Measurement Frameworks, Myths and New Horizons

The programme will encompass analytics and measurement best practices within the communications funnel; including research, analysis and actionable insights. During this informative two-day professional development summit attendees will be immersed in the world of ever-changing algorithms and the impact to insights and evaluation.

Ultimately, you’ll hone your expertise in innovative artificial intelligence and a new comprehension of the importance of thinking with machines to more efficiently demonstrate return of effort on business outcomes.

An unparalleled line up of global speakers and networking make this the don’t miss event of the year for all communicators, public relation professionals and everyone  in research and analysis business.


Tuesday 2 June

18.30 to 20.00 Business Networking Drinks Reception, Vienna Marriott Hotel

Wednesday 3 June

09.00 to 17.30 Summit Programme, Vienna Marriott Hotel
18.30 to 20.00 Drinks Reception

Thursday 4 June

09.00 to 17.30 Summit Programme, Vienna Marriott Hotel
19.30 to 01.00 AMEC Awards 2020 and Gala Dinner, Palais Ferstel, Vienna (there will be coaches taking guests from the Vienna Marriott Hotel to the Palais Ferstel)

Why you should attend

  • Programme dedicated to measurement and evaluation of communications
  • A focus on practical sessions and the case study-style experience from major organisations.
  • Expand your knowledge, ask questions and find solutions to problems
  • An international showcase for the latest trends in communications trends and analytics.
  • 2+ days of business networking, digital takeaways and delegate access to videos of every session
  • Make new business contacts with like-minded professionals from around the world.
  • Participate in unparalleled business networking opportunities

Who should attend

  • Media intelligence and evaluation professionals
  • PR & Communication Directors
  • Marketing and PR Executives
  • Communication consultants

Types of organisations who should attend

  • Media intelligence, research and insights companies
  • Corporates with a commitment to or an interest in measurement and evaluation
  • PR and Communications Agencies
  • Not-for-profit organisations
  • Software providers
  • Research companies

Over 50% of the attendees are director level making it a prestigious event with outstanding
business networking opportunities for forging new relationships and hosting clients.

AMEC Twitter Feed

AMEC Board Director, Maya Koleva @notallyellow shares the top 3 reasons why you should nominate your employees for AMEC’s Young Professional of the Year award

RT @KelByrd: [Resource] The @AmecOrg PR Planning Primer by @_ghop_ 🧰

Understand the power and practice of account planning and how to apply it to #PR and #communications for effective measurement!
#PRmeasurement #measurePR


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