If you ask CEOs or CFOs about their biggest frustrations, you’ll get a lot of different answers. But there is one that’s likely to be on most of their lists: the struggle to determine just how much money to invest in marketing and PR, and what the return on that investment really is.
https://amecorg.com/wp-content/uploads/2017/11/Bob-Beauchamp.jpg400495AMEChttps://amecorg.com/wp-content/uploads/2016/10/1177-amec-logo-master-transparent-background-300x80.pngAMEC2017-11-02 14:50:062017-11-02 15:12:19The revolution in AI, automation and analytics will transform marketing and PR
2017 has been a ground-breaking year for AMEC in the Asia Pacific region with the AMEC International Summit coming to Asia for the very first time. In order to celebrate AMEC Measurement Month, the AMEC APAC Chapter gathered some of the region’s leading experts for a fireside chat about the latest trends and challenges for the measurement and communications industry.
Jim Macnamara, Ph.D., Professor of Public Communication at
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