*In 2025 students can sign up for the course at any point and have four opportunities to submit final assignments in the 12 months given to complete.

Download the full course handbook here

About the course

  • The course is extremely flexible and is delivered through a mix of on-demand content, tutor support and a live interactive workshop (repeated quarterly).
  • Typical time to complete the course is about four months, but you have a year to complete it.
  • The course is run for AMEC by PR Academy, through PR Academy’s online learning centre which includes an online library with access to key texts including “Evaluating Public Relations” published by Kogan Page.
  • The course includes extensive use of case studies and provides the latest thinking on relevant metrics and tools.
  • All necessary materials and resources are provided in the course fee.
  • The course is assessed through a practical work-based assignment and on completion AMEC will awards students an electronic Certificate with the awarded grade, which will be sent shortly after the assignment marking period is complete.

What level is it taught at?

This course is taught at first-degree level.

How will I be assessed?

The assessment is a 2000-word assignment comprising an evaluation report and supporting tools.  On successful completion of the assignment, you will receive the AMEC International Certificate in Measurement and Evaluation.

Does it matter where I am based?

No, you can study from anywhere in the world at a time and pace that suits you.

How many hours a week should I devote to study?

It depends how quickly you want to complete the course.  For example, if aiming to complete it in about four months, then around four hours a week is about right – although more time may be needed when you are working on your assignment.

What does it cover?

  • Background and best practice
  • Evaluation and objective setting
  • Research methods primer
  • An introduction to statistics
  • Traditional media evaluation
  • Evaluating social media
  • Internal communications measurement and metrics
  • AMEC’s Integrated Evaluation Framework and Measurement Maturity Mapper (M3)

How will I be assessed?
The assessment is a 2000-word assignment comprising an evaluation report and supporting tools. There will be four opportunities to submit your assignment across the year a guide would be March, June, September, December.

The course is assessed through a practical work-based assignment and on completion AMEC will awards students an electronic Certificate with the awarded grade, which will be sent shortly after the assignment marking period is complete.

Do I need any special IT skills or equipment?
Everything is very simple to use. You will need a PC with audio for taking part in webinars. The learning portal is web based and can even be accessed via web-enabled handheld devices.

Does it matter where I am based?
No, you can study from anywhere in the world.

  • The course is run for AMEC by PR Academy, through PR Academy’s online learning centre which includes an online library with access to key texts including “Evaluating Public Relations” published by Kogan Page.
  • The course includes extensive use of case studies and provides the latest thinking on relevant metrics and tools.
  • All necessary materials and resources are provided in the course fee.

How many hours a week should I devote to study?
About four hours a week. This will vary and may be more when you are working on your assignment for example.

Interactive workshops
Live online, case-study based interactive workshops are held quarterly. You can book on to the one that works best for you. Full details are available on the course pages.