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International association for the measurement and evaluation of communication
PART OF THE GLOBAL EDUCATION PROGRAM
View events below on this page, ensure to register for all virtual sessions you are interested in to receive the on-demand links where available.
You can also add your AMEC Measurement Month event to the calendar here and remember to use #AMECMM so we can help support and promote.
- Asia Pacific & Middle East -
Event produced by: PRIA
Kickstarting Global Measurement Month AMEC Industry Partner PRIA has developed new resources for dedicated comms/PR professionals wanting to prove their value.
To kickstart this year’s PRIA program, our Education Community Committee has prepared a handy resource with metrics for internal comms. Check it out here: https://bit.ly/PRIAmm2022
Watch out for more #MetricMondays throughout November!
How to register:
- Global -
Event produced by: Ketchum & PR News
PRNEWS kicked off Measurement Month with a special LinkedIn Live chat sponsored by Ketchum. Mary Elizabeth Germaine, Partner and Managing Director of Ketchum Analytics, Kate LaVail, PhD, Executive Vice President of Ketchum Analytics North America, and Nicole Schuman, senior editor discussed how data will impact 2023 PR and communications strategy.
With the word “recession” looming over the U.S. economy, Germaine and LaVail provided insight into how data-driven planning can reduce waste and mitigate mistakes, as many organizations will be prioritizing efficiency and maximizing their resources.
Listen in here
Event produced by: CoverageBook
AMEC members and fellow PRCA Innovation teammates Stella Bayles and Andrew Smith have teamed up this AMEC Measurement Month to host a webinar that invites PR pros to take a new view on the reach of their campaigns.
AMEC members Stella Bayles and Andrew Smith
- North America -
8:00am - 9:30am EDT
Event produced by: GWPR & AMEC
GWPR-CommsWk22-A4-comp Register for this networking breakfast as part of communications week 2022 in New York, supported by AMEC – The International Association for Measurement and Evaluation of Communication – and Red Havas in New York. Find out more about Global Women in PR and their role in Connecting, Championing and Supporting Women in PR around the world.
200 Madison Ave 200 Madison Avenue New York, NY 10016 United States
5:00pm - 6:30pm Indian Standard Time
Event produced by: PR Club of India
The PR Club (India) celebrates November as the Measurement Month in collaboration with AMEC.
For the first of two sessions, we host Aseem Sood, Chairman of AMEC, for a discussion on Impact Measurement.
About the PR Club (India)
PR Club is a membership based virtual Learning Avenue for PR and Communications Professionals which organises 20 learning sessions in a year under 10 different themes in association with top organisations working in those specific domains.
Aseem Sood, Chairman, AMEC
Ritu Bararia, Sr. Director, School of Communications & Reputation
Hemant Gaule, Dean, School of Communications & Reputation
- Europe -
Event produced by: CIPR
Register now for the CIPR Annual Conference: ‘Influencing the Future’ on Tuesday 8 November, 2022 the hybrid event will be at the National Gallery, London during AMEC Measurement Month.
The event takes a global look at some of the key trends impacting public relations professionals today and brings together some of the biggest influencers shaping the way in which we communicate today and into the future.
National Gallery, London or Virtual
Event produced by: Open Data Institue (ODI)
Join the ODI Summit on 8 November 2022 where you will hear from world-leading data and AI experts, including the inventor of the World Wide Web, Sir Tim Berners-Lee and AI expert Sir Nigel Shadbolt addressing the data challenges we will face in the years ahead.
AMEC has member special access passes, members can e-mail us for details.
See more here: https://summit2022.theodi.org/
[email protected] e-mail us to request your free ticket to this event – 50 places first come first served.
Event produced by: Onclusive with Shell PLC
During this 30 minute webinar Scott James will explore:
Scott James Head of Reputation Strategy and Planning, Lloyds Banking Group
Anna Salter, UK Head of Consultancy, Onclusive
Register for the two-part webinar series here
Event produced by: CIPR North East
Want to know the latest on the theory and practice of measurement and evaluation? Then join this webinar on Thursday 10 November 12-1pm, with Thomas Stoeckle, AMEC Member and member of the Institute for PR Measurement Commission. Thomas is the course tutor for the AMEC Certificate in Measurement & Evaluation.
