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International association for the measurement and evaluation of communication
PART OF THE GLOBAL EDUCATION PROGRAM
Measurement Month 2019
See the Events below:
- Global -
8:00am - 1:00pm CET
Event produced by: Agentur Frau Wenk & Cision Germany GmbH
Communications Week 2019 is returning to New York, London and Germany October 14-18, 2019. This year’s conference will take on VALUE in PR, marketing and media.
Now, more than ever, the PR, media and marketing industries are being called into question by key stakeholders. The value of each practice has been challenged over time and as we head towards 2020, a new approach is expected. As a result of increasing pressure and marketplace demand, we need to prove the value of our work in new ways.
Nadin Vernon, VP Client Service Cision Insights & Vice Chair European Chapter AMEC
Uwe Schick, Managing Director, SCHiCK! Communications
Ninja Menning, Head of Newsroom & Media Relations, ESA
Axel Kolaschnik, Corporate Identity, Design & Communications University Mannheim
André Wigger, Managing Director Hill+Knowlton Strategies Germany
Alexander Becker, Head of Newsroom, Agentur Frau Wenk
Florian Bamberg, Managing Director, dpa-AFX
Christian Preiser, Editor in Chief, Markt und Mittelstand
Matthias Reinig, Head of Group Communications, Boehringer Ingelheim
Dr. Christian Seidenabel, Press Officer, Hengeler Mueller
How to register:
Register here: https://www.frauwenk.de/en/commsweekgermany/
Event produced by: byBrick Insights
With an agenda that covers data science, social media best practices, technological innovations, content marketing takeaways, PR and media relations secrets, internal communication, measurement insights, sustainability and activism and more, you’ll see how far communications has evolved—and what you must do to be on the forefront of the next frontier.
Elite Park Hotel, Gothenburg Sweden
Brandi Boatner, IBM
Christian Cabau, Klarna
Maria Ljungbeck, Heineken
Marita Wengelin, Max Burgers
Evan Thomas, Na-kd fashion
Christopher Elehn, AstraZeneca
Caroline Perman, The Absolut Company
Sofia Heuer, The Absolut Company
Ryan Young, Talkwalker
Sara Lindström, Mynewsdesk
Kaisa Lipponen, Paulig Group
Marcus Bjärneroth, Garmin
Anna Eckerstein, Volvo Group
Camilla Sandberg, Miris
Johanna Snickars, Ericsson
Ann-Sofie Krol, byBrick Insight
Register here: https://bybricktalks.confetti.events/
Event produced by: AMEC Agency Group
The AMEC Agency Group will be providing month long content throughout Measurement Month.
The aim to provide agency peers with constructive solutions to some of the most common measurement challenges faced by agencies, proposed by measurement leaders (AMEC Agency Group members), serialised throughout Measurement Month.
Contributors will include:
Jon Meakin (Grayling); Pauline Draper-Watts (Edelman Intelligence)
Rick Guttridge (Smoking Gun); Jonny Bentwood (Golin); Marni Zapakin (Ketchum); Libby Howard (Intelligent Conversation); Allison Spray (Hill & Knowlton); Marianne Morgan (Citypress); Nicole Moreo (Ketchum); Jesper (Quantum)
Event produced by: Hotwire Spain & Rebold
The communication agency Hotwire and the data analysis company Rebold invite you to the conference ‘New models of measurement in communication and PR’ where we will know the different strategies that different companies are implementing to evaluate the impact of their communication and case studies.
Ludi García, Managing Director Hotwire Spain
David Cascant, Country Manager for the Intelligence Business Unit at Rebold Spain
Register here: https://marketing.hotwireglobal.com/l/147241/2019-10-09/5sn1xg
- Europe -
9:30am GMT UK
Event produced by: Lewis
In an uncertain world, marketers must show certainty more than ever. That is why the focus must be on growth. In this session, Giles will explore the need, now more than ever, to quantify engagement in new ways and show the link to growth. Revealing new findings from a global study of the world’s largest public companies, the presentation will show how and where opportunities exist for marketers to optimize, create, innovate and excel across the marketing ecosystem.
Giles Peddy, SVP EMEA, LEWIS
- Asia Pacific & Middle East -
1:00pm - 2:00pm AEDT
Event produced by: Public Relations Institute of Australia - Education Community Committee
As other disciplines rename and claim traditional PR domains, it seems that the relevance and importance of PR has great potential to fall behind. Is a renewed focus on measurement and evaluation a way to reclaim our expertise and respect for the profession?
