Programme Opening Acts | Tuesday | Wednesday | Thursday Please note: all session dates and timings in the programme may change subject to delegate travel and availability. Opening ActsOpening Acts 00:00 - 00:00 The Importance Of Insights Dr. Lavanya Wadgaonkar, Corporate Vice President and Chief Communications Officer, Nissan Discussing the need to evolve the way communication activities should be measured today considering the evolving nature of functions. Tuesday - 21st MayPre-Summit Meetings and Networking – Tuesday 12:00 - 19:00 Registration Registration desk for delegates will be open from 12pm to 7pm. 2nd Floor, Grand Hotel Millennium Sofia 12:00 - 15:30 International Board Meeting AMEC International Board of Directors Planning Meeting (closed session). Columbus Hall 16:00 - 17:30 Commetric Sponsored Speed Networking Newton Hall, Host: Commetric Join us for our exciting speed networking session where you will have the opportunity to meet and connect with fellow attendees in a fun and engaging way. During the session, each person will have a two-minute window to engage in conversation with someone they have not yet met, allowing you to learn about their background and what they do while also sharing your own experiences. Be sure to bring plenty of business cards and take advantage of this unique opportunity to build valuable connections and make the most out of the conference. 18:00 - 20:00 Opoint Sponsored Networking Drinks Exhibitor Hall, Host: Opoint The 2024 AMEC Global Summit on Measurement and Evaluation opens with a welcome drinks reception. The perfect way to start your Summit experience, meet friends, make new introductions and talk to sponsors/exhibitors. The welcome drinks reception is sponsored by Opoint. Wednesday - 22nd MayDay One – Wednesday 22nd May 00:00 - 00:00 Please note: all session dates and timings in the programme are still subject to change until confirmed via speaker briefs directly. 07:00 - 17:00 Registration Collect your delegate badge and welcome pack. 2nd Floor, Grand Hotel Millennium Sofia 07:30 - 08:45 Delegate Breakfast M Restaurant, Fl. 3 08:30 - 17:00 Exhibition Area Second Floor Foyer Network with exhibitors and sponsors to review emerging technology solutions. 09:00 - 09:15 Welcome & Housekeeping Johna Burke, Global Managing Director, AMEC, Aseem Sood, Chairman, AMEC, CEO, Impact Research & Measurement Pvt. Ltd, Ilia Krustev, CEO, A Data Pro Millennium Room Official Day One Summit Welcome and Housekeeping for the event 09:15 - 09:40 Vassil Terziev, Sofia Mayor Millennium Room Coming Soon 09:40 - 10:05 Brand, Dwell Time, and Marketing & Sales Orchestration: Aligning Best Practices With New Metrics Nicole Moreo, Director, Customer Insights North America, LinkedIn Marketing Solutions Millennium Room In this session, Nicole will discuss new research and metrics from LinkedIn as they align to Marketing and Communications best practices. How do our media analysis capabilities need to evolve to improve understanding of more complex issues. How do we need to better align internally with our Sales partners for impact, and to get a bigger seat at the table. 10:05 - 10:30 UNDP Weather Kids – Global Taskforce For GOOD Dylan Lowthian, Communications Analyst, UNDP, Andras Sztaniszlav, Strategic Communications Consultant, President of HuPRA, CEO, ICCO, Rob Morbin, Executive Director, ICCO Moderator, Raina Lazarova, Co-Founder and COO of Ruepoint, AMEC Board Member Millennium Room During this session delegates will learn more about the UNDP Weather Kids project and how AMEC Members advised on the Measurement and Evaluation. 10:30 - 10:50 Networking Break Exhibitor Hall 10:50 - 11:10 Firestarter: Value of Communication the Astra Group Journey of Embracing Measurement Elmeirillia Lonna, Head of Communications Management System & Partnership, PT Astra International Tbk - Head Office Millennium Room PT Astra International Tbk is one of the largest conglomerates in Indonesia, consisting of more than 200 companies. Astra Communications Management System, under Corporate Communications Astra, has played a key role in advocating for the adoption of the AMEC Integrated Evaluation Framework (AMEC IEF) throughout the group. Key Takeaways will include: Buy-In, First Steps, Implementation. 11:10 - 11:30 Reputation GREATness Amith Prabhu, Founder, The Promise Foundation Millennium Room Reputation GREATness Reputations are built in order to gain credibility. The objective of reputation building or public relations is to gain Goodwill, command Respect, increase Engagement, build Affinity and earn Trust. 11:30 - 12:00 The Future of Reputation Measurement Roy Persson, Head of Corporate Reputation & PR, National Research Group, Sarah Myles, Director, Communications Measurement & Insights, McDonald's, Abby Scott, Manager, Communications Measurement & Insights, McDonald’s Millennium Room Speakers will walk the audience through the brand v reputation techniques to understanding both, and a new disruptive approach to reputation measurement that prioritizes and builds a company’s reputation through a focus on values and integrity Key takeaways include: A stronger understanding of what Reputation really is (and what Brand is too for that matter), as well as The key characteristics and drivers of Reputation that most effectively ladder up to creating Strong Reputation outcomes for the organization (Safeguarding Goodwill and Business Enhancement). The audience will also understand how this framework empowers communicators and impacts teams to better understand and shape initiatives, policies, and commitments that will create Reputational value for the company. 12:15 - 12:35 Measurement in the Middle: Creating Value in a Communications Value Chain Andrew Perrin, Strategic and Corporate Communications Specialist, Asian Development Bank (ADB) Millennium Room This session will focus on ADB’s communication journey from vanity to value, the decisions made, the challenges faced, and the impacts on communications effectiveness and efficiency. Key takeaways include: Why a measurement and evaluation (M&E) approach makes sense for an organization like ADB Insight into the framework in action: from logic model to application How embedding data collection, analysis, and insights-sharing processes into a communication value chain strengthens upstream planning and client engagement to reach target audiences, and improves downstream communications performance and effectiveness. Understanding of the challenges on an M&E journey and ways to address them The future of communications in a development context and how an M&E framework will help get us there 12:35 - 13:00 Copyright Today – Current Environment, Survey And A Possibility Christophe Dickes, Global Media & Copyright Director, Onclusive, Dr. Thomas Netousek, CEO, eMedia Monitor, Johna Burke, Global Managing Director, AMEC Millennium Room Coming Soom 13:00 - 14:00 Networking Lunch M Restaurant, Fl. 3 Roundtable discussions 13:00 - 14:30 Next Gen: The Topics And Trends Motivating Their Choices And Thinking Columbus, Closed Session 14:05 - 14:30 Advancing Sponsorship Research: An Integrated Measurement Framework for Marketing Communications Larry DeGaris, Executive Director, Medill Spiegel Research Center at Northwestern University Millennium Room Despite the billions in rights fees spent on sponsorship, the current state of measurement in the discipline continues to fall short. Hoping to finally get rid of the zombie measurement system that is sponsorship media values, AMEC SAREC Scholarship winner Larry DeGaris will provide a path forward. Using an integrated measurement framework, he will show how consumer engagement drives communications effectiveness, and how increased communications efficiency drives both ‘soft’ and ‘hard’ outcomes. 