ABOUT AMEC

The world’s largest media intelligence and insights professional organisation, representing organisations and practitioners who provide media evaluation and communication research. AMEC currently has more than 160 members in 86 countries worldwide.

AMEC thinks and operates internationally, forming working groups from different countries to work together on new initiatives.

TALKING POINT

We look at issues and trends in measurement

Importance of Data & Measurement in Influencer Programmes

Communicators and marketers have long been trying to work out the rules of engagement with influencers – including how to collaborate, co-create and measure performance.

PR Professionals Need To Do More About Measurement

Dave Stevens, Marketing Director, British Land thinks the measurement of marketing has evolved but PR analytics has not evolved with the times but the author thinks the profession is letting down the professional and trade associations need to do more.

Latest News

Measurement Mapper – M3 debuts Nov

In a new initiative, AMEC has announced it is developing a free to use tool to allow companies and organisations to see where they are on their measurement journey.

MEMBER SPOTLIGHT

In the first of a new series where we shine the light on outstanding professionals working in media intelligence - and companies too.

IN THE SPOTLIGHT:

We talk to Ngaire Crawford, the new Chair of the AMEC Global Young Leaders Group and Insights Manager, Isentia in New Zealand
Read the article

Resource Centre

This section of the site is where key presentations are found. Its the material people look for most to access, download and share, like the Barcelona Principles, Barcelona Principles 2.0, Valid Metrics and Social Measurement Framework, etc.

View Resource Centre

Connect with AMEC

Photos & Videos

Relive key AMEC events

We have an extensive library of Photos and Videos taken from the events AMEC has run or been involved with from the International Summit to Measurement Month Podcasts

Join AMEC

Become a member

AMEC has five member categories:- Full Member, Associate Member, International Research Member, Individual Member and Non Profit Members.

Every AMEC member has the opportunity to take part in the activities of the Regional Chapter for their geography. AMEC has Chapters in North America, Asia and Europe.

  • We’re a different type of professional trade body.
  • We’re big in terms of resource because we engage members across the world in our work.
  • We understand that members expect something in return for their membership subscription.
  • We’re the organisation known for leading the Barcelona Principles initiative.
  • We are continually innovating – our latest initiative is the Say No to AVEs”campaign and our AMEC Integrated Evaluation Framework.
  • We believe in collaboration.
  • In 2017 we will spend 60% of our total budget to educate the global marketplace on measurement for the benefit of our members.

Contact the CEO, Barry Leggetter direct for more information.
Barry Leggetter
barryleggetter@amecorg.com
+44 7748 677504