AMEC Awards 2023 Winners AMEC Lifetime Achievement Award The Don Bartholomew Award for outstanding service to the industry WINNER Gopal Krishnan GRAND PRIX AWARDS Platinum Award For The Most Effective Campaign Of The Year WINNER GOLIN Platinum Award For The Communications, Research And Measurement Team (Organisation) Of The Year WINNER GOLIN SPECIAL AWARDS AMEC Communications, Research and Measurement Team (organisation) of the Year – Small WINNER Experienced Media Analysts AMEC Communications, Research and Measurement Team (organisation) of the Year – Mid-Sized WINNER GlobalNews Group HIGHLY COMMENDED Citypress Medianet Insights AMEC Communications, Research and Measurement Team (organisation) of the Year – Large WINNER Carma WINNER Golin HIGHLY COMMENDED Lippe Taylor Group Shell Analytics, Insights and Monitoring (AIM) Weber Shandwick AMEC Executive Professional of the Year WINNER Orla Graham, Insights Consultant, CARMA Young Professional of the Year WINNER Lucy Lavery, Consultant, UNICEPTA UK WINNER Jennifer Sanchis, Insights Consultant, CARMA HIGHLY COMMENDED Eswari Vasudevan, Fullintel HIGHLY COMMENDED Grace Blankenburg, Ketchum Analytic HIGHLY COMMENDED Kimberley Nelson, Lippe Taylor Group HIGHLY COMMENDED Lorena Cubides, GlobalNewsGroup Columbia AMEC Student of the Year WINNER Paul Kasprovschi, Graffitti Plus HIGHLY COMMENDED Chris Greenwood, Metropolitan Police CATEGORIES FOR ALL Best crisis comms measurement and reporting GOLD Ketchum & American Egg Board – Tracking Consumer Response to Avian Influenza SILVER Maverick Indonesia & Anonymous Client – Using measurement and evaluation to navigate turbulence BRONZE Fullintel & Anonymous Client – Leveraging Advanced Metrics to Improve Crisis Response of Leading Healthcare Organization Best evaluation on a small budget (<£10,000 or <$10,000) GOLD CARMA & BMW Group Asia – Driving Impact with BMW Group Asia GOLD Infomedia & Dansk Magisterforening/Akademikerbladet – The use of expert sources in the media – a game changer in the public debate on diversity SILVER Hard Numbers & Bottled Imagination National Broadband – National Broadband – Better Connected in Space Best first steps on a measurement journey GOLD CARMA & BMW Group Asia – Driving Impact with BMW Group Asia SILVER Ornico & Alexforbes – Alexforbes rebranding and repositioning 2022-2023 BRONZE Infomedia & Faelledby LLC – Data driven insights for early communication strategy development within the sustainable housing sector Best multi-market reporting GOLD CARMA & Honda – Honda Drives Insights Success with Actionable Multi-Market Measurement SILVER Converseon, Inc. & Mattel, Inc. – Global Brand Purpose Reporting – Mattel, Inc. BRONZE Hotwire & Indeed – Indeed – Global Reputation Measurement Retriever & H&M Foundation – Measuring positive change within the textile industry over 67 markets Best use of a measurement framework GOLD Lippe Taylor Group Anonymous Client – Unifying Performance Across Diverse Divisions SILVER Onclusive & TELUS – Using measurement to improve storytelling and to understand the impact of PR on stakeholder perceptions BRONZE Aduro Communications & PharmaCare – Bioglan In Bioglan Balance LexisNexis & TUI – Building and measuring trust in TUI with regionalised PR Weber Shandwick & Government Healthcare – BLINDED Open Enrollment, Special Enrollment Best use of integrated communication measurement/research GOLD Ketchum & Modelo – Full Time Fan: Brand Lift Study for the College Football Playoffs Onclusive & TELUS – Using measurement to improve storytelling and to understand the impact of PR on stakeholder perceptions Weber Shandwick & Novartis – Identifying digital personas and influencers for Hidradenitis suppurative (HS) SILVER CARMA & Honda – Leveraging Actionable Media Insights: Honda’s Success With Integrated Evaluation Edelman Data and Intelligence & AstraZeneca – Up the Antibodies Golin & Ferrero – CSR / BSR Reports Ruepoint & Allianz Ireland – Multi agency collaboration making an impact BRONZE Commetric & Novartis – Full circle: Novartis Pavillon, Basel – can a building be a communications channel? Best use of measurement for a single event or campaign GOLD Fullintel & Anonymous client – Helping Major Entertainment Brand Understand Audience Reaction to Motion Picture Release With Human Curation and Deep Metrics Ketchum & Global Candy Brand – The Super Bowl of Sweets: Proving True Earned Media Impact Globetrack & Kenya Human Rights Commission – KHRC Kenya’s 2022 General Elections SILVER CARMA & Honda – Measuring the effectiveness of Honda’s EV launch campaign and its impact on the target audience Golin & Staples Canada – Back-to-School Ruepoint & PwC Ireland – Influencing the Irish budget conversation BRONZE Onclusive & DFB (German Football Association) – 2022 World Cup analysis and revision of communications strategy Weber