14:30 - 15:30 One-Third of PhD in Evaluation in Less Than One Hour Jim Macnamara, Distinguished Professor in the School of Communication at the University of Technology Sydney Millennium Room Knowledge is power. The peak qualification in research and academic knowledge is a PhD. AMEC members and AMEC Summit attendees are leaders in the field of public communication – a field that is rapidly evolving and professionalizing. So, they need to continue to acquire knowledge including advanced knowledge. In this session, distinguished academic researcher and supervisor of PhD students, Jim Macnamara, will impart one-third of the knowledge required for a PhD in evaluation of public communication in less than one hour including Q&A, condensing and compressing vital advanced knowledge into simple explanations and practical applications. You don’t have to submit a thesis, but each attendee in this session will receive a signed ‘P’ Certificate (one-third of a PhD) from AMEC and a copy of practical workbook produced by Jim Macnamara containing tips, models, and templates for evaluation 15:30 - 15:40 PRCA. Looking forward. James Hewes, Director General, PRCA Millennium, Fireside Chat What does the future hold for the world’s largest PR & Comms association? 15:40 - 16:00 Networking Break Exhibition Room 16:00 - 16:45 AI, Copyright and Misinformation Moderator: Raina Lazarova, Co-Founder and COO of Ruepoint, AMEC Board Member Panel: Mariya Jeliazova, Cluster Communications Lead, Balkans, AstraZeneca, Svetoslav Ivanov, Journalist and TV Anchor, bTV, Kalin Dimtchev, General Manager Adriatics Region, Microsoft Panel, Millennium Room Panel discussion on the topic of AI, Copyright and Misinformation, presenting an array of perspectives with stakeholders in the industry. Key Take Aways: 1. What is the future of AI development and how will it impact our industry 2. What are the consequences from new copyright legislation on AI generated content 3. How to fight mis and disinformation from the use of generative AI 4. How to regain trust in communication in the age of AI media noise 16:45 - 17:05 How Data And Measurement Saved Me In The Boardroom Andre Manning, Director Corporate Communications and Public Affairs Tata Steel in Europe Millennium Room During his career in communications André has been challenged on the effectiveness of his teams and their work. At least three times a pledge for data based communications has been critical to his success. Focusing on measurement of activities but more important using data for defining campaigns and activities have become key elements of his toolkit. 17:05 - 17:30 Day One Summary Assem Sood, CEO, Impact Research & Measurement Pvt. Ltd & Chairman, AMEC Millennium Room 19:00 - 20:00 Networking Drinks Gala Cocktail Reception: 4th floor Shakespeare & Mozart Halls Sponsored By MediaTrack 20:00 - 00:00 Evening Summit Gala Dinner (Bulgarian PRom Theme Evening) Theme: Bulgarian Prom: All delegates are encouraged to dress according to the 2024 Dinner theme which is all things Prom! Gala: 4th floor Shakespeare & Mozart Halls Sponsored By The Sofia Municipality Thursday - 23rd MayDay Two- Thursday 23rd May 00:00 - 00:00 Please note: all session dates and timings in the programme are still subject to change until confirmed via speaker briefs directly. 07:00 - 17:00 Registration Collect your delegate badge and welcome pack. 2nd Floor, Grand Hotel Millennium Sofia 07:30 - 08:45 Delegate Breakfast M Restaurant, Fl. 3 08:30 - 17:00 Exhibition Area Second Floor Foyer Network with exhibitors and sponsors to review emerging technology solutions. 08:45 - 09:00 Welcome & Housekeeping Johna Burke, Global Managing Director, AMEC, Aseem Sood, Chairman, AMEC, CEO, Impact Research & Measurement Pvt. Ltd, Ilia Krustev, CEO, A Data Pro Millennium Room Official Day One Summit Welcome and Housekeeping for the event 09:00 - 09:30 Data For Disruption How Teams Can Use Data To Disrupt And Grow The Business Jonny Bentwood, Global President, Data & Analytics, Golin Millennium Room How teams can use data to disrupt and grow the business; key takeaways will include: 1) Winning new business through data led insight 2) Unlocking revenue streams though identifying misinformation 3) Revenue generation through outcome based reporting 09:30 - 10:00 Fake Steaks, Real Stakes: Using Media Intelligence to Measure the Business Impact of Information Threats Devora Kotseva, Training Specialist, A Data Pro & Todor Kiriakov, Training Specialist, A Data Pro Einstein Room Information Operations based on disinformation and propaganda have emerged as a global challenge, with malign actors exploiting the marketplace of ideas to reach wider audiences and stoke division and distrust. Nowadays, Information Operations pose threats not only to countries, social groups, and political actors but also to businesses. Todor and Devora will talk about their experience with real-life examples of Information Operations that target companies and threaten their reputations. They will share a glimpse into a novel methodology that uses media intelligence techniques to help relevant stakeholders understand information threats and formulate effective countermeasures. What are Information Operations (IO)? How can Media Intelligence help us detect, monitor, measure, and assess Information Operations? How can an improved understanding of Information Operations enhance strategic efforts to strengthen the information resilience of societies, institutions, and businesses? 09:30 - 09:50 Leveraging Insights To Combat Disinformation in an Increasingly Polarized Society Tina Mccorkindale, The Institute for Public Relations, President & CEO Millennium Room Leveraging insights to combat disinformation in an increasingly polarized society. In a world marked by escalating polarization and a challenging geopolitical environment, this session draws from the latest Institute for Public Relations annual disinformation study to provide a critical examination of the impact of disinformation in organizations and in society. This session will help communication leaders by providing: An overview of the current state of disinformation, Actionable insights and strategies to help organizations combat disinformation, Tools to detect disinformation and mitigate risks, Resources using a behavioral science lens to help prevent the adoption and spread disinformation. 09:50 - 10:30 M&A: Leadership At The Heart Of Threats, Opportunities And Operationalizing Research John Croll, Co-Founder & CEO, Truescope, Mazen Nahawi, Founder & CEO, CARMA, Sandra Macleod, Group CEO, Echo Research Panel, Millennium Room M&A: Leadership At The Heart Of Threats, Opportunities And Operationalizing Research 10:00 - 10:25 Unveiling the Hidden Pitfalls: Navigating Cognitive Bias in the Analysis Process and AI Utilisation Sofia Tzamarelou, Senior Consultant, Commetric Einstein Room In this comprehensive presentation, we will delve into the intricate world of cognitive bias and its multifaceted impact on analysis measurement and the utilization of AI technology. Recognizing the pervasive nature of cognitive bias is crucial for professionals in various fields, as it significantly influences decision-making processes. Analysis Measurement: Explore the subtle biases that can distort the accuracy of analysis measurement. Discuss common cognitive biases affecting data interpretation and decision-making in analytical processes. Propose strategies to mitigate bias in measurement methodologies and enhance the reliability of analytical outcomes. AI Technology: Investigate cognitive biases inherent in the development, deployment, and utilisation of AI technologies. Present methodologies for identifying and mitigating bias in the utilisation of AI – attendees will be better equipped to make informed decisions – attendees will be better equipped to navigate the evolving landscape of technology with methods that can help mitigate bias when using AI – attendees will be better aware of how cognitive bias can affect research outputs and will learn ways to mitigate it 10:30 - 11:00 The Art Of The Perfect Blend: How To Partner For High-Impact Product Innovation Amrita Sidhu, Managing Director, Medianet & Nesin Veli, Product & Service Manager, Identrics Millennium Room High-quality ingredients, the right tools, and an experienced skillset – the necessary components of a great cocktail – and a great partnership. Join Amrita Sidhu (Medianet) and Nesin Veli (Identrics) as they share the secret recipe for the fusion, setting a new standard in the industry, by elevating product quality and delivering impactful results for clients. 