AMEC Awards 2021 Winners

GRAND PRIX AWARDS


Platinum Award for the most effective in-house communication team

Ministry of Communications and Information, Singapore
Digital Display Panels – A Parameter Study

Platinum Award for the most effective media intelligence, research & insights company

Echo Research
Global Self-Care Federation (GSCF) – Understanding Trust in Self-Care

SPECIAL AWARDS


The Don Bartholomew Award for outstanding service to the industry

Francis Ingham
Director General, PRCA & Chief Executive, ICCO

AMEC Communications Research & Measurement Team (organisation) of the Year – large

WINNER – Golin

WINNER – Methods+Mastery

AMEC Communications Research & Measurement Team (organisation) of the Year – mid-sized

WINNER PRNews

AMEC Communications Research & Measurement Team (organisation) of the Year – small

WINNER – Citypress

Young Professional of the Year

WINNER Ruth Wiederecht, VP, Operations PublicRelay

WINNER Emma Woodward, Senior Director, Data & Analytics FTI Consulting LLP

HIGHLY COMMENDED Miki Lai, Senior Strategist, APAC, Golin

HIGHLY COMMENDED Tara Lohmann, Research Manager, Madano

CATEGORIES FOR ALL


Best crisis comms measurement and reporting

GOLD Nerve & Rappler.com – The Rappler Crisis: A Nerve crisis management case study

SILVER Retriever & Finnish Radiation and Nuclear Safety Authority STUK – Disturbance at Olkiluoto 2 nuclear power plant

BRONZE CARMA & SAS – SAS Covid Response

Best evaluation on a small budget

GOLD PR News & The Museum of Cosmonautics – Museums Online

SILVER Cision & Pandora – Pandora Brilliance – Lab Grown Diamonds

BRONZE Hard Numbers & HelloDone – Delivering Hard Numbers on a small budget

Best first steps on a measurement journey

GOLD Maverick – The Maverick Way Leading the Measurement Journey

SILVER Fullintel & client – Implementing media measurement to accurately gauge public and media opinion for a major forest management company

BRONZE CARMA & Chartered Accountants Association (OCC) – First measurement steps for the Portuguese Accountants Association

BRONZE FTI Consulting LLP & client – Communications Impact: From Comprehensive Framework to Demonstrating Impact

BRONZE PR News & Samsung Electronics Rus Company – Evaluating influencers’ performance for Samsung

Best multi-market reporting

GOLD Fullintel & client – Replacing a meal-kit delivery company’s automated media measurement with deep, impactful multi-market reporting

SILVER Cision & Adobe – Adobe MAX: Delivering “Creativity for All”

BRONZE Cision & CNBC – CNBC in the world of fake news

BRONZE Ketchum & Merck KGaA, Darmstadt, Germany as part of Embracing Carers – Caring for Carers

Best use of a measurement framework

GOLD CARMA & PMI – Building a culture of measurement for a smoke free future

SILVER Kantar & NatWest Bank – A new voice for sustainability

BRONZE buho Media & World Bank and Border Agency of Colombian national government – A story of integration: strategy to combat xenophobia against Venezuelan

Best use of measurement for a single event or campaign

GOLD Methods+Mastery & YouTube – YouTube Encourages the World to Stay Home #WithMe

SILVER Cision & Mazda Motors UK – MX-30 Launch Campaign – Testing the Waters

BRONZE Commetric & Novartis – Novartis & Commetric: integrated multichannel measurement for World Sight Day and XOVA

Best use of new technology in communications measurement

GOLD Methods+Mastery & Android – Decoding marketing signals with machine learning to predict brand health

SILVER Ketchum & Horizon Blue Cross Blue Shield of New Jersey – A New Measurement Tech Stack for Faster Speed to Insight

BRONZE Omnicom Public Relations Group & Multiple clients – omniearnedID

Best use of social media measurement

GOLD Kantar & TikTok – How to achieve brand-building at scale

GOLD Methods+Mastery & YouTube – Driving Data-Informed Decision Making for YouTube Original Programming

SILVER Aduro Communications & Hartley’s 10 Cal – #SayYesToPudding

Innovation award for new measurement methodologies

GOLD Methods+Mastery & Android – How we measured a meme

GOLD Nerve & Nestle Philippines – Changing the Influencer Marketing Game with Data

SILVER Methods+Mastery & Capital One Financial – Building a holistic influencer measurement model

BRONZE Madano & Novo Nordisk – BEAM: Improving the reach and impact of scientific publications

Most effective planning, research and evaluation of a Diversity & Inclusion (D&I) programme

GOLD Methods+Mastery & Google for Startups – Amplifying the voices of underrepresented startup founders across the world

SILVER Media Measurement & Reckitt – Sexual inclusivity & Diversity: #MySexMyWay

BRONZE Isentia & Sport New Zealand – Increasing the visibility of Women in Sport.

