AMEC Measurement Month
MM Calendar

Measurement Month Calendar

25 October

- Global -

10:00am
GMT + 02:00

Measurement Month warm up events

Event produced by: Ornico

Measurement and Evaluation workshop presented for Alexander Forbes (closed event) run by Ornico

5 November

- Global -


Free “ASK AMEC” Measurement Masterclasses

Event produced by: Citypress and Experienced Media Analysts

During Measurement Month (5-30 November), Citypress will be offering a limited number of free “ASK AMEC” measurement masterclasses. During the hour-long, one-to-one sessions Citypress can offer training on best-practice evaluation, work with PR teams to trouble-shoot their reporting problems, help devise new and more impactful ways to measure results or offer career coaching for those who want a career in measurement.

Speakers:

Marianne Morgan, Director of Research and Analytics, Citypress
Steph Bridgeman, Director, Experienced Media Analysts

How to register:

To book your slot, email measurement@citypress.co.uk.


- North America -


Twitter Leader Board

Event produced by: Impact Research and Measurement

New AMEC Measurement Month Twitter Leader Board resource for each global region provided by member Impact Research & Measurement.

See the Tweets: http://myimpact.impactmeasurement.co.in/amecmm2018/tweets/

See also Twitter PictureBoard – http://myimpact.impactmeasurement.co.in/amecmm2018/twitpics/


- Global -


UN backs Measurement Month globally

Event produced by: United Nations

The United Nations is using AMEC Measurement Month to run a worldwide series of staff Training Workshops on evaluation practice and especially the use of the AMEC Integrated Framework. The workshops are being developed and organised by Janet Wieser, Chief – Evaluation and Communications Research Unit, Department of Public Information.

The workshops will start at the beginning of November and run throughout the month.


- Global -

9:00am
ET

White Paper: Why Measurement Matters

Event produced by: Grayling

Grayling USA’s chief client officer, Danica Ross provides the perspective of someone who spent 10 years client-side, while the agency’s global head of strategic services (and AMEC board member) Jon Meakin highlights the size of the prize for agencies that take measurement and evaluation seriously.

This White Paper is free to download and forms part of a four-part series from Grayling, in support of AMEC Measurement Month 2018.

How to register:

Downloadable from grayling.com


- Global -

11:00am
ET

Measure and Evaluate Internal Communication for Maximum Effectiveness

Event produced by: Institute for Public Relations (IPR)

This webinar is presented by IPR‘s Commission on Measurement and Evaluation.

For too long, the main focus for internal communications has been building and measuring employee engagement. But what does it really mean, and how do you raise employee engagement?

What Internal Communication professionals should be measuring are the 21 components of engagement divided among outtakes, outcomes and organizational impact.

Recently codified by Sean Williams, Julie O’Neil, and their colleagues (see the February 2018 PR Journal) each grouping has specific standards that can be measured independently of each other and thus be tackled for improvement in many ways—words, symbols, actions, etc. All together, these 21 standards might define “engagement” but without measuring them independently, we really won’t know the root cause of an engagement problem. This session will examine the 21 Standards and explore ways that measuring some (or all) can start a change effort all on its own.

Venue:

Webinar

Speakers:

Sean Williams, VP, True Digital Communications
Julie O’Neil, Ph.D., Professor and Associate Dean for Graduate Studies and Administration, Texas Christian University

How to register:


- Global -

11:30am
- 12:30pm EST

Money Talks: Measuring Crisis Response When The Going Gets Tough

Event produced by: Hot Paper Lantern

Today, one wrong move can ignite a billion-dollar scandal. Some brands are able to quickly pivot and take control of the narrative. Others are slow to act and left with a reputation in shambles.

Many have asked, “What’s the cost of crisis?” Hot Paper Lantern set out to define the real, measurable impact of such an event on a business and its bottom line, based on how fast and effective a company responds. The result is the proprietary HPL Crisis Response Index, which quantifies the impact of a crisis and a company’s response marked by fluctuation in stock price and market capitalization. Built on deep analysis of 400,000 articles, 80,000 social mentions and over 50 crises impacting 45 major brands, the Index captures 30 years of historical data to draw actionable insights.

This webinar will feature a walk-through of the Index and a discussion on tips for measuring the impact of a crisis response, and key learnings you can apply when a scandal rocks your business.

Speakers:

Ted Birkhahn, Hot Paper Lantern President
Jason Baik, Hot Paper Lantern Vice President of Analytics

Moderator:

Nicole Moreo, Chair of AMEC North America

How to register:

6 November

- Europe -

9:00am
- 6:00pm GMT

CommsCon

Event produced by: Cision

There’s an earned media revolution happening and CommsCon is Cision’s inaugural communications congress.

In a world where fake news and an increasing lack of consumer trust means that PR is now more important than ever to shape a business communications strategy, Cision brings a day of discussion that will address this shift.

The day will be split into keynote speeches, panel events and debates. Sir Craig Oliver will be leading proceedings with insights from his days as David Cameron’s director of politics & communications, and you will hear from publications as diverse as LADbible, The Sunday Times and Pink News as well as PR representatives from KFC, Gumtree and HSBC.

Attendees will also have the chance to experience the most advanced technology yet to come out of the Cision innovation lab with a demonstration of Cision Image IQ which will revolutionise the way PR and comms practitioners track visual campaigns.

