Measurement Frameworks, Myths and New Horizons

The AMEC Virtual Global Summit on Measurement is a two-day professional development programme, for attendees from around the world. It is an opportunity to be immersed in best practice of communication measurement and evaluation, including research, analysis and actionable insights from a line-up of international speakers.

A virtual delegate pass includes keynote speakers on July 8-9 2020; the AMEC Awards ceremony on 8 July and on-demand presentations after the Summit, to refresh or catch-up on what was missed so you do not have to devote the whole time at your desk. Plus a programme of sessions organised by AMEC leading up to AMEC Measurement Month in November 2020.

Delegates will explore best practices across the communications funnel including innovative artificial intelligence, machine learning, and return on effort of business outcomes.  The AMEC Summit will be powered by Intrado Studio.

Join Distinguished Professor Jim Macnamara, PhD, FAMEC, FAMI, CPM, FPRIA
University of Technology Sydney & London School of Economic & Political Science.

Jim will present delegates with findings from his latest research that inform his new book Beyond Post-Communication and an evaluation project that showed a €24 million return on investment from communication. In two contrasting case studies, Jim will show the negative impact of disinformation and post-truth and the key causes, compared with a ground-breaking case study in evaluation of corporate communication.

Jim Macnamara

“Data is the new oil. But much of it is being used for disinformation, deception, and manipulation. The ball is in our court to change post-truth society.”

Jim Macnamara, Keynote Speaker, AMEC Virtual Global Summit on Measurement 2020


Wednesday 8 and Thursday 9 July

Using Intrado virtual conference software – Keynote presentations providing content and answering questions 

Buying a pass to the Virtual Summit will include the 2 days of presentations, access to all presentations on-demand after the event and access to a series of webinars run by AMEC until November 2020.

Why you should attend

  • Programme dedicated to measurement and evaluation of communications
  • A focus on practical sessions and the case study-style experience from major organisations. Presentations can be watched live or on-demand after the event.
  • Expand your knowledge, ask questions and find solutions to problems
  • An international showcase for the latest trends in communications trends and analytics.
  • 2+ days of virtual networking, digital takeaways and delegate access to videos of every session
  • Opportunity to make contact with companies manning their virtual exhibitor booths who are involved in and work with the media measurement and analytics industry
  • An unparalleled line up of global speakers and virtual networking makes this the don’t miss event of the year for all communicators, public relation professionals and everyone in research and analysis business.

Who should attend

  • Media intelligence and evaluation professionals
  • PR & Communication Directors
  • Marketing and PR Executives
  • Communication consultants

Types of organisations who should attend

  • Media intelligence, research and insights companies
  • Corporates with a commitment to or an interest in measurement and evaluation
  • PR and Communications Agencies
  • Not-for-profit organisations
  • Software providers
  • Research companies

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