AMEC Measurement Month

Where available on-demand links are now available on the calendar listing for each event

1 November

- Asia Pacific & Middle East -

4:30pm
- 5:30pm AEDT (Syd/Melbourne)

Reimagining Measurement & Evaluation

Event produced by: PRIA

To kick of this year’s Global Measurement Month, the PRIA Education Community Committee (ECC) will be hosting a virtual happy hour on Monday 1 November from 4:30pm AEDT.

The lively discussion will be led by Assoc. Professor, Katharina Wolf, Chair of the ECC. We invite you to come along and share your insights and lessions from your own professional measurement journey.

Whether you’re a beginner or career communicator wanting to prove your value, this Happy Hour is for you. Come prepared with your beverage of choice and mingle with like-minded peers across the industry.

Venue:

Virtual

Moderator:

Professor, Katharina Wolf, Chair of the ECC


- Asia Pacific & Middle East -

4:30pm
- 5:30pm Australian Eastern Daylight Saving Time

Zoom Happy Hour

Event produced by: Public Relations Institute of Australia

In Australia, we’re kicking off Measurement Month with a bang! This is an opportunity to get the conversation started on “reimagning measurement and evaluation” and share your ideas for the future of M&E.

Venue:

Zoom

Moderator:

Assoc Prof Katharina Wolf, FPRIA
Curtin University and Chair of the PRIA Education Community Committee

How to register:

Register at www.pria.com.au

2 November

- Europe -

12:00pm
- 5:30pm CET

FIBEP World Media Intelligence Congress

Event produced by: FIBEP

Presenting challenges, future opportunities and best practices. Event runs from 2-4 November 2021.

How to register:

3 November

- North America -

12:00pm
- 1:00pm Eastern Time (ET)

Communicating the Value of PR – What Every Pro Should Know

Event produced by: PR Council

AMEC Measurement Month Workshop – Free for PR Council Members

Digital + earned is a powerful combination and offers a whole new arsenal of metrics for agencies to prove the effectiveness of our work. And we all know that proving results to clients is the key to growing budgets. In this course you’ll learn the fundamentals of measurement and evaluation, including the terminology, tools and techniques, and how to put them to work to demonstrate impact.

Led by Johna Burke, Global Managing Director, AMEC and Jon Meakin, Chair, Agency Group, AMEC, and President, North America, Clarity, this webinar will arm agency employees at all levels with the best ways to measure and validate what we do for our clients. Participants will learn:

  • Measurement basics for fully integrated programs.
  • Common terminology and definitions, as well as popular platforms and tools.

Best practices for continued professional growth in analytics and measurement

Venue:

Zoom

Speakers:

Johna Burke, AMEC Global Managing Director

Jon Meakin, Chair AMEC Agency Group and President, North America, Clarity PR.

 


- Europe -

1:00pm
GMT

Embedding a Culture of Measurement

Event produced by: CARMA

For any business, measuring the impact and ROI is key. But to achieve significant effectiveness, it is essential for brands to go beyond measurement and metrics, and embrace the larger process of learning to improve. Essentially, it is about having measurement ingrained at its very core – across all levels and functions of the business – to drive the most important of business outcomes.

In this session, communications and measurement experts from CARMA, Honda Motor Europe, Philip Morris International and Blackhouse Media will discuss practical steps and experiences on making measurement part of the organisational DNA.

Whether you’re an in-house communicator or PR agency practitioner, this broad lineup brings the experience, knowledge and expertise to support you in understanding how best to embed a culture of measurement.

Topics that will be discussed include:
– Metric movement: From counting to objective driven measurement
– Using data to get a seat at the table
– Navigating change
– Measurement internationally and with senior stakeholders

Venue:

Virtual

Speakers:

– Jennifer Sanchis, Account Director, CARMA
– Ayẹni Adékúnlé, Founder & CEO, Blackhouse Media
– Orla Graham, Account Director, CARMA
– Nik Pearson, Head of European PR Communications (Automobile & Motorsport), Honda Motor Europe
– Elise Misse, Global Communications Measurement Manager, Philip Morris International

How to register:

On-demand now available: https://carma.com/resource-hub/ondemand-webinars/on-demand-webinar-embedding-a-culture-of-measurement/


- Global -

3:00pm
- 4:00pm GMT

Podcast and Planning Measurement

Event produced by: AMEC NFP SIG and Oliphant Strategies

1. Podcast Basics
2. How to produce a podcast
3. Promotion: Marketing and Measurement
4. Learn and Optimize

Venue:

Virtual

Speakers:

Jack Oliphant, founder Oliphant Strategies

Tiffany Ashitey is the U.S. Director of Partnerships at Acast

Moderator:

Michelle Hawkins, NATO

How to register:

4 November

- Global -

1:00pm
- 2:00pm EDT

Artificial Intelligence in Communications Analysis: Breakthroughs and Pitfalls

Event produced by: PublicRelay for the AMEC Tech Hub

Eric Koefoot, CEO of PublicRelay, will discuss the state of AI in communications analysis and how communicators can best use this developing technology. He will provide a number of real-world case studies that show where AI is most valuable, including in predictive analytics, and dive into where it doesn’t work and why.

Venue:

Zoom call

Speakers:

Eric Koefoot

How to register:

5 November

- Asia Pacific & Middle East -

12:00pm
- 1:00pm AEDT

2021 Measurement Month | Lessons from the 2021 Golden Target Awards finalists | Part One

Event produced by: PRIA

Venue:

Virtual

How to register:

https://www.pria.com.au/eventdetails/11501/2021-measurement-month-lessons-from-the-2021-golden-target-awards-finalists-part-one

8 November

- Asia Pacific & Middle East -

10:00am
- 11:00am Australian Eastern Daylight Saving Time

The PRIA Measurement Month podcast with global M&E expert, Dr Glenn O’Neil, Reimagining Measurement and Evaluation

Event produced by: Public Relations Institute of Australia

In the first of the PRIA’s special podcast series for Measurement Month, Smoke Signal podcast host, Paul Cheal, takes a deep dive into reimagining measurement and evaluation with global expert, Dr Glenn O’Neil, Founder, Owl RE (Research and Evaluation), Geneva.

Speakers:

Dr Glenn O’Neil

Moderator:

Smoke Signal Podcast host, Paul Cheal


- Europe -

2:30pm
- 3:30pm GMT

#AMECMM Measurement Monday: Can you really prove the value of PR?

Event produced by: AMEC European Chapter

Join an informal Q&A session to discuss if and how the value of PR can be measured. Moderator Simon Gebauer will be quizzing our panel on their own thoughts and fielding questions from attendees.

Feel free to submit your questions in advance to [email protected].

Venue:

Zoom

Speakers:

Johna Burke, Global Managing Director of AMEC
Richard Bagnall, Chairman of AMEC and Global Co-Managing Partner at CARMA
Claire Pimm, Director of National Resilience Communication at the Cabinet Office

Moderator:

Simon Gebauer (moderator), COO at Observer

How to register:


- Asia Pacific & Middle East -

3:00pm
GST

How to Build a Measurement Framework

Event produced by: CARMA

Activity without meaningful outcomes is irrelevant. In order to command voice and retain budgets, PR needs to be closely aligned with the larger business objectives and be able to demonstrate its contribution in a meaningful, credible and relevant way.

At CARMA, we advise our clients to adopt a measurement framework to guide them through the process from aligning objectives, to setting targets, creating a plan and measuring the impact of their work.

In this session, Rawan Hashem, Director of Content Insights and Orla Graham, Account Director at CARMA will dive into the ins and outs of building a PR measurement framework that works for your organisation.

– How has the measurement landscape evolved and where are we at now?
– How to get started with designing a framework
– Identifying the appropriate metrics
– Going beyond vanity metrics to show the value of PR
– How to use the insights to evaluate, adapt and improve

 

Venue:

Virtual

Speakers:

– Orla Graham, Account Director, CARMA
– Rawan Hashem, Director of Content Insights, CARMA

9 November

- Europe -

9:00am
- 10:30am GMT

EuroPCom 2021 Changing communication Communicating change

Event produced by: European Committee of the Regions in cooperation with the EU institutions in Brussels

“The largest annual meeting point for experts in the field of public communication” 

EuroPCom 2021 will run as a fully digital event from 10:00 on Monday 8 November until 14:00 on Tuesday 9 November. Under the headline “Changing communication – Communicating change”, this year’s edition will focus on three main themes: Democracy, Green Deal and Digitalisation, which will include discussion themes suggested by the applicants.

Richard Bagnall AMEC Chair will feature during the event, on behalf of AMEC.

The event will have a strong interactive element, offering opportunities for attendants to participate actively during the EuroPCom Talks, the workshop Q&As and the Ideas Labs. The Virtual Market Place, which will be open throughout the event and during the breaks, will also provide various networking opportunities.

Venue:

Virtual

Speakers:

Richard Bagnall, CEO, Europe and the Americas and co-managing partner of CARMA and Chairman of AMEC will present on behalf of AMEC at this event.

 

How to register:

https://events.euconf.eu/europcom2021/register


- Europe -

3:00pm
- 4:00pm GMT

FORGET AVEs! MOVING UP THE AVC IS THE WAY TO WIN AND KEEP CLIENTS

Event produced by: AMEC with Thomas Stoeckle

Discussion points
• Why AVEs won’t go away (they meet a need for quick and simple answers, however flawed)
• Getting better at listening to (and understanding) client needs
• How to teach your time (and sometimes cash) strapped client better measurement and evaluation
• From data via insight to impact: the analytics value chain (AVC)
• Same thing, different words: descriptive to diagnostic to predictive to prescriptive analytics
• Machine power and algorithms are increasingly indispensable – but it (still) takes humans to generate and recognize business value
• Takeaways: how AMEC tools and training resources help you move up the AVC

Venue:

Zoom webinar

Speakers:

Thomas Stoeckle, Course Leader, AMEC International Certificate in Measurement and Evaluation at PR Academy Ltd

How to register:

10 November

- North America -

11:00am
- 12:00pm Eastern Time (ET)

Improved Evaluation through Analyst Assisted Technology: Trends, case studies, challenges

Event produced by: Burrelles for the AMEC Tech Hub

On demand viewing available here. There are millions of news stories published each day. Technological innovations such as artificial intelligence (AI) and machine learning (ML) have significantly increased the volume of media we can process and the quality of data we can generate. For media evaluation services, this means we can now look at far more data, work with much larger data sets, and theoretically produce meaningful results at a higher confidence level. Then again, when evaluating how AI and ML deliver those benefits, clients and practitioners often find that professional analysts are still needed to focus the technology — and data content sets — and produce truly meaningful qualitative insights. This panel will discuss how current technology trends influence media evaluation and where that technology most effectively intersects with human analysts.

