AMEC Measurement Month
AMEC Measurement Month 2020

Measurement Month 2020

See the Events below:

1 October

- Europe -

11:00am
- 12:00pm BST

The Value of Your Communications Effort

Event produced by: Ruepoint Media

A Measurement Month primer event.

Venue:

Zoom and Ruepoint Ireland offices.

How to register:

On-Demand will be shared soon.

29 October

- Europe -

3:00pm
- 4:00pm GMT

25 Years On Measurement Matters More Than Ever

Event produced by: AMEC

Richard Bagnall, Chair of AMEC,  will take us on the journey of measurement and evaluation. His presentation will include the beginning of AVE’s as a standard to the ‘22 reasons to say NO to AVE’s’, how the AMEC resources continue to aid global professionals from setting objectives to impact of outcomes for organizations large and small. He will also cover what 2021 considerations should be part of your planning in order to set SMART and meaningful objectives to help your organization navigate the next phase of the new normal.

Venue:

Zoom Webinar

Speakers:

Richard Bagnall, Global Co Managing Partner of CARMA

Moderator:

Johna Burke, AMEC Global Managing Director

How to register:

Carma

2 November

- North America -

10:00am
- 11:00am EST

Invisible Insights – Why Dark Data Is Your New Business Strategy

Event produced by: AMEC

In today’s digital acceleration, most of the data we have is visible. However there is a lot of hidden data in the socially connected world that is not easy to find or even analyze. This is known as dark data. Dark data is found in logs, metadata, text fields, video, audio and photos. And the volume of dark data outweighs the volume of visible data. How can you make sense of this dark data? The minute you leverage dark data to gain insights, the data becomes actionable and is no longer dark. In this webinar you will learn how dark data is valuable and can be your new business strategy.

key takeaways
1. Learn how AI tools will be able to analyze dark data to help organizations with valuable insights
2. Understand how to make use of non-textual data (because the data does not have to be dark)
3. Develop your own dark data strategy to unlock business value

Venue:

Zoom Webinar

Speakers:


Brandi Boatner, Manager, Digital & Advocancy Communications, IBM Corporate.

Moderator:

Johna Burke, Global Managing Director, AMEC

How to register:

4 November

- Europe -

3:00pm
- 4:00pm GMT

Manage “Digital PR, SEO and the AMEC Framework”

Event produced by: PR Agency One

This presentation aims to help digital PRs and SEO outreach specialists to track what really matters: outcomes. Digital PR is a powerful technique, but in the wrong hands can be woefully deployed and debase the public relations industry. We’ll help digital outreach specialists who have SEO objectives to focus on what really matters beyond “the link.”

Attendees will learn:
1. Why are true commercial objectives and impact often overlooked?
2. How digital PRs and SEO outreach specialists can measure beyond the link
3. How to use the AMEC Framework: adapting it for digital PR

Venue:

Hosted by AMEC

Speakers:

James CrawfordJames Crawford, Managing Director, PR Agency One

Moderator:

Johna Burke, General Managing Director, CEO AMEC

How to register:


- Global -

4:00pm
- 5:00am GMT

Measuring the Impact of Media Relations

Event produced by: Hotwire

In today’s challenging world, the importance of reporting on the impact that media relations has on business success is more critical than ever. The C Suite is scrutinising every penny spent on marketing and communications to drive efficiencies and effectiveness with an eye on cutting budgets and surviving the economic turmoil caused by Covid-19.

Join this webinar where Hotwire’s Chief Development Officer, Andy West will be joined by Lucy Linthwaite at IBM and Stella Bayles at CoverageBook to discuss:

• How to measure and report on business impact from your earned media campaigns
• How to integrate PR campaigns with your broader marketing strategy to break down silos
• How to unpack what your c-suite wants to see in your reporting – and how you can deliver it

Venue:

Webinar

Speakers:

Lucy Linthwaite, External Relations Leader, IBM UK and Ireland
Stella Bayles, Director at PR tech CoverageBook & AnswerThePublic, Author & speaker on SEO-PR

Moderator:

Andy West, Group Chief Development Officer, Hotwire

How to register:

https://hotwireglobal.zoom.us/webinar/register/WN_cCMmr54pSQy5Ca6dJCIt2A

Hotwire

11 November

- Global -

3:00pm
- 4:00pm GMT

Google Data Studio as an integrated PR measurement platform

Event produced by: AMEC

Google Data Studio offers a highly flexible and yet inexpensive way of pulling data from multiple sources to create rich interactive reporting dashboards.

