ABOUT THIS GUIDE Our aim is to encourage more PR professionals, working in consultancy and in-house, to regard PR measurement as an everyday part of what they do.
Chapter 1
Measurement is the final ingredient to help PR realise its potential
Francis Ingham & Richard Bagnall
Chapter 2
Why measurement matters and how it underscores the value of what you do
Elise Mitchell
Chapter 3
Getting started! How to create a measurement culture in your company
Giles Peddy
Chapter 6
Measurement is not optional– not for the UK Government – not for your organisation.
Alex Aiken
Chapter 8
How PR professionals can move from data to insights Isentia
Khali Sakkas
Chapter 10
En(In)suring your reputation through smart PR measurement
Mandy Kojetin & Lauren Volmink
Chapter 11
Evolution of measurement in India: From numbers to business impact
Nitin Mantri
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