Shandwick & eBay eBay Love Island Best use of measurement for Internal Communications GOLD Weber Shandwick & Zuellig Pharma – Gauging awareness and commitment to organisational change SILVER Golin & Ferrero – Trend Tracker Best use of measurement to improve storytelling GOLD CARMA & Honda – Driving Honda’s Product And Corporate Storytelling With Meaningful PR Evaluation Golin & ASICS – Dramatic Information Methods+Mastery & Capital One Finance – Helping Capital One drive national narratives through local intelligence Methods+Mastery & Google for Startups – Unseen but not unspoken: Unveiling the deepest issues of founders to better serve their stories SILVER Infomedia & Lidl – Building a GPS for storytelling: Pushing social responsibility within the food service industry Ketchum & Clorox – The Germy Truth BRONZE Medianet Insights & Major tertiary institution – Quality or quantity NATO & M& C Saatchi – Protect The Future Best use of new technology in communications measurement GOLD Ketchum & Danone – Launching an earned and influencer measurement platform across a portfolio of brands SILVER Retriever & Riksidrottsförbundet (The Swedish Sports Confederation) – Strategy 2025 and the use of AI to define the goals for the Swedish Sports Confederation BRONZE Fullintel & Anonymous Client – Measuring Everything: Contextual Tagging Drives Success for Medical Technology Firm LexisNexis & Porter Novelli, Almond Board of California – Coverage metrics made modern and precise at ABC MSL, Publicis Groupe Bulgaria – PR Brand Acceleration – Measuring PR results Best use of social media measurement GOLD Fullintel & Anonymous Client – Keeping postsecondary institution secure via real-time social media monitoring and threat assessment Golin & Staples Canada – Back-to-School Methods+Mastery & YouTube – Supercharging Community Management using Scalable Machine Learning Modeling SILVER Onclusive & Corporació Catalana de Mitjans Audiovisuals (CCMA) – Bringing qualitative social insights to TV audience measurement BRONZE A Data Pro & A diplomatic EU entity – Comprehensive weekly and monthly multi-market reports aimed at regional positioning and online presence boosting Innovation award for new measurement methodologies GOLD CARMA & CARMA’s Consulting Methodology – CARMA’s See Think Do Methodology SILVER Methods+Mastery & Google (Android) – Android wants tech to “Get the Message” on text messaging woes BRONZE Ketchum & Global Candy Brand – The Super Bowl of Sweets: Proving True Earned Media Impact Most effective planning, research and evaluation in business-to-business communications GOLD Hard Numbers & Highspot – Highspot’s The European State of Sales and Marketing Alignment Report 2022 SILVER Hill+Knowlton Strategies & BSI – Planning for change: Creating an evolving measurement strategy for BSI BRONZE Hard Numbers & Talkwalker – Talkwalker: Love Brands Campaign Weber Shandwick and Anonymous Client – Resiliency Rules Most effective planning, research and evaluation in consumer communications GOLD Edelman Data and Intelligence & Dove – #KeepTheGrey Golin & ASICS – Dramatic Information SILVER CARMA & Honda – Driving Honda’s measurement and evaluation programme forward for better consumer insights Hill+Knowlton Strategies & A global consumer packaged goods multinational – Deploying an RCT to prove impact of influencer content on brand trust Ketchum & Jack Daniel’s – Elevating Premium Whiskey Perceptions BRONZE Lippe Taylor Group & Anonymous Client – Unveiling Customer Expectations for Enhanced Experiences and Impactful Outcomes Most effective planning, research and evaluation in the public and not-for-profit sectors GOLD Curiosity/MacPaw & Foundation/PR Army – MacPaw Foundation Bathtub Creative Hill+Knowlton Strategies & Arla – How a “No Breakfast, Breakfast” meeting with MPs drove policy support for children living in food insecurity Methods+Mastery & Glitch – Unlocking the language of online gender-based violence Evoke Mind+Matter & Duchenne – UK Duvet Days SILVER Onclusive & DFB (German Football Association) – 2022 World Cup analysis and revision of communications strategy Isentia & Women in Media Australia – Data Driven Advocacy for gender parity. Retriever & The Freedom of Speech Foundation – Shifting the Narrative: AUF’s impact in redefining the discourse after the July 22 terror in Oslo, Norway UNICEPTA UK & World Health Organization – Fighting the COVID-19 “infodemic” – a taxonomy-based approach BRONZE Onclusive & Corporació Catalana de Mitjans Audiovisuals (CCMA) – Bringing qualitative social insights to TV audience measurement Echo Research & Smart Energy GB – Energising engagements in fast-changing media environment Organisation for Economic Co-operation and Development – The Role of Communications in Strengthening the OECD’s Policy Impact Truescope (Singapore) Pte. Ltd & Nanyang