In a special Measurement Month panel webinar, three veterans of very different communication fields come together to discuss the importance of M & E, why practitioners seem to be reluctant to use this powerful tool, how simple it is, and where the profession has potential to go by hitching its wagon to M & E.
Webinar – PRIA – Register by Tuesday November 7
8:30am GMT + 2:00
Event produced by: Ornico / PRISA (Public Relations Institute of South Africa)
This full-day workshop provides communication professionals with the skills and approach needed to measure performance as well as a platform to discuss, review and assess their current tools and techniques. The session will also review best practice and share current global measurement standards.
Learn how integrate performance measurement principles into communication strategies, assess constructive and agile communication measurement techniques, create performance indicators into strategic planning and implementation.
Understand the tools available to measure communication in a 360-degree approach internally and externally.
Johannesburg, South Africa
Francois van Dyk, Head: Operations, Ornico, AMEC International Board Director
9:30am - 11:30am
Event produced by: PRCA SEA
Join us on 11th November, when measurement and evaluation consultant Steph Bridgeman will be with us from the UK to celebrate AMEC’s ‘Measurement Month’.
Steph is supported by a team at Experienced Media Analysts; together they have supplied resource and expertise to many of the world’s leading PR measurement companies and brands. She has served on AMEC’s Young Leaders Group and its Education Group and has taught PR measurement and analytics to university students and apprentices in UK educational institutions.
Steph will draw on her recent experience as a measurement associate at Intelligent Conversation, a Manchester and London based strategic communications agency – also a PRCA Measurement Champion – on how to embed a strong PR measurement attitude in your agency.
Please get in touch with [email protected] if you have any questions.
Event produced by: APA-DeFacto
The past election to the National Council has shown that anyone who understands social media has already mastered a good part of the election campaign and the political debate. However, this development holds opportunities and dangers: Social media communication is considered credible and authentic, fast and barrier-free, but also paves the way for populism, echo chambers and false reports.
We look at the presence leaders in the social networks of the past election, and how their campaigns have affected the outcome of the election. We also want to know how the various channels are used in the coalition negotiations and what the economy can look to the parties’ communication strategies.
Moderation: Michael Lang, APA – Austria Presse Agentur
Event produced by: Golin
During Measurement Month join Golin, AMEC’s Measurement team of the year, and a panel of insight driven brands to learn how the most inspired measurement techniques are demonstrating the value of PR, optimising and predicting campaign outcomes and proving PR’s effectiveness on Roi for the C-Suite
Golin, 2 Waterhouse Square, 140 Holborn, London, EC1N 2AE
James Alexander, Head of Culture and Entertainment, PR and Influencer Marketing, DIAGEO
Desi Lyon, Senior Communications Manager (Creative Cloud), Adobe
Jonny Bentwood, Global Head of Data and Analytics
David Lawlor, Brand Marketing, WaterWipes
RSVP by emailing: [email protected]
Event produced by: The World Bank
How do we assess the value and impact of communications and stakeholder engagement? Through examples and industry best practices, this session will introduce the World Bank Measurement and Evaluation Framework for Communications, and a new Guide for Communications Measurement aimed at helping communication staff at the World Bank Group apply the framework and learn best measurement practices. The session will close with a case study on how the framework was used to measure the impact of the Human Capital Strategic Communications and Stakeholder Engagement Plan.
Participants will gain insight using practical examples on:
· Setting clear and measurable goals and objectives
· Defining target audiences
· Measuring outputs and outcomes to assess overall impact
· Setting KPIs and aligning them to communications and engagement objectives and target audiences
· Using the World Bank Group’s impact measurement framework to encourage continuous performance improvement
· New tools and tactics available for measuring the impact of communications and stakeholder engagement
José de Buerba – Head of Business Intelligence and Digital Governance at The World Bank
Margaret Allen, Social Media Impact Evaluation
Katrina Slisane, Communications Measurement Analyst
9:00am - 10:30am
Event produced by: Speed Communications
Measurement that ties PR activity to bottom line business performance has traditionally been considered more art than science, but with recent advances in data integration and analytics we can now uncover more sophisticated insights than ever.
To mark AMEC (International Association for Measurement and Evaluation of Communication) Measurement Month, we’re hosting an invite-only breakfast briefing for marketing and communications leaders to explore best practice in communications measurement and share our latest insights on analytics.
