Insights from From If‑Then to What‑If: Rethinking Communication Measurement, AI & Social Value23rd January 2026 Rethink how you measure communication impact with this dynamic… https://amecorg.com/wp-content/uploads/2026/01/From-If-Then-to-What-If-Rethinking-Communication-Measurement-AI-Social-Value-1.jpg 750 750 Julie Wilkinson https://amecorg.com/wp-content/uploads/2019/09/Large-amec-logo-master-1024x232.png Julie Wilkinson2026-01-23 09:44:172026-01-23 09:44:17Insights from From If‑Then to What‑If: Rethinking Communication Measurement, AI & Social Value
Modern Measurement Demands Better Intelligence11th December 2025By Antony Cousins, VP Product, Meltwater | Tech Hub Co-Chair,… https://amecorg.com/wp-content/uploads/2025/10/Ant-Cousins-scaled.jpg 2560 2211 Julie Wilkinson https://amecorg.com/wp-content/uploads/2019/09/Large-amec-logo-master-1024x232.png Julie Wilkinson2025-12-11 11:08:032025-12-11 11:08:03Modern Measurement Demands Better Intelligence
What if measurement wasn’t just about proving success – but about enabling strategic doubt?4th December 2025By Ana Adi and Thomas Stoeckle AMEC’s Measurement Month… https://amecorg.com/wp-content/uploads/2019/09/Large-amec-logo-master-1024x232.png 0 0 Julie Wilkinson https://amecorg.com/wp-content/uploads/2019/09/Large-amec-logo-master-1024x232.png Julie Wilkinson2025-12-04 16:33:502025-12-04 17:27:42What if measurement wasn’t just about proving success – but about enabling strategic doubt?
Measurement still isn’t the norm – so why do we pretend messages alone drive change?2nd September 2025As part of the AMEC Diploma in Strategic Communication Planning… https://amecorg.com/wp-content/uploads/2025/09/Amber2-768x768-1.jpg 768 768 Julie Wilkinson https://amecorg.com/wp-content/uploads/2019/09/Large-amec-logo-master-1024x232.png Julie Wilkinson2025-09-02 12:05:232025-09-02 12:11:21Measurement still isn’t the norm – so why do we pretend messages alone drive change?
Why Guest Blogging Still Matters — And How You Can Contribute28th August 2025In a digital landscape saturated with fleeting trends and ever-changing… https://amecorg.com/wp-content/uploads/2023/04/AMEC-website-1.jpg 451 1200 Julie Wilkinson https://amecorg.com/wp-content/uploads/2019/09/Large-amec-logo-master-1024x232.png Julie Wilkinson2025-08-28 16:36:462025-08-29 11:49:49Why Guest Blogging Still Matters — And How You Can Contribute
When leaders show up, AI becomes a strategic win 30th July 2025By Amrita Sidhu, Managing Director, Medianet For those of… https://amecorg.com/wp-content/uploads/2019/09/MedianetInsights_full-04.png 1630 5693 Julie Wilkinson https://amecorg.com/wp-content/uploads/2019/09/Large-amec-logo-master-1024x232.png Julie Wilkinson2025-07-30 15:55:022025-07-30 17:24:32When leaders show up, AI becomes a strategic win
The role of public relations in measurement and board reporting3rd February 2025Contributor, AMEC Board Director, Steph Bridgeman - Read the… https://amecorg.com/wp-content/uploads/2025/02/AMEC_Steph-Bridgeman_Article-Dec-2024-1-pdf.jpg 1497 1059 Julie Wilkinson https://amecorg.com/wp-content/uploads/2019/09/Large-amec-logo-master-1024x232.png Julie Wilkinson2025-02-03 13:54:042025-02-03 13:54:04The role of public relations in measurement and board reporting
Navigating Data Quality in PR and Communications: Insights from AMEC Measurement Month 202426th November 2024Data is the backbone of modern communications and PR strategies.… https://amecorg.com/wp-content/uploads/2024/11/AMECMM_Data-Quality-e1732619755766.png 281 500 Julie Wilkinson https://amecorg.com/wp-content/uploads/2019/09/Large-amec-logo-master-1024x232.png Julie Wilkinson2024-11-26 11:20:102024-11-26 11:29:36Navigating Data Quality in PR and Communications: Insights from AMEC Measurement Month 2024
AMEC Welcomes New Member Lexington Communication10th September 2024AMEC is happy to welcome new Associate Member Lexington Communications… https://amecorg.com/wp-content/uploads/2024/09/AMEC_Welcomes-new-member_Lexington_blog-e1725965330129.png 188 500 Julie Wilkinson https://amecorg.com/wp-content/uploads/2019/09/Large-amec-logo-master-1024x232.png Julie Wilkinson2024-09-10 11:49:312024-09-10 11:49:31AMEC Welcomes New Member Lexington Communication
AMEC Awards Hints and Tips – Part Two15th July 2024The deadline for entries into the 2024 AMEC awards is fast approaching.… https://amecorg.com/wp-content/uploads/2024/07/AMEC-European-Chapter_NEW.jpg 1080 1920 Julie Wilkinson https://amecorg.com/wp-content/uploads/2019/09/Large-amec-logo-master-1024x232.png Julie Wilkinson2024-07-15 11:34:342024-07-15 12:05:44AMEC Awards Hints and Tips – Part Two
AMEC European Chapter Ice-Breaker Series – Clip News17th June 2024The AMEC European Chapter team are reaching out to its newest… https://amecorg.com/wp-content/uploads/2024/06/AMEC_Welcomes-new-member_Clip-News_blog_2.png 451 1200 Julie Wilkinson https://amecorg.com/wp-content/uploads/2019/09/Large-amec-logo-master-1024x232.png Julie Wilkinson2024-06-17 15:53:562024-06-18 14:38:05AMEC European Chapter Ice-Breaker Series – Clip News
Generative AI and Non-English Content: Bridging the Language Gap15th January 2024Have you ever wondered what the internet would look like if it… https://amecorg.com/wp-content/uploads/2024/01/identrics-generative-ai-non-english-content.jpg 628 1200 Julie Wilkinson https://amecorg.com/wp-content/uploads/2019/09/Large-amec-logo-master-1024x232.png Julie Wilkinson2024-01-15 14:22:172024-01-15 16:19:30Generative AI and Non-English Content: Bridging the Language Gap