Username or Email Address
Lost your password?
International association for the measurement and evaluation of communication
AMEC ONLINE COLLEGE
How long is the course?
How is it taught?
It is a combination of online activity and live webinars where a tutor talks you through key concepts and models. You will have access via the learning portal to online books including “Evaluating Public Relations” published by Kogan Page. There is extensive use of case studies and the latest thinking on relevant metrics and tools.
What level is it taught at?
This course is taught at under graduate level.
What does it cover?
How will I be assessed?
The assessment is a 2000 word assignment comprising an evaluation report and supporting tools. On successful completion of the assignment you will receive the AMEC International Certificate in Measurement and Evaluation.
Do I need any special IT skills or equipment?
Everything is very simple to use. You will need a PC with audio for taking part in webinars. The learning portal is web based and can even be accessed via web-enabled hand held devices.
Does it matter where I am based?
No, you can study from anywhere in the world. The live webinars are recorded so you can watch them later if you are in a different time zone.
How many hours a week should I devote to study?
About four hours a week. This will vary and may be more when you are working on your assignment for example.
Who is running it?
The awarding body is AMEC, the learning is delivered by PR Academy Ltd on behalf of AMEC. The course director is Paul Noble. Paul is a Fellow of AMEC and an Honorary Fellow of the Chartered Institute of Public Relations (CIPR).
Click on the different category headings to find out more. You can also change some of your preferences. Note that blocking some types of cookies may impact your experience on our websites and the services we are able to offer.
These cookies are strictly necessary to provide you with services available through our website and to use some of its features.
We provide you with a list of stored cookies on your computer in our domain so you can check what we stored. Due to security reasons we are not able to show or modify cookies from other domains. You can check these in your browser security settings.
These cookies collect information that is used either in aggregate form to help us understand how our website is being used or how effective our marketing campaigns are, or to help us customize our website and application for you in order to enhance your experience.
If you do not want that we track your visist to our site you can disable tracking in your browser here:
We also use different external services like Google Webfonts, Google Maps, and external Video providers. Since these providers may collect personal data like your IP address we allow you to block them here. Please be aware that this might heavily reduce the functionality and appearance of our site. Changes will take effect once you reload the page.
Google Webfont Settings:
Google Map Settings:
Vimeo and Youtube video embeds: