Communication Accountability:

Planning, Purpose and Proof


The AMEC Virtual Global Summit on Measurement is a two-day professional development programme, for attendees from around the world. It is an opportunity to be immersed in best practice of communication measurement and evaluation, including research, analysis and actionable insights from a line-up of international speakers.

Delegates will explore best practices encompassing communication accountability: planning, purpose and proof.

A virtual delegate pass will include access to the Intrado virtual event platform with live keynotes, opportunities to ask questions and access to on-demand presentations after the Summit, to refresh or catch-up on what was missed so you do not have to devote the whole time at your desk.

A delegate booking made and paid for less than 72 hours before the Summit could mean a delay in accessing the live event.

Keynote Address

John O’Brien, EMEA managing partner of Ominicom’s ONE HUNDRED agency collective and David Gallagher, president, growth and development, international, Omnicom will discuss their new book ‘Truth Be Told’ being published April 2021.

Takeaways will include:

  • Insight into how Purpose is influencing all businesses
  • How a Human based Truth is the key to performance and reputation
  • How it shapes corporate culture and leadership
  • How telling the story engages key audiences and drives success

Who should attend

All communication professionals responsible for the value of communication including but not limited to:

  • Media intelligence and evaluation professionals
  • PR & Communication Directors
  • In-house communicators accountable for demonstrating the value of communication
  • Marketing and PR Executives
  • Communication consultants

25 May – A day for Special Interest Groups (SIG)

The sessions on 25 May will be dedicated to AMEC SIG programming. The schedule of presentations will be announced soon.

Why you should attend

  • Programme dedicated to measurement and evaluation of communications
  • A focus on practical sessions and the case study-style experience from major organisations. Presentations can be watched live or on-demand after the event.
  • Expand your knowledge, ask questions and find solutions to problems
  • A global showcase for the latest trends in communications trends and analytics.
  • 2+ days of virtual networking, digital takeaways and delegate access to videos of every session
  • Opportunity to make contact with companies manning their virtual exhibitor booths who are involved in and work with the media measurement and analytics industry
  • An unparalleled line up of global speakers and virtual networking makes this the don’t miss event of the year for all communicators, public relation professionals and everyone in research and analysis business.

Types of organisations who should attend

  • Media intelligence, research and insights companies
  • Corporates
  • PR and Communications Agencies
  • Not-for-profit organisations
  • Public sector and government
  • Software providers

“Always an inspiring couple of days”

“Virtual is a new and exciting experience. Multitasking in action”

“I love this creative digital way of connecting! Super insightful!”

“A wealth of things to think about”

AMEC Twitter Feed

April 13th is almost here: Join our friends at @prweek for #PRWeekConnect featuring @AmecOrg Global MD @gojohnab & @HugleyA w/ @Washkuch discussing 'A year-plus into our new reality: Is comms measuring up?' #measurepr #pr Reserve your seat:

Our friends at @prweek have put together a great program for #PRWeekConnect Join @AmecOrg Global MD @gojohnab & @HugleyA for their sitdown with @Washkuch discussing 'A year-plus into our new reality: Is comms measuring up?' April 13th Reserve your seat:

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