Content for any current, future, or past summit

Entering the Age of “So What?”

“Gone are the days of single-use outputs and ‘data-dumps!”…

The new frontier of earned attribution

Speaking at the AMEC Virtual Global Summit on Measurement about…

Beyond reach – estimating article-level readership

Domain level reach and opportunity to see are two measurement…

The New Normal: Is there PR after pandemic?

Speaking at the AMEC Virtual Global Summit on Measurement, Lilia…

Rules of engagement: A 360-degree view of media topics and their audience

The profusion of media data is growing at such a rapid rate that…

Be a fox – how to succeed in a post-COVID world

A change in mindset towards a more agile uncertainty-embracing…

Technologies to measure behaviour change

“This year has brought behaviour change into the public consciousness.”…

Mission Driven Measurement

“Measurement has played a key role in helping us to elevate…

Insights that save lives – measurement in healthcare

Never has there been a greater focus on the value of good measurement…

How data driven is your organisation?

Did you know that poor data quality costs the US economy up to…

How many respondents to online polls are bogus?

A widely-reported CDC study found that 4% of Americans had drunk…