Welcome to AMEC’s News Archive. Here is the latest news focuses on providing information, knowledge sharing and best practice.

Twenty-five ways PR agencies can embrace better measurement and evaluation

For 25 years, the Association for the Measurement and Evaluation…

“Successful #AI Response is in Minutes not Months.”

Webinar with Greg Tarr, CEO of Inferex, and winner of the BTYSTE  By…

NEW AMEC Aademics and Educators SIG

AMEC is delighted to announce Board Director Steph Bridgeman…

NEW! AMEC Tech Hub SIG

The AMEC Tech Hub is now open! all AMEC member organisations…

The golden thread of measurement

As professional communicators we want to help organisations plan…

Don’t Fear Data: Making the Shift to Outcome-Based PR Measurement

Ben Chodor, President, Intrado Digital Media The way public…
AMEC Mentor Program

The Launch of the AMEC Mentoring Programme

AMEC is today launching a mentoring programme, aiming to create…

AMEC Board of Directors 2021 – Announced

See the full details of the AMEC Election results for the Board…

Tracing the ‘march to standards’ in PR measurement and evaluation

By Alexander Buhmann, Ph.D., Professor Jim Macnamara PhD, FAMEC,…

Australian PR professionals commit to BP 3.0

This year's third release of the Barcelona Principles is proving…

Upscaling the role of Media Monitoring, Measurement & Evaluation in Post COVID-19

A great #AMECMM contribution hosted by AMEC member Philip Odiakose…

AMEC Young Professionals Chat Series – Episode 1

AMEC's Young Leaders special interest group Chair, Ngaire Crawford, Insights…

Beginning at the beginning: How using the IEF can help you find your why

By Daniella Graham, Senior Strategist, Mischief PR Earlier…

Google Data Studio as an Integrated PR Measurement Platform

Author: Tressa Robbins, Burrelles, VP Client Onboarding. AMEC…

AMEC partners with The GovComms Festival

We are pleased to announce our partnership with @contentgroup’s…