Venue:

London, UK

Speakers:

Kevin Akeroyd, CEO – Cision
David Barker, President of data solutions and innovation – Cision
Tamara Bennett, Head of media relations – Virgin
Isobel Bradshaw, Senior corporate communications manager – Vodafone Group
Fergus Campbell, Head of communications – Gumtree
Dr Lee Edwards, Associate professor – Dept. of media and communications, London School of Economics and Political Science
Kaila Garrison, VP, Marketing strategy and innovation – Cision
Emma Hazan, Global head of consumer – Hotwire
Peter Heneghan, Head of communications – LADbible Group
Avril Lee, Deputy chair global health practice – Burson-Marsteller
Gabriela Lungu, Founder – WINGS Creative Leadership Lab
Kuldeep Mehmi, Associate director – Hawthorn Advisors
Eleanor Mills, Editorial director – The Sunday Times; editor – The Sunday Times Magazine
Josh Newis-Smith, Celebrity and entertainment editor – Glamour
Chris Newlands, Editor – Financial News
Ed O’Brien, Managing director – Teneo Blue Rubicon
Sir Craig Oliver, Senior managing director – Teneo Blue Rubicon
Tom Ritchie, VP, GTM, EMIA – Cision
Abe Smith, President, EMIA – Cision
Kev O’Sullivan, Executive creative director – FleishmanHillard Fishburn
Jenny Packwood, Head of brand communications – KFC
Natasha Plowman, Head of campaigns – HSBC
Danny Rogers, Editor-in-chief – PRWeek
Yvonne Smyth, Group head of diversity & inclusion – Hays plc
Ellen Stewart, Head of content – PinkNews

How to register:

Register here: commscon.cision.co.uk

7 November

- North America -

1:00pm
Eastern Time

AMEC MM: Are site-wide metrics the new ave?

Event produced by: CoverageBook

We all know AVE is the taboo metric in Public Relations but are the metrics you’re using just as bad?

Whether you’re in-house or agency-side measuring the success of PR activity is a challenge.

In this webinar, Stella explores why uniques and monthly traffic figures are useless in measurement & shares an alternative that will provide true insight and feed strategy.

Speakers:

Stellas Bayles, co-founder CoverageBook

8 November

- -

10:30am
EDT

Focus Group with World Bank’s Communications M&E Advocacy Group (internal)

In the Spring of 2018 the World Bank introduced at the CommNet Global Forum its first organization-wide Communications M&E Framework developed by collaboration with Rockland-Dutton Research and Consulting. Over 100 World Bank communication professionals from all over the world attended the session. A smaller group of 20 volunteered to be internal advocates for good communications M&E practices.

In the context of AMEC’s Measurement Month, the World Bank is reconvening its internal M&E advocates in a focus group in order to:

  • Update the group on the latest version of the communications M&E framework and its adoption across the Bank communication teams
  • Seek feedback on a draft Guidebook for Communication’s M&E at the World Bank currently in development.

Speakers:

José de Buerba, Head of Business Intelligence and Digital Governance
Margaret Allen, Social Media Impact Evaluation Specialist
Chichi Osuagwu, Digital Governance Specialist
David Rockland, Partner/CEO, Rockland-Dutton Research and Consulting
Emily Peet, Research & Design Associate, Rockland-Dutton Research and Consulting

How to register:

This event is internal.


- North America -

12:00pm
ET

twitterchat with Shonali Burke and new AMEC Global Managing Director Johna Burke

Event produced by: Shonali Burke

#measurePR Twitter chat with Shonali Burke and new AMEC Global Managing Director Johna Burke.

Speakers:

Shonali Burke, President & CEO, Shonali Burke Consulting
Johna Burke, Global Managing Director, AMEC

How to register:

Go to #MeasurePR chat

12 November

- Global -


New E-Book on Measurement and Evaluation

Event produced by: Quantum PR Measurement

As part of AMEC Measurement Month in September, Jesper Andersen of Quantum PR Measurement is collaborating with AMEC and with internationally recognised experts to create a free e-book on communication measurement and evaluation.

The e-book will feature 12 different articles, one for each contributing author, and will cover a wide range of perspectives from all parts of the globe.

How to register:

The e-book will be available for download on the AMEC website from November 12th.


- Latin America -

9:00am
GMT - 3

“How to measure the impact of communications”

Event produced by: GlobalNews Group

This Breakfast will take place at Uruguay’s National Opera where we will showcase proper practices and methodologies for the measurement of the impact of communications. The event is open to all who want to attend. Please register appropriately and arrive in time as accreditation is required by the Opera and cannot be done on site.

Venue:

Solís National Theatre (Dirección: S/N, Buenos Aires, 11000 Montevideo), Montevideo, Oriental Republic of Uruguay

Speakers:

Gonzalo Vázquez, Regional Sales Manager, GlobalNews Group

How to register:


- Global -

9:00am
ET

White Paper: What Good Measurement Looks Like

Event produced by: Grayling

Grayling’s Head of Latin America, Lucia Domville, and USA chief client officer, Danica Ross, offer a Pan-American perspective on what to strive for when designing a measurement model.

This White Paper is free to download and forms part of a four-part series from Grayling, in support of AMEC Measurement Month 2018.

How to register:

Downloadable from grayling.com

13 November

- Latin America -

10:00am

“The challenge of measuring how you manage communications”

Event produced by: GlobalNews Group

In this event we will go through the history of management science applied to PR and how to manage communications based on hard data and real information.

Venue:

Colegio de Periodistas de Lima, Lima, Perú

Speakers:

Carlos A. Diaz, General Manager, GlobalNews Group
Kriz Cruz Chong, Country Manager, Perú, GlobalNews Group

How to register:

Please register by going to www.measurementmonth.com or mm.globalnewsgroup.com

14 November

- Latin America -

8:30am
- 12:00pm GMT-5

“The Future of Measurement”

Event produced by: Buho, GlobalNews

Our Keynote Speaker, Laura Garcia (President, GlobalNews Group) will speak about trends in measurement and the future of our industry, to be followed by two panels titled:

“The challenge of integration in measurement. The divorce between brand and user in social media.”

