AMEC Awards 2021 Winners GRAND PRIX AWARDS Platinum Award for the most effective in-house communication team Ministry of Communications and Information, Singapore Digital Display Panels – A Parameter Study Platinum Award for the most effective media intelligence, research & insights company Echo Research Global Self-Care Federation (GSCF) – Understanding Trust in Self-Care SPECIAL AWARDS The Don Bartholomew Award for outstanding service to the industry Francis Ingham Director General, PRCA & Chief Executive, ICCO AMEC Communications Research & Measurement Team (organisation) of the Year – large WINNER – Golin WINNER – Methods+Mastery AMEC Communications Research & Measurement Team (organisation) of the Year – mid-sized WINNER PRNews AMEC Communications Research & Measurement Team (organisation) of the Year – small WINNER – Citypress Young Professional of the Year WINNER Ruth Wiederecht, VP, Operations PublicRelay WINNER Emma Woodward, Senior Director, Data & Analytics FTI Consulting LLP HIGHLY COMMENDED Miki Lai, Senior Strategist, APAC, Golin HIGHLY COMMENDED Tara Lohmann, Research Manager, Madano CATEGORIES FOR ALL Best crisis comms measurement and reporting GOLD Nerve & Rappler.com – The Rappler Crisis: A Nerve crisis management case study SILVER Retriever & Finnish Radiation and Nuclear Safety Authority STUK – Disturbance at Olkiluoto 2 nuclear power plant BRONZE CARMA & SAS – SAS Covid Response Best evaluation on a small budget GOLD PR News & The Museum of Cosmonautics – Museums Online SILVER Cision & Pandora – Pandora Brilliance – Lab Grown Diamonds BRONZE Hard Numbers & HelloDone – Delivering Hard Numbers on a small budget Best first steps on a measurement journey GOLD Maverick – The Maverick Way Leading the Measurement Journey SILVER Fullintel & client – Implementing media measurement to accurately gauge public and media opinion for a major forest management company BRONZE CARMA & Chartered Accountants Association (OCC) – First measurement steps for the Portuguese Accountants Association BRONZE FTI Consulting LLP & client – Communications Impact: From Comprehensive Framework to Demonstrating Impact BRONZE PR News & Samsung Electronics Rus Company – Evaluating influencers’ performance for Samsung Best multi-market reporting GOLD Fullintel & client – Replacing a meal-kit delivery company’s automated media measurement with deep, impactful multi-market reporting SILVER Cision & Adobe – Adobe MAX: Delivering “Creativity for All” BRONZE Cision & CNBC – CNBC in the world of fake news BRONZE Ketchum & Merck KGaA, Darmstadt, Germany as part of Embracing Carers – Caring for Carers Best use of a measurement framework GOLD CARMA & PMI – Building a culture of measurement for a smoke free future SILVER Kantar & NatWest Bank – A new voice for sustainability BRONZE buho Media & World Bank and Border Agency of Colombian national government – A story of integration: strategy to combat xenophobia against Venezuelan Best use of measurement for a single event or campaign GOLD Methods+Mastery & YouTube – YouTube Encourages the World to Stay Home #WithMe SILVER Cision & Mazda Motors UK – MX-30 Launch Campaign – Testing the Waters BRONZE Commetric & Novartis – Novartis & Commetric: integrated multichannel measurement for World Sight Day and XOVA Best use of new technology in communications measurement GOLD Methods+Mastery & Android – Decoding marketing signals with machine learning to predict brand health SILVER Ketchum & Horizon Blue Cross Blue Shield of New Jersey – A New Measurement Tech Stack for Faster Speed to Insight BRONZE Omnicom Public Relations Group & Multiple clients – omniearnedID Best use of social media measurement GOLD Kantar & TikTok – How to achieve brand-building at scale GOLD Methods+Mastery & YouTube – Driving Data-Informed Decision Making for YouTube Original Programming SILVER Aduro Communications & Hartley’s 10 Cal – #SayYesToPudding Innovation award for new measurement methodologies GOLD Methods+Mastery & Android – How we measured a meme GOLD Nerve & Nestle Philippines – Changing the Influencer Marketing Game with Data SILVER Methods+Mastery & Capital One Financial – Building a holistic influencer measurement model BRONZE Madano & Novo Nordisk – BEAM: Improving the reach and impact of scientific publications Most effective planning, research and evaluation of a Diversity & Inclusion (D&I) programme GOLD Methods+Mastery & Google for Startups – Amplifying the voices of underrepresented startup founders across the world SILVER Media Measurement & Reckitt – Sexual inclusivity & Diversity: #MySexMyWay BRONZE Isentia & Sport New Zealand – Increasing the visibility of Women in Sport. Plain language award for simplicity in campaign effectiveness measurement and reporting GOLD Infomedia & Matprat / Animalia – Meat lovers – despite alarming trends on climate change, animal welfare, health issues and political reluctance SILVER Mediaverse & National Australia Bank – Mediaverse evaluation of NAB’s Mini Legends campaign BRONZE Concept BIU & Tata Motors – Tata Motors Strategy For