Thomas Stockle is currently advising the CIPR on the new measurement and evaluation module for the PR Diploma. He has extensive experience in measurement and evaluation, is also a part-time lecturer at Bournemouth University, Course Leader for the AMEC International Certificate in Measurement & Evaluation at PR Academy. He is also the co-host of the SmallDataForum podcast.
3:00pm - 4:00pm Indian Standard Time
Event produced by: School of Communications and Reputation
A discussion with communications academics from India to understand the state of communications measurement education in some of India’s leading institutions. The discussion will also provide insights on what industry associations like AMEC can do to support measurement education, which will be captured in a whitepaper.
Stephanie Bridgeman, Chair of the Amec A&E SIG, measurement evangelist, keen supporter of AMEC and co-creator of its foundation course in measurement. Leader of a collective of freelance experienced media analysts coding thousands of items of content, producing media evaluation reports and curating insight data from tools such as Facebook Insights, Twitter Analytics and Google Analytics to give you a rounded picture of your paid, earned, shared and owned media. #PRmeasurement speaker and consultant. Great at writing measurement related awards too.
12:00pm - 1:00pm
Event produced by: PRIA and the Communication Dividend
Learn how to build a measurement culture in your organisation and speak the language of the c-suite at our first Measurement Month webinar.
Hear the unique corporate, government and agency perspectives of guest speakers:
They’ll look at what it takes to build a measurement framework, how to convince internal stakeholders to invest the time and budget in measurement and evaluation and discuss what best practice looks like.
Deb Camden, The Communication Dividend
On-Demand Available HERE
4:00pm - 5:00pm GMT
Event produced by: AMEC Academics & Educators SIG
To mark the second edition of Professor Anne Gregory’s book, Strategic Public Relations Leadership, co-written with Paul Willis and published by Routledge, this session will explore the qualities needed of a strategic PR leader: planner, catalyst, expert technician, internal educator and consultant – and how measurement and evaluation can support in demonstrating and articulating these competencies across the organisation.
Dr. Anne Gregory, Professor Emeritus of Corporate Communication at the University of Huddersfield, is one of the UK’s leading public relations academics and an evaluation expert. Professor Gregory is former Chair of the Global Alliance of Public Relations and Communication Management, a current Board member of the Chartered Institute of Public Relations and serves on its International Committee and AIinPR Panel. Anne created and led the European Commission course on evaluation and her latest book Strategic Public Relations Leadership has evaluation front and centre. Her ideas are controversial as well as interesting!
Event produced by: PR Week & AMEC
In line with Measurement Month 2022, PRWeek is going above and beyond to bring the best brand examples, agency specialists and measurement masters together to showcase new and emerging methods and metrics for their fourth annual Measurement Conference 2022 to be held in London on 15-16 November at the Hilton Tower Hill Hotel. AMEC members will benefit from a partner discount of 20% discount to attend the conference, members can message us to request the discount code
Event produced by: Onclusive & Shell PLC
How can communications leaders foster a culture of insights excellence across their teams?
To celebrate AMEC Measurement Month Onclusive are hosting sessions with experts in communications insights from leading brands, Lloyds Banking Group and Shell PLC in a two-part webinar series to hear the steps they’ve taken and their future plans to better leverage data and insights to drive and optimise their communications strategies.
During this 30 minute webinar Kyle Mason will explore:
Register for the two-part Webinar series here
2:00pm - 3:30pm GMT-5
Event produced by: GlobalNews Group
GlobalNews brings together 3 renowned Communications Directors from Latin American to tell us through their experiences and use cases how they have demonstrated different types of results: outputs, out-takes and outcomes.
