September 2025 AMEC Guided Growth Mentor Series – Planning with Precision In a world driven by data, how do you plan communications with confidence not just reactively, but with razor-sharp strategy? This webinar brought together top voices in analytics, strategy, and global comms to share how measurement can elevate your planning game. 🎙 Moderator: Mary Elizabeth Germaine, Chief Data & Strategy Officer, Ketchum 💬 Panelists: • Edward Hoffman, American Egg Board • Sarah Myles, McDonald’s’s • Foluke Ojelabi, UNICEF 🔍 Key Take Aways: ✅ What data matters most for effective planning ✅ How to spot and solve common information gaps ✅ Best practices for collaborating with analytics pros ✅ When and how to integrate research for maximum impact Whether you’re refining your process or starting fresh, this session is packed with practical tools and fresh perspectives. May 2025 Hints & Tips for AMEC Award Writing & Success The AMEC Measurement and Evaluation North America chapter hosted its second Guided Growth mentorship webinar series about how entering awards can actually sharpen your thinking and elevate your work. Thank you to Maya Koleva, Commetric for moderating and Grace Blankenburg, Ketchum; Elise Misse, Megan Gonzalez, Edelman and Angela Dwyer, Fullintel for participating in the panel! “Game On: Making Measurement Engaging in PR Education” This interactive webinar explores the gamification of PR measurement in education, highlighting innovative teaching approaches that enhance broader engagement and understanding of evaluation frameworks. Host: Jennifer Sanchis, Insights Consultant at CARMA, will lead the discussion. A recognized industry leader in PR measurement, she brings extensive experience in delivering award-winning media analysis solutions and actively contributes to AMEC’s Academics and Educators group. Expert: Steve Ryan, MS, APR, Assistant Professor of Instruction in Public Relations and Program Director at Temple University, will share insights on how gamification can enhance PR measurement education. With a background spanning PR, analytics, branding, and media relations, Steve brings firsthand experience in integrating innovative learning strategies into PR curricula. April 2025 Back to measurement basics with AMEC Produced by AMEC APAC Chapter Co-Chairs Deb Camden, The Communication Dividend & Felicia Nugroho, Maverick covers AMEC’s wealth of resources to ensure all members – new and not-so-new – have a chance for a refresher on three of AMEC’s foundation tools: Barcelona Principles 3.0 Integrated Evaluation Framework Measurement Maturity Mapper. Plus, AMEC APAC Co-Chair Felicia Nugroho offers an insider’s journey to measurement. March 2025 AMEC North America Guided Growth Mentorship Series—Understanding the other side This is the 1st of hopefully many webinars that we will be hosting with Amec in the North America Chapter. We’re kicking off this new mentorship series called Guided Growth. Each quarter different members of the Amec North American Chapter will host mentorship webinars on different topics and challenges many of us face throughout our careers. This 1st session is focused on understanding the other side we have a panel of a mix of in-house and agency and vendor professionals who will give us some insight into into their careers, the challenges they face and what they wish. The other side knew when fostering better working relationships with one another. Member Lab – Remote Work Realities for PR, Communications & media intelligence professionals: The Good, The Bad & The Unexpected We are very excited to be here to have 2 industry heavyweights who are going to share their respective insights around the challenges, but also the opportunities that come from our increasingly hybrid workplaces that we’re living in. We really want to focus on the realities for Pr communications and media intelligence professionals. So this is something that is quite pertinent to our industry, but also crosses over a lot of industries as well. So there’s lots of insights that we can gain. So we’re going to have a chat with some industry experts, and they’re going to discuss their experiences, challenges, and opportunities with remote work. Moderator: Jacquie Hanna Head of insights at Medianet Speakers: Antonia Ilcheva, Comemetric Pragya Dube, Vice President, Agility PR Solutions PR Measurement in the AI Age – Agency panel Back in that time, with the emergence of search engine optimization. There was this, the old saying that Google is the Google results are the front page of Google is the front page to your website. It’s where reputations were driven. And in many cases people never went beyond kind of the 1st page. So it’s like, How do you dominate. And how do you make sure that you had a positive brand reputation within the 1st page? We fast forward now, however, many years, that is, and you know. Back then we talked a little bit about this concept of search engine reputation management right? That goes back. Some of you may remember all the way back, then fast forward