Plain language award for simplicity in campaign effectiveness measurement and reporting

GOLD Infomedia & Matprat / Animalia – Meat lovers – despite alarming trends on climate change, animal welfare, health issues and political reluctance

SILVER Mediaverse & National Australia Bank – Mediaverse evaluation of NAB’s Mini Legends campaign

BRONZE Concept BIU & Tata Motors – Tata Motors Strategy For Better Mileage Clicks

Step Change Award – for the best improvement of a measurement journey

GOLD CARMA & Honda – Driving lasting measurement change with Honda

GOLD CARMA & PMI – Building a culture of measurement for a smoke free future

SILVER Kantar & OTTO – OTTO – Proving the value of New Work

BRONZE FTI Consulting LLP & client – Communications Impact: From Comprehensive Framework to Demonstrating Impact

BRONZE GlobalNews Group & Cali Chamber of Commerce – If companies grow, so does the region

CATEGORIES FOR IN-HOUSE COMMUNICATIONS TEAMS


Most effective planning, research and evaluation in the public and not-for-profit sectors

GOLD Ministry of Communications and Information – National COVID-19 Communications

SILVER Inter-American Development Bank – IDB Annual Meeting 2021

BRONZE OECD – Future of Work OECD Campaign

Most impactful use of insights and analytics recommendations arising from a measurement study

GOLD Ministry of Communications and Information & N.A. – Digital Display Panels- A Parameter Study

SILVER OECD – Interim Economic Outlook March 2021

CATEGORIES FOR ORGANISATIONS THAT PROVIDE AN EVALUATION, MEASUREMENT AND INSIGHT SERVICE TO CLIENTS


Best use of integrated communication measurement/research

GOLD Echo Research & Global Self-Care Federation (GSCF) – Understanding Trust in Self-Care

GOLD Kantar & TikTok – How to achieve brand-building at scale

SILVER Methods+Mastery & IBM, Marketing & Social Discipline – Proving Less is More: Rebooting IBM’s global social architecture

BRONZE Ketchum & American Egg Board – The Incredible Egg Challenge

BRONZE Spotlight & Coca-Cola in Sweden – Coca-Cola in Sweden going 100% recycled plastic

Most effective planning, research and evaluation in business-to-business communications

GOLD Hard Numbers & Phos – Making software POS pioneer Phos a success

SILVER Kantar & OTTO – OTTO – Proving the value of New Work

BRONZE OneVoiceConnect (Ketchum) & Philips – Future Health Index 2021

Most effective planning, research and evaluation in consumer communications

GOLD Spotlight & Coca-Cola in Sweden – Coca-Cola in Sweden going 100% recycled plastic

SILVER Ketchum & Genuine Alaska Pollock Producers – From unnamed whitefish to Wild Alaska Pollock: lifting brand awareness with research & analytics

BRONZE Isentia & Maynilad – Punching above its weight as ‘The Utility of the Future’

Most effective planning, research and evaluation in the public and not-for-profit sectors

GOLD Methods+Mastery & The Overwatch Project – JustFKNAsk: Delivering Research to Help End Veteran Suicide

SILVER Mediaverse & The Women in STEM Ambassador Australian Government initiative – Mediaverse evaluation of The Women in STEM Ambassador’s media profile

BRONZE Retriever Sweden & Botkyrkabyggen – Botkyrkabyggen – Measuring positive outcomes in negative context

BRONZE Isentia & Sport New Zealand – Increasing the visibility of Women in Sport.

Most effective planning, research and evaluation: APAC

GOLD Isentia & Sport New Zealand – Increasing the visibility of Women in Sport

GOLD Golin & Collinson – Travel Safely Again

SILVER Commetric & Novartis – Novartis & Commetric: integrated multichannel measurement for World Sight Day and XOVA

BRONZE Mediaverse & National Australia Bank – Mediaverse evaluation of NAB’s Mini Legends campaign

Most effective planning, research and evaluation: Eastern Europe

GOLD Newton Media, Faculty of Social Sciences of the Charles university, Faculty of Medicine of the Masaryk University & Technological Agency of the Czech Republic – Infomore.cz: Education of journalists to combat Covid-19 infodemics

Most effective planning, research and evaluation: Middle East and Africa

GOLD CARMA & VW – Driving VW to outcomes

SILVER LexisNexis & Canon ME – LexisNexis for CANON ME: measuring PR effectiveness within two distinctive regions

Most effective planning, research and evaluation: The Americas

GOLD Methods+Mastery & Biden for President – Using data to get Biden to the White House

SILVER buho Media & Diageo Colombia – How supporting trade stakeholders during a pandemic improved Diageo’s corporate reputation in Colombia

Most effective planning, research and evaluation: Western Europe

GOLD Infomedia & Anonymous – A journey from media-surveillance to a holistic overview of the media

SILVER Notified / DeLange Analytics & Nelson Garden – International growth rooted in effective planning and measurement.

Most impactful client recommendations arising from a measurement study

GOLD Echo Research & BitMEX – Shooting for the Moon – with evidence

GOLD Echo Research & Global Self-Care Federation (GSCF) – Understanding Trust in Self-Care

GOLD Echo Research & Moderna – Pioneering Excellence

GOLD Isentia & Sport New Zealand – Increasing the visibility of Women in Sport

GOLD Ketchum & American Egg Board – The Incredible Egg Challenge

SILVER Notified / DeLange Analytics & Nelson Garden – International growth rooted in effective planning and measurement

BRONZE Fullintel & client – Re-energizing a major not-for-profit’s media measurement with advanced sentiment and deep qualitative metrics