It also now provides a way to integrate standard media evaluation data with other relevant information to provide deeper and more holistic insight into attribution and impact of PR activity.

This session will provide an overview of how to build Google Data Studio dashboards combined with tips and techniques for the collection, manipulation and display of multiple relevant data sources.

Key takeaways

Overview of Google Data Studio

How to streamline data collection process

How to combine and blend data sources for PR attribution and impact assessment

Venue:

Zoom Webinar

Speakers:

Andrew Bruce Smith.

How to register:

13 November

- Europe -

12:00pm
- 12:45pm BST

Why planning matters

Event produced by: CIPR East Anglia

This webinar is for PR practitioners looking to review the importance of strategic planning in order to assess organisational impact.

Are you finding yourself constantly focused on tactics and short-term campaigns?

Do you solely assess the success of your activities based on output metrics?

Have you started loosing the end goal of what you are really are trying to achieve?

Are you struggling to prove the value of your work to the SMT?

If you answer yes to any of these questions, this event is for you.

This webinar is for communications professionals looking to review the importance of strategic planning in order to assess organisational impact.

CIPR EA’s Outstanding Young Communicator of 2019 will be sharing her experience in the media measurement and PR research industry to introduce best practice and provide practical tips to think PR more strategically.

Venue:

Zoom ID: 987 264 2988; Password: Receive upon registration

Speakers:

Jennifer Sanchis is a PR measurement specialist who helps organisations navigate their communications landscape by providing interpretive analysis, actionable insights and strategic guidance. She has supported international media analysis solutions for governments and corporations.

She was awarded Outstanding Young Communicator of the Year by the CIPR East Anglia.

Twitter: https://twitter.com/Jenny_Sanchis
LinkedIn: https://www.linkedin.com/in/jennifer-sanchis-mprca-13164182/

Moderator:

Lingyu Wu

How to register:

https://www.eventbrite.co.uk/e/why-planning-matters-tickets-125727888499?ref=eios

16 November

- Europe -

4:00pm
- 5:00pm GMT

2020 ICCO World PR Report

Event produced by: AMEC

Francis Ingham will review the findings in the 2020 ICCO World PR Report

Venue:

Zoom Webinar

Speakers:

Francis Ingham

Francis Ingham is Director General of the Public Relations and Communications Association (PRCA)

Moderator:

Johna Burke, AMEC Global Managing Director

How to register:

17 November

- Global -

10:00am
Virtual event - GMT

PRWeek’s Measurement Conference 2020

Event produced by: PRWeek

Now in its second year The PRWeek Measurement Conference, in partnership with AMEC , will provide delegates with definitive training, advice and guidance on how to build and implement an effective measurement framework for PR campaigns.

Through expert talks, on demand training, case study presentations and practical workshops, delegates will learn what effective PR measurement looks like, how to use a measurement framework and ways to use measurement data to shape strategy and drive business recovery.

Venue:

Virtual event hosted on CrowdComms

Speakers:

Jon Meakin, President North America, Clarity PR

Ben Levine, Director and Partner, TRUE Global Intelligence at FleishmanHillard Fishburn

Richard Bagnall, Chairman, AMEC

Johna Burke, Global MD, AMEC

Lisa Jedan, VP, Global Brand Communications, Bacardi

Anil Ranchod, Deputy Director, Public Relations and Communications, Stroke Association

Zoe Melarkey, Director of Communications, Purple Bricks

Ade O’Connor, Senior PR Manager, Experian

Steph Bridgeman, Founder and lead consultant, Experienced Media Analysts

Andrew Smith, Director, Escherman

Daniel Stauber, Marketing Science expert, Facebook

Gemma Moroney, Co Founder and Behaviour Designer, Shook

Katie King, Member, All party Parliamentary Group Ai

How to register:

Event: https://www.prweek.com/uk/measurement-conference

Agenda: https://www.prweek.com/uk/measurement-conference/agenda

Booking: https://www.prweek.com/uk/measurement-conference/prices

20 November

- Global -

2:00pm
- 3:00pm WAT (3pm GMT)

Upscaling the role of media monitoring, measurement and evaluation in post COVID-19

Event produced by: P+ Measurement Services

This is an event targeted at enlightening PR professionals on the importance of Measurement and Evaluation in a Public relations program.