today. And we’re in this entirely new, interesting world of Llms foundational Llms and generative AI, where we’re not talking about social communication content. We’re not talking about media content. We’re not talking about voice of customer content. We’re talking about a synthesis of all of that data powered by algorithms and that are generating perspectives about your brand. And the movement is really incredible. Just a few statistics that we pulled here out here according to brand auditors, that today 40% of users are now preferring Llms. Rob Key, Mary Elizabeth Germaine, James Crawford, Ben Levine, Matt Oakley How real time insight helps power comms plans and global launches We are delighted to be joined by Florian Muller, who’s head of insights generation at Audi for a great session on how we can go from data to actionable recommendations. This is part of the Amec In-house special interest group. It’s a group of people from made up of communications, professionals, insight professionals who work in-house at various brands and share knowledge to help improve measurement and insight across the industry. Kyle Mason, Shell & Florian Mueller, Audi February 2025 Data Driven Decision Making Mary Elizabeth Germaine, Ketchum welcomed her client panel to discuss the integration of data in the development of communications plans, strategies for engaging with strategic consumers, and the challenges in showcasing the impact of their work. They also shared their biggest successes in measurement and communication, and discussed their strategic planning processes and how they incorporate data and performance metrics. Lastly, the potential of AI to improve communication measurement was explored, with the panelists expressing interest in exploring these ideas further. November 2023 Unlock the Power of Your Data: Master the Art of Storytelling for Unprecedented Success Event produced by: AMEC NFP Group and Golin Using emotion to change hearts and minds. Why dashboards and charts are a strategists worst enemy. How International brands are rethinking their approach and KPIs to unleash their potential. Key takeaways include: Changing the righteous focus of analysts from analysing the data to get insights to presenting intelligence that can be used; How net sentiment is a waste of time and what can be done about it. Trusted AI: How to Apply Trusted AI to your 2024 Initiatives Webinar on Trusted AI with Converseon CEO, Rob Key, Converseon VP of Solutions Ben Sigerson, and Bayer’s Global Insights Associate Manager, Jacob Bohle. Trusted AI is not just about Generative AI but also about data classification models. Learn how Trusted AI helps our clients to improve their initiatives, using real-world examples. September 2023 AMEC Copyright and fair use: stakeholder gap analysis During this session attendees will learn: Current challenges of copyright: licensing models, remuneration and access to the news Stakeholder gap analysis around copyright understanding, access and fair use from the 2023 AMEC Copyright Benchmarking Access the full research report How B2C changes the customer expectations in our B2B world “Having spent more than 10 years in the media monitoring and evaluation space, I have witnessed how the industry has changed and evolved over the years. One of the areas that fascinates me is how much B2B is influenced by the B2C world and what that means to us as an industry and specifically in the context of our media evaluation and measurement offerings” Presented by Raina Lazarova at Ruepoint Media this session provides 4 key take-aways for viewers. November 2022 Back to Measurement Basics, produced by AMEC APAC Chapter Co-Chairs Deb Camden, The Communication Dividend & Felicia Nugroho, Maverick covers AMEC’s wealth of resources to ensure all members – new and not-so-new – have a chance for a refresher on three of AMEC’s foundation tools: Barcelona Principles 3.0 Integrated Evaluation Framework Measurement Maturity Mapper. Plus, AMEC APAC Co-Chair Felicia Nugroho offers an insider’s journey to measurement. Measurement and Evaluation for APAC Client Success, showcasing APAC 2022 AMEC Awards finalists. Gain insights and learnings from the shortlisted entries for communication effectiveness. Speakers: Mikki Lai, Senior Strategist, GOLIN Amrita Sidhu, Managing Director, Medianet, Harsh Jain, Iexadia with AMEC APAC Chapter CO-chairs as Moderators: Deb Camden, AMEC APAC Chapter Co-Chair, Founder, the Communication Dividend Felicia Nugroho, AMEC APAC Chapter Co-Chair, Director of Analysis and Insights June 2022 Google Analytics 4: the implications for PR measurement, In March 2022, Google announced it would be “sunsetting” Universal Analytics (AKA Google Analytics 3) in July 2023. Next year will see the end of the road for the version everyone has been using for over a decade. It is being replaced by Google Analytics 4. This is an entirely new measurement framework and platform. It involves brand new metrics, a completely overhauled reporting and analysis approach – and a more complex