And “keys to advance towards successful measurement practices in communications”

Venue:

Calle 59 #6-36, Bogotá, Colombia

Speakers:

Keynote: Maria Laura Garcia, President, GlobalNews Group

Panel:

Gabriel de las Casas, Director of Communications, Claro Colombia
Johanna Cordovez, Co-Founder, Tirando X Colombia
Elizabeth Arias, Comunications and Advertising Manager, Corferias

How to register:

Please go to www.measurementmonth.com or send an email to valentina.osorio@buho.media


- Europe -

9:30am
- 3:00pm

APA-Campus: PR-Controlling und PR-Evaluation

Event produced by: APA-DeFacto

Qualified evidences regarding the success of PR measures are increasingly demanded by PR evaluation: whether for the optimization and control or the legitimisation of further PR activities. The seminar gives an overview of possibilities and instruments on how to measure the PR goals of a company, the goal achievements and the achieved success. It also provides arguments on how PR’s contribution can add value to the company.

Venue:

APA – Austria Presse Agentur, Laimgrubengasse 10, 1060 Vienna, Austria

Speakers:

Doz. DDr. Julia Wippersberg, Corporate Science & Research APA – Austria Presse Agentur

How to register:


- Global -

9:30am
- 11:30am AEDT

Isentia panel event: Let’s talk leadership – Sydney

Event produced by: Isentia

In this interactive panel discussion, we’ll share the key findings from Isentia’s new Leadership Index – the first in a series of reports that explore movements in the leadership space, ranking prominent CEOs and leaders based on their presence, positioning, and ability to drive their organisation’s media profile.

Venue:

Sydney, NSW (Australia

Speakers:

Khali Sakkas, Chief Insights Officer at Isentia
Panel guests TBC

How to register:

15 November

- Latin America -

9:00am
GMT - 4

New Trends in content measurement and communications strategies

Event produced by: GlobalNews Group

“Nuevas tendencias en la medición de contenidos y estrategias de comunicación”.

It will be followed by a case presentation at the launch of the EIKON Prizes in Chile at the Catholic University, attendees are encouraged to attend both events for a complete experience, we will provide more information upon registration.

This event will focus in showcasing new trends in measurement and how to integrate them into comms strategies.

Venue:

Alonso de Córdova 5870, piso 1, Las Condes, Región Metropolitana, Santiago

Speakers:

Gonzalo Vázquez, Regional Sales Manager, GlobalNews Group

How to register:

Please register by going to www.measurementmonth.com or mm.globalnewsgroup.com


- Global -

5:00pm
EST

Presentation on Data Visualization and Data Storytelling to University of Maryland students (in partnership with UNICEF USA)

Event produced by: University of Maryland, UNICEF USA

The UMD Communications program offers a course in measurement and analysis which allows students to address a real-life client challenge, given by UNICEF USA, and present their findings/recommendations to the client in-person. Emily Peet will present to the students on data visualization, building a PowerPoint deck for a client, and creating a story out of qualitative and quantitative data. I will also be answering questions about the field of communications measurement and providing insight into finding a job or career in this emerging field.

Speakers:

Emily Peet, Research & Design Associate, Rockland Dutton Research & Consulting

How to register:

Google Hangout link to be announced

16 November

- Europe -

1:30pm
- 5:00pm GMT

Measurement Matters

Event produced by: CIPR East Anglia

PRIME Research’s Jennifer Sanchis, will provide an introduction to the importance of measurement, reveal the latest tools available and run a practical workshop.

She will demonstrate how any organisation can benefit from the AMEC Integrated Evaluation Framework.

Venue:

City Hall, St Peters Street, Norwich

Speakers:

Jennifer Sanchis, Account Manager, PRIME Research

How to register:

Register here: https://bit.ly/2SAGSsK

18 November

- Europe -

9:00am

DeFacto-BusinessBreakfast: Die Macht des guten Rufs – Wundermittel Reputation?

Event produced by: APA-DeFacto

The power of good reputation – “Miracle cure” reputation?

Prestige and recognition are among the strongest driving forces of human action. In economic life, positive reputation is considered as a valuable asset, which gives companies advantages on many levels and can even significantly increase a company’s value. But what factors are necessary to build and maintain trustfulness or an image? And how can reputation be measured and substantiated?

The Internet is often the first and most comprehensive source of information regarding products, brands, and companies. As a consequence there is a very high confidence in user reports and online reviews, which promise real experiences and authenticity. However, a single negative opinion may cause massive damage. So, is the reputation of a company really that fast ruined, or are there any tools to build long-term reputation values?

At the DeFacto-BusinessBreakfast, high-level experts from science and practice will discuss this matter.

Venue:

Labstelle, Lugeck 6, 1010 Vienna

Speakers:

Keynote: Gerhard Fehr – Fehr Advice
Ingrid Gogl – ÖBB
Grazia Nordberg – Loebell und Nordberg
Stefan Schiel – Marketmind
Klemens Ganner – APA-DeFacto

Moderator:

Alexander Raffeiner – Raffeiner Reputation

How to register:

19 November

- Global -

9:00am
CET

White Paper: Modern Measurement Challenges – and How to Overcome Them

Event produced by: Grayling

A European perspective from Grayling UK CEO, Sarah Scholefield, and Continental Europe CEO, Jan Simunek. Sarah and Jan will outline the challenges faced by clients and agencies alike, when it comes to effective measurement and evaluation – and offer some tips on overcoming them.

This White Paper is free to download and forms part of a four-part series from Grayling, in support of AMEC Measurement Month 2018.

How to register:

Downloadable from grayling.com


- Europe -

11:00am
GMT

Quantified engagement: a new age in marketing

Event produced by: LEWIS Communications Ltd

In the modern world everyone and everything is connected, so when a consumer wants to engage with a brand, marketers must be ready and flexible. In order to achieve this, more data and insights are needed than ever before.