Technological University – Perceptions towards novel foods Weber Shandwick & Anonymous Client – The Growing Impact with Direct Mail Most effective planning, research and evaluation of a Diversity and Inclusion Programme GOLD Edelman Data and Intelligence & T. Rowe Price – Employer of Choice SILVER Concept BIU & Future Generali India Insurance – FGII Family is a matter of PRIDE for us Most effective planning, research and evaluation of a ESG programme GOLD Sensu Insight & World Economic Forum (WEF) – Building Reputation for Jurisdictional REDD+ SILVER Onclusive & Aviva PLC – A multi stakeholder view of ESG communications Most effective planning, research and evaluation: APAC GOLD CARMA & BMW Group Asia – Driving Impact with BMW Group Asia SILVER Medianet Insights & Major tertiary institution – Quality or quantity BRONZE Concept BIU & TATA Motors Ltd. – Tata Tiago.EV – Democratisation of EVs Most effective planning, research and evaluation: Europe GOLD CARMA & Honda – Honda Drives Insights Success With Actionable Multi-Market Measurement Golin & ASICS – Dramatic Information SILVER Onclusive & Aviva PLC – A multi stakeholder view of ESG communications BRONZE Weber Shandwick & Novartis – Novartis Chronic Spontaneous Urticaria (CSU) Social and Media Audit Most effective planning, research and evaluation: Latin America GOLD GlobalNews Group & CEO (Compañía energética de occidente) – CEO: Bringing energy to our communities in Cauca SILVER Weber Shandwick & Abramge – #AllForAll, in good health Most effective planning, research and evaluation: Middle East & Africas GOLD Hill+Knowlton Strategies & Right To Dream – Helping Right to Dream understand the perceptions and dreams of their audiences across Western Africa — and beyond SILVER CARMA & Morocco’s Tourism Sector – Morocco’s World Cup Success Goes Far and Beyond Football BRONZE CARMA & 9marketing – A data-driven approach to political crisis Most effective planning, research and evaluation: North America GOLD Ketchum & National Chicken Council (NCC) – Drive the Love of Chicken and Protect the Chicken Industry with National Chicken Council SILVER Onclusive & TELUS – Using measurement to improve storytelling and to understand the impact of PR on stakeholder perceptions Weber Shandwick & Kellogg’s – Cheez-It Reality TV Collector’s Chedditon Most impactful client recommendations arising from a measurement study GOLD CARMA & Honda – Driving Success: How Honda’s Data-Driven Client Recommendations Led To Remarkable Outcomes Echo Research & DP World – Board–ready insights for DP World Ketchum & 3M – Quantifying the Intangible: Equity Measurement Methods+Mastery & Google Platforms & Ecosystems – Injecting Google Play and Android into culture to re-capture market share Retriever & The Freedom of Speech Foundation – Shifting the Narrative: AUF’s impact in redefining the discourse after the July 22 terror in Oslo, Norway UNICEPTA UK & UNICEF – Changing the Game: Using Digital Research to Inform a New Approach to High-Value Fundraising Campaigns SILVER Brand Balance & Godrej Industries Limited & Associate Companies – Enhancing Admiration Through New Measurement Approach Globetrack and Association of Kenya Insurers – Simplyfying Insurance Hill+Knowlton Strategies & BSI – Measuring success, identifying opportunities and changing behaviours through data with BSI Isentia & Women in Media Australia – Data driven advocacy for gender parity. Onclusive & Aviva PLC – A multi stakeholder view of ESG communications Ruepoint & PwC Ireland – Ruepoint & PwC: Influencing the Irish tax policy conversation Weber Shandwick & Moderna Biotech Singapore -Assessing vaccine hesitancy to fine-tune public health communications BRONZE Medianet Insights & Major tertiary institution – Quality or quantity Step Change Award – for the best improvement of a measurement journey GOLD Hill+Knowlton Strategies & Ford of Europe – Establishing a new normal in influencer measurement for Ford in Europe SILVER Onclusive & TELUS – Using measurement to improve storytelling and to understand the impact of PR on stakeholder perceptions BRONZE Ketchum & Danone – Launching an earned and influencer measurement platform across a portfolio of brands CATEGORIES FOR IN-HOUSE COMMUNICATIONS TEAMS Most Effective In-House Change Of Practice In Measurement In Business-To-Business Communications GOLD Hill+Knowlton Strategies & BSI – Creating a data culture for BSI communications through integrated measurement deployment Most Effective In-House Planning, Research And Evaluation: Latin America GOLD Banco Popular Dominicano – Excelencia Popular Most Effective In-House Change Of Practice In Measurement In A PR Agency GOLD Hotwire – Igniting Possibilities Most Effective In-House Use Of Research And Measurement In Stakeholder Management GOLD McDonald’s – Global Communications Plan on a Page