AMEC Awards 2022 Winners

AMEC Lifetime Achievement Award

The Don Bartholomew Award for outstanding service to the industry

WINNER Richard Bagnall

GRAND PRIX AWARDS

Platinum Award for the most effective media intelligence, research & insights company

WINNER Methods+Mastery and Capital One Finance – Driving Awareness of Capital One as a leading technology employer

SPECIAL AWARDS


AMEC Communications, Research and Measurement Team (organisation) of the Year – small

WINNER Citypress


AMEC Communications Research & Measurement Team (organisation) of the Year – large

WINNER Golin


Young Professional of the year

WINNER Ketchum – Kelley Heaslip, Managing Consultant

WINNER Marble Global Limited – Michael Urquhart, Principal

WINNER Methods+Mastery – Alex McPherson, Vice President, Director of Business Intelligence

WINNER Publistat – Robin ten Brink, Head of Operations

WINNER Ruepoint – Nicola Baird – Media Insight Consultant


AMEC Student of the Year​

WINNER Belinda Tan

Highly Commended Kristy Hitchens

CATEGORIES FOR ALL


Most effective planning, research and evaluation of a Diversity and Inclusion Programme

SILVER CARMA & Morning Consult with HSBC – Trust transparency: how a commitment to the findings of measurement opened up HSBC’s D&I communications

BRONZE Golin Beijing & Yennifer Fang Studios – A Day of Trans


Best crisis comms measurement and reporting

GOLD Onclusive & Shell – Business-critical insight at scale and speed: How Shell and Onclusive provided intelligence to support the company. Shell’s decision to exit operations in Russia

GOLD Medianet Insights & Australian Government Department – Emergency communications

SILVER Fullintel & Multinational pharmaceutical company – Guiding a well-known pharmaceutical brand through a drug safety crisis

BRONZE Weber Shadwick – Crisis Alert Management

BRONZE A Data Pro – Comprehensive measurement of an international communication crisis


Best evaluation on a small budget (<£10,000 or <$10,000)

GOLD Cision & Office for Health Improvement & Disparities (OHID) – Help Us Help You – Cervical Screening Saves Lives


Best first steps on a measurement journey

BRONZE Ketchum & Michelin – Building a Measurement Engine


Best multi-market reporting

GOLD CARMA & Honda Europe – On the road to meaningful multi-market measurement and evaluation

SILVER Commetric & EY – Understanding brand positioning and opportunities in a post-COVID digital transformation sector

SILVER Onclusive & AML – Showcasing the impact of PR on the business: reimagining the global media measurement for Aston Martin Lagonda

SILVER Onclusive & Shell Plc – Business-critical insight at scale and speed: How Shell and Onclusive provided intelligence to support the company’s decision to exit operations in Russia

BRONZE CARMA & Tourism Ireland – Travelling in the right direction: Tourism Ireland’s Measurement Maturity journey


Best use of a measurement framework

BRONZE Commetric & Institute of Molecular and Clinical Ophthalmology Basel (IOB)-Communicating scientific breakthrough in times of global pandemic

BRONZE GlobalNews Group & Nestle© Colombia, measuring the creation of shared value

BRONZE Ketchum & Michelin-Building a Measurement Engine


Best use of measurement for a single event or campaign

BRONZE CARMA & Morning Consult with HSBC – Transition transformation: how a COP26 measurement programme reshaped the way HSBC communicates about climate worldwide

BRONZE Commetric & Institute of Molecular and Clinical Ophthalmology Basel (IOB) – Communicating scientific breakthrough in times of global pandemic

BRONZE Onclusive MNHN-Musee d’Histoire Naturelle – Relaunching the Museum of Natural History after the pandemic and bringing new audiences to enjoy our exhibitions

BRONZE Twelve & CTL Communications for Boehringer Ingelheim and the World Stroke Organization – FAST Heroes campaign


Best use of new technology in communications measurement

GOLD Ketchum & The Wendy’s Company – Hot & Crispy: Quantifying the Power of PR

SILVER Hill+Knowlton Strategies – Helping brands find their whitespace: Implementing technological solutions to an age-old problem

SILVER Ketchum & Global pharmaceutical company – Driving Change and Adoption


Best use of social media measurement

GOLD Fullintel & Multinational biopharmaceutical – a successful RTW strategy underpinned by Fullintel social media intelligence

GOLD Methods+Mastery & IBM – Radically rethinking measurement for IBM social

SILVER Aduro Communications & Hartley’s 10 Cal Jelly – #SayYesToPudding

SILVER Infomedia & DSB – Evaluating Social Performance: A cohesive score for measuring and fostering success across social channels

SILVER Ketchum & CloroxPro – Evaluating & Curating B2B Social Media Strategy

SILVER Fullintel & Multinational pharmaceutical company – Fullintel helps client track and engage influencers on Twitter, Facebook and Linkedin


Innovation award for new measurement methodologies

BRONZE Citypress – RAP: A new way to assess reputational strength

BRONZE Ketchum & State Farm -Jake from State Farm TikTok Debut


Plain language Award for simplicity in campaign effectiveness measurement and reporting

SILVER Isentia & Sport New Zealand – Using research to drive change for women in sport

SILVER Omnicom Public Relations & Philips – Optimizing for the next generation of Philips measurement

BRONZE Onclusive & Desigual – Bringing the data to life: Onclusive embody Desigual’s philosophy of optimism, difference and joy in their new measurement framework

BRONZE Onclusive & MNHN – Relaunching the Museum of Natural History after the pandemic and bringing new audiences to enjoy our exhibitions


Step change award for the best improvement of a measurement journey

GOLD CARMA & Honda – The ongoing journey to meaningful measurement and evaluation

GOLD CARMA & Morning Consult with HSBC – Getting Results: how an integrated measurement programme, built from scratch, changed how HSBC reports its earnings

GOLD Ketchum & Michelin – Building a Measurement Engine

GOLD Methods+Mastery & Credit Karma – Credit Karma: From Checking a Box to Proving Impact

GOLD Omnicom Public Relations Group – Optimizing for the next generation of Philips measurement

SILVER CARMA & Dubai Police – Dubai Police’s Measurement Journey: From Planning, and Execution, to Measuring Success

SILVER CARMA & Tourism Ireland – Travelling in the right direction: Tourism Ireland’s Measurement Maturity journey

SILVER Cision & Lego – Lego Exclusives Launches New Building Blocks

SILVER Golin New York & Virgo Health – Patient Journey

SILVER Onclusive & KPMG – Insights on KPMG’s sentiment among key stakeholders to drive reputation and support strategic and commercial objectives

BRONZE Onclusive & ECA- European Court of Auditors – Analysing a changing communications narrative at scale

BRONZE Onclusive & Vodafone – Driving reputation: How Onclusive’s insights helped Vodafone Germany address reputational challenges and optimise their communications to win against their key competitors

CATEGORIES FOR IN-HOUSE COMMUNICATIONS TEAMS


Most effective planning, research and evaluation in the public and not for profit sectors

SILVER The World Bank – Delivering deeper communications insights through multi-channel measurement


Most impactful use of insights and analytics recommendations arising from a measurement study

BRONZE Ministry of Communications and Information (MCI) – The use of videos in Government Communications

CATEGORIES FOR ORGANISATIONS THAT PROVIDE AN EVALUATION, MEASUREMENT AND INSIGHT SERVICE TO CLIENTS


Most impactful client recommendations arising from a measurement study

GOLD Methods+Mastery & Capital One Finance – Driving Awareness of Capital One as a leading technology employer

GOLD Onclusive & Shell Plc – Business-critical insight at scale and speed: How Shell and Onclusive provided intelligence to support the company’s decision to exit operations in Russia

SILVER Commetric & TRUE Global Intelligence for Novartis: Partnering for holistic research to deliver impactful client recommendations

SILVER Marble Global Ltd & World Bank Group – Building a research-based climate change communications strategy

BRONZE Hill+Knowlton Strategies & Adidas – “Smart Media List: A Data-Driven Approach to Media Targeting”

BRONZE Isentia & Cycle & Carriage Malaysia – How measurement led to the creation of exceptional customer journeys in a post covid world