Associate Director Kerry Gould, our AMEC certified measurement and evaluation expert, and Director Rebecca Broomfield, will discuss best practice in PR impact measurement and share what we’ve learned in formulating and developing our new proprietary impact measurement tool, PACE.
Kerry Gould, Associate Director, Speed Communications
Rebecca Broomfield, Director, Speed Communications
RSVP to Hatt Batten-Foster [email protected]
November is PR Measurement Month – a global opportunity for communicators to reflect on best practice as well as emerging areas of research interest.
An initiative of the International Association for Measurement and Evaluation of Communication (AMEC), Measurement Month is supported in Australia by the PRIA Education Community Committee.
In this ACPRESS webinar, we review the latest industry resources available to help communicators prove their value including AMEC’s Integrated Evaluation Framework and Measurement Maturity Mapper along with a SMART Objective Builder designed especially for communicators.
A member of AMEC and the PRIA Education Community Committee, Deb is the innovator behind The Communication Dividend, a new best-practice data and analytics solution that empowers communication professionals to prove their value.
Deb was inspired in her quest following a second attempt to complete her doctoral studies. Her latest stint in academia inspired her to set about solving what has long been identified as a pressing issue for global communicators – to be taken seriously for the value communication provides.
Email: [email protected]
LinkedIn: LinkedIn: https://www.linkedin.com/in/deb-camden-27580b26/
Event produced by: Ornico
Ornico will discuss the Barcelona Principles 2.0, The Integrated Evaluation Framework, the Measurement Maturity Mapper and will present various case studies of best practices from across the world,
Contact: Francois van Dyk at [email protected] or Tel. +27 11 884 5041
Event produced by: Barbara Bassi and Nadin Vernon AMEC European Chapter Chair and Vice Chair
As the AMEC community assembles for Measurement Month 2019, our European Chapter Chair Barbara Bassi and Vice Chair Nadin Vernon are joined by industry experts from across key European markets for an informative discussion.
The conversation answers essential questions facing the measurement and evaluation community, provides expert advice and highlights important trends within the industry. Read here
3:30pm - 7:30pm CET
Event produced by: OBSERVER
For AMEC Measurement Month, November 2019 the Global Managing Director of AMEC, Johna Burke, comes to Vienna. At the invitation of OBSERVER business people get the opportunity during a workshop to learn how to set up a Measurement Framework and how this can improve the achievement of goals in communication and business. It´s not about Measurement as an end in itself, but as an integral part of the company strategy. Stay tuned to the After Work Reception with a keynote address on the latest trends in communication evaluation.
3.30pm – 5.30pm (GMT+1) Workshop
6.00pm – 7.30pm (GMT+1) After Work Reception
weXelerate and the address is: Praterstraße 1, 1020 Vienna
Please RSVP to: [email protected]
- 11:00pm AEDT
Smoke Signal – A Public Relations podcast host, Paul Cheal, talks with global measurement expert, Fraser Likely, about the future of measurement and evaluation.
As a communication management consultant, adjunct professor and researcher, Canadian-based Fraser Likely has been interested in the evolution of evaluation and measurement in public relations and strategic communication over the last 40 years.
In this special podcast for Measurement Month, Fraser shares his thoughts on:
How to register (including URL link) The podcast is available for listening at https://smokesignalpodcast.com/
Fraser Likely is a management consultant, specialising in the public relations/ communication (PR/C) function. He is Partner in and President of Likely Communication Strategies Ltd – an independent consulting and training firm founded 1987. For the last 15 years, he has worked with hundreds of organisations to improve the strategic management, organisation, performance and competencies of their PR/Communication function.
Podcast host, Paul Cheal, has more than 15 years’ communications experience working as a journalist and PR agency practitioner. He is Managing Director and equity partner in specialist Corporate and Financial Services communication agency, Honner.
Paul is also an experienced academic, having been a tutor and lecturer at University of Technology, Sydney, teaching PR and communication to undergraduate and post graduate students.