 

Venue:

Virtual

Speakers:

Tressa L. Robbins, MPRCA, VP Client Onboarding, Content/Social Media Mgr, Burrelles

Todd Murphy, CEO, Universal Information Services

Carlos Diaz, General Manager, GlobalNewsGroup

Moderator:

Nicole Moreo, AMEC North American Chapter Chair and EVP, Head of U.S. Analytics at Ketchum

Burrelles

- North America -

1:30pm
- 2:30pm

Ask the Expert – Precision Planning at the Intersection of Insights, Strategy & Results

Event produced by: Ketchum

In today’s ever-changing marketplace and increased customer expectations, it’s critical for brands to have a roadmap for how they’ll move from a desired outcome to real business impact. Enter precision communications planning: an insight and data-driven approach to building campaigns that capture and quantify goals and reach the right people through the right channels, in the way and when they want to consume content. Join Johna Burke, Global Managing Director of AMEC along with Ketchum’s Mary Elizabeth Germaine, Managing Director of Global Analytics and Jason Woodward, Director of Strategic and Analytics Planning as they discuss the data and insights necessary to define and deliver on Communications goals to influence real business impact. This is a Q&A session so we encourage the audience to participate and bring their toughest planning and analytics questions.

Venue:

Virtual

Speakers:

Mary Elizabeth Germaine, Managing Director of Global Analytics at Ketchum
Jason Woodward, Director of Strategic and Analytics Planning at Ketchum

Moderator:

Johna Burke, Global Managing Director of AMEC

Panel:

Mary Elizabeth Germaine, Managing Director of Global Analytics, Ketchum
Jason Woodward, Director of Strategic and Analytics Planning, Ketchum

Ketchum Supports the Say No to AVEs

- Europe -

7:30pm
- 8:30pm MSK

Measure it now: KPIs Talk in Communications for Practitioners

Event produced by: PR News

The following questions will be discussed
-How to show effectiveness to a business by building a strategy and using measurable communication?
-Why and how to set communication goals?
-How measurements can determine PR activity?
-How to take into account the opinions of stakeholders?
-How to use qualitative and quantitative methods of analysis appropriately?

Venue:

Online

Speakers:

Lilia Glazova, PR News CEO and Chair, AKOS/Сountry Member Association of ICCO
Alexander Lihtman, 2L communication agency

How to register:

PR News

11 November

- Asia Pacific & Middle East -

8:00am
- 9:30am Jakarta UTC+7

PROVING THE VALUE OF COMMUNICATIONS THROUGH MEASUREMENT

Event produced by: Maverick

Effective measurement to stay relevant in the new normal. The world is getting more complex. The pandemic has accelerated digitization in most aspects of our life. With many communication touch points available and different ways of consuming news and information across generations of target audience, it is no longer adequate to only rely on an output metric such as the number of news articles to measure success. For decades the industry has been relying on a single metric, PR value (AVE derived metric),
that provides no other than meaningless numbers. As we are adapting to the new normal, there is no better time to start measuring right and
evaluating the effectiveness of your programs to prove value. In conjunction with the international Measurement Month, Maverick together with AMEC is delighted to have Johna Burke, Global Managing Director of AMEC, to share with Indonesia’s communications professionals the international measurement standard along with global best practices. Alongside Johna, Felicia Nugroho, Director of Analytics of Maverick Indonesia, the first Indonesian to be AMEC certified and Boy Kelana Soebroto, Head of Corporate Communication of Astra.

Venue:

Virtual

Speakers:

Boy Kelana Soebroto, General Manager-Head of Corporate Communications @Astra
Felicia Nugroho, Head of Monitoring and Analytics @Maverick
Johna Burke, Global Managing Director @AMEC

Moderator:

Maverick General Manager, Marsha Imaniara.

12 November

- Asia Pacific & Middle East -

12:00pm
- 1:00pm AEDT

2021 Measurement Month | Lessons from the 2021 Golden Target Awards finalists | Part Two

Event produced by: PRIA

Venue:

Virtual

How to register:

https://www.pria.com.au/eventdetails/11503/2021-measurement-month-lessons-from-the-2021-golden-target-awards-finalists-part-two

15 November

- Europe -

10:00am
GMT

PR Week Measurement Conference

Event produced by: PR Week

Measurement is arguably one of the most important aspects of any comms strategy in 2021. Without data and planning, it is almost impossible to justify activity and prove ROI. However, many comms professionals still struggle to prioritise measurement and build it into their strategy, particularly during unprecedented times or crises. Now in its third year, PRWeek’s Measurement Conference, in partnership with AMEC, will provide delegates with definitive training, advice and guidance on how to build and implement an effective measurement framework for PR campaigns.

Through expert talks, on demand training, case study presentations and practical workshops, delegates will learn what effective PR measurement looks like, and identify ways to use measurement data and framework to shape strategy and drive business recovery.

PRWeek Measurement workshops and bootcamp will take place online on 15 November 2021.

The conference will take place as a hybrid event in London the following day.

Venue:

Hybrid online and in-person: Hilton DoubleTree Tower of London

Speakers:

Featuring AMEC leadership, Board Directors and Members, across the agenda and many more experts.


- Asia Pacific & Middle East -

10:00am
- 11:00am Australian Eastern Daylight Saving Time

The PRIA Measurement Month podcast with global M&E expert, Dr Allison Spray

Event produced by: Public Relations Institute of Australia

In the second of our special podcast series for Measurement Month, Smoke Signal podcast host, Paul Cheal, talks “Working Backwards” with Dr Allison Spray, Global Head of Data + Analytics, Hill + Knowlton Strategies, London.

