Any contribution by an AMEC leader or member

Twenty-five ways PR agencies can embrace better measurement and evaluation

For 25 years, the Association for the Measurement and Evaluation…

“Successful #AI Response is in Minutes not Months.”

Webinar with Greg Tarr, CEO of Inferex, and winner of the BTYSTE  By…

NEW! AMEC Tech Hub SIG

The AMEC Tech Hub is now open! all AMEC member organisations…

The golden thread of measurement

As professional communicators we want to help organisations plan…

Don’t Fear Data: Making the Shift to Outcome-Based PR Measurement

Ben Chodor, President, Intrado Digital Media The way public…

Australian PR professionals commit to BP 3.0

This year's third release of the Barcelona Principles is proving…

Upscaling the role of Media Monitoring, Measurement & Evaluation in Post COVID-19

A great #AMECMM contribution hosted by AMEC member Philip Odiakose…

AMEC Young Professionals Chat Series – Episode 1

AMEC's Young Leaders special interest group Chair, Ngaire Crawford, Insights…

Beginning at the beginning: How using the IEF can help you find your why

By Daniella Graham, Senior Strategist, Mischief PR Earlier…

Google Data Studio as an Integrated PR Measurement Platform

Author: Tressa Robbins, Burrelles, VP Client Onboarding. AMEC…

Communications Measurement Matters More Now Than Ever

By Tressa RobbinsAMEC, Burrelles, Communications, Media Measurement, Media…
AMEC Measurement Month 2020

Measurement 101: answering the tricky questions

In this 3-minute read for measurement month 2020, AMEC members…