Welcome to AMEC’s News Archive. Here is the latest news focuses on providing information, knowledge sharing and best practice.

European Members Fireside Chat

As the AMEC community assembles for Measurement Month 2019, our…

Five behavioural ‘nudges’ to help drive culture change in your organisation

Let’s be honest: change is hard. Whether it’s keeping…
AMEC Elections Are you interested

AMEC BOARD ELECTION CLOSES MONDAY

The AMEC Board Elections 2020 deadline is fast approaching. Nomination…

Manchester PR agencies collaborate in global knowledge sharing push

MANCHESTER PR AGENCIES FIND COMMON GROUND IN GLOBAL INITIATIVE Three…

AMEC releases third e-book packed with expert advice

DEMONSTRATING THE VALUE OF COMMUNICATION | PART III EVOLVING…

Three measurement myths debunked

What’s stopping you doing measurement? According to the…

How PR can play a major role in commercial measurement and attribution

Contrary to popular belief, PRs can and should play a major role…

4 Copyright Intersections; Risk, Requirements, Responsibility, Redux

By Dan Schaible, Schaibleintell Consulting 1 - The intersection…

How to move teams away from AVEs or impressions?

“We need AVE” or “we need the impressions number” …in…

How do you persuade clients (especially those with modest resources) to invest in measurement and evaluation?

AMEC MM 2019 BLOG - Rick Guttridge, Co-Owner and Managing…
AMEC Measurement Month 2019

Why every month should be measurement month

Today (1st November) marks the start of AMEC Measurement Month. It’s a tried and trusted technique used by organizations the world over to designate a month (or week, or day) as a point of focus for their particular cause.

Welcome to the new and improved AMEC website

Welcome! AMEC is proud to announce that Phase I of our refreshed and renewed website has launched. With simplicity as our northstar, we’re beginning to bring a better online experience to users like you.
Agencies Unite to Launch Common Ground Initiative

Agencies Unite to Launch ‘Common Ground’ Initiative

The Association for the Measurement and Evaluation of Communication (AMEC) today launches a new initiative designed to further the adoption of measurement and evaluation best practice throughout the PR agency sector.
AMEC APAC Chapter fireside chat

APAC Members Fireside Chat

We gathered a number of key members from the Asia Pacific chapter for a discussion on the biggest trends in the measurement and evaluation industry as well as what they are looking forward to in Prague.

How to win an AMEC Award in 2019

Take advantage of these winning tips shared in a 30 minutes webinar by Khali Sakkas and Ngaire Crawford from Isentia.