Innovation Hub Series is a new series introduced by AMEC on the Insights Blog as part of efforts to lead in key conversations related to innovation.

This is going to be a regular series with 1 to 2 guest blog posts by AMEC community members, who will write about all things innovation – including important topics like generative AI, large language models, innovative tools and techniques, case studies and experiments.

We want these articles to be conversation starters in our industry and beyond – so please comment and share! If you are eager to contribute to this conversation through the AMEC Insights blog, please reach out to the coordinators of The Innovation Hub Series.

Maya Koleva and Carlos Villa.

Check out also the amazing program for the upcoming AMEC Global Summit on Measurement and Evaluation  in Miami (15-17 May, 2023)

Article 1: Leveraging Generative AI and LLMs for PR and Comms Measurement and Evaluation: an introduction