Speakers:

Dr Allison Spray

Moderator:

Smoke Signal, A Public Relations podcast host, Paul Cheal

How to register:


- Europe -

2:00pm
- 3:00pm GMT

Measurement professionals frequently asked questions: Answered

Event produced by: AMEC European Chapter

As measurement professionals, there are some questions that come up time and time again – What is the best alternative to AVEs? When should I use machine learning? How can I get my Board bought into PR? How much of my budget should be spent on measurement? Our panel will answer these and more as they share the questions that they get asked most frequently – and the answers that they give.
Attendees are welcome to ask their own questions in the informal panel session or submit questions in advance to [email protected]

Venue:

virtual

Speakers:

Richard Bagnall
Johna Burke

Moderator:

Simon Gebauer

17 November

- Europe -

11:00am
- 12:00pm GMT

How can communications leaders foster a culture of analysis excellence across their teams? with KPMG

Event produced by: Kantar and KPMG

To celebrate AMEC Measurement Month Kantar will be joined by communications experts from leading brands, KPMG and NatWest, to hear the steps they’ve taken and their future plans to better leverage data and insight to drive and optimise their communications strategies.

Venue:

Virtual

Speakers:

Anna Salter, Evaluation Director at Kantar

Amy Tiernan, Head of Strategic Communications at KPMG

Peter Psaila, Senior Research Manager, Reputation Research and Strategy at NatWest


- Europe -

12:30pm
- 3:00pm GMT

Speed or Accuracy: What is the data and insights priority?

Event produced by: Press Data

Venue:

London W1D 4NQ

How to register:

Pressdata

- North America -

1:00pm
- 1:45pm ET

Takeaways from The State of PR Measurement

Event produced by: Muck Rack

On November 17th at 1 PM ET / 10 AM PT, Muck Rack’s CEO, Greg Galant will be joined by a panel of brand & agency PR pros for discussion about the findings from the State of PR Measurement – Muck Rack’s report on measurement and reporting learnings from 2021 and plans and predictions for 2022.

Join us live to learn:

– Top metrics tracked by PR professionals
– Best practices for sharing metrics across teams
– KPI planning for 2022

Venue:

Virtual!

Moderator:

Greg Galant, CEO & Co-Founder of Muck Rack

Panel:

To be announced


- Europe -

2:00pm
- 2:45pm GMT

Improving direct communication: Creating actionable insights from large-scale public engagement using Topic Modelling Analysis

Event produced by: UK Government Communication Service (GCS) for the AMEC Tech Hub

Since the launch of the UK Government’s ‘Ask the government a question’ service in April 2020, the public has submitted over 650,000 questions. The questions are submitted for Ministers to answer during an event broadcast to the public, and to help inform the government on the subjects that most matter to the general public.

By leveraging the latest automation and data science techniques the UK Government has seized this important and new opportunity to extract value from this vast anonymised dataset, through the use of ‘Topic Modelling’ analysis. Actionable insights have led to rapid government interventions which consistently outperform engagement benchmarks, showcasing how evidence-based insights drive impactful, efficient and effective communications that connect directly with the public.

Venue:

Virtual

Speakers:

Amanda Svensson is the Chief Media and Marketing Data Officer at the Prime Minister’s Office and Cabinet Office and leads the Media and Marketing Data team in the UK Government Communication Service (GCS).

Javier Igea is a Senior Data Scientist in the Media and Marketing Data Team.

18 November

- Global -

12:00pm
- 1:00pm eastern US

Predictive Reputation Measurement: A New Approach for a Polarized World

Event produced by: Converseon for the AMEC Tech Hub

In our polarized time brand reputation has never been more important or in greater peril. Driven largely by social conversation, brands are under scrutiny in real time on decisions they take, as well as those they do not. This requires new approaches to measuring reputation that not only measure “at the speed of social” but also can help predictive bottom line business outcomes in a world where “real time is not always fast enough.” The session will provide detail on a new approach to reputation measurement that combines real time conversation data streams, advanced AI and business simulation approaches anchored to revenue and shareholder value to help brands better navigate and protect their reputation in this challenging time.

Venue:

Zoom

Speakers:

Rob Key, CEO of Converseon
Bradley Taylor, Chief Strategist Converseon
Aaron Bernstein, Insight and Brand Reputation Measurement, Walmart

19 November

- Global -

9:00am
- 10:00am SAT

Communication Measurement and Evaluation Best Practices

Event produced by: Ornico

Venue:

Virtual

How to register:

https://website.ornico.co.za/event/the-barcelona-principles-3-0-webinar/


- Asia Pacific & Middle East -

12:00pm
- 1:00pm AEDT

2021 Measurement Month | Emerging trends in measurement & evaluation research

Event produced by: PRIA

How to register:

https://educompria.wordpress.com/measurement-and-evaluation-month-2021/


- Global -

12:00pm
- 1:30pm +1

How to Effectively Demonstrate the Value of PR Measurement

Event produced by: P+ Measurement Services

Join us in an insightful Q&A session as Measurement and PR professionals come together to discuss on how to effectively demonstrate the value of PR Measurement.
For further enquiries, kindly reach out to us at [email protected]

Venue:

Google Meet

Speakers:

Ben Levine – Director & Partner, TRUE Global Intelligence at FleishmanHillard UK
Nicole Moreo – EVP, Head of US Analytics; North American Chapter Chair and International Board Member for AMEC

Henry Okorafor – Senior Associate, Stephanie John & Associates


Kemi Olawoye – Chief Communications Officer, Bora Communications

Moderator:

Sunday Edetanlen – Senior Media Analyst, P+ Measurement Services

22 November

- Latin America -

8:00am
- 9:00am GMT-5

The value behind historic data and its potential to create competitive advantage

Event produced by: buho Media for the AMEC Tech Hub

For the past decade buho has guided more than 210 projects accumulating more than 2 million data points, using it’s main research methodology: content analysis, with the purpose of evaluating communication performance. Working in a varied set of industries and contexts such as: FMCG, NGOs, Health, Finance, Energy and Politics (among others). This historic data has provided us with new opportunities, integrating Artificial Intelligence to enhance our consultancy service by analyzing bigger volumes of data and increasing our speed of delivery, as a result we can dedicate most of our time obtaining insights and helping our clients with decision making instead of focusing on operative tasks.

Join this webinar where Sebastian Becerra – Insights Manager at buho, will respond to the following questions:

How can ML be adapted to measurement and evaluation?
What our technological development with ML does and how it accommodates the needs of our clients?
Why did we develop this technology ourselves?
What do we expect for the future of our business?

Speakers:

Sebastian Becerra – Insights Manager at buho Media


- Asia Pacific & Middle East -

10:00am
- 11:00am Australian Eastern Daylight Saving Time

The PRIA Measurement Month podcast with global M&E expert, Professor Tom Watson

Event produced by: Public Relations Institute of Australia

In the third of our special podcast series for Measurement Month, Smoke Signal podcast host, Paul Cheal, explores “A Golden Age for Measurement and Evaluation” with Prof Tom Watson, Global Leader in PR Measurement and Evaluation and Corporate Communication Research , UK.

Speakers:

Prof Tom Watson

Moderator:

Smoke Signal podcast host, Paul Cheal

How to register:

Listen anytime at https://smokesignalpodcast.com/ or www.educompria.wordpress.com


- Global -

1:30pm
- 2:30pm GMT

Measurement across the globe. Chapter chairs compare notes on how the global landscape is changing and their biggest challenges.

Event produced by: AMEC European Chapter

Ever wondered how other countries measure comms success or which metrics are truly global? If you work for a pan-regional organisation this webinar is for you. Join three of AMEC’s regional chapter chairs who will share successes and challenges of measurement in their own territories as they seek to learn from each other and bring the global measurement community closer together.

Venue:

Virtual

Speakers:

Nicole Moreo, North American Chapter Chair and Head of US Analytics at Ketchum
Marianne Morgan, European Chapter Chair and Director of Research & Analytics at Citypress
Aseem Sood, APAC Capter Chair and CEO of Impact Research & Measurement

Moderator:

Simon Gebauer (moderator), COO at Observer

23 November

- Europe -

1:00pm
- 5:00pm GMT

APComm Academy Theme – Effective Outcome Focused Communications

Event produced by: ASSOCIATION OF POLICE COMMUNICATORS

The Association of Police Communicators (APComm) is the single professional association for all those delivering police communications across the UK. Our membership encompasses police territorial forces, national and regional policing structures (such as CTU), and partner policing bodies (such as the College of Policing, NCA, and Staff Associations).

This is a invitation only event, for the November annual learning event, which traditionally attracts around 200 delegates from across police communications.

Venue:

Invitation Only

Speakers:

Ben Levine, Director & Partner, TRUE Global Intelligence and AMEC Board Director will be presenting the AMEC Communication approach, tools and principles of evaluation – outputs, outtakes and outcomes.

 

How to register:


- Europe -

1:00pm
- 2:00pm GMT

Evaluating the impact of the UK Government’s Coronavirus Communication campaign – what’s next?

Event produced by: UK Government Communication Service (GCS)

At the AMEC Global Conference in May 2021, we showed how communication formed an integral part of the UK’s Coronavirus response, with the biggest ever paid-for campaign in history working with announcements, digital and social media and partnerships with the public and private sector to change public behaviour, provide support to businesses and sustain trust and longer-term compliance. We also talked about the extensive evaluation programme that we set up to demonstrate the impact of communication activity. Today, we’d like to update you on how we’ve applied what we’ve learned since then to improve all of our campaign activity and set out the eight principles that we are adopting to improve all of our communication and the way that we evaluate its impact as we look ahead to the future – principles that we’d encourage every communicator to consider applying to their own work, as well as practical tips for doing so.

Venue:

Virtual

Speakers:

Alex Aiken, Executive Director, Government Communication.

Claire Pimm, , Director, National Resilience Communication Hub.

Catherine Hunt, Head of Insight and Evaluation, Prime Minister’s Office and Cabinet Office.

How to register:


- Asia Pacific & Middle East -

4:00pm
- 5:00pm SGT/HKT

Reputation and Trust: A Perspective from Big Tech

Event produced by: Carma and Allison & Partners

The rise of technology adoption throughout the region has fuelled discussions about the potential geopolitical impact of big tech. Mainstream media news and current affairs coverage gives us an alternative lens into this region’s relationship with big tech.

In relation to the upcoming launch of the joint study on Big Tech from the East and West by CARMA and Allison+Partners, the panel will be diving into reputation and trust in the lens of top tech brands. Join us for a discussion on the findings from the report.

– Measuring reputation in the media
– How to optimise media engagement to improve awareness and recall?
– Weighing in on communications around internal and external initiatives
– Negative coverage in media – how to manage, examples/stories from tech
– What contributes to trust, one of the most valuable intangible assets of your brand?
– Staying on top of your brand reputation and trust in a highly regulated tech environment

Venue:

Virtual

Speakers:

Carma

24 November

- Europe -

12:15pm
- 1:00pm GMT

Creating a Measured and Meaningful Employee Narrative

Event produced by: CIPR North West

In today’s changing world of work, delivering effective and ‘value adding’ employee communications are more important than ever.
Internal communications practitioners can only determine effectiveness by measuring the impact of the content they help share. It’s just as fundamental for our employees today as it’s ever been to know what we want them to do or how to act when they receive a message.

In #AMECMM (International Association for the Measurement and Evaluation of Communication) Measurement Month, join Adeeba Hussain, Communications Consultant, AMEC and CIPR Northwest Committee member for a lunchtime session on Wednesday 24 November at 12:15pm.

Aimed at internal communications practitioners, to help you make measurement a key part of planning and delivery, using the AMEC Integrated Framework.