What are the challenges they face when they have to demonstrate the value of their efforts? How have they managed to implement KPIs that allow them to track the achievement of objectives and to be accountable within the organisation?
Andrés Trochez, Corporate Communications Manager at Nestlé
Selma Boggie Astudillo, Senior Communications Consultant
Dario Cutin, Vice President of Communications for Latin America and the Caribbean at VISA
We will also be presenting Aseem Sood, chairman of AMEC and Carlos A. Diaz, General Manager of GlobalNews Group.
Aldo Vietri, Chair AMEC LatAm Chapter, Regional Operations Manager at GlobalNews Group
11:00am - 12:00pm EDT
Event produced by: Converseon
In our polarized time brand reputation has never been more important or in greater peril. Driven largely by social conversation, brands are under scrutiny in real time on decisions they take, as well as those they do not. This requires new approaches to measuring reputation that not only measure “at the speed of social” but also can help predictive bottom line business outcomes in a world where “real time is not always fast enough.”
The session will provide detail on a new approach to reputation measurement that combines real time conversation data streams, advanced AI and business simulation approaches anchored to revenue and shareholder value to help brands connect reputation to business outcomes with Converseon’s PRISM™ (Predictive Reputation Intelligence Solution).
Join Angela Palladino, Senior Director of Insights & Analytics at Walmart, and Ben Sigerson of Converseon for the discussion.
Angela Palladino – Senior Director, Insights & Analytics, Walmart
Ben Sigerson, Converseon
12:00pm - 1:00pm ET
Event produced by: PublicRelay
PublicRelay is hosting a live webinar with our SVP of Analytics, Ted Ziemer, and Director of Analytics, Azhar Unwala, to discuss key insights that emerged in the communications landscape of 2022. As your trusted advisor, we want to share actionable insights to help you guide your brand strategy.
Most media analysis relies on automation, but we’ve found that including a human element can provide insights that truly impact your business. We created this exclusive, virtual opportunity to share the results of our communications landscape report that highlights what a human-augmented technology approach can achieve.
By registering for our event, you will learn best practices of top-performing companies so you can elevate your communications strategy and benchmark your brand’s performance against the best in the industry.
– How using your CEO as a spokesperson can make an impact on corporate reputation
– How to tailor your communications strategy to take advantage of the topics your audience cares about while protecting your brand against harmful media coverage
– How best to engage with major stories that shaped the communications landscape of 2022, like inflation, the overturning of Roe v. Wade, and the Russia-Ukraine war
Visit our site to register today: https://www.publicrelay.com/communicaions-landscape-2022-insights-to-drive-brand-impact-webinar/
12:00pm - 2:00pm AEDT (Syd/Melbourne)
Event produced by: IABC
All communications professionals know they should be measuring and evaluating their work but often it is seen as the last thing on our to do list.
In this measurement and evaluation masterclass, you will learn from industry leader Victor Zalakos SCMP about what is best practice communications and measurement, and master practical advice about how to apply it in your organisation.
Free to IABC members $10 USD to non members Register here
9:00am - 4:00pm GMT +2
Event produced by: PRISA / Ornico
This 1-day workshop provides communication professionals with the skills and approach needed to measure performance as well as a platform to discuss, review and assess their current tools and techniques. The session will also review best practices and share current global measurement standards and practices as advocated by AMEC (the International Association for the Measurement and Evaluation of Communication), the world’s eminent measurement and evaluation body.
WeWork, The Link, 173 Oxford Road, Rosebank
Venue: Holiday Inn , Rosebank
Francois van Dyk (Ornico)
Contact: Claudia Brittoe at [email protected]
Event produced by: The Network Group
Focusses on how data can transform every aspect of a business. Whereas CDO’s tend to concentrate more on internal data sets, specific presentations will concentrate on how measurement solutions are critical for planning, predictions and evaluation.
Luton Hoo Hotel and Spa
6:00am - 7:00am GMT
Event produced by: Public Relations Institute of Australia and the Dublin Conversations
The public relations and communications industry is in urgent need of new thinking and tools.