1. Begin with precision: Discover the recipe for Medianet’s success, achieving a remarkable 370% increase in material updates through a partnership with Identrics. 2. Incorporate efficiency: Follow the workforce optimization journey and productivity enhancement. 3. Master the blend: Understand the technologies behind success, creating a high-impact product innovation that stands out. 4. Sip the taste of insights: Explore how Medianet optimizes their insights reports with automated enrichments, creating a blend that enhances the overall product experience. 5. Garnish with future-thinking: Find out what innovations Medianet plans to implement next. 10:30 - 11:00 PR Measurement The Now and Tomorrow Matt Oakley, Global Head of Data & Analytics, Hotwire, Natan Edelsburg, Chief Partnerships Officer, Muck Rack Fireside Chat, Einstein Room Hotwire, the award-winning global technology PR, comms and marketing firm, empowers the most innovative brands. A leader in their devotion to technology, Hotwire is dedicated to helping clients harness the power of cutting-edge measurement analytics and data to demonstrate the true value of their initiatives. To support this mission, they recently conducted a PR Measurement Benchmark Assessment survey to help clients including Indeed, eBay, and Endava evaluate and scale their current measurement tactics. Join us for a fireside chat where Natan Edelsburg, Chief Partnerships Officer at Muck Rack, will engage in a conversation with Hotwire’s Global Head of Data & Analytics and AMEC Board Member, Matt Oakley. Discover key insights from their survey, delve into Hotwire’s personalized approach to steering professionals toward improved measurement strategies using tools and best practices like Muck Rack and AMEC’s Measurement Framework, and explore the intersection of measurement and leadership. Muck Rack, an AMEC member, will tap into their latest research reports on measurement and leadership to drive the discussion. 1. The current state of measurement in PR and communications and insights from Hotwire’s assessment survey 2. Best practices for leveling up measurement including tools and frameworks like Muck Rack and AMEC’s Measurement Framework 3. Success stories from Hotwire clients who’ve elevated their measurement maturity and how 11:00 - 11:15 Networking Break 11:15 - 11:45 SAAS Needs CAAS: AI Makes Consultation Increasingly Important Orla Graham, Insights Consultant, CARMA, Ed Morley, Managing Partner, Point 600 Panel, Einstien Room The panel will discuss: *consultative value in the SAAS model *why AI makes Consulting As A Serice increasingly important for insights 11:15 - 11:35 From Idea Spark To Final Coverage: Using AI + Data to Navigate the Media Landscape Jack Murray, CEO & Founder, MediaHQ Millennium Room In this keynote, we unravel the data-driven journey of a PR practitioner, from the inception of a story idea to its far-reaching impact. We delve into AI-empowered content creation, precision distribution and comprehensive analytics, showcasing how data shapes decisions and amplifies storytelling success. Real-world case studies illuminate this path to media intelligence excellence. 1. The importance of data in the media intelligence industry 2. The central theme of the talk: tracing the journey of one PR practitioner’s story through data 3. Emphasising the transformative power of data in modern media outreach 11:35 - 12:00 GPT: Great Proof Tech Or Got Problems Tech. What We’ve Learned About AI And What We Still Want Maya Koleva, Director, Research & Insights, Commetric Millennium Room It has been 18+ months since everyone started talking about generative AI and how it will change many industries, including PR measurement and evaluation. Many teams have been working with AI for a long time, and many others started exploring how large language models or machine learning can help their business and implementing off-the-shelf or own solutions. But what changed? What did we learn along the way? 1. What are the new tools and offerings that are, or at least claim to be, game-changers? 2. What works amazingly well and what doesn’t make a lot of sense (yet)? 3. How many people are losing their jobs due to the increasing use of AI in the industry? 4. What are the end clients’ reactions, what are they buying, what do they trust? 5. How can AI help comms and PR practitioners go down the DIY (do-it-yourself) route in PR measurement? 6. What this means for PR measurement providers? 11:45 - 12:00 GAIO – How To Influence GenAI Chatbots To Create Measurable Impact On Brand Awareness, Credibility And Sales Sven Winnefeld, Strategy Director, AI, Hotwire Einstein Room Generative AI tools have become essential to many journalists and buyers on a daily basis, not only as practical helpers to help conduct quick research but also as brand touchpoints. The insights we can gather from understanding how the LLMs that are behind the GenAI chatbots are trained, has given rise to a new discipline called “Generative AI Optimization” (GAIO). With this insight you can get a deeper understanding of what these tools tell us about our brands and products, how often the relevant questions are asked by users, and which sources are cited most often. Join Sven Winnefeld, AI Strategy Director at Hotwire and one of the leading voices in the industry on GAIO, and Matt Oakley, AMEC Board Member, as they explore what GAIO is and share an example of how product recommendations provided by GenAI chatbots can be influenced to demonstrate the integral role GAIO will play in communicator’s responsibilities in 2024 and beyond. 1. What is GAIO? 2. How GAIO will be an essential tool for PR Professionals and how PR tactics can help increase the visibility of brands and products in ChatGPT and other chatbots 3. How to track and measure GenAI’s product recommendations to show how GAIO is impacting change and results 12:00 - 12:20 Unlocking Strategic Insights: Data Fusion and AI for Media Intelligence Stavros Vologiannidis, Founder, Business Development,DataScouting Einstein Room This presentation is tailored for PR agencies and communication specialists seeking to elevate their media intelligence capabilities. Delve into the transformative potential of data fusion and AI augmentation, designed to empower professionals in navigating today’s dynamic media landscape. Explore how the synergy of diverse data sources, data ownership, and advanced analytics can unveil deeper insights, enabling more informed decision-making and strategic communication planning. Join us to discover cutting-edge approaches that redefine the boundaries of media analysis and elevate your competitive edge in the industry. 