The Definitive Guide: Why AVES are invalid

AMEC has launched a major global education initiative to help eradicate the declining demand for the much-derided AVE metric. AVEs have long been the subject of intense criticism but because they claim to put a financial value equivalency on PR and Comms work, and are easy to produce, there is still a lingering demand from some quarters of the communications profession.

Hola! - Global Summit going to Madrid!

AMEC has announced that the 2018 Global Summit will be held in Madrid with Acceso as the Headline Sponsor. The Summit will be held in mid-June, 2018 (dates to be confirmed). Corporate Excellence - Centre for Reputation Leadership, a leading non-profit think tank based in Spain, will be a Special Global Summit Partner.

Say No to AVEs - worldwide push to eradicate AVEs

AMEC is inviting the support of public relations and communications organisations to join a global initiative to eradicate fully the use of Advertising Value Equivalency (AVE) and all of its derivatives as metrics in public relations work. How to take part – see Resource Centre.

Non-Profits setting the example? - New AMEC survey

Results of a new survey from AMEC’s Non-Profit Group shows that measurement in Non-Profit communications work is considered “non-negotiable” and more important today than it was five years ago.
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AMEC Awards winners!! - See the list

The winners list has been published for the 2017 AMEC International Communications Effectiveness Awards. Big winners this year include Cision, Isentia, Prime Research and CARMA.

Professor Jim Macnamara honoured - Wins Don Bartholomew Award

Professor Jim Macnamara has been named the winner of the prestigious Don Bartholomew Award for Outstanding Service to communications measurement and evaluation.

AMEC Lifetime Fellowship - Three new inductees

AMEC has announced the award of a Lifetime Fellowship to recognise three communications professionals for their major individual contributions to the advancement of measurement in different parts of the world.

Global Summit Smiles - amazing Asia turns on the charm

AMEC’s Global Summit in Bangkok wowed delegates and helped create an “amazing Asia” sunshine mood amongst the delegates. This small selection of pictures shows the Smiley Summit.

Amazing Asia - Thank you Bangkok!

Over 200 delegates from 39 countries were in Bangkok for the first ever AMEC Global Summit to be held in Asia – and were wowed by the amazing Asia effect!

Case Studies wanted!

AMEC is publishing new case studies on its website but we are still hungry for more! In the revamped Case Studies section there are new case studies contributed by Francois van Dyk, Ornico (CEO SleepOut); Jim Macnamara, UTS (Pink Sari) and Karin Drinkhall, Barbaricum (US Army).

New AMEC Reading List

As a new educational initiative AMEC is providing a recommended reading list of on evaluation. The bibliography has been prepared by Professor Jim Macnamara, Professor of Public Communication, School of Communication, University of Technology Sydney. He is Chairman of the AMEC Academic Group.

Heading to Bangkok! - Global Summit draws the world!

There’s a real international feel about the AMEC Global Summit in Bangkok, with delegates coming from 35 countries and speakers from 12 countries taking part – but still room for YOU!!

Still time - Come to Bangkok!

We’re still booking for the Global Summit – so there’s time for you to book and come!

AMEC Awards shortlist - Record entry

AMEC has announced a record number of entries as it published the shortlist in the AMEC International Communication Effectiveness Awards.

Global Summit 2018 - Member call!

The AMEC International Board took a strategic decision to go “long distance” this year and hold the AMEC Global Summit in Asia. But what about 2018?

Fake News - complete our survey

AMEC’s Young Leaders Group is carrying out a survey on fake news and its impact on the measurement and evaluation industry. We would appreciate 10 minutes of your time. Read more.

Congratulations to … Hall of Famers!

We congratulate AMEC Chairman Richard Bagnall and past Chair Mike Daniels for being inducted in the PR News Measurement Hall of Fame class of 2017: