Advisory Group content, news, and initiatives

Getting to the heart of the matter

Jon Meakin, West Coast Lead | Global Head of Strategic Services,…
Plan it - Don't Wing It

PLAN IT – DON’T WING IT!

Andy West, Chief Development Officer – Hotwire @westofcenter Sitting…

Pitching for PR measurement investment

A PR manager stands before her assembled board members. “I’d…

Tackling GDPR compliance when handling data for communication

For many communication professionals, the EU’s General Data…

What Henry V can teach us

What Henry V can teach us about persuading clients to abandon…

Putting Planning at the Heart of Measurement

There’s something pleasingly ironic about November being AMEC…

Five tips for measuring on a shoestring budget

We can all agree that measurement and analytics are essential…

How do you build an agency measurement and evaluation practice from the ground up?

Measurement. It is a fundamental part of almost every brief we…

Five behavioural ‘nudges’ to help drive culture change in your organisation

Let’s be honest: change is hard. Whether it’s keeping…

Manchester PR agencies collaborate in global knowledge sharing push

MANCHESTER PR AGENCIES FIND COMMON GROUND IN GLOBAL INITIATIVE Three…

Three measurement myths debunked

What’s stopping you doing measurement? According to the…

How PR can play a major role in commercial measurement and attribution

Contrary to popular belief, PRs can and should play a major role…