12:00 - 12:30 In AI We Trust – Do We? Julia Petryk, Co-founder, PR Army, Christina Rettig, Head of Strategic Marketing & Communication, Schott AG, Ana Adi, Professor of Public Relations/Corporate Communication, Quadriga University of Applied Sciences in June 2023 Panel, Millennium Room This panel conversation aims to revisit AI, fighting disinformation with focus on the PR/Comms practitioners own perceptions of and trust in the technology. In doing so, this session aims to: • revisit the relationship between trust and trustworthiness and discuss how it related to AI use and AI use in PR • present insights gained from German practitioners and MBA and MA students • compare the insight with reflections gained from the AI in PR book published at Quadriga Univeristy of Applied Sciences in June 2023 • discuss the implications for the future of PR practice and measurement 12:20 - 12:40 Aligning PR Value with PR’s Contribution Robert Kabus, Managing Partner & Chief Strategy Officer, Dataxet Einstein Room Even newer approaches to PR Value (beyond AVE’s) fail to align measurement with actual PR goals and contributions. We recently launched a methodology based on these core contributions that PR makes to every campaign: Awareness, Credibility and Influence. This goes beyond just a “score” to provide insights PR practitioners can use to better achieve their campaign goals. 12:30 - 12:50 Global Trends For Communications Leaders Rachel Phillips, Director, Ipsos Corporate Reputation Millennium Room In this session Rachel will share the latest Ipsos data & insights to shine a light on the trends, challenges and issues confronting communications leaders in 2024. She’ll draw on findings from the 2024 Ipsos Reputation Council report, based on interviews with 135 CCOs from 23 countries, along with the Ipsos ESG Council, Issues Index, What Worries the World, Populism in 2024 Survey and latest research into trust. 12:40 - 13:00 Influence and Impact Iva Grigorova, Managing Director, MSL, Part of Publicis Groupe Bulgaria Einstien Room PR Measurement through the lenses of Influence and Impact 13:00 - 14:00 Networking Lunch M Restaurant, Fl. 3 14:00 - 14:30 To Build Or To Buy Allison Spray, Managing Director, Data + Analytics, H+K Strategies Kyle Mason, Head of External Monitoring – Corporate Relations, Shell plc Panel, Millennium Room This panel will discuss the benefit(s) and value when trying to determine whether buying a ready-made solution is the better alternative to building your own proprietary solution. 14:00 - 14:20 Is Your Data Actionable, or Circling the Drain? Tim Marklein, Founder & CEO, Big Valley Einstein Room We have made strides as an industry to improve how communications can be measured, and we now have more than enough metrics, tools and methodologies to measure what matters. Unfortunately, too many marketers and communicators don’t invest enough time to understand, consume and *apply* the data and insights to the decisions they’re making on the front lines. All too often, measurement is delivered in “reports” that become a quick read or conversation, but (if we’re being honest) stay on the shelf or get tossed in the bin. In order to close the gap, we need to invest much more energy in making the data and insights *actionable* — and have deeper conversations with marketing and communications leaders about what *decisions* and *actions* the measurement is intended to influence. 14:20 - 14:40 Measure, Modify, Master: Elevating EU Diplomatic Impact through Media Intelligence Phillip Manev, Account Manager, A Data Pro Einstein Room A Data Pro’s Media Intelligence team successfully implemented a comprehensive communication measurement strategy for a diplomatic EU entity operating in the MENA region, with the primary objective of enhancing brand awareness and fostering a favourable reputation. The presentation will delve into this case study, and the art of crafting effective communication strategies, addressing the inherent challenges of working within diverse markets. It will also demonstrate how the fusion of quantitative and qualitative insights, alongside automation and human expertise, yields impactful results, comprehensive analysis, and drives positive outcomes. 14:30 - 14:50 Is Your Data “AI-Ready”? Fixing Data Quality Issues Rob Key, CEO, Converseon Millennium Room Only 8% of Chief Data Officers are satisfied with data quality in their organizations. While unstructured data quality for classification, such as sentiment analysis, has long been a frequent complaint (and pervasive problem) in the industry, the advent of Gen AI technologies are accelerating the dangers and heightening the risk for organizations to make poor business decisions. The good news: there are new effective “trusted AI” approaches and technologies to not only help effectively address pervasive data quality issues, but help ensure alignment and adherence to emerging global AI standards (such as the EU AI act) for accuracy, transparency, validation and more. This session will examine The state of “data quality” and challenges in the social and media analysis industry. How to measure and understand data quality Specific actions and approaches to validate, track and fine tune for better accuracy, engender “trust” in the data and drive deeper adoption for more advanced research, such as predictive analytics. 14:50 - 15:20 Big Data in Communication: Finding the Needle in the Haystack or the Message in the Noise Gustav Block, Data Solutions Architect, Ketchum Germany Lukas Utz, Customer Impact Intelligence Consultant Millennium Room AI and ML Solutions: A deep dive into various artificial intelligence and machine learning approaches that are revolutionizing how we process, analyze, and derive meaningful insights from large-scale data sets, with real-world examples and case studies. 15:20 - 15:45 Understanding Top Reputational Risks: Navigating the Era of Permacrisis Kosta Petrov, Founder and Managing Director, P World Millennium Room Understanding Top Reputational Risks: Navigating the Era of Permacrisis in an era where crises have become perpetual and societal upheaval is the norm, protecting one’s reputation is paramount. Join us for an in-depth exploration of the top reputational threats facing individuals and organizations today. From political turmoil to cancel culture, this session will provide invaluable insights into crafting effective crisis planning strategies to safeguard your reputation amidst the challenges of permacrisis. 15:45 - 16:00 Networking Break Exhibition Room 16:00 - 16:30 Next Gen: The Topics And Trends Motivating Their Choices And Thinking GenZ Representatives Millennium Room This GenZ Panel will help us understand their perspectives on social and geo political along with ideas and expectations about a harmonious team including GenZ. 16:30 - 17:00 Are We Outsourcing Our Curiosity To An Algorithm? The Challenges To Innovation And Creativity In A Digital World Paul Spiers, Founder, The New P&L Institute; Host, The New P&L - Principles & Leadership in Business Millennium Room Rich, inspirational and dynamic creativity needs rich and diverse sources of foundational curiosity for it to thrive. However, in a world where we increasingly turn first to our screens for inspiration, we come upon a paradox: we have access to more information than ever, but because of our previous search histories and preferences, the algorithms feed us ‘more of the same’ and far less genuinely diverse inspiration to spark and feed our curiosity. This limits our creative ambition and perhaps ultimately, the creativity that forms the basis of our corporate innovation. In this keynote, Paul Spiers, Founder of The New P&L Brand Purpose Institute and Host of the global business podcast, – The New P&L – Principles & Leadership will explores the challenges to business innovation and creativity in a digital world. 1. Why curiosity is critical to business success 2. The dangers to business innovation of ‘outsourcing our curiosity to an algorithm’ 3. Why right now is a critical moment for businesses in regard to the Curiosity + Creativity = Innovation equation 4. What business leaders and entrepreneurs can do to reengage their natural sense of curiosity to the benefit of themselves and their businesses 17:00 - 17:30 Closing Remarks Assem Sood, CEO, Impact Research & Measurement Pvt. Ltd & Chairman, AMEC Millennium Room Please note: all session dates and timings in the programme may change subject to delegate travel and availability.
