral part of the events and education agenda.”
Abe Smith, President, EMIA, Cision
“Planning and measurement is critical to public relations being taken seriously as a strategic management function and gaining the respect of the C-Suite, which is why the CIPR strongly supports AMEC’s Measurement Month.”
Sarah Hall, CIPR President
“The North American Chapter is very excited about the upcoming AMEC Measurement Month. We already have a number of active members who have volunteered their time, and it is looking to be our best Measurement Month yet!”
Nicole Moreo, Vice President, Group Manager, Ketchum Inc & Chair of AMEC North American Chapter
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