Advisory Group content, news, and initiatives

The power of Machine Learning in Communication and PR

Manual tagging versus new technologies Automatic text analysis…

Machine Learning Meets Media Analysis: From Hype to Reality

There is hardly any industry that has not jumped on the AI and…

JOIN The New AMEC Gen Hub

Welcome to the AMEC Gen Hub. There’s nothing quite like…

Mission Driven Measurement

“Measurement has played a key role in helping us to elevate…

Twenty-five ways PR agencies can embrace better measurement and evaluation

For 25 years, the Association for the Measurement and Evaluation…

“Successful #AI Response is in Minutes not Months.”

Webinar with Greg Tarr, CEO of Inferex, and winner of the BTYSTE  By…

NEW AMEC Aademics and Educators SIG

AMEC is delighted to announce Board Director Steph Bridgeman…

NEW! AMEC Tech Hub SIG

The AMEC Tech Hub is now open! all AMEC member organisations…
AMEC Mentor Program

The Launch of the AMEC Mentoring Programme

AMEC is today launching a mentoring programme, aiming to create…

CALL FOR MENTORS TO JOIN THE NEW 2021 AMEC MENTORING PROGRAMME

AMEC is launching a new mentoring programme in February 2021…
Agencies Unite to Launch Common Ground Initiative

AMEC Agency Common Ground – what’s next

AMEC Virtual Summit 2020 session presented by Jon Meakin, Chair,…

Meet your European Chapter Representatives

European Chapter Chair, Marianne Morgan, and Vice Chair, Simon…