00:00 - 00:00 The Importance Of Insights Dr. Lavanya Wadgaonkar, Corporate Vice President and Chief Communications Officer, Nissan Discussing the need to evolve the way communication activities should be measured today considering the evolving nature of functions.
12:00 - 19:00 Registration Registration desk for delegates will be open from 12pm to 7pm. 2nd Floor, Grand Hotel Millennium Sofia
12:00 - 15:30 International Board Meeting AMEC International Board of Directors Planning Meeting (closed session). Columbus Hall
16:00 - 17:30 Commetric Sponsored Speed Networking Newton Hall, Host: Commetric Join us for our exciting speed networking session where you will have the opportunity to meet and connect with fellow attendees in a fun and engaging way. During the session, each person will have a two-minute window to engage in conversation with someone they have not yet met, allowing you to learn about their background and what they do while also sharing your own experiences. Be sure to bring plenty of business cards and take advantage of this unique opportunity to build valuable connections and make the most out of the conference.
18:00 - 20:00 Opoint Sponsored Networking Drinks Exhibitor Hall, Host: Opoint The 2024 AMEC Global Summit on Measurement and Evaluation opens with a welcome drinks reception. The perfect way to start your Summit experience, meet friends, make new introductions and talk to sponsors/exhibitors. The welcome drinks reception is sponsored by Opoint.
00:00 - 00:00 Please note: all session dates and timings in the programme are still subject to change until confirmed via speaker briefs directly.
07:00 - 17:00 Registration Collect your delegate badge and welcome pack. 2nd Floor, Grand Hotel Millennium Sofia
08:30 - 17:00 Exhibition Area Second Floor Foyer Network with exhibitors and sponsors to review emerging technology solutions.
09:00 - 09:15 Welcome & Housekeeping Johna Burke, Global Managing Director, AMEC, Aseem Sood, Chairman, AMEC, CEO, Impact Research & Measurement Pvt. Ltd, Ilia Krustev, CEO, A Data Pro Millennium Room Official Day One Summit Welcome and Housekeeping for the event
09:40 - 10:05 Brand, Dwell Time, and Marketing & Sales Orchestration: Aligning Best Practices With New Metrics Nicole Moreo, Director, Customer Insights North America, LinkedIn Marketing Solutions Millennium Room In this session, Nicole will discuss new research and metrics from LinkedIn as they align to Marketing and Communications best practices. How do our media analysis capabilities need to evolve to improve understanding of more complex issues. How do we need to better align internally with our Sales partners for impact, and to get a bigger seat at the table.
10:05 - 10:30 UNDP Weather Kids – Global Taskforce For GOOD Dylan Lowthian, Communications Analyst, UNDP, Andras Sztaniszlav, Strategic Communications Consultant, President of HuPRA, CEO, ICCO, Rob Morbin, Executive Director, ICCO Moderator, Raina Lazarova, Co-Founder and COO of Ruepoint, AMEC Board Member Millennium Room During this session delegates will learn more about the UNDP Weather Kids project and how AMEC Members advised on the Measurement and Evaluation.
10:50 - 11:10 Firestarter: Value of Communication the Astra Group Journey of Embracing Measurement Elmeirillia Lonna, Head of Communications Management System & Partnership, PT Astra International Tbk - Head Office Millennium Room PT Astra International Tbk is one of the largest conglomerates in Indonesia, consisting of more than 200 companies. Astra Communications Management System, under Corporate Communications Astra, has played a key role in advocating for the adoption of the AMEC Integrated Evaluation Framework (AMEC IEF) throughout the group. Key Takeaways will include: Buy-In, First Steps, Implementation.
11:10 - 11:30 Reputation GREATness Amith Prabhu, Founder, The Promise Foundation Millennium Room Reputation GREATness Reputations are built in order to gain credibility. The objective of reputation building or public relations is to gain Goodwill, command Respect, increase Engagement, build Affinity and earn Trust.
11:30 - 12:00 The Future of Reputation Measurement Roy Persson, Head of Corporate Reputation & PR, National Research Group, Sarah Myles, Director, Communications Measurement & Insights, McDonald's, Abby Scott, Manager, Communications Measurement & Insights, McDonald’s Millennium Room Speakers will walk the audience through the brand v reputation techniques to understanding both, and a new disruptive approach to reputation measurement that prioritizes and builds a company’s reputation through a focus on values and integrity Key takeaways include: A stronger understanding of what Reputation really is (and what Brand is too for that matter), as well as The key characteristics and drivers of Reputation that most effectively ladder up to creating Strong Reputation outcomes for the organization (Safeguarding Goodwill and Business Enhancement). The audience will also understand how this framework empowers communicators and impacts teams to better understand and shape initiatives, policies, and commitments that will create Reputational value for the company.
12:15 - 12:35 Measurement in the Middle: Creating Value in a Communications Value Chain Andrew Perrin, Strategic and Corporate Communications Specialist, Asian Development Bank (ADB) Millennium Room This session will focus on ADB’s communication journey from vanity to value, the decisions made, the challenges faced, and the impacts on communications effectiveness and efficiency. Key takeaways include: Why a measurement and evaluation (M&E) approach makes sense for an organization like ADB Insight into the framework in action: from logic model to application How embedding data collection, analysis, and insights-sharing processes into a communication value chain strengthens upstream planning and client engagement to reach target audiences, and improves downstream communications performance and effectiveness. Understanding of the challenges on an M&E journey and ways to address them The future of communications in a development context and how an M&E framework will help get us there
12:35 - 13:00 Copyright Today – Current Environment, Survey And A Possibility Christophe Dickes, Global Media & Copyright Director, Onclusive, Dr. Thomas Netousek, CEO, eMedia Monitor, Johna Burke, Global Managing Director, AMEC Millennium Room Coming Soom
13:00 - 14:30 Next Gen: The Topics And Trends Motivating Their Choices And Thinking Columbus, Closed Session
14:05 - 14:30 Advancing Sponsorship Research: An Integrated Measurement Framework for Marketing Communications Larry DeGaris, Executive Director, Medill Spiegel Research Center at Northwestern University Millennium Room Despite the billions in rights fees spent on sponsorship, the current state of measurement in the discipline continues to fall short. Hoping to finally get rid of the zombie measurement system that is sponsorship media values, AMEC SAREC Scholarship winner Larry DeGaris will provide a path forward. Using an integrated measurement framework, he will show how consumer engagement drives communications effectiveness, and how increased communications efficiency drives both ‘soft’ and ‘hard’ outcomes.