Whilst the use of analytics is quickly growing, the algorithm culture remained siloed, but not anymore. Welcome to the age of quantified engagement.
Join Giles Peddy, SVP EMEA LEWIS, and Gerard McNamara, VP EMEA TrendKite, in a one hour webinar. Giles will explain how the LEWIS Marketing Engagement Tracker (MET) allows brands to quantify engagement and gain practical insights. He’ll also explore the LEWIS Marketing Engagement Index 2018 and learn lessons from some of the world’s biggest brands, discovering what it means to be a marketer in the age of quantified engagement. Gerard will discuss using technology and analytics to support quantified engagement and to better optimise and enhance marketing programmes.

Speakers:

Giles Peddy, SVP EMEA Corporate Development, LEWIS
Gerard McNamara, VP EMEA, TrendKite

How to register:

20 November

- Europe -

9:00am
- 12:30pm GMT

Proving the Value of Integrated Communications

Event produced by: PRCA in association with AMEC

The emphasis of this special Measurement Month conference will be to showcase ideas and thinking from PRCA and AMEC members to make measurement matter within a PR consultancy or in-house team.

Agenda and more details to follow shortly.

Price Ticket for Conference Event : Proving the Value of Integrated Communications
Non Member Price (excl VAT) – £100
Member Price (excl VAT) – £80

Venue:

Lewis Silkin LLP, 5 Chancery Lane, London, EC4A 1BL

Speakers:

Richard Bagnall, Chairman of AMEC and Global co-managing partner and CEO, Europe and the Americas at CARMA
Barbara Bates, Global CEO, Hotwire
David Gallagher FPRCA, President, Growth & Development, International, Omnicom Public Relations Group
Gemma Moroney MPRCA, Head of Strategy and Insight, Mischief
Liz Edwards, Head of PR UK&I, TUI UK
Dr Charles Randall, PHD, Head of Marketing Operations EMEA, EATON
Ben Levine MPRCA, Director, Head of Research, Analytics & Measurement, FleishmanHillard Fishburn
Johna Burke, Global Managing Director, AMEC
Giles Peddy MPRCA, Senior Vice President EMEA Operations & UK Managing Director, LEWIS

How to register:

Book at https://www.prca.org.uk/user
or contact Leo Fedorcio, Head of Events, PRCA leo.fedorcio@prca.org.uk


- Europe -

6:30pm

PRofi-Treff: Reputation Management – Systematische Messung und Steuerung

Event produced by: APA-DeFacto, PRVA-Public Relations Verband Austria

The concept of “reputation” has occupied the communications industry for the last two decades evermore. Particularly in order to distinguish it from the “image” the discussion regarding the concept of reputation has experienced a tremendous upswing.
Meanwhile, it has become clear in reputation research that an increased reputation vastly adds to a company’s value. Not only “soft” aspects such as trustfulness, crisis resistance or the attractiveness as an employer are positively influenced by reputation, the effectiveness of the “miracle cure” reputation further ranges from customer loyalty to creditworthiness and the increase in share price. But how is such an all-purpose elixir produced? Which criteria are necessary for a successful and sustainable reputation building? How can a good reputation in people’s minds of a target group be measured and used for predictable business goals?

Venue:

Haus der Industrie, Schwarzenbergplatz 4 (Neuer Saal, 3. Stock rechts), 1030 Vienna, Austria or APA – Austria Presse Agentur (Pressezentrum), Laimgrubengasse 10, 1060 Wien, Vienna

Speakers:

Klemens Ganner, CEO APA-DeFacto
Alexander Zauner or Stefan Schiel, Marketmind

How to register:

21 November

- Europe -

8:30am
- 11:00am CET, Slovenia

“Does Measurement Connect or Divide Communication and Marketing Functions?”

Event produced by: Kliping, member of Newton Media Group

  • The event will be combination of:
  • Presentation of Media Insight best practices in measurement the sentiment in social media
  • Round table discussion where we will address the following topics:
  • How is measurement connecting different communication and marketing functions in organizations?
  • How is digitalization affecting the cooperation between PR and marketing?
  • What can PR and marketing learn from each other when it comes to measurement and effectiveness?
  • How is measurement in PR and marketing perceived by the top management?
  • Live on-line voting where the audience will answer questions relative to the topics above. We will use the data as introduction to the panel discussion.

Venue:

Hotel Slon Best Western, Ljubljana, Slovenia

Speakers:

Phil Lynch, MD of Newton Insights (via Skype)
Divna Brkic Hendrickx, CEO of Kliping, member of Newton Media Group
Marjana Lavric Sulman, head of expert committee, Effie Slovenia
Mojca Briscik, CEO, Slovenian Advertising Chamber (TBC)
Tina Cipot, president of Public Relations Society of Slovenia (TBC)
Goran Novkovic, CEO of Slovenian Business Club (TBC)

How to register:

On-line form, accessible here.


- Europe -

8:30am
- 10:15am CET

How to create an insight driven organisation (in Swedish only)

Event produced by: byBrick Insight (in co-op with Prindit)

The event will look into success factors of internal measurement on leading indicators that support communication, business and HR processes and the ability to become an innovative organisation. The event will also show the Prindit platform for data collection and visualisation of data. Several speakers with then talk about the transformation an organisation can go through by using an insight driven work process that gives a more communicative and productive business.

Speakers:

Anders Wikström, Founder Prindit, PhD in innovation and Design
Annsi Krol, Founder and CEO byBrick Insight
Terese Jansson, COO Prindit
More to be announced

How to register:


- Europe -

8:30am
- 10:50am GMT

Measurement Week Breakfast Briefing

Event produced by: PRWeek

AMEC’s new Strategic Partner, PRWeek, is running a special Measurement Week Breakfast briefing. Tickets now available.

