Navigating Data Quality in PR and Communications: Insights from AMEC Measurement Month 2024

Data is the backbone of modern communications and PR strategies.…

AMEC Measurement Month – A showcase of best practice

Through November 2024 we will celebrate AMEC Measurement Month.…

Embracing the transformative power of AI

Embracing the transformative power of AI In this edition of…

The long and winding road away from AVEs in Southeast Asia

Felicia Nugroho, Director Analytics & Insights, Maverick…

AMEC 25 Rising Stars in Measurement and Evaluation of Communication

2021 marks the 25th anniversary of AMEC, while we are enjoying…

AMEC MEASUREMENT MONTH IS NOVEMBER 2021

AMEC Measurement Month #AMECMM is an opportunity for…