14:30 - 15:30 One-Third of PhD in Evaluation in Less Than One Hour Jim Macnamara, Distinguished Professor in the School of Communication at the University of Technology Sydney Millennium Room Knowledge is power. The peak qualification in research and academic knowledge is a PhD. AMEC members and AMEC Summit attendees are leaders in the field of public communication – a field that is rapidly evolving and professionalizing. So, they need to continue to acquire knowledge including advanced knowledge. In this session, distinguished academic researcher and supervisor of PhD students, Jim Macnamara, will impart one-third of the knowledge required for a PhD in evaluation of public communication in less than one hour including Q&A, condensing and compressing vital advanced knowledge into simple explanations and practical applications. You don’t have to submit a thesis, but each attendee in this session will receive a signed ‘P’ Certificate (one-third of a PhD) from AMEC and a copy of practical workbook produced by Jim Macnamara containing tips, models, and templates for evaluation
15:30 - 15:40 PRCA. Looking forward. James Hewes, Director General, PRCA Millennium, Fireside Chat What does the future hold for the world’s largest PR & Comms association?
16:00 - 16:45 AI, Copyright and Misinformation Moderator: Raina Lazarova, Co-Founder and COO of Ruepoint, AMEC Board Member Panel: Mariya Jeliazova, Cluster Communications Lead, Balkans, AstraZeneca, Svetoslav Ivanov, Journalist and TV Anchor, bTV, Kalin Dimtchev, General Manager Adriatics Region, Microsoft Panel, Millennium Room Panel discussion on the topic of AI, Copyright and Misinformation, presenting an array of perspectives with stakeholders in the industry. Key Take Aways: 1. What is the future of AI development and how will it impact our industry 2. What are the consequences from new copyright legislation on AI generated content 3. How to fight mis and disinformation from the use of generative AI 4. How to regain trust in communication in the age of AI media noise
16:45 - 17:05 How Data And Measurement Saved Me In The Boardroom Andre Manning, Director Corporate Communications and Public Affairs Tata Steel in Europe Millennium Room During his career in communications André has been challenged on the effectiveness of his teams and their work. At least three times a pledge for data based communications has been critical to his success. Focusing on measurement of activities but more important using data for defining campaigns and activities have become key elements of his toolkit.
17:05 - 17:30 Day One Summary Assem Sood, CEO, Impact Research & Measurement Pvt. Ltd & Chairman, AMEC Millennium Room
19:00 - 20:00 Networking Drinks Gala Cocktail Reception: 4th floor Shakespeare & Mozart Halls Sponsored By MediaTrack
20:00 - 00:00 Evening Summit Gala Dinner (Bulgarian PRom Theme Evening) Theme: Bulgarian Prom: All delegates are encouraged to dress according to the 2024 Dinner theme which is all things Prom! Gala: 4th floor Shakespeare & Mozart Halls Sponsored By The Sofia Municipality
00:00 - 00:00 Please note: all session dates and timings in the programme are still subject to change until confirmed via speaker briefs directly.
07:00 - 17:00 Registration Collect your delegate badge and welcome pack. 2nd Floor, Grand Hotel Millennium Sofia
08:30 - 17:00 Exhibition Area Second Floor Foyer Network with exhibitors and sponsors to review emerging technology solutions.
08:45 - 09:00 Welcome & Housekeeping Johna Burke, Global Managing Director, AMEC, Aseem Sood, Chairman, AMEC, CEO, Impact Research & Measurement Pvt. Ltd, Ilia Krustev, CEO, A Data Pro Millennium Room Official Day One Summit Welcome and Housekeeping for the event
09:00 - 09:30 Data For Disruption How Teams Can Use Data To Disrupt And Grow The Business Jonny Bentwood, Global President, Data & Analytics, Golin Millennium Room How teams can use data to disrupt and grow the business; key takeaways will include: 1) Winning new business through data led insight 2) Unlocking revenue streams though identifying misinformation 3) Revenue generation through outcome based reporting
09:30 - 10:00 Fake Steaks, Real Stakes: Using Media Intelligence to Measure the Business Impact of Information Threats Devora Kotseva, Training Specialist, A Data Pro & Todor Kiriakov, Training Specialist, A Data Pro Einstein Room Information Operations based on disinformation and propaganda have emerged as a global challenge, with malign actors exploiting the marketplace of ideas to reach wider audiences and stoke division and distrust. Nowadays, Information Operations pose threats not only to countries, social groups, and political actors but also to businesses. Todor and Devora will talk about their experience with real-life examples of Information Operations that target companies and threaten their reputations. They will share a glimpse into a novel methodology that uses media intelligence techniques to help relevant stakeholders understand information threats and formulate effective countermeasures. What are Information Operations (IO)? How can Media Intelligence help us detect, monitor, measure, and assess Information Operations? How can an improved understanding of Information Operations enhance strategic efforts to strengthen the information resilience of societies, institutions, and businesses?
09:30 - 09:50 Leveraging Insights To Combat Disinformation in an Increasingly Polarized Society Tina Mccorkindale, The Institute for Public Relations, President & CEO Millennium Room Leveraging insights to combat disinformation in an increasingly polarized society. In a world marked by escalating polarization and a challenging geopolitical environment, this session draws from the latest Institute for Public Relations annual disinformation study to provide a critical examination of the impact of disinformation in organizations and in society. This session will help communication leaders by providing: An overview of the current state of disinformation, Actionable insights and strategies to help organizations combat disinformation, Tools to detect disinformation and mitigate risks, Resources using a behavioral science lens to help prevent the adoption and spread disinformation.
