AMEC 25 Rising Stars in Measurement and Evaluation of Communication

2021 marks the 25th anniversary of AMEC, while we are enjoying…

Don’t be afraid of change. Leveraging on new technology

Many public relations professionals resist adapting…

Machine Learning Meets Media Analysis: From Hype to Reality

There is hardly any industry that has not jumped on the AI and…

JOIN The New AMEC Gen Hub

Welcome to the AMEC Gen Hub. There’s nothing quite like…

The New Normal: Is there PR after pandemic?

Speaking at the AMEC Virtual Global Summit on Measurement, Lilia…

Rules of engagement: A 360-degree view of media topics and their audience

The profusion of media data is growing at such a rapid rate that…

Is a perception always true to reality?

Petra Masinova, Global Director of Reputation Intelligence, Kantar,…

Changing behaviour, protecting the NHS, saving lives

In a though-provoking presentation from three leading lights…

When measuring brand value, keep it simple

What important considerations should we keep in mind when gathering…