This event is worth 5 CPD points to CIPR members. Non-members will have the opportunity to receive a special code that will enable them to join the CIPR at a discounted rate.

Venue:

Virtual

Speakers:

Adeeba Hussain, Communications Consultant


- Europe -

2:00pm
- 3:00pm CET

Steps towards measurement maturity and the future of evaluating communications

Event produced by: This webinar is organized by The Nordic Alliance for Communication & Management together with the European Association of Communication Directors

 

Is your organization on a journey towards communications measurement maturity? Do you know where your journey will take you? Hear from senior communication directors and experts in communications and program evaluation to understand:

The evolution of communication measurement and evaluation
The use of data-driven reputation building – focused on quality
How to implement a state-of-the-art measurement framework and create ownership
How to apply best practices in data-driven maturity from other business functions outside communications
Which core principles can help you to get started and to successfully scale your measurement activities

This webinar is organized by The Nordic Alliance for Communication & Management together with the European Association of Communication Directors as part of the “Measurement Month” initiative by the International Association for the Measurement and Evaluation of Communication (AMEC).

Venue:

Online

Speakers:

See below

Moderator:

Alexander Buhmann
Alexander is associate professor at BI Norwegian Business School, and director of the Nordic Alliance for Communication & Management. His research is situated at the intersection of communication, digital technology, and management.

Alexander is a member of the academic advisory board of the International Association for the Measurement and Evaluation of Communication (AMEC), and a member of the expert panel on artificial intelligence at the Chartered Institute of Public Relations (CIPR)

Panel:

Cathrine Torp
Cathrine is EVP Communications and user experience at The Research Council of Norway (RCN). The Research Council serves as the chief advisory body for the government authorities on research policy issues and distributes over NOK nine billion to research and innovation activities each year.

Prior to taking up this position, she held the position of vice president communications director for DNV GL Oil & Gas for five years. She has two decades’ experience from heading up communication for companies such as Statoil, Storebrand, Total Norge, and Aker before joining RCN in 2018.

Kia Haring
As Vice President Global Communications and Sustainability at TietoEVRY, Kia Haring builds the company’s reputation, corporate culture – and accelerates sustainable development together with her team.

Kia has more than 20 years of experience in international marketing and corporate communications from tech and energy industries as well as from the agency side. Kia is a member of the board at ProCom, Finnish Association for Communications Professionals and a Nordic representative at the board of Global Alliance for Public Relations and Communications Management.

Stuart Bruce is internationally recognised as a PR Futurist – a thinker and doer in modernised public relations and communications. He specialises in strategy, measurement and evaluation, crisis communications and PR/communications technology.

Stuart provides strategic counsel and advisory services, professional development and training to corporations, not-for-profit organisations and governments. He works globally and has worked with clients in the UK, USA, European Union, eastern Europe, Asia and Australia. He helps clients modernise and improve communications strategy through measurement and use of new technology, professional practice and new workflows. Since 2003 he has blogged at stuartbruce.biz.

Sunita Menon
Sunita Menon is a Global Data Strategist and Advisor for PR/Communications industry and an Adjunct Professor at University of Florida, College of Journalism and Communication.

In her 25-year career as a global data executive in IBM, Sunita masterfully connected data and technology with people, process and purpose for revenue growth, cost savings and productivity gains — while building data-driven organizations, talent, and mindsets.

Steffen Rufenach
Steffen Rufenach works as CEO of the consulting boutique R.A.T.E. GmbH in Frankfurt am Main. Together with his team, he supports international companies in managing rankings and ratings in areas such as ESG (environmental, social, governance), employer attractiveness, or innovation.

He also advises clients on making business decisions based on quantifiable data, focusing here on corporate communications (internal and external) and corporate responsibility. Steffen is active in several industry associations focused on measurement, such as AMEC and ICV. He also co-hosts Measurement Mashup – a podcast on evaluation and impact assessment of communication and PR.


- Latin America -

4:00pm
- 5:30pm Argentina

“De la medición a la evaluación: ¿Cómo demostrar el valor de la comunicación?

Event produced by: GlobalNews Group

AMEC, which established the Barcelona Principles in 2010, seeks to educate and train on good practices that allow them to demonstrate the value they generate for the business.

In Latin America GlobalNewsGroup promotes the actions of AMEC, and this year we will be sharing with all attendees the case nominated for the “AMEC Awards 2021” (to be delivered in mid-November), innovative tools, good practices and new methodologies that we have successfully implemented for measurement and evaluation throughout Latin America.

Venue:

Zoom

Speakers:

Aldo Vietri, Chairman of AMEC for Latin America and Operations Manager of GlobalNews Group.

Alejandro Álvarez-Nobell, Director of Latin American Communication Monitor. Professor-Researcher University of Malaga, Spain

Carlos Mario Jaramillo, Communications Manager of the Chamber of Commerce of Cali, Colombia.

Moderator:

Catalina Castellanos (GlobalNews Group).

How to register:


- Asia Pacific & Middle East -

4:00pm
- 5:30pm Jakarta UTC+7

MAKING FINANCIAL SENSE OF COMMUNICATION Determining the value communication brings to your organization

Event produced by: Maverick

How much an organization invests in its PR and communication efforts depends on the value they create for the corporation or brand.
Most non-communication executives, however, find determining the value a mystery because they are often plied with metrics such as PR Value (Advertising Value Equivalent derived metric), Reach and Engagement that shed little light on how communication adds value to the
organization’s marketing or reputational objectives. This mystery has deepened now that the influence of traditional mainstream media has been disrupted by the rise of social media and content creators. In this Measurement Month of November Maverick together with AMEC is delighted to host AMEC Chairman Richard Bagnall, Chairman of AMEC, to share with Indonesia’s communications professionals how to measure effectively to share his thoughts on how to make financial sense of communications efforts. Sharing the floor with Richard is Junanto Herdiawan, Director of Communication Department at Indonesia’s central Bank, Bank Indonesia. The webinar will be moderated by Maverick Indonesia Managing Partner Ong Hock Chuan.

