“PRIA gives AMEC our full support in promoting the BP 3.0 official supporters campaign. At PRIA, we are fully committed to the advancement of communications and PR profession. As a Board, we believe this campaign is an excellent initiative for bringing new focus to how we, as an industry, measure and evaluate our work for clients, organisations and society as whole. ”

Deb Camden, MAMEC, FPRIA, Chair, PRIA Measurement and Evaluation Community of Practice

Australian PR professionals commit to BP 3.0

This year’s third release of the Barcelona Principles is proving a catalyst for renewal and commitment by professional bodies throughout the world.

Coinciding with AMEC Measurement Month 2020, the Public Relations Institute of Australia (PRIA) has launched an Official Supporter of the BP3.0 campaign to engage their members in committing to best practice measurement and evaluation.

AMEC member and chair of the PRIA’s Education Community Committee M&E community of practice, Deb Camden, said the evolution of the Barcelona Principles was a timely reminder to the profession of the importance of being able to demonstrate communication’s value to clients, organisations and society at large.

“By committing to the Barcelona Principles 3.0,  PRIA members are declaring their commitment to best practice. We see this as being a value add to our members and as well advancing AMEC’s  leadership of the profession globally.”

Members are eligible to use the Official Supporter logo after viewing a webinar, “Excellence in communication: the Barcelona Principles 3.0” presented by AMEC Global Managing Director, Johna Burke and Deb Camden and which was recorded as part of the PRIA’s 2020 national conference, “PR Transformed”. It is available via the PRIA website at www.pria.com.au

After viewing the webinar and completing a short quiz, members are issued with an Official Supporter logo for use in promotional materials such as email signatures, pitch documents, web sites and another owned channels.