Communication Accountability:

Planning, Purpose and Proof


The AMEC Virtual Global Summit on Measurement was a two-day professional development programme. It was attended by over 400 professionals from around the world who were immersed in best practice of communication measurement and evaluation, including research, analysis and actionable insights from a line-up of international speakers.

If you missed the live event it is still possible to access all the presentations on-demand* for 9 months (until 28 February 2022) to refresh or catch-up on what was missed. (*Special gamification of the event to enter to win a registration into the AMEC Certificate program is limited to live event delegates only.)

Click on BOOK NOW on the menu bar for on-demand access ticket prices.

Keynote Address

John O’Brien, EMEA managing partner of Ominicom’s ONE HUNDRED agency collective and David Gallagher, president, growth and development, international, Omnicom will discuss their new book ‘Truth Be Told’ being published April 2021.

Takeaways will include:

  • Insight into how Purpose is influencing all businesses
  • How a Human based Truth is the key to performance and reputation
  • How it shapes corporate culture and leadership
  • How telling the story engages key audiences and drives success

Who should attend

All communication professionals responsible for the value of communication including but not limited to:

  • Media intelligence and evaluation professionals
  • PR & Communication Directors
  • In-house communicators accountable for demonstrating the value of communication
  • Marketing and PR Executives
  • Communication consultants

Why you should attend

  • Programme dedicated to measurement and evaluation of communications
  • A focus on practical sessions and the case study-style experience from major organisations. Presentations can be watched on-demand.
  • Expand your knowledge, ask questions and find solutions to problems
  • A global showcase for the latest trends in communications trends and analytics.
  • Opportunity to make contact with companies manning their virtual exhibitor booths who are involved in and work with the media measurement and analytics industry
  • An unparalleled line-up of global speakers and virtual networking makes this the don’t miss event of the year for all communicators, public relation professionals and everyone in the research and analysis business.

Types of organisations who should attend

  • Media intelligence, research and insights companies
  • Corporates
  • PR and Communications Agencies
  • Not-for-profit organisations
  • Public sector and government
  • Software providers

“Always an inspiring couple of days”

“Virtual is a new and exciting experience. Multitasking in action”

“I love this creative digital way of connecting! Super insightful!”

“A wealth of things to think about”

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