set up procedure in order to get the most from the tool. Rather than a “migration” from the previous version, in many ways it is a case of starting from scratch. This webinar hosted by Andrew Bruce Smith will explain the things to consider when setting up and integrating Google Analytics 4 into your ongoing PR measurement and evaluation approach. April 2022 – Knowledge Share Session – Both sides of the PR Measurement Story – 25 years experience of PR Measurement in practice and academia. Dr. Prof. Nanette Besson, a much respected member of the AMEC Academics and Educators group, shared her 25 year personal experiences as a PR Measurement Professional. Working as a measurement expert has its own challenges – budget, data collection, time frames, resources. The scientific community, on the other hand, has its own nuances. Reputation is currency and it is reinforced by research publications and conference papers. As a practitioner and academic there can seem to be a void between the two sides – being too scientific or too pragmatic. Register to hear Dr. Besson’s journey. Feb 2022 The Future is Data: Careers in Communication and Analytics by a panel of APAC Rising Stars – share the journey of how they have been building their data-related career in the communication industry, see the February recording below to hear from Felicia Nugroho (Maverick PTE), Arun Iyyappan (Intrado India) and Kania Sugandi (IPSOS Jan 2022 AMEC Rising Stars Q&A panel discussion – Europe and North America. Data and analytics is playing a larger role in today’s communications industry than ever before. It’s critical for brands to utilize a data-driven approach to building campaigns that capture and quantify goals and reach the right people through the right channels, when and where they’re consuming content. With graduation around the corner and summer internship application deadlines approaching, a career in data and analytics offers opportunities for students with a diverse set of studies from mathematics to communications. Join Lauren Hasse, Managing Consultant at Ketchum Analytics and a set of rising stars in the communications data and analytics industry as they discuss the path that brought them to this industry, the skillsets they’ve utilized the most and where they see the industry going over the next few years. This is a Q&A sessions so we encourage the audience to participate and bring their toughest questions. The panel hosted by Lauren Hasse (Ketchum Analytics) included panelists Majed Alnahwi (FH TRUE Global Intelligence), Caitlin Perry (Vuelio), Catherine Aumiller (Edelman) and Ariana Catalano (Methods + Mastery). March 2021 Mind Blown: The Eye-Opening Science Behind High-Conversion Engagement with Speaker Elizabeth Edwards, Founder and President @Volume Public Relations and Engagement Science Lab During this session, Elizabeth reviews the Six Commandments of Behavioural Communication. Long ago someone decided communicators would be too powerful if our skills were combined with what scientists know about the mind. So we call communication an art, and ignore the fact that science holds the keys to what happens while we process communication and make decisions. Then backfire happens. Misunderstanding flourishes. Debates and divides grow. This madness has to stop. The time has come for communicators to have simple access to the behaviour and motivation knowledge that will improve our ability to connect. How can we create maximum comprehension with words when the exact keys of how to do are not included in professional communication training? Our world is too noisy and the consequences of engaging amidst mis- and dis-information too severe to continue to keep communicators in a state of blindness about their Behavioural influence. It is time for the science of engagement. Take-a-ways: 1. New ways the mind processes communication and how to use this knowledge to tune your words and strategies for maximum positive response. 2. How to communicate around the biases and filters that are often the real culprit for communication interference and limit. 3. How to apply new science-based engagement strategies proven by brands like BMW, Transamerica, and Charter to increase comprehension, connection, and outcomes. January 2021 “The use (and abuse) of Survey research in Communications practice – lost opportunities” with Speakers: Annabel Dunstan, Founder & CEO of Question & Retain and Colin Wheeler, Managing Director of Survey Solutions. This session looked at: · How research is used in other areas e.g. customer satisfaction results to drive improvements in experience and improve loyalty/advocacy · How research is often used in the communications function · Why are there differences and what do these mean for practitioners and clients in communications · The implications for media monitoring and insights · The opportunity for practitioners, clients and monitoring agencies to use this type of data more effectively · Barcelona Principles and the Integrated Evaluation Framework – making you look good!