Better Mileage Clicks Step Change Award – for the best improvement of a measurement journey GOLD CARMA & Honda – Driving lasting measurement change with Honda GOLD CARMA & PMI – Building a culture of measurement for a smoke free future SILVER Kantar & OTTO – OTTO – Proving the value of New Work BRONZE FTI Consulting LLP & client – Communications Impact: From Comprehensive Framework to Demonstrating Impact BRONZE GlobalNews Group & Cali Chamber of Commerce – If companies grow, so does the region CATEGORIES FOR IN-HOUSE COMMUNICATIONS TEAMS Most effective planning, research and evaluation in the public and not-for-profit sectors GOLD Ministry of Communications and Information – National COVID-19 Communications SILVER Inter-American Development Bank – IDB Annual Meeting 2021 BRONZE OECD – Future of Work OECD Campaign Most impactful use of insights and analytics recommendations arising from a measurement study GOLD Ministry of Communications and Information & N.A. – Digital Display Panels- A Parameter Study SILVER OECD – Interim Economic Outlook March 2021 CATEGORIES FOR ORGANISATIONS THAT PROVIDE AN EVALUATION, MEASUREMENT AND INSIGHT SERVICE TO CLIENTS Best use of integrated communication measurement/research GOLD Echo Research & Global Self-Care Federation (GSCF) – Understanding Trust in Self-Care GOLD Kantar & TikTok – How to achieve brand-building at scale SILVER Methods+Mastery & IBM, Marketing & Social Discipline – Proving Less is More: Rebooting IBM’s global social architecture BRONZE Ketchum & American Egg Board – The Incredible Egg Challenge BRONZE Spotlight & Coca-Cola in Sweden – Coca-Cola in Sweden going 100% recycled plastic Most effective planning, research and evaluation in business-to-business communications GOLD Hard Numbers & Phos – Making software POS pioneer Phos a success SILVER Kantar & OTTO – OTTO – Proving the value of New Work BRONZE OneVoiceConnect (Ketchum) & Philips – Future Health Index 2021 Most effective planning, research and evaluation in consumer communications GOLD Spotlight & Coca-Cola in Sweden – Coca-Cola in Sweden going 100% recycled plastic SILVER Ketchum & Genuine Alaska Pollock Producers – From unnamed whitefish to Wild Alaska Pollock: lifting brand awareness with research & analytics BRONZE Isentia & Maynilad – Punching above its weight as ‘The Utility of the Future’ Most effective planning, research and evaluation in the public and not-for-profit sectors GOLD Methods+Mastery & The Overwatch Project – JustFKNAsk: Delivering Research to Help End Veteran Suicide SILVER Mediaverse & The Women in STEM Ambassador Australian Government initiative – Mediaverse evaluation of The Women in STEM Ambassador’s media profile BRONZE Retriever Sweden & Botkyrkabyggen – Botkyrkabyggen – Measuring positive outcomes in negative context BRONZE Isentia & Sport New Zealand – Increasing the visibility of Women in Sport. Most effective planning, research and evaluation: APAC GOLD Isentia & Sport New Zealand – Increasing the visibility of Women in Sport GOLD Golin & Collinson – Travel Safely Again SILVER Commetric & Novartis – Novartis & Commetric: integrated multichannel measurement for World Sight Day and XOVA BRONZE Mediaverse & National Australia Bank – Mediaverse evaluation of NAB’s Mini Legends campaign Most effective planning, research and evaluation: Eastern Europe GOLD Newton Media, Faculty of Social Sciences of the Charles university, Faculty of Medicine of the Masaryk University & Technological Agency of the Czech Republic – Infomore.cz: Education of journalists to combat Covid-19 infodemics Most effective planning, research and evaluation: Middle East and Africa GOLD CARMA & VW – Driving VW to outcomes SILVER LexisNexis & Canon ME – LexisNexis for CANON ME: measuring PR effectiveness within two distinctive regions Most effective planning, research and evaluation: The Americas GOLD Methods+Mastery & Biden for President – Using data to get Biden to the White House SILVER buho Media & Diageo Colombia – How supporting trade stakeholders during a pandemic improved Diageo’s corporate reputation in Colombia Most effective planning, research and evaluation: Western Europe GOLD Infomedia & Anonymous – A journey from media-surveillance to a holistic overview of the media SILVER Notified / DeLange Analytics & Nelson Garden – International growth rooted in effective planning and measurement. Most impactful client recommendations arising from a measurement study GOLD Echo Research & BitMEX – Shooting for the Moon – with evidence GOLD Echo Research & Global Self-Care Federation (GSCF) – Understanding Trust in Self-Care GOLD Echo Research & Moderna – Pioneering Excellence GOLD Isentia & Sport New Zealand – Increasing the visibility of Women in Sport GOLD Ketchum & American Egg Board – The Incredible Egg Challenge SILVER Notified / DeLange Analytics & Nelson Garden – International growth rooted in effective planning and measurement BRONZE Fullintel & client – Re-energizing a major not-for-profit’s media measurement with advanced sentiment and deep qualitative metrics