Best use of integrated communication measurement/research

GOLD Commetric & Institute of Molecular & Clinical Ophthalmology Basel (IOB) – Communicating scientific breakthrough in times of global pandemic

GOLD Fullintel & Multinational pharmaceutical company – Consolidating a Fortune 500 Pharmaceutical company media measurement for more accurate insights and 50 percent cost savings

GOLD Isentia & AboitizPower – Isentia x AboitizPower Philippines: Raising the Bar in Championing Sustainability and Employer Branding

GOLD Onclusive & KPMG – Insights on KPMG’s sentiment among key stakeholders to drive reputation and support strategic and commercial objectives

GOLD Onclusive & Shell plc – Business-critical insight at scale and speed: How Shell and Onclusive provided intelligence to support the company’s decision to exit operations in Russia

SILVER Commetric and TRUE Global Intelligence for Novartis: Partnering for holistic research to deliver impactful client recommendations

SILVER Coes Media Analisis & United Nations– Hate Speech and Discrimination in Social Networks

SILVER Golin Dallas & Lego Americas – Showing the value of earned in a paid, owned, shared approach

SILVER Hill+Knowlton Strategies & Vodafone – SMEs Like Me – Insight into the people powering British small business

SILVER Ketchum & American Egg Board-Making Egg Nutrition Science Digestible

SILVER Marble Global Limited & a cohort of 4 organisations supported by Quadrature Climate Foundation – COP26 Out of Home Advertising Campaign


Most effective planning, research and evaluation in the public and not for profit sectors

SILVER Golin Tapei & Taiwan AIDS Society & Taiwan AIDS Nurses Association – U=U: Decriminalising people with HIV

SILVER Isentia & Sport New Zealand – Using research to drive change for women in sport

SILVER Onclusive & MNHN – Relaunching the Museum of Natural History after the pandemic and bringing new audiences to enjoy our exhibitions

BRONZE CARMA & Dubai Police -Demonstrating World Police Summit Success with the AMEC Framework

BRONZE Cecubo Group & Braga´s City council (Minho Region, Portugal) – Analysis of the city brand in the context of the European Capital of Culture candidacy

BRONZE Commetric & Institute of Molecular and Clinical Ophthalmology Basel (IOB) – Communicating scientific breakthrough in times of global pandemic

BRONZE Infomedia & ONE-OF-US – Towards greater social inclusion – Evaluation of the media’s role in stigmatizing mental illnesses

BRONZE Medianet Insights & Australian Government Department – Emergency Communications

BRONZE Onclusive & ECA – The European Court of Auditors (ECA) building a measurement solution


Most effective planning, research and evaluation in business to business communications

BRONZE Commetric & EY – Understanding brand positioning and opportunities in a post-COVID digital transformation sector


Most effective planning, research and evaluation in consumer communications

BRONZE:
Golin Chicago and McDonald’s USA – Revolutionizing Measurement for McDonalds with a New Spin on Customer Journey


Most effective planning, research and evaluation: APAC

SILVER Isentia & Sport New Zealand – Using research to drive change for women in sport

BRONZE iExadia+Experienced Media Analysts for Global Auto Sector-Insights Creating Impact


Most effective planning, research and evaluation: Middle East and Africa

BRONZE CARMA & Dubai Police – Dubai Police’s Measurement Journey: From Planning, and Execution, to Measuring Success


Most effective planning, research and evaluation: The Americas

GOLD GlobalNews group & Nestle© – Nestle© Colombia, measuring the creation of shared value

GOLD Methods+Mastery & Client – A brand under pressure: balancing the debate around client’s reputation


Most effective planning, research and evaluation: Western Europe

GOLD CARMA & Dubai Police – Dubai Police’s Measurement Journey: From Planning, and Execution, to Measuring Success

GOLD Hill+Knowlton Strategies & Ford in Europe – Journeying across Europe towards meaningful measurement and evaluation

SILVER Golin London & ASICS – Mind Race

BRONZE Onclusive & Vodafone – Driving reputation: How Onclusive’s insights helped Vodafone Germany address reputational challenges and optimise their communications to win against their key competitors