Schedule – 45 minutes (Session);

15 minutes (Questions and Answers).

Speakers:

Todd Murphy, CEO, Universal Information Services

Seye Olurotimi, Lead Consultant, CedarTribe Limited

How to register:

23 November

- Europe -

4:00pm
- 5:00pm GMT

The sabermetrician will see you now: Statistical models and outcomes mapping in medical communications

Event produced by: AMEC

Just as nature abhors vacuums, CEOs abhor bemused shrugs to the question ‘how are we quantifying our impact.’ Into such a void, they’ll likely jump with their own ideas of value and usually, it will be to tell you about the lack of it they’re seeing in you and your team’s efforts. With the aim of providing ready answers to such big impact questions, our insights team takes a sabermetrics-inspired approach, regularly leaning on theories of change to visualise and articulate how our clients’ activities will, in theory at least, deliver key outcomes and wider business objectives.

We’ll walk you through a project built on the back of a collaborative process with the Scientific Publications Team of a global pharmaceutical client. It was designed to re-think the fundamental purpose of publications with the aim of transforming not just how impact is measured, but how publications strategy is devised.

We built a bespoke dashboard that assesses the value of publications by considering an article’s reach, engagement and impact. Before an article can be considered impactful, people first have to have access to it, need to engage with it and then need to take some kind of action having read it.  This dashboard helps to measure this value chain. It looks at the influence and impact of authors and articles by assigning an article a score based on a variety of scoring metrics.

This dashboard includes an interactive topic map, article and author profile cards, and article rankings across obesity publications. The end outcome is to demonstrate the value of client publications, in and of themselves, and in relation to competitors. Ultimately, this approach has transformed the role of publications managers and has served to redefine how the client thinks about, measures and plans publications.

key learnings/take-aways:

  • How to think about outcomes and impacts holistically
  • The value of a Theory of Change framework
  • The importance of identifying metrics and their role in driving desired outcomes
  • The process of assessing suitable of data sources to measure outcomes and outcome indicators
  • How visualisation enables evidence-based decision making

Venue:

Zoom

How to register:

25 November

- Europe -

12:30pm
- 1:30pm GMT

Ask the Expert: What PR metrics should I measure?

Event produced by: AMEC European Chapter

Join members of the AMEC European chapter for a interactive Q&A discussion on the metrics that really matter. Ask our panel of Europe’s leading experts anything you like about metrics. From how they choose what to measure to the pros and cons of different metrics and what makes a good report.

Venue:

Zoom

Moderator:

Marianne Morgan, AMEC European Chapter Chair and Director of Research and Analytics, Citypress
Simon Gebauer, AMEC European Chapter Vice Chair and CCO, Observer Media

Panel:

Dr. Glenn O’Neil, Founder, Owl RE
Maya Koleva,Head of Research and Insight, Commetric
Dr Martin Löser, Managing Director Insights, Kantar Media

How to register:

30 November

- North America -

11:00am
- 12:00pm EST

Forces Shaping The Future of Our Work and What We Need to Do

Event produced by: AMEC

This presentation spotlights the forces shaping the future of work and how it will impact the communication function on a global scale. As a discipline, communication is not yet ready for this change. Some of the takeaways include:
• Learn about the five fundamental transformations that will affect how we work.
• How technology, artificial intelligence, and automation will both improve and disrupt the workplace.
• The impact of trust, civility, disinformation and misinformation on the future
• What leaders need to do now to better prepare for tomorrow.

Venue:

Zoom Webinar

Speakers:

Tina McCorkindale, Ph.D., APR, is the President and CEO of the Institute for Public Relations,

Moderator:

Johna Burke, Global Managing Director, AMEC

How to register: