TALKING POINT

We look at issues and trends in measurement

The revolution in AI, automation and analytics will transform marketing and PR

If you ask CEOs or CFOs about their biggest frustrations, you’ll get a lot of different answers. But there is one that’s likely to be on most of their lists: the struggle to determine just how much money to invest in marketing and PR, and what the return on that investment really is.
,

APAC experts “fireside chat”

2017 has been a ground-breaking year for AMEC in the Asia Pacific region with the AMEC International Summit coming to Asia for the very first time. In order to celebrate AMEC Measurement Month, the AMEC APAC Chapter gathered some of the region’s leading experts for a fireside chat about the latest trends and challenges for the measurement and communications industry.

Latest News

Resource Centre

It’s all here!

This section of the site is where key presentations are found. Its the material people look for most to access, download and share, like the Barcelona Principles, Barcelona Principles 2.0, Valid Metrics and Social Measurement Framework, etc.

Join AMEC

Become a member

AMEC has five member categories:- Full Member, Associate Member, International Research Member, Individual Member and Non Profit Members.

Every AMEC member has the opportunity to take part in the activities of the Regional Chapter for their geography. AMEC has Chapters in North America, Asia and Europe.

  • We’re a different type of professional trade body.
  • We’re big in terms of resource because we engage members across the world in our work.
  • We understand that members expect something in return for their membership subscription.
  • We’re the organisation known for leading the Barcelona Principles initiative.
  • We are continually innovating – our latest initiative is the Say No to AVEs”campaign and our AMEC Integrated Evaluation Framework.
  • We believe in collaboration.
  • In 2017 we will spend 60% of our total budget to educate the global marketplace on measurement for the benefit of our members.

Contact the CEO, Barry Leggetter direct for more information.
Barry Leggetter
barryleggetter@amecorg.com
+44 7748 677504

Photos & Videos

Relive key AMEC events

We have an extensive library of Photos and Videos taken from the events AMEC has run or been involved with from the International Summit to Measurement Month Podcasts

Connect with AMEC