Official measurement models, such as Maturity Mapper, Barcelona Principles, and Integrated Framework

Framework Planning

How to plan with the AMEC Integrated Evaluation Framework

Why do we need planning? It’s a poser put forward by Richard…

The essentials of measurement beginning with PR planning

AMEC's Johna Burke interviewed on pinpointing the essentials…
AMEC Measurement Month 2019

Tracing the ‘march to standards’ in PR measurement and evaluation

By Alexander Buhmann, Ph.D., Professor Jim Macnamara PhD, FAMEC,…
AMEC Measurement Month 2019

PRIMER: Introduction to PR Planning, launched during Measurement Month 2019

AMEC, in conjunction with Mischief PR has launched the first…
AMEC Measurement Month 2019

Barcelona Declaration of Measurement Principles

Click here for PDF version. Presented June 17, 2010 Revised…