AMEC Awards 2020 Winners

GRAND PRIX AWARDS


Platinum Award for the most effective in-house communication team

World Bank
The World Bank Annual Meetings: How Rigorous Conversion and Retention Metrics Delivered Insights for Strong Communications 

———

Platinum Award for the most effective media intelligence, research & insights company

Ketchum
Gillette – Using Predictive Modeling for Smarter Influencer Content Strategy and Marketing

SPECIAL AWARDS


The Don Bartholomew Award for outstanding service to the industry

Sandra Macleod
Group Chief Executive, Echo Research

———

AMEC Communications Research & Measurement Team (organisation) of the Year – large

Winner – Golin

Shortlist – Hill+Knowlton Strategies

Shortlist – Retriever

———

AMEC Communications Research & Measurement Team (organisation) of the Year – medium

Winner – GlobalNews Group

Shortlist – Mediaverse

———

Young Professional of the Year

Winner – Caroline Wright, Account Director at TRUE Global Intelligence, FleishmanHillard Fishburn

Highly Commended – Lauren Hasse, Managing Consultant, Ketchum

Highly Commended – Paula Andrea Díaz Marquez, Innovations and Operations Manager, buho™

Shortlist – Ankoor Choudharri, CEO, Concept BIU

Shortlist – Stavros Doropoulos, Chief Information Officer, DataScouting

Shortlist – Rangel Galabov, Senior Project Manager, Commetric

Shortlist – Daniella Graham, Senior Strategist, Engine Mischief

Shortlist – Rawan Hashem, Director of Content Insights, CARMA

Shortlist – Klara Spiegel, Data Analyst, Observer

CATEGORIES FOR ALL


‘Step change award’ for the best improvement of a measurement journey

Gold – The World Bank – The World Bank’s Communications Measurement and Evaluation Framework

Silver – Ketchum & Bunge – Elevating Bunge’s Measurement Approach

Bronze – CISION & Jaguar Land Rover – Defender: Redefining measurement for a revolutionary vehicle

Bronze – Commetric & Notified for VisitBritain – VisitBritain multi-market measurement and evaluation programme

Bronze – R.A.T.E. & Glaxo Smith Kline Vaccines, Belgium – Safety & Quality Culture – Progressing usage of the AMEC Framework to evaluate a campaign on an internal social collaboration tool

———

Best crisis comms measurement and reporting

Gold – Isentia & Plus Expressway – Managing Crisis and Reputation

Silver – Fullintel – Crisis measurement for major public company

Bronze – LexisNexis & a multinational organisation – Helping identify the right paths on the journey to reputational recovery

———

Best evaluation on a small budget (<£10,000 or <$10,000)

Gold – Isentia & ACRES (Animal Concerns Research and Education Study) – Stop Illegal Wildlife Trade this Chinese New Year

Silver – Smoking Gun & North West Ambulance Service – Once Upon A Call

Bronze – Experienced Media Analysts & Camier Communications – The Rowing Marine

———

Best first step on a measurement journey

Gold – Engine Mischief & Huawei – Cool by credibility: Brand building through always-on

Gold – FleishmanHillard Fishburn & Currencycloud – Currencycloud’s first step on the measurement journey

Gold – Isentia & Sport Australia – Athletes as Role Models

Gold – Ketchum & Horizon Blue Cross Blue Shield of New Jersey – Building an Omnichannel Data-Driven Measurement Engine for a New Health Newsroom

Gold – OECD – Impact & Intelligence in-house team

Silver – Social & George Clarke’s Council House Scandal

———

Best multi-market reporting

Gold – FleishmanHillard Fishburn & Samsung Europe – Aligning PR performance tracking with market intelligence and business objectives consistently across 20 markets

Gold – Ketchum & 3M – 3M Champions Science

Silver – Commetric & Notified for VisitBritain – VisitBritain multi-market measurement and evaluation programme

Bronze – Cision in partnership with CSM & Formula E – “Be Seen, Be Known, Be Loved”

Bronze – Ketchum & Bunge – Elevating Bunge’s Measurement Approach

Bronze – Three Whiskey & Pronovias – How a sophisticated global measurement strategy delivered growth for major bridal brand Pronovias

