AMEC Awards 2023 Shortlist CATEGORIES FOR ALL Best crisis comms measurement and reporting Fullintel & Anonymous Client – Helping aviation firm understand the severity of aircraft incident coverage Fullintel & Anonymous Client – Leveraging Advanced Metrics to Improve Crisis Response of Leading Healthcare Organization Ketchum & American Egg Board – Tracking Consumer Response to Avian Influenza Maverick Indonesia & Anonymous Client – Using measurement and evaluation to navigate turbulence Best evaluation on a small budget (<£10,000 or <$10,000) CARMA & BMW Group Asia – Driving Impact with BMW Group Asia Hard Numbers & Bottled Imagination National Broadband – National Broadband – Better Connected in Space Infomedia & Dansk Magisterforening/Akademikerbladet – The use of expert sources in the media – a game changer in the public debate on diversity Best first steps on a measurement journey CARMA & BMW Group Asia – Driving Impact with BMW Group Asia Infomedia & Faelledby LLC – Data driven insights for early communication strategy development within the sustainable housing sector Onclusive & Seafish – A media landscape study to support a new communications strategy Ornico & Alexforbes – Alexforbes rebranding and repositioning 2022-2023 Best multi-market reporting CARMA & Honda – Honda Drives Insights Success with Actionable Multi-Market Measurement Converseon, Inc. & Mattel, Inc. – Global Brand Purpose Reporting – Mattel, Inc. Hotwire & Indeed – Indeed – Global Reputation Measurement PR Agency One & Myrkl – Myrkl – the great UK to global pivot Retriever & H&M Foundation – Measuring positive change within the textile industry over 67 markets Best use of a measurement framework Aduro Communications & PharmaCare – Bioglan In Bioglan Balance LexisNexis & TUI – Building and measuring trust in TUI with regionalised PR Lippe Taylor Group Anonymous Client – Unifying Performance Across Diverse Divisions Onclusive & TELUS – Using measurement to improve storytelling and to understand the impact of PR on stakeholder perceptions Weber Shandwick & Government Healthcare – BLINDED Open Enrollment, Special Enrollment Best use of integrated communication measurement/research CARMA & Honda – Leveraging Actionable Media Insights: Honda’s Success With Integrated Evaluation Commetric & Novartis – Full circle: Novartis Pavillon, Basel – can a building be a communications channel? Edelman Data and Intelligence & AstraZeneca – Up the Antibodies Golin & Ferrero – CSR / BSR Reports Ketchum & Modelo – Full Time Fan: Brand Lift Study for the College Football Playoffs Onclusive & TELUS – Using measurement to improve storytelling and to understand the impact of PR on stakeholder perceptions Ruepoint & Allianz Ireland – Multi agency collaboration making an impact Weber Shandwick & Novartis – Identifying digital personas and influencers for Hidradenitis suppurative (HS) Best use of measurement for a single event or campaign CARMA & Honda – Measuring the effectiveness of Honda’s EV launch campaign and its impact on the target audience DTEK Renewables – DTEK Tyligulska WPP – the first wind farm in the world constructed amid war Fullintel & Anonymous client – Helping Major Entertainment Brand Understand Audience Reaction to Motion Picture Release With Human Curation and Deep Metrics Globetrack & Kenya Human Rights Commission – KHRC Kenya’s 2022 General Elections Golin & Staples Canada – Back-to-School Infomedia – Qatar Controversy: Reputational Risk Analysis at the Qatar World Cup Ketchum & Global Candy Brand – The Super Bowl of Sweets: Proving True Earned Media Impact Notified & Commetric – Hitting the right note: EUROVISION 2023 campaign measurement for VisitBritain Onclusive & DFB (German Football Association) – 2022 World Cup analysis and revision of communications strategy Ruepoint & PwC Ireland – Influencing the Irish budget conversation Weber Shandwick eBay eBay Love Island Best use of measurement for Internal Communications Golin & Ferrero – Trend Tracker Weber Shandwick & Zuellig Pharma – Gauging awareness and commitment to organisational change Best use of measurement to improve storytelling Big Valley Marketing – Big Valley Marketing and its entire client portfolio Top Conversations in Technology CARMA & Honda – Driving Honda’s Product And Corporate Storytelling With Meaningful PR Evaluation Golin & ASICS – Dramatic Information Infomedia & Lidl – Building a GPS for storytelling: Pushing social responsibility within the food service industry Ketchum & Clorox – The Germy Truth Medianet Insights & Major tertiary institution – Quality or quantity Methods+Mastery & Capital One Finance – Helping Capital One drive national narratives through local intelligence Methods+Mastery & Google for Startups – Unseen but not unspoken: Unveiling the deepest issues of founders to better serve their stories NATO & M& C Saatchi – Protect The Future Best use of new technology in communications measurement Fullintel & Anonymous Client – Measuring Everything: Contextual Tagging Drives Success for Medical Technology Firm Ketchum & Danone – Launching an earned and influencer measurement platform across a portfolio of brands LexisNexis & Porter