09:50 - 10:30 M&A: Leadership At The Heart Of Threats, Opportunities And Operationalizing Research John Croll, Co-Founder & CEO, Truescope, Mazen Nahawi, Founder & CEO, CARMA, Sandra Macleod, Group CEO, Echo Research Panel, Millennium Room M&A: Leadership At The Heart Of Threats, Opportunities And Operationalizing Research
10:00 - 10:25 Unveiling the Hidden Pitfalls: Navigating Cognitive Bias in the Analysis Process and AI Utilisation Sofia Tzamarelou, Senior Consultant, Commetric Einstein Room In this comprehensive presentation, we will delve into the intricate world of cognitive bias and its multifaceted impact on analysis measurement and the utilization of AI technology. Recognizing the pervasive nature of cognitive bias is crucial for professionals in various fields, as it significantly influences decision-making processes. Analysis Measurement: Explore the subtle biases that can distort the accuracy of analysis measurement. Discuss common cognitive biases affecting data interpretation and decision-making in analytical processes. Propose strategies to mitigate bias in measurement methodologies and enhance the reliability of analytical outcomes. AI Technology: Investigate cognitive biases inherent in the development, deployment, and utilisation of AI technologies. Present methodologies for identifying and mitigating bias in the utilisation of AI – attendees will be better equipped to make informed decisions – attendees will be better equipped to navigate the evolving landscape of technology with methods that can help mitigate bias when using AI – attendees will be better aware of how cognitive bias can affect research outputs and will learn ways to mitigate it
10:30 - 11:00 The Art Of The Perfect Blend: How To Partner For High-Impact Product Innovation Amrita Sidhu, Managing Director, Medianet & Nesin Veli, Product & Service Manager, Identrics Millennium Room High-quality ingredients, the right tools, and an experienced skillset – the necessary components of a great cocktail – and a great partnership. Join Amrita Sidhu (Medianet) and Nesin Veli (Identrics) as they share the secret recipe for the fusion, setting a new standard in the industry, by elevating product quality and delivering impactful results for clients. 1. Begin with precision: Discover the recipe for Medianet’s success, achieving a remarkable 370% increase in material updates through a partnership with Identrics. 2. Incorporate efficiency: Follow the workforce optimization journey and productivity enhancement. 3. Master the blend: Understand the technologies behind success, creating a high-impact product innovation that stands out. 4. Sip the taste of insights: Explore how Medianet optimizes their insights reports with automated enrichments, creating a blend that enhances the overall product experience. 5. Garnish with future-thinking: Find out what innovations Medianet plans to implement next.
10:30 - 11:00 PR Measurement The Now and Tomorrow Matt Oakley, Global Head of Data & Analytics, Hotwire, Natan Edelsburg, Chief Partnerships Officer, Muck Rack Fireside Chat, Einstein Room Hotwire, the award-winning global technology PR, comms and marketing firm, empowers the most innovative brands. A leader in their devotion to technology, Hotwire is dedicated to helping clients harness the power of cutting-edge measurement analytics and data to demonstrate the true value of their initiatives. To support this mission, they recently conducted a PR Measurement Benchmark Assessment survey to help clients including Indeed, eBay, and Endava evaluate and scale their current measurement tactics. Join us for a fireside chat where Natan Edelsburg, Chief Partnerships Officer at Muck Rack, will engage in a conversation with Hotwire’s Global Head of Data & Analytics and AMEC Board Member, Matt Oakley. Discover key insights from their survey, delve into Hotwire’s personalized approach to steering professionals toward improved measurement strategies using tools and best practices like Muck Rack and AMEC’s Measurement Framework, and explore the intersection of measurement and leadership. Muck Rack, an AMEC member, will tap into their latest research reports on measurement and leadership to drive the discussion. 1. The current state of measurement in PR and communications and insights from Hotwire’s assessment survey 2. Best practices for leveling up measurement including tools and frameworks like Muck Rack and AMEC’s Measurement Framework 3. Success stories from Hotwire clients who’ve elevated their measurement maturity and how
11:15 - 11:45 SAAS Needs CAAS: AI Makes Consultation Increasingly Important Orla Graham, Insights Consultant, CARMA, Ed Morley, Managing Partner, Point 600 Panel, Einstien Room The panel will discuss: *consultative value in the SAAS model *why AI makes Consulting As A Serice increasingly important for insights
11:15 - 11:35 From Idea Spark To Final Coverage: Using AI + Data to Navigate the Media Landscape Jack Murray, CEO & Founder, MediaHQ Millennium Room In this keynote, we unravel the data-driven journey of a PR practitioner, from the inception of a story idea to its far-reaching impact. We delve into AI-empowered content creation, precision distribution and comprehensive analytics, showcasing how data shapes decisions and amplifies storytelling success. Real-world case studies illuminate this path to media intelligence excellence. 1. The importance of data in the media intelligence industry 2. The central theme of the talk: tracing the journey of one PR practitioner’s story through data 3. Emphasising the transformative power of data in modern media outreach
11:35 - 12:00 GPT: Great Proof Tech Or Got Problems Tech. What We’ve Learned About AI And What We Still Want Maya Koleva, Director, Research & Insights, Commetric Millennium Room It has been 18+ months since everyone started talking about generative AI and how it will change many industries, including PR measurement and evaluation. Many teams have been working with AI for a long time, and many others started exploring how large language models or machine learning can help their business and implementing off-the-shelf or own solutions. But what changed? What did we learn along the way? 1. What are the new tools and offerings that are, or at least claim to be, game-changers? 2. What works amazingly well and what doesn’t make a lot of sense (yet)? 3. How many people are losing their jobs due to the increasing use of AI in the industry? 4. What are the end clients’ reactions, what are they buying, what do they trust? 5. How can AI help comms and PR practitioners go down the DIY (do-it-yourself) route in PR measurement? 6. What this means for PR measurement providers?
11:45 - 12:00 GAIO – How To Influence GenAI Chatbots To Create Measurable Impact On Brand Awareness, Credibility And Sales Sven Winnefeld, Strategy Director, AI, Hotwire Einstein Room Generative AI tools have become essential to many journalists and buyers on a daily basis, not only as practical helpers to help conduct quick research but also as brand touchpoints. The insights we can gather from understanding how the LLMs that are behind the GenAI chatbots are trained, has given rise to a new discipline called “Generative AI Optimization” (GAIO). With this insight you can get a deeper understanding of what these tools tell us about our brands and products, how often the relevant questions are asked by users, and which sources are cited most often. Join Sven Winnefeld, AI Strategy Director at Hotwire and one of the leading voices in the industry on GAIO, and Matt Oakley, AMEC Board Member, as they explore what GAIO is and share an example of how product recommendations provided by GenAI chatbots can be influenced to demonstrate the integral role GAIO will play in communicator’s responsibilities in 2024 and beyond. 1. What is GAIO? 2. How GAIO will be an essential tool for PR Professionals and how PR tactics can help increase the visibility of brands and products in ChatGPT and other chatbots 3. How to track and measure GenAI’s product recommendations to show how GAIO is impacting change and results
12:00 - 12:20 Unlocking Strategic Insights: Data Fusion and AI for Media Intelligence Stavros Vologiannidis, Founder, Business Development,DataScouting Einstein Room This presentation is tailored for PR agencies and communication specialists seeking to elevate their media intelligence capabilities. Delve into the transformative potential of data fusion and AI augmentation, designed to empower professionals in navigating today’s dynamic media landscape. Explore how the synergy of diverse data sources, data ownership, and advanced analytics can unveil deeper insights, enabling more informed decision-making and strategic communication planning. Join us to discover cutting-edge approaches that redefine the boundaries of media analysis and elevate your competitive edge in the industry.