Shortlist – CARMA & Electronics Client – Using social media monitoring to understand market sentiment towards a new product to inform business strategy and increase sales in 16 countries

Shortlist – LexisNexis, & COFCO International – Increasing understanding of new markets to help build a trusted reputation in a time of rising uncertainty

———

Best use of a measurement framework

Gold – Engine Mischief & National Trust – Losing Nature’s Language

Gold – PR Agency One & Decathlon UK – Proving causation over correlation for Decathlon UK

Silver – Aduro Communications & Seven Seas – Keep healthy, happy and active with Seven Seas JointCare

Silver – Ketchum & Bunge – Elevating Bunge’s Measurement Approach

Bronze – Advice A/S & Danish Hearts’ Organization – Saving Hearts

Bronze – Engine Mischief & TUI – The Holiday Feeling

Bronze – The World Bank – The World Bank Human Capital Project

———

Best use of measurement for a single event or campaign

Gold – Citypress for SunLife – Ageist Britain?

Gold – PR News & Greenpeace Russia – #OwnYourForest: Will Russia Legalize Private Tree Farming?

Gold – The World Bank The World Bank Annual Meetings: How Rigorous Conversion and Retention Metrics Delivered Insights for Strong Communications Outcomes

Silver – CISION & Jaguar Land Rover – Defender: Making a splash at the Frankfurt Auto Show

Silver – Edelman Intelligence & ASICS – CES 2020 Measurement

Silver – Kantar & SNCF – Long Live the Train!

Silver – Methods+Mastery & YouTube – Bringing Coachella to the World

Silver – OECD – Global Parliamentary Network

Bronze – CISION PORTUGAL & Global Teacher Prize Portugal – The “Nobel Prize” for Education

Bronze – Social & George Clarke’s Council House Scandal

Shortlist – APA-DeFacto & ÖBB – Strategic PR Evaluation as Key Success Factor for Maximum Added Value of Communication – Positioning ÖBB Nightjet as Europe’s Dominant Nighttrain Provider

Shortlist – buho™ & Trabajen Vagos – Work, You Bums #TrabajenVagos

Shortlist – CARMA & Al Arabiya English – Understanding reputation impact from Al Arabiya English’s exclusive story on Ilhan Omar that garnered worldwide attention

Shortlist – CARMA & Electronics Client – Gauging market sentiment for a new product with elevated social media monitoring around an event

Shortlist – Commetric & a pharma client – Quarterly financial results media analysis; a partnership approach

Shortlist – Social & Stephensons LLP – Stephensons: Asbestos in Primary Schools

———

Best use of new technology in communications measurement

Gold – PR Agency One & Decathlon UK – Proving causation over correlation for Decathlon UK

Silver – Methods+Mastery & IBM, IBM Social Discipline – Using machine learning to create a Buzz

Bronze – PR News & Ozon – New AI vision: creating a semantic map to adjust a communication strategy

Bronze – Talkwalker with Golin & Major Car Manufacturer – Talkwalker’s Conversation Clusters For a Winning Comm’s Pitch,

———

Best use of social media measurement

Gold – Ketchum & Gillette – Using Predictive Modeling for Smarter Influencer Content Strategy and Marketing

Gold – Methods+Mastery & YouTube – Understanding the Influence of Artist Advocacy

Silver – CARMA & Mobily – Using social media measurement and analysis to improve social media and digital strategy

Bronze – CARMA & Anonymous client – Elevating social media monitoring methodology to accurately understand market sentiment towards a new product

Bronze – Infomedia Norway & NRK – Norwegian Broadcasting Corporation – Half of all tweets about the Norwegian public broadcaster NRK are negative – How? Why? When? And what to do?

———

Innovation award for new measurement methodologies

Gold – PR Agency One & Decathlon UK – Proving causation over correlation for Decathlon UK

Silver – Methods+Mastery & YouTube – Understanding the Influence of Artist Advocacy

Bronze – Golin & Water Wipes – #thisisparenthood

Shortlist – Cision Portugal & University of Coimbra – A framework to evaluate Higher Education Institutions reputation on media, University of Coimbra

Shortlist – Concept BIU & Godrej Industries Limited – Seven Pillars Underpinning Innovative Measurement Methods

Shortlist – Hill+Knowlton Strategies & multiple clients – Seeing Around Corners: Canary Risk Prediction Analysis

