Chair of the Judges Judges A panel of international independent judges from consultancy, in-house, academic and media backgrounds, chosen for their experience and expertise will assess the entries. Chair of the JudgesAseem SoodChairman, AMEC. CEO, Impact Research & Measurement Pvt. Ltd.Aseem, a dog lover, is currently the Chief Executive Officer at Impact Research & Measurement Pvt. Ltd. in India. He is also the Chairman of The International Association of Measurement and Evaluation of Communication. In 2017 he was honoured with the AMEC Lifetime Fellowship Award for his contribution to the Industry. Prior to Impact, Aseem worked with McKinsey & Co. as an analyst. At McKinsey he worked with clients in Europe, US and China, helping them improve their operations’ effectiveness in the domain of purchasing and supply management. He also worked in McKinsey & Co.’s Business Technology Office (BTO) practice, a special initiative of McKinsey & Co. that offers technology consulting services.Aseem holds a Post Graduate Degree in Business Administration from International Management Institute, India and a Bachelors Degree in Business Studies from University of Delhi, India. Aseem spends his free time playing with new electronic gadgets/ softwares; helping friends choose the right gadgets; listening to music; or connecting with old friends. Richard BagnallCo-Managing Partner of CARMARichard is the global co-managing partner for CARMA International a leading provider of communications evaluation services and held the Chair position from 2016-2022 of the industry’s global trade association, AMEC. Richard has advised international clients on the best ways to measure the effectiveness of their PR and prove its value to the organisation for more than 25 years. During this time, he has built and led some of the world’s foremost communications measurement consultancies including Metrica, Gorkana and PRIME Research. Prior to his career in measurement and insights. Richard was a PR himself, having worked both in house and in agencies. He has contributed to several published business books on measuring communications and is an active long-term member of the UK Government’s GCS / Cabinet Office Evaluation Council. In 2013 he co-authored the UK government’s Capability Review of Digital Communications. Richard is a member of the Chartered Institute of Public Relations. a Fellow of PRCA and member of the PRCA’s PR & Communications Council, an Honorary Lifetime Fellow of AMEC and was inducted Into PR News Measurement Hall of Fame in 2017. Sarah BallHead of ResearchSarah Ball is Head of Research at UNICEPTA UK. Sarah was fresh out of university when she joined the media measurement and evaluation industry 19 years ago as an analyst. Her expertise lies in consulting with clients on complex briefs, developing new methodologies and innovating approaches to research to generate insights that have impact. Ngaire CrawfordInsights DirectorAs Insights Director, Ngaire is the regional head for research at Isentia and Pulsar across Australia and New Zealand. The research and insights division is responsible for producing bespoke media, communications, reputation and audience research to a wide range of clients from large corporates, government departments to small NGOs. She also leads global product development for PR and Communications across the Access Intelligence global research teams. Vrinda DevalManaging PartnerVrinda Deval is the Managing Partner of TAGFact Inc., a content management and media tagging company. Working across 12 languages, TAGFact integrates technology and human expertise to validate, analyze, and synthesize media content, enhancing data quality for clients. Vrinda has 18+ years of experience working with PR and Communication clients, structuring and implementing global media monitoring and measurement solutions, helping them navigate the ever-evolving media landscape. Additionally she co-manages GlocalMind, a global healthcare fieldwork company. Drawing on her expertise in media and stakeholder research, she embraces the AMEC Integrated Evaluation Framework, recognizing the significance of primary research in accurately understanding media impact. In her free time, she loves to travel and has recently discovered a passion for golf. Angela DwyerHead of Insights Angela Dwyer is Head of Insights at FullIntel—a media monitoring and analysis company. As a measurement expert, she helps brands improve business results through data-driven, actionable insights. She has worked at public relations agencies and media research firms, developing metrics and elevating measurement approaches. She has presented and published several original, award-winning research papers about recall, engagement, and trust to guide public relations strategy and measurement. She contributes her knowledge garnered from the cross-section of academia and the profession as a board member of the International Public Relations Research Conference and a member of the IPR Measurement Commission. Nicole EmmeReputation Management and Insights