Agenda

08:30 Welcome breakfast and registration

09:00 How to improve the quality of PR measurement programs – The AMEC M3 – an industry first!
Presentation and Q&A

  • How a measurement program “measures up” to best practice?
  • How to make a measurement program more effective?
  • Where to focus first?
  • How does M3 integrate with AMEC’s Integrated Framework

Paul Hender, Consultant
Colin Wheeler, Board Director, AMEC and Managing Director, Survey Solutions Limited

09:15 Setting up for success by leveraging data
Presentation and Q&A

  • Defining your metrics and target audience before launch to effectively track results during and after a campaign
  • Utilising data sources to tweak and enhance campaigns throughout, in order to maximise results
  • Obtaining the data to prove PR’s worth within an integrated model

Fergus Campbell, Head of Communications, Gumtree

09:40 Brand case study
Case study and Q&A

  • Planning and delivering effective measurement strategies for campaigns on a smaller budget
  • Describing the frameworks that are successful for smaller organisations, and demonstrate how they are applied
  • Alternative measurement models on a budget; providing value to clients without spending on major tools

10:05 Spotlight on attribution: How can PR use measurement to prove its worth against other channels?
Panel debate and Q&A

  • Making the case for ‘smart’ data-driven PR and how it can enhance a campaign
  • Learning lessons from other channels to provide genuine ROI and use data to negotiate on a commercial level with clients
  • What should the PR toolkit look like to effectively measure campaign activity?
  • Discussing the digital and analytical skills that communications professionals will need to make the case for PR

Allison Spray, Head of Data & Insight, Hill & Knowlton Strategies
Fergus Campbell, Head of Communications, Gumtree
Rick Guttridge, Managing Director, Smoking Gun PR

10:45 Chair’s closing remarks

10:50 End of Conference

Venue:

Regent Street Cinema

Speakers:

Barry Leggetter, CEO, AMEC
Paul Hender, COO, CARMA
Colin Wheeler, Board Director, AMEC and Managing Director, Survey Solutions Limited
Fergus Campbell, Head of Communications, Gumtree
Allison Spray, Head of Data & Insight, Hill & Knowlton Strategies
Fergus Campbell, Head of Communications, Gumtree
Rick Guttridge, Managing Director, Smoking Gun PR

How to register:

Register here: www.prweek.com


- Global -

1:00pm
GMT

Free webinar – Measuring Internal Communication & Organisational Engagement

Event produced by: PR Acadamy

Dr Kevin Ruck, co-founder of PR Academy, will explore the ICQ10 model he has developed for internal comms & engagement measurement. This model can be used to assess the state of communication and help develop practice in ways that lead to higher levels of organisational engagement.

How to register:


- Europe -

5:00pm
- 7:00pm CET

Three Perspectives on Influencer Marketing

Event produced by: NEWTON Media, a.s.

Three experts from the media, advertisement and analytical field will share their opinions and experience with influencer marketing. Andrea Hurychová will give tips on how to effectively cooperate with influencers. Jan Felt will give advice on which channels to use to maximise the outcome and profit from invested finances. And Alena Zachová will show how marketers can deal with evaluation of the influence that their campaigns have on social media.

Venue:

DOX, Centrum současného umění / Centre for Contemporary Art
Poupětova 793/1
170 00 Prague 7
Czechia

Speakers:

Andrea Hurychová, YouTube guru, Founder of WeDigital (a digital agency focused on online video and influencer marketing)
Jan Felt, CEO, Head Analyst and Consultant, CyberFootprint
Alena Zachová, Chief Social Media Analyst, NEWTON Media

22 November

- -

9:00am
- 4:00pm CET

How can Public Relations prove its worth? Moving beyond invalid metrics and empowering 21st century communicators – a practical workshop.

Event produced by: Infomedia

21st century communicators are faced with ever-increasing demands of evaluating performance and reporting PR ROI. Unfortunately, many still resort to metrics widely denounced by the measurement industry as flawed. The use of such metrics, which is traditionally associated with other practices of communication such as marketing and advertising, can have profound consequences for communication professionals and in the worst case even lead to bad publicity.

With AMEC’s Integrated Evaluation Framework as the underlying basis, the workshop will seek to move beyond flawed metrics and in doing so empowering PR practitioners and communication professionals with credible and consistent approaches to evaluating and reporting the effects of public relations and, in turn, proving their worth to the organisation.

Speakers:

Lukas R. Frederiksen, Senior Media Consultant, Infomedia

How to register:

Contact Lukas.raahauge@infomedia.dk for registration.


- Global -

9:30am
- 11:30am AEDT

Isentia panel event: Let’s talk leadership – Canberra

Event produced by: Isentia

In this interactive panel discussion, we’ll share the key findings from Isentia’s new Leadership Index – the first in a series of reports that explore movements in the leadership space, ranking prominent CEOs and leaders based on their presence, positioning, and ability to drive their organisation’s media profile.

Venue:

Canberra, ACT (Australia)

Speakers:

Khali Sakkas, Chief Insights Officer at Isentia
Pat Duffy, Chairman at WPP
Panel guests TBC

How to register:


- Global -

4:00pm
UTC+3

Reputation in the era of digitalization

Event produced by: PR News

PR News will present the results of reputational research over the past 5 years in different markets: telecom, IT, insurance sector and finance. In particular,  PR News will present the results of study “The reputation of telecom companies in the era of digitalization and sharing economy” – the result of a survey of more than 90 experts and a mass survey of more than 2,000 consumers of telecom services.

Speakers:

Lilia Glazova, CEO, PR News
Olga Bobrus, Director of the Department of consulting and communication research, PR News

How to register:

23 November

- Global -

8:30am
GMT +02:00

Best Communication and PR Measurement and Evaluation Practices

Event produced by: Ornico

Ornico will discuss the Barcelona Principles 2.0, The Integrated Evaluation Framework, the launch of the Measurement Maturity Mapper and will present various case studies of best practices from across the world.