12:00 - 12:30 In AI We Trust – Do We? Julia Petryk, Co-founder, PR Army, Christina Rettig, Head of Strategic Marketing & Communication, Schott AG, Ana Adi, Professor of Public Relations/Corporate Communication, Quadriga University of Applied Sciences in June 2023 Panel, Millennium Room This panel conversation aims to revisit AI, fighting disinformation with focus on the PR/Comms practitioners own perceptions of and trust in the technology. In doing so, this session aims to: • revisit the relationship between trust and trustworthiness and discuss how it related to AI use and AI use in PR • present insights gained from German practitioners and MBA and MA students • compare the insight with reflections gained from the AI in PR book published at Quadriga Univeristy of Applied Sciences in June 2023 • discuss the implications for the future of PR practice and measurement
12:20 - 12:40 Aligning PR Value with PR’s Contribution Robert Kabus, Managing Partner & Chief Strategy Officer, Dataxet Einstein Room Even newer approaches to PR Value (beyond AVE’s) fail to align measurement with actual PR goals and contributions. We recently launched a methodology based on these core contributions that PR makes to every campaign: Awareness, Credibility and Influence. This goes beyond just a “score” to provide insights PR practitioners can use to better achieve their campaign goals.
12:30 - 12:50 Global Trends For Communications Leaders Rachel Phillips, Director, Ipsos Corporate Reputation Millennium Room In this session Rachel will share the latest Ipsos data & insights to shine a light on the trends, challenges and issues confronting communications leaders in 2024. She’ll draw on findings from the 2024 Ipsos Reputation Council report, based on interviews with 135 CCOs from 23 countries, along with the Ipsos ESG Council, Issues Index, What Worries the World, Populism in 2024 Survey and latest research into trust.
12:40 - 13:00 Influence and Impact Iva Grigorova, Managing Director, MSL, Part of Publicis Groupe Bulgaria Einstien Room PR Measurement through the lenses of Influence and Impact
14:00 - 14:30 To Build Or To Buy Allison Spray, Managing Director, Data + Analytics, H+K Strategies Kyle Mason, Head of External Monitoring – Corporate Relations, Shell plc Panel, Millennium Room This panel will discuss the benefit(s) and value when trying to determine whether buying a ready-made solution is the better alternative to building your own proprietary solution.
14:00 - 14:20 Is Your Data Actionable, or Circling the Drain? Tim Marklein, Founder & CEO, Big Valley Einstein Room We have made strides as an industry to improve how communications can be measured, and we now have more than enough metrics, tools and methodologies to measure what matters. Unfortunately, too many marketers and communicators don’t invest enough time to understand, consume and *apply* the data and insights to the decisions they’re making on the front lines. All too often, measurement is delivered in “reports” that become a quick read or conversation, but (if we’re being honest) stay on the shelf or get tossed in the bin. In order to close the gap, we need to invest much more energy in making the data and insights *actionable* — and have deeper conversations with marketing and communications leaders about what *decisions* and *actions* the measurement is intended to influence.
14:20 - 14:40 Measure, Modify, Master: Elevating EU Diplomatic Impact through Media Intelligence Phillip Manev, Account Manager, A Data Pro Einstein Room A Data Pro’s Media Intelligence team successfully implemented a comprehensive communication measurement strategy for a diplomatic EU entity operating in the MENA region, with the primary objective of enhancing brand awareness and fostering a favourable reputation. The presentation will delve into this case study, and the art of crafting effective communication strategies, addressing the inherent challenges of working within diverse markets. It will also demonstrate how the fusion of quantitative and qualitative insights, alongside automation and human expertise, yields impactful results, comprehensive analysis, and drives positive outcomes.
14:30 - 14:50 Is Your Data “AI-Ready”? Fixing Data Quality Issues Rob Key, CEO, Converseon Millennium Room Only 8% of Chief Data Officers are satisfied with data quality in their organizations. While unstructured data quality for classification, such as sentiment analysis, has long been a frequent complaint (and pervasive problem) in the industry, the advent of Gen AI technologies are accelerating the dangers and heightening the risk for organizations to make poor business decisions. The good news: there are new effective “trusted AI” approaches and technologies to not only help effectively address pervasive data quality issues, but help ensure alignment and adherence to emerging global AI standards (such as the EU AI act) for accuracy, transparency, validation and more. This session will examine The state of “data quality” and challenges in the social and media analysis industry. How to measure and understand data quality Specific actions and approaches to validate, track and fine tune for better accuracy, engender “trust” in the data and drive deeper adoption for more advanced research, such as predictive analytics.
14:50 - 15:20 Big Data in Communication: Finding the Needle in the Haystack or the Message in the Noise Gustav Block, Data Solutions Architect, Ketchum Germany Lukas Utz, Customer Impact Intelligence Consultant Millennium Room AI and ML Solutions: A deep dive into various artificial intelligence and machine learning approaches that are revolutionizing how we process, analyze, and derive meaningful insights from large-scale data sets, with real-world examples and case studies.
15:20 - 15:45 Understanding Top Reputational Risks: Navigating the Era of Permacrisis Kosta Petrov, Founder and Managing Director, P World Millennium Room Understanding Top Reputational Risks: Navigating the Era of Permacrisis in an era where crises have become perpetual and societal upheaval is the norm, protecting one’s reputation is paramount. Join us for an in-depth exploration of the top reputational threats facing individuals and organizations today. From political turmoil to cancel culture, this session will provide invaluable insights into crafting effective crisis planning strategies to safeguard your reputation amidst the challenges of permacrisis.
16:00 - 16:30 Next Gen: The Topics And Trends Motivating Their Choices And Thinking GenZ Representatives Millennium Room This GenZ Panel will help us understand their perspectives on social and geo political along with ideas and expectations about a harmonious team including GenZ.
16:30 - 17:00 Are We Outsourcing Our Curiosity To An Algorithm? The Challenges To Innovation And Creativity In A Digital World Paul Spiers, Founder, The New P&L Institute; Host, The New P&L - Principles & Leadership in Business Millennium Room Rich, inspirational and dynamic creativity needs rich and diverse sources of foundational curiosity for it to thrive. However, in a world where we increasingly turn first to our screens for inspiration, we come upon a paradox: we have access to more information than ever, but because of our previous search histories and preferences, the algorithms feed us ‘more of the same’ and far less genuinely diverse inspiration to spark and feed our curiosity. This limits our creative ambition and perhaps ultimately, the creativity that forms the basis of our corporate innovation. In this keynote, Paul Spiers, Founder of The New P&L Brand Purpose Institute and Host of the global business podcast, – The New P&L – Principles & Leadership will explores the challenges to business innovation and creativity in a digital world. 1. Why curiosity is critical to business success 2. The dangers to business innovation of ‘outsourcing our curiosity to an algorithm’ 3. Why right now is a critical moment for businesses in regard to the Curiosity + Creativity = Innovation equation 4. What business leaders and entrepreneurs can do to reengage their natural sense of curiosity to the benefit of themselves and their businesses
17:00 - 17:30 Closing Remarks Assem Sood, CEO, Impact Research & Measurement Pvt. Ltd & Chairman, AMEC Millennium Room