AMEC Awards 2021 Shortlist

Best crisis comms measurement and reporting

CARMA & SAS – SAS Covid Response

Isentia & Huawei APAC – How does Huawei proactively manage its reputation?

Ketchum & Clorox – Managing the impact of the pandemic

Nerve & Rappler.com – The Rappler Crisis: A Nerve crisis management case study

OECD – Covid-19 Hub

PR News & Federal Service for Surveillance on Consumer Rights Protection and Human Wellbeing (abbreviated in Russian as Rospotrebnadzor) – Rospotrebnadzor in a New Communication Reality of the Coronavirus Pandemic

Retriever & Finnish Radiation and Nuclear Safety Authority STUK – Disturbance at Olkiluoto 2 nuclear power plant

Best evaluation on a small budget (<£10,000 or <$10,000)

CISION & Pandora – Pandora Brilliance – Lab Grown Diamonds

GlobalNews Group & Cali Chamber of Commerce – If companies grow, so does the region.

Hard Numbers & HelloDone – Delivering Hard Numbers on a small budget

Isentia & SCAPE – Democratising measurement to hack the new normal during COVID-19 lockdowns

PR News & The Museum of Cosmonautics – Museums Online

Best first steps on a measurement journey

CARMA & Chartered Accountants Association (OCC) – First measurement steps for the Portuguese Accountants Association

Echo Research & BitMEX – Shooting for the Moon – with evidence

FTI Consulting LLP & client – Communications Impact: From Comprehensive Framework to Demonstrating Impact

Fullintel & client – Implementing media measurement to accurately gauge public and media opinion for a major forest management company

Infomedia & Citycon – RE: Liljeholmen – using media identity and focus groups for urban planning communications

Maverick – The Maverick Way Leading the Measurement Journey

PR News & Samsung Electronics Rus Company – Evaluating influencers’ performance for Samsung

pressrelations GmbH & Boehringer Ingelheim – Boehringer Ingelheim steps into a globally consistent approach in evaluation of communication

TRUE Global Intelligence (FleishmanHillard UK) & Krispy Kreme – Maximizing Krispy Kreme’s PR Measurement

Best multi-market reporting

Cision & Adobe – Adobe MAX: Delivering “Creativity for All”

Cision & CNBC – CNBC in the world of fake news

Cision & Coca-Cola – Coca-Cola – The new normal post Covid-19

Commetric/Notified & VisitBritain – Evolution of a PR measurement journey during a pandemic

Fullintel & client – Replacing a meal-kit delivery company’s automated media measurement with deep, impactful multi-market reporting

Infomedia & H&M – Looop – a circular fashion future

Ketchum & Merck KGaA, Darmstadt, Germany as part of Embracing Carers – Caring for Carers

LexisNexis & Canon ME – Measuring PR effectiveness within two distinctive regions

Media Measurement & UNICEF PFP – Using Digital Analysis to support UNICEF through the COVID-19 Pandemic

Best use of a measurement framework

buho Media & World Bank and Border Agency of Colombian national government – A story of integration: strategy to combat xenophobia against Venezuelan migrants in Colombia

CARMA & PMI – Building a culture of measurement for a smoke free future

Golin & Adobe – Adobe’s New Global Social Media Measurement Framework

Kantar & NatWest Bank – A new voice for sustainability

RuePoint Media & EirGrid – Leading The Charge: Rue Point Media & EirGrid Partnering for Success

Best use of measurement for a single event or campaign

Cision & Coca-Cola – Hope, Inspire and Celebrate – Open Like Never Before

Cision & GALP – Truck of Hope – One Gesture Changes Everything

Cision & Marie Curie – Marie Curie National Day of Reflection: A minute to reflect and a moment to connect

Cision & Mazda Motors UK – MX-30 Launch Campaign – Testing the Waters

Commetric & Novartis – Reshaping quarterly financial results comms strategy based on data

Commetric & Novartis – Integrated multichannel measurement for World Sight Day and XOVA