We need to be fitter for purpose to do our jobs better, but more profoundly, to step up to society’s wider challenges of growing distrust, widening social division, and failing to come to come together to tackle the big threats, such as the Climate Crisis.
Help is at hand.
In a special event organised by the Public Relations Institute of Australia discover how the Dublin Conversations helps you with new thinking – how many operate within the equivalent of a broom cupboard of thinking in their work?. And for immediate results, a new, free Toolkit, to put new ideas into practice for instant results. All freely shared to kickstart faster change so we can be fitter for purpose.
You can get a preview copy of the new Dublin Conversations tool, the Measurement, Evaluation & Iteration Canvas.
1. Discover the Dublin Window to enable you to think bigger in a world of greater fragmentation and convergence
2. Be inspired by case studies for more effective measurement and evaluation
3. Explore the big issues and dimensions we need to overcome for effective measurement, evaluation and iteration
4. Better understand the barriers that’s stopping effective measurement
5. Why you need to set SMARTA objectives
6. Discover how to do NEO – Nothing Evidently Observable – measurement
7. Start using eight new tools for bigger thinking for transforming your purposeful work.
Come away inspired, with greater confidence, and practical help to tackle your big challenges.
The Dublin Conversations is a global, non-commercial collective of academics and practitioners coming together to kickstart faster change for a more purposeful communications industry. It is freely sharing perhaps the largest collection of free tools, training programmes on ‘How to discover your authentic Purpose’ and ‘How to overcome Fake Purpose’, Green Papers, Dictionary, and free events.
It has created the ‘5 Steps to the Dublin Window’, a process that enables you to see the world through a bigger window, explaining how we socially interact without using labels like ‘advertising’, ‘communications’, public relations’ and more – enabling you to unlearn these ideas to either repurpose them, or replace them with better ones.
Andrew Bruce Smith, founder of Escherman https://www.linkedin.com/in/andrewbrucesmith/
Andy Green founder of AndyGreenCreativity https://www.linkedin.com/in/andy-green-565325/
Kristin Philbin, founder & Managing Director, Core Concept Strategy, https://www.linkedin.com/in/kristinphilbin/
Padraig McKeon, and President of the Public Relations of Ireland https://www.linkedin.com/in/padraigmckeonireland/
Dr. Katherina Wolf, Curtin University, Perth, Australia
Link for event registration https://www.pria.com.au/eventdetails/16363/measurement-and-evaluation-with-purpose
9:00am - 12:00pm SGT
Event produced by: PRCA APAC and CARMA Asia
RCA APAC and CARMA Asia are proud to ring in Measurement Month in November. Join us for a half day event on 23 November as we explore how Measurement helps us achieve our PR objectives. This event will equip delegates with practical tips and techniques to prove the value of PR campaigns to clients and C-suites. Hear the latest trends in defining success of massive global PR campaigns and strategies from brands and businesses.
This special Measurement Month event is being presented by PRCA APAC and CARMA Asia in association in AMEC. The emphasis will be to showcase trends and thinking presented in measurement month to make measurement matter within a PR consultancy or in-house team.
10:00am - 11:00am GMT +2
Event produced by: Ornico
Ornico is hosting global leaders in its AMEC Measurement Month 2022 Measurement and Evaluation South African PR Landscape Report launch webinar.
The event will see the launch of the inaugural Measurement and Evaluation South African PR Landscape Report – with research conducted with the local industry and practitioners, as well as a discussion by measurement and PR experts – including AMEC Chair Aseem Sood.
Online webinar and panel discussion
Oresti Patricios (CEO Ornico)
Dr Tersia Landsberg Boshoff (PhD)
Oresti Patricios (CEO Ornico)
Oresti Patricios (CEO Ornico)
Dr Tersia Landsberg Boshoff (PhD)
Aseem Sood (AMEC Chair)
Register: https://bit.ly/3Uaqaj6 or
11:30am - 12:00pm AEDT
Event produced by: Medianet Insights
Discover how Medianet Insight’s expert analysts extract meaningful insights from raw media data and produce the metrics that matter, as they take you behind the scenes of their everyday life. Take a journey through the world of media analysis to explore the AMEC principles that guide them, hear directly from an analyst who will share key insights into how they do what they do and how it can be applied to real-world scenarios to make an impact on your communications strategy.