ConsultantNicole Emme has more than 15 years’ experience working in the media evaluation industry. Prior to that she worked in media (broadcast production, publishing, marketing and PR) across a number of different European countries. Her exposure to European languages, cultures and media landscapes makes her an ideal Trusted Advisor for pan-European clients, or those with a global footprint. She completed the AMEC online certificate in 2008, and has maintained knowledge of and provided counsel on measurement best practice, working with clients across industries, helping them to refine and improve their measurement programmes. Simon GebauerChief Commercial OfficerSimon Gebauer is a media intelligence and PR measurement professional with over 10 years of experience, specializing in business development, partnerships, and international relationships. He currently holds the position of Chief Commercial Officer at Observer Brand Intelligence and serves as a Board Director at AMEC, where he also leads the European chapter. Simon’s expertise and leadership have been instrumental in driving growth and fostering valuable connections within the industry. Maria Gergova-BengtssonFounder and ownerMaria Gergova-Bengtsson is founder and owner of United Partners – one of the leading PR agencies and marketing agencies in Europe. Maria Gergova-Bengtsson has served as IPRA Council member for 4 years and later on as IPRA Board member for another 8 years. She has been elected as International PR Association President for 2009 – the first IPRA president from Central Eastern European region during the 55 years history of IPRA. Maria has been board member of Bulgarian PR society, founder and board member of Bulgarian Association of PR Agencies and also a President of the agency association. She is also guest speaker in different Universities and in a number of national and international conferences. For the past 25 years Maria Gergova-Bengtsson has developed and executed many communication strategies and campaigns for clients like Procter and Gamble, Nestle, IBM, Bayer, AbbVie, VIVACOM, Diageo, Intel, Western Union, ING Bank, Mtel, European commission, Philips, Unicef etc. Maria Gergova-Bengtsson is currently a mentor at Richard Branson’s Centre of Entrepreneurship and founding member of the Entrepreneurs Organization (EO) for South East Europe. Simon GristDirector, Strategy & InsightsSimon is a senior communications professional with more than 20 years’ experience of global, regional and UK healthcare communications across multiple therapy areas and conditions. He has developed and delivered a range of integrated marketing programmes, mostly agency-side, with a particular focus on brand communications, corporate communications and PAG partnerships for healthcare clients. As the director of a team of strategists and researchers he now works with clients to ensure communication strategies are evidence-based, insight-led and deliver measurable behaviour change. Alain GrossbardEducatorAlain is Australian and since 2011 has been an educator in public relations at RMIT University, Melbourne and teaches measurement and evaluation of communication as one of his favourite topics. He has worked in numerous senior roles in the energy industry nationally and internationally. He is currently a Board member of the International Public Relations Association representing the Asia Pacific region and a Councillor for the Public Relations Institute of Australia (Victorian Division). Alain is presently a judge for both international Public Relations awards and Australian marketing communication awards. He has won national and international awards and has been a recipient of a Global World Award. Alain is a Fellow of both the Public Relations Institute of Australia and the International Specialized Skills Institute. Chris HopperDirectorChris Hopper is a director at Citypress, heading up the agency’s Research and Analytics team, which has previously won in the Communications, Research and Measurement Team category at the AMEC Awards. Chris has over a decade’s experience as a senior consultant, advising clients ranging from FTSE 100 businesses to financial services firms and start-ups on impactful communications programmes and best-practice measurement and evaluation. He was previously a business journalist. Elizabeth JonesManaging DirectorAn experienced agency leader, with 12+ years in the industry supporting clients across all aspects of the B2B, corporate and tech marcomms space. Appointed to the PRCA’s B2B Committee in January 2023, selected for Management Today’s 35 Women Under 35 2023 cohort, and a mentee for the Taylor Bennett Foundation reverse mentoring scheme. Elizabeth takes a creative and ambitious approach to all work, overseeing brand perception strategies and managing reputation-critical issues for globally renowned organisations. Being insight-led and outcome-driven, this focus has delivered game-changing business results for high-growth challengers through to global, listed businesses. Leading the fantastic team at With, Elizabeth