The podcast is available for listening at https://smokesignalpodcast.com/
7:00am GMT - 5
Event produced by: buho™
Vanity Metrics: how to discard data that threatens your strategy
On November 20th and within the framework of the AMEC Measurement Month 2019 #AMECMM, buho™ along with FTI Consulting and GlobalNews Colombia invites you to “Vanity Metrics: How to discard data that threatens your strategy”, a series of conferences and workshops that will allow you to understand how organizations should measure their communication strategies in order to know the true value of brands and to achieve their business goals. In this opportunity we will have 3 conferences: Brent McGoldrick – Senior Managing Director of FTI Consulting – Measurement for Managers: Beyond Vanity Metrics. Juan Fernando Giraldo – CSO and Strategy Manager and cofounder of buho™ – The Road to Strategic Measurement. Carlos Alfredo Diaz – General Manager of GlobalNews Group and the AMEC Latin America Chapter Chair – The Value of the Corporate Reputation. For more information, please visit our social networks @buho_media or our website buho.media
Brent McGoldrick: Senior Managing Director of FTI Consulting
Carlos Alfredo Díaz : General Manager of GlobalNews Group and AMEC Latin America Chapter Chair.
Juan Fernando Giraldo: CSO – strategy Manager and Cofounder of buho™
Event produced by: PRWeek and AMEC
With increasing demand for demonstrating the true value of PR, it is critical for the discipline to be able to measure work effectively and show outcomes to key stakeholders.
But it can be challenging for brands to implement a comprehensive measurement framework and make effective use of the tools that are available. It’s often even more challenging to figure out how best to deliver this information to the C-suite.
In an exciting new partnership with AMEC, the inaugural PRWeek Measurement Conference aims to provide delegates with definitive information and advice from the brands and agencies who are leading the way.
Through expert talks, case study presentations and practical workshops, delegates will learn what effective small- and large-scale PR measurement looks like, discover innovative ideas and tools, and gain vital new perspectives.
Johna Burke, Global Managing Director, AMEC
Claire Pimm, Head of Campaigns, Cabinet Office
Christina Finlay, Director, Insights & Data, National Trust
Corrina Safeio, Director of Strategy and Insights, Pegasus
James Alexander, Head of Culture and Entertainment, Premium Core, Diageo
Finola McDonnell, Chief Communications and Marketing Officer, Financial Times
Lizzie Rabone, Associate Director of Strategy and Analytics, Edelman
Leah Whitfield, PR and Comms Manager EMEA, G Adventures
Lucy Hart, Head of Influence and Advocacy, Mischief PR
Fergus Campbell, Head of Communications, Gumtree
Jenny Caven, Head of External Affairs, Slimming World
Rahul Titus, Head of Influence, Ogilvy
Alice Klein, Head of Media, Shelter
Register here: www.prweek.com/uk/measurement-conference/book-now
Ornico will discuss the Barcelona Principles 2.0, The Integrated Evaluation Framework, the Measurement Maturity Mapper and will present various case studies of best practices from across the world.
Contact: Francois van Dyk at [email protected] or Tel. +27 11 884 5041
- North America -
6:30pm - 8:30pm EST
Event produced by: Muck Rack
Join us on Wednesday, November 20th at 6:30pm for refreshments and to meet other communications pros working to justify the unique value of their work.
You’ll also have the chance to get your burning measurement questions answered by AMEC chapter members and, just in case you haven’t been following the dozens of other great Measurement Month events from across the globe, we’ll share some brief highlights and takeaways to keep in mind as 2020 fast approaches.
Whether you’re just starting on your measurement journey or are a veteran data/analytics master, we invite you to join us for free drinks, networking, lively discussion, and, weather pending, a stunning rooftop view.
Festivities start at 6:30pm at Muck Rack’s office at 96 Spring Street, NY, NY 10012 on the 7th Floor.
Muck Rack’s office, 96 Spring Street, NY, NY 10012 on the 7th Floor.
7:00pm UTC+3 Moscow
Event produced by: PR News
This offline round table organized by PR News is to present M3 Mapping on Russian market. Speakers and participants will also discuss the following topics as how to build a measurement system in a company, how to set a KPI with management, what is the difference in KPI in different industries, PR measurement practice in Russia and other countries.
M-A-C-S, Moscow Advanced Communications School
Maria Zaikina, PR and Communications Director, Ozon.ru
Anton Zapolsky, Head of public relations department, Sovcombank
Tatiana Zvereva, PR Director, SAP
Kermen Mandjieva, strategic communications expert
Sergei Skripnikov, Communication Director, Agency for Strategic Initiatives
Lilia Glazova, Managing Director, PR News
10:30am - 3:00pm GMT
Event produced by: Intelligent Conversation
Crack measurement now with this practical workshop that will take the fear out of PR reporting.
Effectively demonstrating the value of PR and comms activity is how you protect and grow your budgets, your teams and, most importantly, your influence within your organisation.