Speakers:

Francois van Dyk, Head: Operations, Ornico

How to register:

Please email francoisv@ornicogroup.co.za for more information


- Europe -

9:00am
- 5:00pm EEST/UTC +3

The Value of Communications in the Digital Age

Event produced by: The Knowledge-Intensive Development Association (KIDA; Bulgaria), powered by A DATA PRO

“The Value of Communications” is a one-day conference introducing Bulgarian and regional communications professionals and students to the latest developments in communications measurement and evaluation, and offering insight on trends and challenges locally and regionally.

Venue:

Held Veliko Turnovo, Bulgaria

Speakers:

Ilia Krustev, CEO of A Data Pro
Hristo Bonjolov, Dean of Veliko Turnovo University
Johna Burke, AMEC Global Managing Director.
Vladimir Petkov, CEO of Identrics & CTO of A Data Pro
Prof. Ana Adi, Quadriga University & Institute of Public Relations Measurement Commission
Thomas Stoeckle, Institute of Public Relations Measurement Commission
Nevena Krasteva, Editor-in-Chief, SeeNews
Velislava Popova, Editor-in-Chief, Dnevnik

Further speaker details to be confirmed.


- Global -

2:00pm
- 3:00pm WAT

#EvaluatePR

Event produced by: P+ Measurement Services

The event will be centred on PR measurement & evaluation, Barcelona Principles and the relationship between PR, Measurement and Evaluation as well as best practices using #EvaluatePR alongside #AMECMM on twitter.

#EvaluatePR will be a virtual event on Twitter, targeted at everyone in the Communications and PR industry (brands, PR agencies and other Measurement and Evaluation firms). To enlighten, broaden thoughts on reasons and gains of Measurement and Evaluation. We shall use this medium to propagate the importance of a PR Measurement program in Communications’ plan, Barcelona Principles, enlighten our audience about Measurement & Evaluation. And also establish a link of good network across media related fields.
#EvaluatePR shall create network for both local and international Nigerian practitioners.

Venue:

Twitter

Speakers:

Steph Bridgeman, Managing Director & Founder, Experienced Media Analysts (UK)
Obafemi Farinde, Senior Manager, Hill+Knowlton Strategies (Nigeria)
Joel Pereyi, PR Consultant, Sterling Homes (Nigeria)
Damilola Sobajo, PR Consultant (Nigeria).
Francois Van Dyk, Media Intelligence | Head, Operation, Ornico (South Africa)
Tonya Khoury, Founder, Measurement & Management Expert, Acumen Media Measurement (South Africa)
Godfrey Adejumoh, Corporate Communications Manager, Unilever Nigeria (Nigeria)

Moderator:

Damilola Joseph, Media Analyst, P+ Measurement Services.

How to register:

Via Twitter by joining the #EvaluatePR with #AMECMM


- Global -

2:00pm
GMT + 01:00

#MeasurePR Twitter chat

Event produced by: Ornico

#MeasurePR Twitter chat in cooperation with P+ Measurement in Nigeria Lagos


- North America -

2:00pm
- 5:00pm EST UTC-5

AMEC MM – Measurement Framework Workshop

Event produced by: Agility PR Solutions

A 3 hour event that will cover the AMEC measurement framework in the first hour session and in the second hour session would break the groups into mini sessions so they would apply the framework to their own issue or organization and present it back to the group.

Venue:

Agility PR Solutions, 319 McRae Avenue, 5th floor, Ottawa, ON K1Z 5T9, Canada

Speakers:

Pragya Dubey, Sr. Director, Agility PR Solutions
Stephanie Coulter, Manager, Media Insights – Agility PR Solutions

How to register:

26 November

- Asia Pacific & Middle East -


“Meet & Greet” webinar

Event produced by: AMEC’s Asia Pacific Chapter

AMEC’s Asia Pacific Chapter is holding a virtual “meet & greet” webinar on the first day of Measurement Month in the Region.  This will be a call hosted by the Chapter Co-Chairs between our members in the many different markets in APAC. We are looking forward to getting to know our new members better as well as having a great discussion about the industry trends in our markets.

Speakers:

Khali Sakkas, Chief Executive, Insights, Isentia, Co-Chair APAC Chapter.
Aseem Sood, CEO, Impact Research and Measurement Pvt Ltd, Co-Chair APAC Chapter

How to register:

Register here: https://attendee.gotowebinar.com/register/2182095569062114306

After registering, you will receive a confirmation email containing information about joining the webinar.


- Global -

9:00am
Singapore

White Paper: The Future of Measurement

Event produced by: Grayling

As part of Grayling’s month-long look at measurement and evaluation issues facing clients and agencies, the agency’s Loretta Ahmed (CEO, Middle East and Africa) and Stephanie Stamatakou (CEO, Asia Pacific) look to the future, at some of the tools and technologies that will transform our ability to use analytics to inform communication strategies.

This White Paper is free to download and forms part of a four-part series from Grayling, in support of AMEC Measurement Month 2018.

How to register:

Downloadable from grayling.com

27 November

- Europe -

8:15am
- 10:00am GMT +1

Strategic measurement and evaluation of communication

Event produced by: Kommunikasjonsforeningen, Quantum PR Measurement, BI Centre for Corporate Communication and Iteo.

Many of the methods used by the communications industry to measure and evaluate their work are no longer sufficient. To be effective, communication needs to be planned and measured in a more integrated way, and we must show how our work effects organizational goals.

This breakfast meeting will provide good advice on how to measurement to demonstrate the value of communication, how to measure and evaluate through the entire value chain and how you can become a measurement Jedi.

Venue:

BI Norwegian Business School, Nydalsveien 37, 0484 Oslo

Speakers:

Svein Inge Leirgulen, Central Board Member of Kommunikasjonsforeningen and Director of Comunications in Tekna.
Jesper Andersen, CEO and Strategic Advisor of Quantum PR Measurement.
Alexander Buhmann, Assistant Professor of BI Department of Communication and Culture, and Co Director of BI Centre for Corporate Communication.

How to register:


- Asia Pacific & Middle East -

9:00am
- 12:30pm

Proving the Value of Communications

Event produced by: PRCA SEA in association with AMEC

The emphasis of this special Measurement Month conference will be to showcase ideas and thinking from PRCA SEA and AMEC members to make measurement matter within a PR consultancy or in-house team.

Venue:

TBC, Singapore

Speakers:

Francis Ingham, Director General, PRCA, Chief Executive, ICCO
Emma Jenkins MPRCA, SVP, LEWIS
Serina Tan, General Manager, Allison+Partners
Mazen Nahawi, CEO, CARMA
Eva Sogbanmu, Director of External Communications, JLL
Karen Chang, Senior Communications Manager Asia Pacific Accor Hotels
Prashant Saxena, Head of Insights, Isentia
Julian Chow MPRCA, Head of Digital, Text 100

How to register:

Register here or contact Tara Munis, General Manager, PRCA SEA tara.munis@prca.seasia.global


- Global -

9:30am
- 11:30am UTC+12:00

Isentia panel event: Let’s talk leadership – Auckland

Event produced by: Isentia

In this interactive panel discussion, we’ll share the key findings from Isentia’s new Leadership Index – the first in a series of reports that explore movements in the leadership space, ranking prominent CEOs and leaders based on their presence, positioning, and ability to drive their organisation’s media profile.

Venue:

Auckland, NZ

Speakers:

Ngaire Crawford, Head of Insights NZ at Isentia
Panel guests TBC

How to register:


- North America -

11:00am
ET

Do You Measure Up? Getting to Grips with Evaluation and ROI

Event produced by: Grayling

Grayling’s Danica Ross (chief client officer), and Jon Meakin (global head of strategic services, and AMEC board director) will discuss the top challenges facing in-house comms professionals when it comes to demonstrating ROI to the higher-ups, and what they should be looking for from their agency partners.

Speakers:

Danica Ross, chief client officer, Grayling US
Jon Meakin, global head of strategic services, Grayling global

How to register:


- Europe -

5:00pm
- 8:30pm CET

The Future of Accountability

Event produced by: Publistat

An inspiration meeting on The Future of Accountability on Tuesday November 27 from 5:00 pm to 8:30 pm with Claire Pimm from the Cabinet Office of the GCS (British RVD) as keynote speaker.

The meeting includes a rooftop dinner and an informal Pub meeting with a live discussion about the current status of accountability in the Netherlands and where to go for the future. André Manning, the director of Logeion and former communications Director of Philips, will moderate.

Claire Pimm from the United Kingdom will be keynote speaker. As Deputy Director Campaigns, Insight and Evaluation for the Prime Minister’s Office and Cabinet Office Communications, Claire is responsible for the rollout of the UK Government Communication Plan with which the British government is at the forefront of planning and evaluation of communication.

Speakers:

Claire Pimm, Deputy Director Campaigns, Insight and Evaluation for the Prime Minister’s Office and Cabinet Office Communications
André Manning, Logeion Director and former Director Communications Philips

How to register:

Send an email to info@publistat.nl


- Europe -

6:30pm
- 8:30pm GMT

AMEC Young Leaders Panel Event & Networking

Event produced by: FleishmanHillard Fishburn

The AMEC Young Leaders Group would like to welcome young measurement and PR professionals to a Q&A and networking event for Measurement Month. Discussion will focus on overcoming perceived barriers to measurement, both in-house and with clients.

Speakers:

Ben Levine, Director of Research, Analytics and Measurement, FleishmanHillard
Allison Spray, Director of Data and Insights, Hill + Knowlton Strategies
Barry Leggetter, CEO, AMEC
More speakers TBC

How to register:

28 November

- Europe -

9:00am
GMT+1

DeFacto-BusinessBreakfast: Hit between the eyes or ingeniously used? A 360-degree-catch up on crisis communication

Event produced by: APA-DeFacto

Speakers:

Bettina Gneisz-Al-Ani (Professor at a University of Applied Sciences, Strategy and Communication
Petra Haller (APA)
Bettina Schürr (AMA)

Moderator:

Alexander Raffeiner – Raffeiner Reputation

Panel:

Keynote: Stefan Schiel, marketmind


- Asia Pacific & Middle East -

3:00pm
- 4:00pm India time

Students Session – Measurement Journey (Focus on M3)

Event produced by: Impact Research & Measurement Pvt. Ltd. India

The session was conducted for the students of The School of Communications and Reputation (SCoRe) which is a premier institute dedicated to the development of education & research in reputation management. It is also the only institute endorsed by The Public Relations Consultants Association of India (PRCAI) – A group of India’s top PR firms. Located in India’s financial capital Mumbai, & emerging corporate hub Gurugram, SCoRe offers a full time, Post Graduate Programme in Public Relations, with specialisations in Corporate Communications and Political Communications.

The session was conducted virtually using video conferencing.

Speakers:

Aseem Sood, CEO, Impact Research & Measurement Pvt. Ltd.

How to register:

Private event, only for students of SCORE

29 November

- Global -

8:30am
GMT +02:00

Best Communication and PR Measurement and Evaluation Practices

Event produced by: Ornico

Ornico will discuss the Barcelona Principles 2.0, The Integrated Evaluation Framework, the launch of the Measurement Maturity Mapper and will present various case studies of best practices from across the world.