continues to oversee the growth of the specialist agency. Maya KolevaDirector of Research and InsightMaya is Commetric’s Director of Research and Insight and has been on the AMEC Board of Directors since 2019, now leading the ‘Innovation Hub’ working group. Maya is an expert research methodologist, with a strong focus on innovative research techniques. In her role, Maya is close to clients and consults on measurement frameworks, KPI definitions and how to answer tricky research questions for strategy planning. She also works closely with developers and machine learnings teams to test and implement new technologies in content, campaign and channel analysis. Sophia Kudjordji Chief Corporate Communications OfficerSophia Kudjordji is a Senior Public Relations Expert and multi-award-winning communications leader with a strong track record of building the function and teams at some of Ghana’s leading organisations. She is the Chief Corporate Communication at the Jospong Group of Companies. Sophia has over 25 years’ experience in the media and communications industry across Public Relations and Journalism. She has worked with notable organisations including Ghana News Agency, Volta Region Community Water and Sanitation Agency, British High Commission, Accra, UT Holdings and currently, Jospong Group of Companies. Sophia holds a Masters’ degree in Development Communication an MBA in Leadership and Sustainability; Postgraduate Diploma in Marketing; a Bachelors’ degree in Sociology & Psychology and a Diploma in Journalism from the Ghana Institute of Journalism Ghana. Laura MacdonaldChief Growth OfficerLaura Macdonald is the Chief Growth Officer at Hotwire, currently leading the consultancy’s Growth team who is responsible for Hotwire’s expansion in both services offered and overall global growth. Laura has been with Hotwire for over a decade and has played an integral role in building the business in North America, and now globally. Prior to Hotwire, Laura worked for other PR and communications companies including Skywrite Communications, Weber Shandwick, and Maiden Management Ltd. Laura has worked through high-stakes moments such as M&A, IPO, executive changes, product and company launches, with integrated campaigns for GoPro, eBay, McAfee, Pinterest, and more. Kimberley NelsonAccount SupervisorKimberley is an Account Supervisor at Lippe Taylor with 5+ years in measurement and analytics. She started her analytics career in paid media performance and influencer success for major brands in the technology and consumer-goods space. Over the last three years, Kimberley has focused more on earned media performance and encouraged clients to think beyond AVE and impressions. Taking an integrated approach to reporting and storytelling, she leverages earned media result alongside paid amplification results, influencer performance and survey data to tell a more complete and impactful story for her clients. Phillip OdiakoseChief analystPhilip Odiakose is the Chief Analyst at P+ Measurement Services, he is Responsible for setting the short and longterm strategic direction of clients’ Public relations monitoring, measurement and media performance audit, through developing and leading his team to provide strategic media intelligence and audit support to clients. Philip is a versatile Media Intelligence and evaluation professional with over 12years’ experience that cut across Media Monitoring, Intelligence, Evaluation & Measurement, Market research and C-suite reputation management for top organizations. Philip OdiakoseChief AnalystPHILIP ODIAKOSE BIOGRAPHY(My Profile) Claire PimmDirector of National Resilience CommunicationsClaire joined the Ministry of Defence in June 2022. Previous to that, Claire was the Director of National Resilience Communications, leading the Government’s communication’s strategy and response to the COVID-19 pandemic. Her priority was to inform and protect the public and support businesses while navigating an unprecedented time in the world’s history. Claire has over 20 years’ experience in local and national government, with extensive experience of working on all areas of communications. She previously led work for the UK’s exit from the European Union, Grenfell recovery and mental health campaigns. Claire is passionate about supporting the charitable sector. She was formerly the Chair of Disability Snowsport UK for a number of years and is an Associate Director of AMEC, the International Association for the measurement and evaluation of communications. Yoo Mee PontonnierMeasurement and evaluation specialistYoo Mee is a measurement and evaluation specialist at the Asian Development Bank, where she advises her colleagues on measurement strategy for communications. Prior to this, she led global marketing teams at agencies, delivering multiple winning award entries including AMEC Awards. At Ketchum and CARMA, she worked closely alongside former AMEC Chairs Richard Bagnall and Dr. David Rockland PhD, and it was under their mentorship where Yoo Mee found her passion for communications measurement