Novelli, Almond Board of California – Coverage metrics made modern and precise at ABC MSL, Publicis Groupe Bulgaria – PR Brand Acceleration – Measuring PR results Retriever & Riksidrottsförbundet (The Swedish Sports Confederation) – Strategy 2025 and the use of AI to define the goals for the Swedish Sports Confederation Weber Shandwick & Anonymous Technology Company – Increasing brand favorability with a key target audience segment Best use of social media measurement A Data Pro & A diplomatic EU entity – Comprehensive weekly and monthly multi-market reports aimed at regional positioning and online presence boosting Converseon, Inc. & Walmart, Inc. – Measuring Impact on Corporate Reputation Fullintel & Anonymous Client – Keeping postsecondary institution secure via real-time social media monitoring and threat assessment Golin & Staples Canada – Back-to-School Methods+Mastery & YouTube – Supercharging Community Management using Scalable Machine Learning Modeling Onclusive & Corporació Catalana de Mitjans Audiovisuals (CCMA) – Bringing qualitative social insights to TV audience measurement Innovation award for new measurement methodologies CARMA & CARMA’s Consulting Methodology – CARMA’s See Think Do Methodology Ketchum & Global Candy Brand – The Super Bowl of Sweets: Proving True Earned Media Impact Lippe Taylor Group & Anonymous Client – Media Coverage Deconstructed: Identifying Paid and Earned Pathways Methods+Mastery & Google (Android) – Android wants tech to “Get the Message” on text messaging woes Most effective planning, research and evaluation in business-to-business communications Weber Shandwick and Anonymous Client – Resiliency Rules Echo Research & DP World – Board–ready insights for DP World Hard Numbers & Talkwalker – Talkwalker: Love Brands Campaign Hard Numbers & Highspot – Highspot’s The European State of Sales and Marketing Alignment Report 2022 Hill+Knowlton Strategies & BSI – Planning for change: Creating an evolving measurement strategy for BSI Most effective planning, research and evaluation in consumer communications CARMA & Honda – Driving Honda’s measurement and evaluation programme forward for better consumer insights Concept BIU & Tata Motors – Tata Tiago.EV – Democratisation of EVs Edelman Data and Intelligence & Dove – #KeepTheGrey Golin & ASICS – Dramatic Information Hill+Knowlton Strategies & A global consumer packaged goods multinational – Deploying an RCT to prove impact of influencer content on brand trust Ketchum & Jack Daniel’s – Elevating Premium Whiskey Perceptions Lippe Taylor Group & Anonymous Client – Unveiling Customer Expectations for Enhanced Experiences and Impactful Outcomes Ruepoint & Allianz Ireland – Multi agency collaboration making an impact Smoking Gun & Alton Towers Resort – Nemesis: Campaign to close a legend Most effective planning, research and evaluation in the public and not-for-profit sectors Curiosity/MacPaw & Foundation/PR Army – MacPaw Foundation Bathtub Creative Echo Research & Smart Energy GB – Energising engagements in fast-changing media environment Evoke Mind+Matter & Duchenne – UK Duvet Days Hill+Knowlton Strategies & Arla – How a “No Breakfast, Breakfast” meeting with MPs drove policy support for children living in food insecurity Isentia & Women in Media Australia – Data Driven Advocacy for gender parity. Methods+Mastery & Glitch – Unlocking the language of online gender-based violence Onclusive & Corporació Catalana de Mitjans Audiovisuals (CCMA) – Bringing qualitative social insights to TV audience measurement Onclusive & DFB (German Football Association) – 2022 World Cup analysis and revision of communications strategy Organisation for Economic Co-operation and Development – The Role of Communications in Strengthening the OECD’s Policy Impact Retriever & The Freedom of Speech Foundation – Shifting the Narrative: AUF’s impact in redefining the discourse after the July 22 terror in Oslo, Norway Truescope (Singapore) Pte. Ltd & Nanyang Technological University – Perceptions towards novel foods UNICEPTA UK & World Health Organization – Fighting the COVID-19 “infodemic” – a taxonomy-based approach Weber Shandwick & Anonymous Client – The Growing Impact with Direct Mail Most effective planning, research and evaluation of a Diversity and Inclusion Programme Concept BIU & Future Generali India Insurance – FGII Family is a matter of PRIDE for us Edelman Data and Intelligence & T. Rowe Price – Employer of Choice Most effective planning, research and evaluation of a ESG programme Onclusive & Aviva PLC – A multi stakeholder view of ESG communications Sensu Insight & World Economic Forum (WEF) – Building Reputation for Jurisdictional REDD+ Most effective planning, research and evaluation: APAC CARMA & BMW Group Asia – Driving Impact with BMW Group Asia Concept BIU & TATA Motors Ltd. – Tata Tiago.EV – Democratisation of EVs Isentia & Women in Media Australia – Data driven advocacy for gender parity. Medianet Insights & Major tertiary institution – Quality or quantity Most effective planning, research and evaluation: Europe CARMA & Honda – Honda Drives Insights Success With Actionable Multi-Market Measurement Golin & ASICS – Dramatic Information Onclusive & Aviva PLC – A multi stakeholder view of ESG communications Weber Shandwick & Novartis – Novartis Chronic Spontaneous Urticaria (CSU) Social and Media Audit Most effective planning, research and evaluation: Latin America GlobalNews Group & CEO (Compañía energética de occidente) – CEO: Bringing energy to our communities in Cauca Weber Shandwick & Abramge – #AllForAll, in good health Most effective planning, research and evaluation: Middle East & Africas CARMA & 9marketing – A data-driven approach to political crisis CARMA & Morocco’s Tourism Sector – Morocco’s World Cup Success Goes Far and Beyond Football Hill+Knowlton Strategies & Right To Dream – Helping Right to Dream understand the perceptions and dreams of their audiences across Western Africa — and beyond Most effective planning, research and evaluation: North America Ketchum & National Chicken Council (NCC) – Drive the Love of Chicken and Protect the Chicken Industry with National Chicken Council Onclusive & TELUS – Using measurement to improve storytelling and to understand the impact of PR on stakeholder perceptions Weber Shandwick & Kellogg’s – Cheez-It Reality TV Collector’s Chedditon Most impactful client recommendations arising from a measurement study Brand Balance & Godrej Industries Limited & Associate Companies – Enhancing Admiration Through New Measurement Approach CARMA & Honda – Driving Success: How Honda’s Data-Driven Client Recommendations Led To Remarkable Outcomes Echo Research & DP World – Board–ready insights for DP World Globetrack and Association of Kenya Insurers – Simplyfying Insurance Hill+Knowlton Strategies & BSI – Measuring success, identifying opportunities and changing behaviours through data with BSI Isentia & Women in Media Australia – Data driven advocacy for gender parity. Ketchum & 3M – Quantifying the Intangible: Equity Measurement Medianet Insights & Major tertiary institution – Quality or quantity Methods+Mastery & Google Platforms & Ecosystems – Injecting Google Play and Android into culture to re-capture market share Onclusive & Aviva PLC – A multi stakeholder view of ESG communications Retriever & The Freedom of Speech Foundation – Shifting the Narrative: AUF’s impact in redefining the discourse after the July 22 terror in Oslo, Norway Ruepoint & PwC Irealnd Ruepoint & PwC: Influencing the Irish tax policy conversation UNICEPTA UK & UNICEF – Changing the Game: Using Digital Research to Inform a New Approach to High-Value Fundraising Campaigns Weber Shandwick & Moderna Biotech Singapore -Assessing vaccine hesitancy to fine-tune public health communications Step Change Award – for the best improvement of a measurement journey Hill+Knowlton Strategies & Ford of Europe – Establishing a new normal in influencer measurement for Ford in Europe Ketchum & Danone – Launching an earned and influencer measurement platform across a portfolio of brands Lippe Taylor Group – Lippe Taylor Group A Team Empowered: The Evolution of Measurement at the Agency Level Onclusive & TELUS – Using measurement to improve storytelling and to understand the impact of PR on stakeholder perceptions CATEGORIES FOR IN-HOUSE COMMUNICATIONS TEAMS In-House Communication Teams (Various Categories) Banco Popular Dominicano – Excelencia Popular Hill+Knowlton Strategies & BSI – Creating a data culture for BSI communications through integrated measurement deployment Hotwire – Igniting Possibilities McDonald’s – Global Communications Plan on a Page NATO – Protect The Future Organisation for Economic Co-operation & Development (OECD) – Moving from Post-Evaluation to Strategic Pre-Campaign Insights: A Paradigm Shift at the OECD using the Trust Survey SPECIAL AWARDS AMEC Communications, Research and Measurement Team (organisation) of the Year – large CARMA Golin Ketchum Lippe Taylor Group Shell Analytics, Insights and Monitoring (AIM) Weber Shandwick AMEC Communications, Research and Measurement Team (organisation) of the Year – Mid-Sized GlobalNews Group Medianet Insights AMEC Communications, Research and Measurement Team (organisation) of the Year – Small Citypress Experienced Media Analysts AMEC Executive Professional of the Year Orla Graham, Insights Consultant, CARMA Matt Oakley, Global Head of Data & Analytics, Hotwire Marni Zapakin, Vice President & Group Manager, Ketchum Analytics Geeta Patel, Managing Director, Frictionless Intelligence Amrita Sidhu, Managing Director, Medianet Rodolfo Araújo, Strategy & Analytics VP (Brazil), United Minds VP (Latam) AMEC Young Professional of the Year Jennifer Sanchis, Insights Consultant, Carma Eswari Vasudevan, Senior Program Manager and Director of Projects, Fullintel Lorena Cubides, Head of Analysis for GlobalNews Group Colombia Grace Blankenburg, Associate Managing Consultant, Ketchum Analytics Kimberly Nelson, Supervisor, Measurement & Analytics, Lippe Taylor Group Thomas Patenall, Marketing Executive, Medianet Pty Ltd Lucy Lavery, Consultant, UNICEPTA UK Renata Marins, Strategy & Analytics Director (Brazil), Weber Shandwick AMEC Student of the Year Paul Kasprovschi, Research and Evaluation Director at GRF+ Chris Greenwood, Head of Media, DMC News branch, Metropolitan Police