Infomedia & H&M – H&M Looop

Methods+Mastery & YouTube – YouTube Encourages the World to Stay Home #WithMe

Best use of new technology in communications measurement

Ketchum & Horizon Blue Cross Blue Shield of New Jersey – A New Measurement Tech Stack for Faster Speed to Insight

Methods+Mastery & Android – Decoding marketing signals with machine learning to predict brand health

Omnicom Public Relations Group & clients – omniearnedID

Opoint & Commetric – Article level readership – bringing credible online news audience data to the media insight, measurement and PR industry

Best use of social media measurement

Aduro Communications & Hartley’s 10 Cal – #SayYesToPudding

Kantar & TikTok – How to achieve brand-building at scale

Methods+Mastery & YouTube – Driving Data-Informed Decision Making for YouTube Original Programming

Innovation award for new measurement methodologies

buho Media & Clients – Internal Comms Integrated Evaluation Framework

Infomedia & We Love People – Measuring purpose in communication

Kantar & NatWest Bank – A new voice for sustainability

Ketchum & American Egg Board – The Incredible Egg Challenge

Madano & Novo Nordisk – BEAM: Improving the reach and impact of scientific publications

Media Measurement & Institute of Public Health at Quebec (INSPQ) – Infodemic Signals Detection in the COVID-19: Localisation of a Global Research Programme

Methods+Mastery & Android – How we measured a meme

Methods+Mastery & Capital One Financial – Building a holistic influencer measurement model

Nerve & Nestle Philippines – Changing the Influencer Marketing Game with Data

Opoint & Commetric – Article level readership – bringing credible online news audience data to the media insight, measurement and PR industry

TietoEVRY Oyj & TietoEVRY (in-house initiative) – Data Driven Communications 4.0: Leveraging Reputation Capital for Business Results

Most effective planning, research and evaluation of a Diversity & Inclusion (D&I) programme

Buho Media & World Bank and Border Agency of Colombian National Government – A story of integration: strategy to combat xenophobia against Venezuelan migrants in Colombia

IFAT Media Analysis & Sikkuy (‘A Chance’) – Improving media image of the Arab minority in Israel

Isentia & Sport New Zealand – Increasing the visibility of Women in Sport.

Media Measurement & Reckitt – Sexual inclusivity & Diversity: #MySexMyWay

Methods+Mastery & Google for Startups – Amplifying the voices of underrepresented startup founders across the world

Plain language award for simplicity in campaign effectiveness measurement and reporting

Concept BIU & Godrej Industries Limited – Simplifying Complex Analytics for Easy Decision Making

Concept BIU & Tata Motors – Tata Motors Strategy For Better Mileage Clicks

Infomedia & Matprat / Animalia – Meat lovers – despite alarming trends on climate change, animal welfare, health issues and political reluctance

Isentia & Sunway Group – #SunwayforGood: How measurement enables National award-winning CSR?

LexisNexis & TUI – LexisNexis helps travel and tourism company TUI evaluate media coverage as the COVID-19 pandemic spread worldwide

Mediaverse & National Australia Bank – Mediaverse evaluation of NAB’s Mini Legends campaign

RuePoint Media & EirGrid – Leading The Charge: Rue Point Media & EirGrid Partnering for Success

Step Change Award – for the best improvement of a measurement journey

CARMA & Honda – Driving lasting measurement change with Honda

CARMA & PMI – Building a culture of measurement for a smoke free future

Cision & Adobe – Adobe MAX: One Source for Global Creativity

Cision & Coca-Cola – A world of change – #OpenLikeNeverBefore

Citypress & Aldi – Everyday Amazing Reporting

Commetric/Notified & VisitBritain – Evolution of a PR measurement journey during a pandemic

FTI Consulting LLP & client – Communications Impact: From Comprehensive Framework to Demonstrating Impact

Fullintel & client – Evolving a major health system’s media measurement approach to provide deeper, more accurate insights and analysis

Fullintel & client – Replacing a meal-kit delivery company’s automated media measurement with deep, impactful multi-market reporting

GlobalNews Group & Cali Chamber of Commerce – If companies grow, so does the region

Isentia & Sunway Group – #SunwayforGood: How measurement enables National award-winning CSR?