Venue:

Virtual

Speakers:

AMEC Chairman Richard Bagnall
Junanto Herdiawan, Director of Communication Department at Indonesia’s central Bank, Bank Indonesia.
Maverick Indonesia Managing Partner Ong Hock Chuan


- -

6:30pm
- 8:30pm

Demonstrating the Value of Communications through Challenging Times

The CIPR Greater London Group’s Annual Lecture is back for 2021 and following a successful first year as a virtual event in 2020, we’re going to run the event via Zoom for a second year. Good thing too, because our keynote speaker is Zoom’s very own Abe Smith, Head of International.

This year’s event will offer an insight into the critical role public relations has played to some leading businesses, during a challenging period of time with great uncertainty and upheaval. It will also address how communicators can demonstrate value to both organisations and wider society now, and in the future, ensuring hope and optimism for the future of the communications industry.

Abe Smith is joined by fellow speakers Michael Kaye, Corporate Communications Manager at LinkedIn and Johna Burke, Global Managing Director at AMEC, and we’ll have more speakers to be confirmed shortly!

 

Venue:

Virtual

Speakers:

Abe Smith, Head of International at Zoom Video Communications

Michael Kaye, Corporate Communications Manager at LinkedIn

Johna Burke, Global Managing Director at AMEC

25 November

- Europe -

11:00am
- 12:00pm GMT

How can communications leaders foster a culture of analysis excellence across their teams? with Natwest

Event produced by: Kantar and Natwest

To celebrate AMEC Measurement Month Kantar will be joined by communications experts from leading brands, KPMG and NatWest, to hear the steps they’ve taken and their future plans to better leverage data and insight to drive and optimise their communications strategies.

Venue:

Virtual

Speakers:

Anna Salter, Evaluation Director at Kantar

Amy Tiernan, Head of Strategic Communications at KPMG

Peter Psaila, Senior Research Manager, Reputation Research and Strategy at NatWest


- Europe -

1:00pm
- 2:00pm MSK (UTC+3)

ESG transformation – Measuring new business narratives

Event produced by: PR News and pressrelations

ESG and transformation seem to be crucial agenda topics turning into pillars that are shaping our new reality. Join us, to explore and discuss the ESG impact on strategic business and communication planning ❗

Our topic: “ESG transformation – measuring new business narratives”

PR News CEO Lilia Glazova will present PR News survey results on ESG and transformation, while Maximilian Freissler, pressrelations Head of Research and Analytics will share new progressive topics based on a multilevel framework for measuring ESG media awareness.

Moderated by Romina Gersuni pressrelations Global Strategy Manager.

 

Venue:

Virtual

Speakers:

PR News CEO Lilia Glazova

Pressrelations, Head of Research & Analytics, Maximilian Freissler

 

Moderator:

Romina Gersuni, Global Strategy Manager, pressrelations

PR News

26 November

- Asia Pacific & Middle East -


Global

Flight to Recovery: Insights On The Future of Travel

Event produced by: Access Intelligence, Isentia and AMEC

Venue:

Virtual https://www.youtube.com/watch?v=XXkj3HQ-spQ

Speakers:

See flyer for more details.

How to register:


- Asia Pacific & Middle East -

9:00am
- 10:00am Indian Standard Time (IST) = GMT +530

Measurement Matters for Comms Pros – What You Should Know

Event produced by: AMEC APAC Chapter

This session has been organised for members of APACD (https://apacd.com).

Find out how the AMEC Integrated Evaluation Framework (IEF) can help you to plan your campaigns, plans and programmes. IEF is a free tool available to all – AMEC members as well others. It provides a consistent and credible approach that works for organisations of all sizes, any desired objective, and with any size of budget. Deb and Aseem are a part of the core team that launched the latest updated IEF, earlier this year.

Venue:

Virtual Session

Speakers:

Shouvik Mukherjee, Chief Creative Officer, Asia Pacific
Deb Camden, Principal, PRISM Communication Architects
Aseem Sood, CEO, Impact Research & Measurement & Chair, AMEC APAC Chapter

Moderator:

Arun Sudhaman, Provoke Media

How to register:

https://apacd.com/register-now-measurement-matters-for-comms-pros-on-26-november/

29 November

- Asia Pacific & Middle East -

10:00am
- 11:00am Australian Eastern Daylight Saving Time

The PRIA Measurement Month podcast: Reimagining Measurement and Evaluation: The Debrief

Event produced by: Public Relations Institute of Australia

In this final of our special podcast series for Measurement Month, Smoke Signal podcast host, Paul Cheal, joins three PRIA Fellows and members of the PRIA Education Community Committee, Deb Camden, Elissa Lewis and Barbara Ryan to debrief on insights gained from this year’s Global Measurement Month and to discuss ways the PR profession can be reimagining measurement and evaluation.

Moderator:

Smoke Signal podcast host, Paul Cheal

Panel:

PRIA Fellows and members of the PRIA Education Community Committee:
Deb Camden, Founder, The Communication Dividend
Elissa Lewis, Corporate communication specialist
Dr Barbara Ryan, Senior Lecturer, University of Southern Queensland


- Europe -

12:00pm
- 12:45pm GMT

Building your Dashboard: monitoring, PR attribution, media analytics

Event produced by: DataScouting for the AMEC Tech Hub

In order to provide crucial media information to decision makers, every media monitoring or PR company needs an interactive dashboard for its media information.

This dashboard should allow your clients to track, analyze, and display KPIs, metrics, and critical data points using visualization tools (i.e. charts, tables, and gauges in a single, viewable space) in order to better understand trends, relationships, predict potential threats and opportunities and to assist them in the decision-making process.

 

DataScouting can help you design and create your dashboard, add your data sources to it and provide you with curation and analysis user interfaces. The main features and functionalities for our custom dashboards are the following:
a) We work with you in order to design and customize the dashboard.
b) Plug in any data source that you prefer or work with DataScouting MediaScouting software suite to monitor broadcast, online and print media.
c) Add your own custom metadata to the system and create interactive visualizations that allow your customers to interact with data.
d) Scaling of the system happens seamlessly.
e) You are in control of your system and your data. The system will be customized and set up for you, installed on your cloud or on premise infrastructure.
f) We follow open architecture guidelines. You will have direct access to data/databases.

Venue:

Zoom

Speakers:

Mr Stavros Vologiannidis, Founder of DataScouting

Moderator:

Sophia Karakeva, CCO, Datascouting

Datascouting

- Europe -

3:00pm
- 4:00pm GMT

What’s next? Predictions for measurement in 2022

Event produced by: AMEC European Chapter

The past two years have been famously unpredictable but our panel of measurement experts will attempt the impossible and share their predictions for measurement in 2022 and beyond. From technology to techniques, join them for a spot of future-gazing to round off measurement month.

Venue:

Virtual

Speakers:

Richard Bagnall, Chairman of AMEC and Global Co-Managing Partner at CARMA
Allison Spray, Managing Director of Data & Analytics at Hill+Knowlton Strategies
Steph Bridgeman, Founder of Experienced Media Analysts

Moderator:

Simon Gebauer (moderator), COO at Observer


- North America -

5:00pm
GMT

Fireside: Getting a seat at the table

Event produced by: CARMA

Whether you’re a senior in-house communicator trying to be heard or PR agency who wants to better demonstrate the value of their work, this intimate discussion will delve into the best advice from two of the industry’s most experienced experts.

Topics to be discussed include:
– How data-driven communicators can earn a voice at the top of the organisation
– Proving the impact on other business functions
– Getting buy-in from senior stakeholders
– Becoming an organisation of connected communicators
– Using insights to impact business decisions and effect change

Speakers:

– Erica Harris, Planning and Insight Lead, Group Reputation at HSBC
– Kristin Devey, CMO at CARMA

30 November

- Europe -

12:30pm
GMT

PRCA Measurement Conference – Proving the Power of PR

Event produced by: PRCA

Venue:

Virtual

Speakers:

Keynotes and panels include:

Keynote: Measurement maturity and frameworks

Johna Burke, Global Managing Director, AMEC – International association for the measurement and evaluation of communication

Panel: The rise of technology

Moderated by: Richard Bagnall, Global co-managing partner and CEO, Europe and the Americas, CARMA

Stuart Bruce, PR Futurist and Managing Consultant, Stuart Bruce Associates

Keynote: Measurement of cross-channel campaigns

Will Hobson, PR Director, Rise at Seven

Panel: Measuring digital PR

Moderated by: Mazen Nahawi, Founder & Group CEO, CARMA

Darryl Sparey,  MPRCA, MD and Co-Founder, Hard Numbers

Shayoni Lynn FPRCA, CMPRCA, CEO and Founder, Lynn PR

James Brockbank, Managing Director, Digitaloft

Thierry Ngutegure, Head of Data Insights, Rise at Seven

James Crawford, Managing Director, PR Agency One

Keynote: Measuring the impact of influencer marketing

Scott Guthrie MPRCA, Influencer Marketing Professional Adviser

How to register:


- Europe -

2:00pm
- 3:00pm CET

Entity recognition – AI solution in media analytics

Event produced by: NEWTON Media

How AI and entity recognition can be used for media analytics to provide valuable insight? Need to quickly find your way around a large number of media news? Join our webinar to learn more and see the use cases.

Venue:

Online

Speakers:

Michal Hrones, Customer Care & Innovation Manager at NEWTON Media, Czech Republic, member of AMEC Tech Hub

Jelena Hadzic, Board Member at Presscut, Croatia

Moderator:

Magdalena Horanska, CEO at NEWTON Media SEE

Newton Media Supports the Say No to AVEs

- Europe -

3:00pm
- 4:00pm GMT

#AMEC NFP Knowledge Share Session – The evaluation of communication within the EC

Event produced by: AMEC NFP Group

The narrative of evaluation of communication within the EC would be built around this structure:
• Performance culture in the Commission;
• Corporate Communication approach and governance (incl. alignment to political priorities);
• Strategic plan, Annual management plans and annual activity reports;
• Decentralised evaluation function in communication – support service (description of what we offer).

Venue:

Virtual

Speakers:

Vasiliki Balafa, European Commission
Michelle Hawkins, NATO
Camille Raymond, OECD
Jose De Buerba, World Bank
Sophie Bellieni, European Commission


- Asia Pacific & Middle East -

5:30pm
- 6:30pm IST

Getting It Right, Right From The Start – PRCAI leadership series

Event produced by: PRCAI and AMEC

Venue:

Virtual

Speakers:

Jon Meakin, President North America Clarity PR, AMEC Board Director and AMEC Agency SIG Chair.

How to register:

PRCAI member access

1 December

- Asia Pacific & Middle East -

12:00pm
- 4:25pm Bangkok time

THE RISE OF PR – PRCA Thailand

Event produced by: PRCA Asia Pacific

Venue:

Virtual

How to register:

https://apac.prca.global/events/the-rise-of-pr-prca-thailand-grand-opening-virtual-event/