Username or Email Address
Lost your password?
International association for the measurement and evaluation of communication
AMEC Planning Resources
A newly developed resource area to help with how to plan with the AMEC integrated framework.
AMEC Planning Primer
Primer introduction to PR Planning whitepaper resource.
Barcelona Principles 3.0
Following an international consultation and involving AMEC Regional Chapters, the new-look Barcelona Principles 3.0 has been launched.
Measurement Maturity Mapper (M3)
A measurement and evaluation planning tool developed by AMEC to help PR professionals better plan and resource their measurement and evaluation programmes.
Integrated Evaluation Framework
This new special section of AMEC’s website has been put together to answer the most common challenges and pressures faced by communicators today as they look to prove their value in a rapidly evolving media landscape.
Say No to AVEs
Join a global initiative to eradicate fully the use of Advertising Equivalency Value (AVE) and all of its derivatives as metrics in public relations work.
Glossary of Terms
Evolving a common language to measure success.
Click on the different category headings to find out more. You can also change some of your preferences. Note that blocking some types of cookies may impact your experience on our websites and the services we are able to offer.
These cookies are strictly necessary to provide you with services available through our website and to use some of its features.
We provide you with a list of stored cookies on your computer in our domain so you can check what we stored. Due to security reasons we are not able to show or modify cookies from other domains. You can check these in your browser security settings.
These cookies collect information that is used either in aggregate form to help us understand how our website is being used or how effective our marketing campaigns are, or to help us customize our website and application for you in order to enhance your experience.
If you do not want that we track your visist to our site you can disable tracking in your browser here:
We also use different external services like Google Webfonts, Google Maps, and external Video providers. Since these providers may collect personal data like your IP address we allow you to block them here. Please be aware that this might heavily reduce the functionality and appearance of our site. Changes will take effect once you reload the page.
Google Webfont Settings:
Google Map Settings:
Vimeo and Youtube video embeds: