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International association for the measurement and evaluation of communication
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AMEC is the International Association for Measurement and Evaluation of Communication.
It is the world’s largest media intelligence and insights professional body, representing organisations and practitioners who provide media evaluation and communication research.
AMEC has grown from 7 members to nearly 200 in its 25th Anniversary year, representing organisations based in 86+ countries worldwide, and more than 1,000 professionals dedicated to measurement and evaluation best practice across the globe.
AMEC thinks and operates internationally, forming working groups from different countries to work together on new initiatives, all reinforced by its vibrant Chapters in Asia Pacific, Europe, Latin America, and North America
The AMEC logo is regarded as an international mark of excellence in the provision of media evaluation and communication research services to clients.
AMEC’s pioneering work in the field has included the development of the Barcelona Principles; Barcelona Principles 2.0 and most recently 3.0, the launch of the AMEC Integrated Evaluation Framework and the Measurement Maturity Mapper.
AMEC, has continued with its Mission of education and innovation in PR and communications measurement and evaluation.
For enquiries please contact:
Johna Burke, FAMEC, AMEC Global Managing Director
E: [email protected]
Twitter: @AmecOrg @GoJohnab
Twitter #AmecOrg #AMECSummit
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