Shortlist – Infomedia A/S & Constructive Institute – Constructive News – Creating the road map for a global media revolution

Shortlist – Norwegian Armed Forces Media Centre – Our Stories – a podcast by the Norwegian Armed Forces

Shortlist – PR News & Ozon – New AI vision: creating a semantic map to adjust a communication strategy

Shortlist – Shell Projects & Technology & External Relations Insight Network (ERIN) – Meten is Weten (MAY-ten is VAY-ten; Dutch for measuring is knowing)

———

Plain language award for simplicity in campaign effectiveness measurement and reporting

Gold – Mediaverse & Australian Government Department – Effective Public Communication

Silver – Infomedia A/S & Multiple clients – Merging the needs of the communications director with the mindset of top management

Bronze – Concept BIU & Godrej Industries Limited – Simplifying Complex Analytics for Easy Decision Making

Bronze – LexisNexis & TUI – Measuring PR effectiveness

CATEGORIES FOR IN-HOUSE COMMUNICATIONS TEAMS


Most effective planning, research and evaluation in the public and not-for-profit sectors

Gold – The World Bank – The World Bank´s Communications Measurement and Evaluation Framework

Silver – Ministry of Communications and Information, Singapore – Merdeka Generation Package

Bronze – Health Promotion Board, Singapore – National Steps Challenge Season 5 – When changing feelings changes behaviors

———

Most impactful use of insights and analytics recommendations arising from a measurement study

Gold – Norwegian Armed Forces Media Center – Strengthening the internal reputation of the Norwegian Home Guard – a measurement-driven approach

Gold – The World Bank – The World Bank Annual Meetings: How Rigorous Conversion and Retention Metrics Delivered Insights for Strong Communications Outcomes

Gold – University of Technology Sydney & Achmea – Implementing an Architecture of Listening in Achmea for Insights and Engagement

Silver – CARMA & Mobily – Using insights from social media measurement and analysis to improve awareness, engagement and customer service

Silver – Shell Projects & Technology & External Relations Insight Network (ERIN) – Meten is Weten (MAY-ten is VAY-ten; Dutch for measuring is knowing)

Bronze – Infomedia A/S & Commercial Clients – Global Goals Explorer – tapping into the global agenda of sustainability,

CATEGORIES FOR ORGANISATIONS THAT PROVIDE AN EVALUATION, MEASUREMENT AND INSIGHT SERVICE TO CLIENTS


Best use of integrated communication measurement/research

Gold – Cision & Macmillan Cancer Support – World’s Biggest Coffee Morning

Gold – Edelman Intelligence & Hologic – Proving the Business Impact of Consumer Marketing and Communications

Gold – Engine Mischief & TUI – The Holiday Feeling

Gold – Ketchum & Horizon Blue Cross Blue Shield of New Jersey – Building a Data-Driven Measurement Engine for a Health Newsroom

Silver – CARMA & Al Arabiya English – Using integrated measurement to understand reputational impact of an exclusive story on a news organization

Silver – Edelman Intelligence & ASICS – CES 2020 Measurement

Silver – Ketchum & Whirlpool – Getting Smart on Smart Home Messaging

Silver – Social & George Clarke’s Council House Scandal

Bronze – Commetric & a pharma client – Quarterly financial results media analysis; a partnership approach

Bronze – Ifat Media Analysis & Israeli Police – How media activity can strengthen public trust

Bronze – Infomedia A/S & Danish Crown – Danish Crown improved their brand reputation through targeted communication

Bronze – Ketchum & Bunge – Elevating Bunge’s Measurement Approach

Shortlist – APA-DeFacto & ÖAMTC – A Powerful Tool – Integrated Reputation Analysis: How Image Radar Made ÖAMTC’s Repositioning a Success

Shortlist – Social & Stephensons LLP – Stephensons: Asbestos in Primary Schools

———

Most effective planning, research and evaluation in business-to-business communications

Gold – Kantar & Vodafone – A transparent analysis of business success

Bronze – Cision & Adobe – Entering the unknown: How Cision helped Adobe refine its communication strategy in a new technology space

Bronze – Citypress & LDC – The LDC Top 50 Most Ambitious Business Leaders programme

