Welcome to AMEC’s News Archive. Here is the latest news focuses on providing information, knowledge sharing and best practice.

Virtual Summit 2020 Announcement

Expert Takeaways on The Future of PR Measurement Technology

How is technology enabling the PR measurement ecosystem in the…

Data-driven strategies become an organisational priority

Data analysis is no longer only a success indicator of your own…
Virtual-Summit-2020-Announcement

New AI vision: creating a semantic map to adjust a communication strategy

This session is included in the AMEC Virtual Summit season pass,…
Barcelona Principles 3

Barcelona Principles 3.0 – What does it mean for comms measurement?

Barcelona. Famous for its history, architecture and football.…

The Dashboard Dilemma

Simon Gebauer, CCO, Observer and AMEC European Chapter Co-Chair In…

AMEC Agency Toolkit Part 1, The Why, What, and How of Measurement

The AMEC Agency SIG have been developing a free toolkit for members…

Ask the Experts! AMEC North American Chapter webinar

The AMEC North America Chapter is launching a new webinar series…

Measuring Reputation – Driving Leaders to Change

Trust.  A clear, simple word.  Auditing trust is not so simple.…

Huge potential for PR professionals in the health and wellbeing sector post pandemic

It’s been a challenging time for any PR professional in the…

Barcelona Principles 3.0: Why outcome-focused planning is essential, not optional

By Daniella Graham, Senior Strategist at Engine Mischief This…
Agencies Unite to Launch Common Ground Initiative

AMEC Agency Common Ground – what’s next

AMEC Virtual Summit 2020 session presented by Jon Meakin, Chair,…
Virtual Summit 2020 Announcement

2020 USC Global Communications Report

AMEC Virtual Summit 2020 session presented by Fred Cook, Director…
Virtual Summit 2020 Announcement

Measurable Objectives and Insights from the Special Duck

AMEC Virtual Summit 2020 session presented by Catherine Hernandez-Blades,…
Virtual Summit 2020 Announcement

Mixed Measurement Methods: Why integrating market research adds value to media intelligence

AMEC Virtual Summit 2020 session presented by Florian Laszlo,…

The AMEC Member Survey Results

AMEC Virtual Summit session presented by Richard Bagnall, Chairman,…