Kantar & AXA – From instinct to data-driven communications

Kantar & OTTO – OTTO – Proving the value of New Work

Ketchum & AXIS – Evolving AXIS’ Measurement

Retriever & Dagrofa – Dagrofa: From media outputs to strategic objectives and valuable insights

RuePoint Media & EirGrid – Leading The Charge: Rue Point Media & EirGrid Partnering for Success

TietoEVRY Oyj & TietoEVRY (in house initiative) – Data Driven Communications 4.0: Leveraging Reputation Capital for Business Results

Most effective planning, research and evaluation in the public and not-for-profit sectors

Inter-American Development Bank – IDB Invest Annual Meeting 2021

Ministry of Communications and Information, Singapore – National COVID-19 Communications

OECD – Future of Work OECD Campaign

Most impactful use of insights and analytics recommendations arising from a measurement study

Ministry of Communications and Information, Singapore – Digital Display Panels- A Parameter Study

OECD – Interim Economic Outlook March 2021

Best use of integrated communication measurement/research

Buho Media & Diageo Colombia – How supporting trade stakeholders during a pandemic improved Diageo’s corporate reputation in Colombia

Commetric & Novartis – Reshaping quarterly financial results comms strategy based on data

Commetric & Novartis – Integrated multichannel measurement for World Sight Day and XOVA

Echo Research & Global Self-Care Federation (GSCF) – Understanding Trust in Self-Care

ENGINE Mischief & Seven Dials – Rhodes on the Roads

Fullintel & client – Developing an integrated measurement program for a major food producer across paid, earned, shared and owned media

Kantar & NatWest Bank – A new voice for sustainability

Kantar & TikTok – How to achieve brand-building at scale

Ketchum & American Egg Board – The Incredible Egg Challenge

Ketchum & Axis – Evolving Axis’ Measurement

Ketchum & Horizon Blue Cross Blue Shield of New Jersey – A New Measurement Tech Stack for Faster Speed to Insight

Methods+Mastery & IBM, Marketing & Social Discipline – Proving Less is More: Rebooting IBM’s global social architecture

No Brainer Agency & Levitex – Launching Levitex into the UK sleep market

Notified / DeLange Analytics & Nelson Garden – International growth rooted in effective planning and measurement

Spotlight & Coca-Cola in Sweden – Coca-Cola in Sweden going 100% recycled plastic

Most effective planning, research and evaluation in business-to-business communications

Hard Numbers & Phos – Making software POS pioneer Phos a success

Kantar & OTTO – OTTO – Proving the value of New Work

Kantar & TikTok – How to achieve brand-building at scale

NEWTON Media, Faculty of Social Sciences of the Charles university, Faculty of Medicine of the Masaryk University & Technological Agency of the Czech Republic – Infomore.cz: Education of journalists to combat Covid-19 infodemics

OneVoiceConnect (Ketchum) & Philips – Future Health Index 2021

The PRactice & Oracle India – Communicating through third party: Leveraging the credible industry voices

Most effective planning, research and evaluation in consumer communications

Cision & Mazda Motors UK – MX-30 Launch – Testing the Waters

Cision & Royal Caribbean – Regaining Trust

ENGINE Mischief & Just Eat – Commentate my Plate

Isentia & Maynilad – Punching above its weight as ‘The Utility of the Future’

Ketchum & Genuine Alaska Pollock Producers – From unnamed whitefish to Wild Alaska Pollock: lifting brand awareness with research & analytics

Ketchum & Merck KGaA, Darmstadt, Germany as part of Embracing Carers® – Caring for Carers

LexisNexis & TUI – LexisNexis helps travel and tourism company TUI evaluate media coverage as the COVID-19 pandemic spread worldwide

Spotlight & Coca-Cola in Sweden – Coca-Cola in Sweden going 100% recycled plastic

Unicepta UK & British Airways – Charting a Path to Recovery

Most effective planning, research and evaluation in the public and not-for-profit sectors

Cision & Galp – Truck of Hope – One Gesture Changes Everything

Cision & Marie Curie – Marie Curie National Day of Reflection: A minute to reflect and a moment to connect

Isentia & Sport New Zealand – Increasing the visibility of Women in Sport.