and evaluation. Camille RaymondHead of Communications ImpactShe is a member of AMEC Board and Chair of AMEC’s non-for-profit group. Her career spanning over 25 years in strategic leadership, communications, and stakeholder engagement, and her solid background in the private sector and in international organisations has granted her with a unique perspective, understanding the specificities of the public sector while nurturing a strong drive for results. Her professional years at the IMF gave her the opportunity to engage with high-level government officials and a wide spectrum of stakeholders. With three masters’ degrees in Finance, Political Studies and Communications & Media, she possesses a solid foundation of analytical skills and the ability to transform complex geopolitical situations into inspirational narratives. Steve RyanAssistant Professor of InstructionSteve Ryan, MS, APR, is Assistant Professor of Instruction in Public Relations at Temple University’s Klein College of Media and Communication. Among other subjects he teaches PR analytics. His professional roles and responsibilities have included advertising, analytics, branding, internal communications, PR, media relations, executive communications, social media, crisis communications, digital, email marketing, thought leadership, event management and more. Additionally, he supported communications and branding for two global M&As. Prof. Ryan’s research interests include communication technology, including artificial intelligence and natural language processing; the scholarship of teaching and learning; and short-term study abroad programming. Anna SalterHead of ConsultancyAnna has over 20 years’ experience in corporate reputation tracking and media analysis working with clients in a wide range of sectors, including FMCG/Retail, Energy, Financial Services and Technology. She advises clients on how to measure the impact of their communications and to protect and promote their reputation.Anna has pursued further studies during her career, most recently to understand the role of communications within sustainability, graduating from the Cambridge University Institute of Sustainable Leadership in 2021.Anna speaks regularly at industry events and delivers webinars and thought leadership papers. Darryl SpareyManaging Director/Co-FounderDarryl is MD and Co-Founder of Hard Numbers, the AMEC, PR Moment, PRCA DARE, CIPR and UK Agency of the Year Award winning, performance-driven communications consultancy. Hard Numbers marries killer creative with commercial acumen to create campaigns that drive a demonstrable return on investment. Unlike many agency founders, Darryl spent much of his career in business development. After ten years running sales and marketing for Precise (now Kantar Media), he moved into digital marketing, running the London office of a Search Engine Marketing agency. He then moved into PR as a board director of Hotwire. Darryl is a Fellow of both the PRCA and CIPR and is a CIPR Chartered Practitioner and member of AMEC, but his most important job is that of father to his children, Hudson and Halia. Kristen StippichEVP, and Head of Client Services at SourceCodeKristen, EVP, and Head of Client Services at SourceCode, has extensive expertise in developing integrated communications programs for B2B and Consumer tech brands. Her true passion lies in identifying and sharing stories that forge personal connections and inspire action in individuals. Kristen is widely respected for her ability to collaborate effectively with communications teams, business units, and C-suite executives, all aimed at achieving organizational objectives. Kristen’s contributions to the communications field have earned her recognition, including being featured in PR Week’s prestigious Dashboard 25 Class of 2023 and PRovoke Media’s esteemed Innovator 25 Americas Class of 2022. Francois van DykHead of operationsFrancois van Dyk runs Operations at Ornico, the South African Brand Intelligence research company, where he oversees all advertising, editorial and social media monitoring and analysis functions. In 2019 he was elected an International Board Director for AMEC (the International Association for the Measurement and Evaluation of Communication), as the first ever representative from Africa, and continues to serve on the AMEC Board, its education committee as well as being appointed the inaugural chair of AMEC’s Middle East Africa Chapter in 2022. Aldo VietriRegional Operations ManagerAldo Vietri is the Regional Operations Manager at GlobalNews Group, based in Buenos Aires, Argentina. Since 2016 he has been leading the operations of several corporate offices in Latin America, and is responsible for integrating the work of multiple measurement teams. With more than 15 years working in the media intelligence industry, he is also a member of the AMEC board and Chair for the Latin American Chapter since 2022. Aldo is a proud media research nerd, and is also very passionate for travel destinations where outstanding food and drink experiences are mixed in.