Register here: https://engage.medianet.com.au/insights/behind-the-curtains-webinar
Event produced by: CARMA & CIPR London Group
The world faces new dramatic disruptions and the PR function cannot afford to be seen as a cost centre by organisations. To survive, PR people must be able to show how they bring value and speak to the bottom line. More than ever, the comms function must measure what matters, but what does this mean?
To help answer this question, measurement expert Andy West will moderate a panel of in-house, insights and agency professionals who will share their experience of insightful measurement as well as some top tips for success.
Lorna Gozzard, Director of Communications and Marketing at the Royal College of Art
Lorna is an exceptional marketer and communicator who works at the RCA. She has a wide range of strategic and implementation experience, and a track record in delivering award-winning work. Her areas of expertise span from strategic development to hands-on delivery across PR, brand, marketing, social media, digital, events, partnerships, reputation management and community and stakeholder relations. She is an engaging presenter and facilitator, a strong writer, a creative thinker, and is comfortable and credible in delivering senior-level counsel. She has also extensive team leadership and budget management experience.
Jennifer Sanchis, Account Director at CARMA
A member of the PRCA, Jennifer is one of the best young talents in the industry – evidenced by her CIPR award as the Outstanding Young Communicator in 2019. Jennifer is passionate about PR measurement and evaluation to help provide interpretive analysis, actionable insights and strategic guidance for her clients. Jennifer started her career at PRIME Research before joining CARMA in 2020. She has vast experience working on international media analysis solutions for a variety of government entities and large global organisations such as HSBC, Honda, L’Oréal and KPMG. Jennifer has recently been awarded a Specialist Diploma in Crisis Communication from the CIPR.
Leanne Pinney, Senior Associate at freuds+
Leanne works at freuds+ as a Data Analyst and Strategist, working with leading UK charities and Think Tanks. Her previous experience is in market research specialising in Corporate Reputations and Public Affairs at IPSOS. She has worked with a range of clients and sectors including oil & gas, FMCG, healthcare, technology and NGOs.
Andy West, Managing Consultant at Westofcenter
1:00pm 1PM Jakarta / 4PM Brisbane
Event produced by: AMEC APAC Chapter
Plus, we’ll offer an insider’s journey to measurement thanks to our very own AMEC APAC Co-Chair Felicia Nugroho!
Registrants will receive a recording of the webinar post event.
Deb Camden & Felicia Nugroho – AMEC APAC Chapter Co-Chairs
12:00pm - 1:30pm (WAT) Nigerian Time
Event produced by: P+ Measurement Services
Join us in an insightful Q&A session as measurement and PR experts discuss the importance of measurement and evaluation in today’s PR world.
For further enquiries, kindly reach out to us at [email protected]
Francois van Dyk
Head: Operations (Ornico), AMEC International Board Director, Chair: AMEC Middle East and Africa Chapter.
Self-employed consultant and Educator; Lecturer at PR Academy UK, Bournemouth University UK and Quadriga University Berlin; consultant at communication agency Dot I/O Health.
Managing Consultant, Precise Platform.
Head of Public Relations and Communication, Jumia Nigeria.
Sunday Edetanlen – Senior Media Analyst, P+ Measurement Services
12:00pm Western Indonesian time
As part of this global measurement month, we will be showcasing APAC 2022 AMEC Awards finalists. Gain insights and learnings from the shortlisted entries for communication effectiveness.