Kantar & European Institute of Innovation and Technology – Communicating in the post-pandemic world

LexisNexis & Stroke Association – Helping Non-Profit UK Stroke Association Identify High ROI PR Tactics to Overcome Pandemic Budget Challenges

Mediaverse & The Women in STEM Ambassador Australian Government initiative – Mediaverse evaluation of The Women in STEM Ambassador’s media profile

Methods+Mastery & The Overwatch Project – JustFKNAsk: Delivering Research to Help End Veteran Suicide

NEWTON Media, Faculty of Social Sciences of the Charles university, Faculty of Medicine of the Masaryk University & Technological Agency of the Czech Republic – Infomore.cz: Education of journalists to combat Covid-19 infodemics

Retriever Sweden & Botkyrkabyggen – Measuring positive outcomes in negative context

Most effective planning, research and evaluation: APAC

Commetric & Novartis – Integrated multichannel measurement for World Sight Day and XOVA

Golin & Collinson – Travel Safely Again

Isentia & Sport New Zealand – Increasing the visibility of Women in Sport

Mediaverse & National Australia Bank – Mediaverse evaluation of NAB’s Mini Legends campaign

Most effective planning, research and evaluation: Eastern Europe

NEWTON Media, Faculty of Social Sciences of the Charles University, Faculty of Medicine of the Masaryk University & Technological Agency of the Czech Republic – Infomore.cz: Education of journalists to combat Covid-19 infodemics

Most effective planning, research and evaluation: Middle East and Africa

CARMA & VW – Driving VW to outcomes

LexisNexis & Canon ME – LexisNexis for CANON ME: measuring PR effectiveness within two distinctive regions

Most effective planning, research and evaluation: The Americas

buho Media & Diageo Colombia – How supporting trade stakeholders during a pandemic improved Diageo’s corporate reputation in Colombia

Ketchum & American Egg Board – The Incredible Egg Challenge

Ketchum & Genuine Alaska Pollock Producers – From unnamed whitefish to Wild Alaska Pollock: lifting brand awareness with research & analytics

LexisNexis & Anonymous – LexisNexis Helps a Major US Electric and Natural Gas Utility Validate Communication Team’s Impact on Media Performance

Methods+Mastery & Biden for President – Using data to get Biden to the White House

Most effective planning, research and evaluation: Western Europe

Infomedia & Anonymous – A journey from media-surveillance to a holistic overview of the media

Notified / DeLange Analytics & Nelson Garden – International growth rooted in effective planning and measurement

Most impactful client recommendations arising from a measurement study

Cecubo Group & Coca Cola Iberia – Public opinion and competitive environment assessment in media and social media: insights from social and media conversation

Cision and its Professional Services Client & *** – Cision – Providing Information That Helped a Professional Services Organization Navigate Covid-19, Including Helping Clients ‘Respond, Recover and Thrive’

Concept BIU & Godrej Industries Limited – Godrej Group improves Brand Admiration Score using analytics and creativity

Concept BIU & Tata Motors Limited – Improving the impact of communication through analysis of customer service and product launch

Echo Research & BitMEX – Shooting for the Moon – with evidence

Echo Research & Global Self-Care Federation (GSCF) – Understanding Trust in Self-Care

Echo Research & Moderna – Pioneering Excellence

Fullintel & client – Re-energizing a major not-for-profit’s media measurement with advanced sentiment and deep qualitative metrics

Golin & Walmart – What’s Next for Earned

Isentia & Sport New Zealand – Increasing the visibility of Women in Sport

Kantar & AXA – From instinct to data-driven communications

Ketchum & American Egg Board – The Incredible Egg Challenge

Ketchum Moscow & Agroexport – From Russia with “Strong Cows”

Notified / DeLange Analytics & Nelson Garden – International growth rooted in effective planning and measurement

TRUE Global Intelligence (FleishmanHillard UK) & Novartis – Recasting Novartis as a Tech Talent Destination

RuePoint Media & EirGrid – Leading The Charge: Rue Point Media & EirGrid Partnering for Success