But there’s a gap between the theoretical advice and actually doing it. We will help you bridge that gap.
Delivered by an award-winning independent measurement practitioner, this intensive small group workshop will:
Event produced by: AMEC and Talkwalker
Join us for a panel discussion and happy hour to celebrate Measurement Month. The panelists will discuss the state of measurement and answer your pressing questions about all things measurement.
Nicole Moreo, Senior Vice President of Analytics at Ketchum
6:00pm - 7:30pm GMT
Event produced by: ENGINE Mischief & AMEC
While the professional discipline of planning is over 50 years old in advertising, it is still relatively new in PR.
Strategic campaign planning should be a critical, inseparable part of measurement and evaluation.
But too often, it‘s a missing component, limiting the ability for PR and Communications to demonstrate impact.
The new AMEC Campaign Planning Guide, produced by ENGINE Mischief with AMEC, will demonstrate how we can move from “writing a plan”, to Planning being the voice of the audience (and their influences), the guardian of effectiveness, and seller of ideas.
It will explore how Planning can help overcome some of the common challenges both agencies and in-house communications professionals face, including:
60 Great Portland Street, London, W1W 7RW
11:00am - 11:30am EST
Event produced by: Burrelles
Join Burrelles and Edelman for this insightful presenation during AMEC Measurement Month. Edelman has been measuring trust for 19 years. The 2019 Edelman Trust Barometer revealed that trust has changed profoundly in the past year – people have shifted their trust to the relationships within their control, most notably their employers. Globally, 75 percent of people trust “my employer” to do what is right, significantly more than NGOs (57 percent), business (56 percent) and government and media ( both 47 percent). During this webinar we will:
Pauline Draper-Watts, EVP and Senior Counsel, Edelman Intelligence
Lauren Vincelli, SVP and Reputation Expert, Edelman Intelligence
Tressa Robbins, VP Client Onboarding / Implementation. Burrelles
1:00pm - 3:00pm WAT
Event produced by: P+ MEASUREMENT SERVICES.
This is an event targeted at enlightening PR professionals on the importance of Measurement and Evaluation in a Public relations program.
– 1hr 30 mins (Session);
– 30 mins (Questions and Answers).
Lagos Mainland (actual place will be communicated to registered participants that indicate interest.
Gilbert Alasa, Media analyst associate.
Philip Odiakose, Lead consultant. P+ measurement services
Register here: https://forms.gle/yFtMxfpLioziKe8ZA
3:00pm - 3:30pm Eastern
Join Burrelles and Jon Meakin, as he discusses some of the issues common to any PR professionals wrestling with how to enhance their evaluation efforts, be they in-house or agency, and try to answer questions such as:
Jon Meakin, Global Head of Strategic Services, Grayling
Jon sits on the board of AMEC (the Association for the Measurement and Evaluation of Communication) and the founding chair of AMEC’s Agency Group. Earlier this year, Jon established ‘Common Ground’ an AMEC initiative designed to embed measurement and evaluation best practice measurement throughout the PR agency sector. Common Ground is based on the principle that while agencies may be fierce rivals in most regards, when it comes to measurement there is more that unites them than there is divides them.
9:30am - 5:30pm GMT
Event produced by: Cision
Cision is hosting its second annual CommsCon conference, on Tuesday 26 November at Hawker House in London.
CommsCon brings together expert commentators and panel discussions on a range of topics around the evolution of communications and PR that we hope will provide insight and spark debate to inspire your 2020 comms strategy.
The agenda has been shaped in partnership with PRWeek and CorpComms to include keynotes speeches, panels, and case study sessions. There will also be plenty of opportunity for you to network with your peers, experts and panelists.
London, United Kingdom
To view the full agenda and speaker list, please head to commscon.cision.co.uk
Find out more here: www.commscon.cision.co.uk
The Bloomsbury Building, 10 Bloomsbury Way, London, WC1A 2SL, UK
9:00am - 1:00pm Global
Event produced by: PRCA and AMEC
Brought to you in association with AMEC, the PRCA Measurement Conference is focused on showcasing the essential trends and thought-leadership presented during measurement month to help make measurement matter within your PR consultancy or in-house team.
With increasing demand for demonstrating the true value of PR, this half-day Conference is targeted at enlightening PR professionals like yourself on the importance of measurement and presenting results to key stakeholders
Hill+Knowlton Strategies, The Buckley Building, 49 Clerkenwell Green, London, EC1R 0EB
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