Deb Camden, AMEC APAC Chapter Co-Chair, Founder, the Communication Dividend
Felicia Nugroho, AMEC APAC Chapter Co-Chair,Director of Analysis and Insights
6:00am - 7:00pm EET
Event produced by: A Data Pro
Today, a company’s reputation can be affected by practically any type of public event. These events can be the result of business-related issues as well as unforeseen circumstances out of the company’s control. To successfully navigate uncertain situations, preparation is key. To be prepared, companies need to have access to specific information about their brand positioning across different audiences, the trends in their industries, and the changes affecting the business landscape globally.
– What is the role of media intelligence in Crisis Communications?
– What is important to measure during a crisis?
We will discuss these topics and share our experience with the specialists in the sector: Dilek Asanoska (Senior analyst at A Data Pro), Jenia Gutsova (Managing director at Perceptica) and Philip Manev (Account manager | Media intelligence at A Data Pro).
Dilek Asanoska (Senior analyst at A Data Pro)
Jenia Gutsova (Managing director at Perceptica)
Philip Manev (Account manager | Media intelligence at A Data Pro)
Event produced by: The PR Cavalry
An event for PR freelancers who want to make more money and expand their business.
In our third year of running the conference, we have three expert speakers, each presenting punchy, actionable ideas in a one hour session on each of the three days.
This an online event designed for PR freelancers who are time poor but looking for ways to expand their business and protect their profits.
Attendees will receive briefing notes from the speaker afterwards summarising actions to take, and bear-traps to avoid.
The conference is brought to you by The PR Cavalry, the platform that matches employers to PR freelancers whose skills and experience are a perfect fit – saving you time and money on hunting for new clients and delivering highly profitable work that is right in your wheelhouse.
Day One 29th November – Steph Bridgeman on Professional Campaign Measurement With Small Client Budgets
Day Two 30th November – Rachael Marshall on the Key Financial Ratios You Need to Manage to Thrive
Day Three 1st December – Courtney Glymph on Making the Leap From Solo to Micro Agency Working With Associates
Steph Bridgeman is an award winning PR measurement specialist and AMEC board member who works with SMEs to produce campaign reports that prove the ROI of effective PR.
Rachael Marshall runs Magic Digits – accountancy services dedicated to small and growing PR agencies
Courtney Glymph – once a solo practioner now with her own agency, Your Story PR (and one of the highest earning freelancers in The PR Cavalry)
10:00am - 11:00am GMT +7 Indonesian Time
Event produced by: Maverick Indonesia
The information ecosystem shift on the audience had made the AMEC measurement framework more relevant than ever. Social media has also made it easier for communication professionals to gauge the reaction and sentiment from the target audience. In Indonesia, however, there is still work to be done for communication professionals to move away from traditional PR measurement (i.e. PR Value or AVE) and raise their awareness on AMEC Measurement Framework.
This webinar is designed to be an easy-to digest sharing by the speakers and will be delivered in local language (Bahasa Indonesia).
Online via Zoom
Juan Liongnardo, Analyst at Maverick Indonesia
2:00pm - 3:30pm GMT
Event produced by: Ruepoint
A back-to-basics discussion on where to start your measurement journey, utilising AMEC’s Maturity Mapper.
Ruepoint Media Consultant Nicola Baird
AMEC Board Member Steph Bridgeman
3:00pm - 4:00pm GMT +530
Event produced by: AMEC APAC Chapter, AMEC Education Group & SCoRe
AMEC’s Education Group and Asia Pacific Chapter got together with SCoRe to offer the latest IEF Tutorial to the students of SCoRe. A LIVE session with select leaders of AMEC Education group is being organised so that students can ask questions and clarify any doubts that they may have.
Students will also also be writing an article on completion of the course. Two winners will be identified by AMEC and their articles will be published on AMEC blog.
Steph Bridgeman, Founder, Lead Consultant, Experienced Media Analysts | AMEC Director
Rayna Grudova-de Lange, CEO at DeLange Analytics | Board Director at AMEC
Maya Koleva, Head of Research and Insight, Commetric | Board Director at AMEC
Hemant Gaule – Dean, School of COmmunications & REputation
Private event for students of SCoRe
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