Speakers:

Francois van Dyk, Head: Operations, Ornico

How to register:

Please email francoisv@ornicogroup.co.za for more information


- Europe -

9:00am
- 10:30am GMT

GCS Comms Exchange: Evaluating Engagement

Event produced by: Department for Exiting the European Union (DExEU)

Find out how the Department for Exiting the European Union (DExEU) evaluate engagement amongst key influencers and other audiences. The session will cover using the GCS Evaluation model 2.0, collating insight across government, global media/social media monitoring and analysis, and weekly/ad hoc dashboards.

Speakers:

Neil Wholey, Head of Insight and Evaluation, DExEU
Michael O’Connor, Insight and Evaluation Officer, DExEU
Simon Ware, Insight and Evaluation Officer, DExEU

How to register:

GCS members only. Register here


- Global -

9:30am
- 11:30am AEDT

Isentia panel event: Let’s talk leadership – Melbourne

Event produced by: Isentia

In this interactive panel discussion, we’ll share the key findings from Isentia’s new Leadership Index – the first in a series of reports that explore movements in the leadership space, ranking prominent CEOs and leaders based on their presence, positioning, and ability to drive their organisation’s media profile.

Venue:

Melbourne, VIC (Australia)

Speakers:

Khali Sakkas, Chief Insights Officer at Isentia
Kylie Lewis, Founder at Of Kin
Panel guests TBC

How to register:


- -

10:30am
- 12:30pm US Eastern Time

Measuring the Impact of Communications at the World Bank

Event produced by: The World Bank

Learn how to measure the impact of communications and focus on outcomes rather than outputs.

Through examples and industry best practices facilitators José De Buerba and Margaret Allen will present a measurement framework and introduce the new Guidebook for Measuring and Evaluating Communications at the World Bank.

  • Participants will gain practical examples of:
  • Setting clear and measurable goals and objectives
  • Measuring outputs and outcomes to assess overall impact
  • Setting KPIs and aligning them to communications objectives and target audiences
  • How to use the World Bank’s impact measurement framework to encourage continuous strategic learning
  • Which new tools and tactics are now available to Bank staff to measure the impact of communications

Speakers:

José de Buerba, Sr. Communications Officer – Head of Business Intelligence
Margaret Allen, Communications Officer – Social Media Impact Evaluation

How to register:

Internal event


- North America -

5:45pm

AMEC Measurement Month NYC Happy Hour

Sponsored by AMEC North American Chapter Members: Talkwalker, Ketchum and Coverage Book.

On November 29th, please join us in celebrating a wonderful month of Communications measurement, data and analytics with some AMEC North American Chapter members.

We will provide highlights from some of key events from the past month.

AMEC chapter members will be present to help answer questions and widen your networking circle, and we will leave you with some educational takeaways that will hopefully support your next steps on your Measurement/ Analytics journey!

Chapter members from all types of organizations- agencies, in-house, analytics and monitoring vendors- will be present, including our AMEC North American Chapter Chair.

If you have questions, want to meet new people, or simply want to raise a glass to another fantastic Measurement Month, please join us!

The fun starts at 5:45 at a WeWork space at 205 E 42nd St, New York, NY 10017 on the 19thfloor.

Drinks and some light appetizers will be provided.

Venue:

WeWork space at 205 E 42nd St, New York, NY 10017 on the 19thfloor.

How to register:

Space is limited, so please register today! https://talkwalker.typeform.com/to/rSdZRZ

30 November

- Global -


“Demystifying KPI’s and Measurement for PR & Comms”

Event produced by: New resource coming from ISBA working with the Engine Group.

A comprehensive new look communications industry guide on KPIs and measurement will be digitally published in AMEC Measurement Month.

The guide is being produced by ISBA, the voice of British Advertisers working with the Engine Group.

AMEC, the PRCA and PRWeek UK are all endorsing the Guide.

The guide is designed to show current industry best practice regarding measurement; help communication professionals set briefs and KPIs; and provide a framework to appropriately assess how effective your agency / campaign has been.

How to register:

More details about the Guide’s publication will be available soon.


- Europe -

8:30am
- 5:45pm GMT

Social Intelligence World 2018

Event produced by: Social Intelligence World

Social Intelligence World is a one-day event dedicate to everything social data and insights.

On the 30th of November 2018, join 200 social intelligence professionals to learn, network and explore what best practice looks like in the analysis and implementation of social data in business.

Whether you analyse, interpret, utilise or build the tools of social data our one day event is for you.  We’ve brought industry leaders, breakthrough thinkers and the experts behind social intelligence for a packed schedule of inspiring talks.

Our focus for 2018 is Humanising Data – get ready for a of inspiration and thought provoking insights you can take back to the office and apply straight away.

Venue:

The Crystal, London

Speakers:

Fernanda Gurgel, Social Intelligence Director [EMEAM], Diageo
Derek Lumb, Global Social Media Lead, E.ON~
Ellie Osborne, Research Director Social Intelligence Join the Dots
Kelly McKnight, Head of Culture and Trends, Join the Dots
Hollie Lubbock, Interaction Design Lead, Fjord
Fran Cassidy, CEO, The Cassidy Partnership
Jake Dubbins, Co-Chair, The Conscious Advertising Network
Preriit Souda, Data Scientist, PSA
Jackie, CEO, Convosphere
Ben Fenton, Research Director, 1000 Heads
Tamar Riley, Head of Growth Marketing, Refinery29
And, more to be confirmed.

How to register:

5 December

- Europe -

6:00pm
- 8:30pm BST

The rise of earned media in the face of the diminishing returns of advertising

Event produced by: PR MOMENT Events and TrendKite

Hear experts discuss how Digital PR has changed the measurement landscape for communicators

Due to high demand, we have to limit the number of tickets to three per organisation.

Venue:

The Forest Room, The Hospital Club, London

Speakers:

Ben Smith, Founder, PRmoment
Tom Buttle, Managing Director, Chameleon
Gerard McNamara, VP, EMEA, Trendkite
Laura Price, Director of Digital Communications, Centrica