Bronze – Hill+Knowlton Strategies & E.ON – Nudging

———

Most effective planning, research and evaluation in consumer communications

Gold – Engine Mischief & TUI – The Holiday Feeling

Gold – PR Agency One & Decathlon UK – Proving causation over correlation for Decathlon UK

Silver – Aduro Communications & Seven Seas – Keep healthy, happy and active with Seven Seas JointCare

Silver – Hotwire & Homeaway – The Teddy Express

Silver – Isentia & SM Supermalls – Maximising Consumer Advocacy in the Philippines

Silver – Kantar & Cafeyn – The Future of Print

Bronze – Cision & Slimming World – 50th Anniversary

Bronze – Ketchum & 3M – 3M Champions Science

———

Most effective planning, research and evaluation in the public and not-for-profit sectors

Gold – Kantar & SNCF – Long Live the Train!

Gold – Pegasus & Network Rail/British Transport Police – You vs. Train

Silver – Mediaverse & Australian Government Department – Effective Public Communication

Silver – Engine Mischief & National Trust – Losing Nature’s Language

Bronze – Infomedia A/S & ONE OF US (Danish: EN AF OS) – Every success starts with great research: How ‘ONE OF US’ destigmatized mental illness in the media

Bronze – Cision & Macmillan Cancer Support – World’s Biggest Coffee Morning

Shortlist – Commetric & Notified for VisitBritain – VisitBritain multi-market measurement and evaluation programme

Shortlist – GlobalNews Group & CONMEBOL – A Champions League final for South American football

Shortlist – GlobalNews Group & Search Unit for Presumed Disappeared Persons (UBPD) – The search is with you

Shortlist – Hill+Knowlton Strategies & Smart Energy UK (SEGB) – The Missing Piece

Shortlist – Ifat Media Analysis & Israeli Police – How media activity can strengthen public trust

Shortlist – Isentia & ACRES (Animal Concerns Research and Education Society) – Stop Illegal Wildlife Trade this Chinese New Year

Shortlist – IC Comms & GreaterSport – That Counts! Getting Greater Manchester moving – behaviour change campaign

Shortlist – PR News & Greenpeace Russia – #OwnYourForest: Will Russia Legalize Private Tree Farming?

Shortlist – Social & George Clarke’s Council House Scandal 

———

Most effective planning, research and evaluation:

Western Europe

Gold – Cision in partnership with CSM & Formula E – “Be Seen, Be Known, Be Loved”

Gold – Kantar & Cafeyn – The Future of Print

Gold – Kantar & Vodafone – A transparent analysis of business success

Silver – Commetric – A data-driven approach to media targeting – how Commetric worked in collaboration with a pharma client to refresh its key media list and PR measurement programme

Bronze – Social & Stephensons LLP – Stephensons: Asbestos in Primary Schools

The Americas

Silver – Golin & Water Wipes – #thisisparenthood

USA

Gold – Methods+Mastery & IBM, IBM Social Discipline – Using machine learning to create a Buzz

APAC

Silver – Mediaverse & Australian Government Department – Effective Public Communication

———

Most impactful client recommendations arising from a measurement study

Gold – Cecubo Group & Bankia – Competitive Intelligence Unit: Measurement of CSR communications impact and benchmarking

Gold – Edelman Intelligence & Hologic – Proving the Business Impact of Consumer Marketing and Communications

Gold – Isentia & Sport Australia – Athletes as Role Models

Gold – Kantar & Vodafone – A transparent analysis of business success

Silver – CARMA & Al Arabiya English – Understanding reputational impact of an exclusive story to measure and improve Al Arabiya English’s perception as a leading news organization

Silver – Commetric – A data driven approach to media targeting – how Commetric worked in collaboration with a pharma client to refresh its key media list and PR measurement programme

Bronze – Concept BIU & Godrej Industries Limited – Towards Communication Leadership, using analytics and creativity

Bronze – Cision & Adobe – Entering the unknown: How Cision helped Adobe refine its communication strategy in a new technology space

Shortlist – Infomedia Norway & NRK – Norwegian Broadcasting Corporation – Half of all tweets about the Norwegian public broadcaster NRK are negative – How? Why? When? And what to do?

Shortlist – Infomedia Sweden AB & H&M Foundation – Recommendations for sustainability outreach