Welcome to AMEC’s News Archive. Here is the latest news focuses on providing information, knowledge sharing and best practice.

AMEC Agency Toolkit Part 1, The Why, What, and How of Measurement

The AMEC Agency SIG have been developing a free toolkit for members…

Ask the Experts! AMEC North American Chapter webinar

The AMEC North America Chapter is launching a new webinar series…

Measuring Reputation – Driving Leaders to Change

Trust.  A clear, simple word.  Auditing trust is not so simple.…

Huge potential for PR professionals in the health and wellbeing sector post pandemic

It’s been a challenging time for any PR professional in the…

Barcelona Principles 3.0: Why outcome-focused planning is essential, not optional

By Daniella Graham, Senior Strategist at Engine Mischief This…
Agencies Unite to Launch Common Ground Initiative

AMEC Agency Common Ground – what’s next

AMEC Virtual Summit 2020 session presented by Jon Meakin, Chair,…
Virtual Summit 2020 Announcement

2020 USC Global Communications Report

AMEC Virtual Summit 2020 session presented by Fred Cook, Director…
Virtual Summit 2020 Announcement

Measurable Objectives and Insights from the Special Duck

AMEC Virtual Summit 2020 session presented by Catherine Hernandez-Blades,…
Virtual Summit 2020 Announcement

Mixed Measurement Methods: Why integrating market research adds value to media intelligence

AMEC Virtual Summit 2020 session presented by Florian Laszlo,…

The AMEC Member Survey Results

AMEC Virtual Summit session presented by Richard Bagnall, Chairman,…

Fireside Chat – managing crisis communications, WHO

With Gabby Stern, Director of Communications, World Health Organisation,…

All Asians are not the same, and the differences matter

AMEC Virtual Summit 2020 Presented by May Lee, founder and CEO,…
Virtual Summit 2020 Announcement

Creating a culture of curiosity and collaboration

AMEC Virtual Summit 2020 session presented by Megan Tweed, US…
Virtual Summit 2020 Announcement

Measure Together: The Evolving PR & Marketing Partnership

AMEC Virtual Summit 2020 session presented by Ben Chodor, President,…

Debunking the myths of AI and ML and how to counter them in post COVID-19 era

AMEC Virtual Summit 2020 session presented by Dr Ahmed El Adl Did…