AMEC Measurement Month
Measurement Moth 2019

Measurement Month 2019

See the Events below:

15 October

- Global -

8:00am
- 1:00pm CET

Communications Week Germany

Event produced by: Agentur Frau Wenk & Cision Germany GmbH

Communications Week 2019 is returning to New York, London and Germany October 14-18, 2019. This year’s conference will take on VALUE in PR, marketing and media.

Now, more than ever, the PR, media and marketing industries are being called into question by key stakeholders. The value of each practice has been challenged over time and as we head towards 2020, a new approach is expected. As a result of increasing pressure and marketplace demand, we need to prove the value of our work in new ways.

Speakers:

Nadin Vernon, VP Client Service Cision Insights & Vice Chair European Chapter AMEC
Uwe Schick, Managing Director, SCHiCK! Communications
Ninja Menning, Head of Newsroom & Media Relations, ESA
Axel Kolaschnik, Corporate Identity, Design & Communications University Mannheim
André Wigger, Managing Director Hill+Knowlton Strategies Germany
Alexander Becker, Head of Newsroom, Agentur Frau Wenk
Florian Bamberg, Managing Director, dpa-AFX
Christian Preiser, Editor in Chief, Markt und Mittelstand
Matthias Reinig, Head of Group Communications, Boehringer Ingelheim
Dr. Christian Seidenabel, Press Officer, Hengeler Mueller

How to register:

Cision

24 October

- Global -

8:45am
CET

MM Warm up act – byBrick Talks – The Evolution of Communications

Event produced by: byBrick Insights

With an agenda that covers data science, social media best practices, technological innovations, content marketing takeaways, PR and media relations secrets, internal communication, measurement insights, sustainability and activism and more, you’ll see how far communications has evolved—and what you must do to be on the forefront of the next frontier.

Venue:

Elite Park Hotel, Gothenburg Sweden

Speakers:

Brandi Boatner, IBM
Christian Cabau, Klarna
Maria Ljungbeck, Heineken
Marita Wengelin, Max Burgers
Evan Thomas, Na-kd fashion
Christopher Elehn, AstraZeneca
Caroline Perman, The Absolut Company
Sofia Heuer, The Absolut Company
Ryan Young, Talkwalker
Sara Lindström, Mynewsdesk
Kaisa Lipponen, Paulig Group
Marcus Bjärneroth, Garmin
Anna Eckerstein, Volvo Group
Camilla Sandberg, Miris
Johanna Snickars, Ericsson
Ann-Sofie Krol, byBrick Insight
And more….

How to register:

1 November

- Global -

6:00am

AMEC Agency Group – Common Ground

Event produced by: AMEC Agency Group

The AMEC Agency Group will be providing month long content throughout Measurement Month.

The aim to provide agency peers with constructive solutions to some of the most common measurement challenges faced by agencies, proposed by measurement leaders (AMEC Agency Group members), serialised throughout Measurement Month.

Venue:

Online

Speakers:

Contributors will include:

Jon Meakin (Grayling); Pauline Draper-Watts (Edelman Intelligence)
Rick Guttridge (Smoking Gun); Jonny Bentwood (Golin); Marni Zapakin (Ketchum); Libby Howard (Intelligent Conversation); Marianne Morgan (Citypress); Nicole Moreo (Ketchum); Jesper (Quantum)

How to register:

Coming soon…

AMEC

5 November

- Global -

9:00am

New models of measurement in communication and PR

Event produced by: Hotwire Spain & Rebold

The communication agency Hotwire and the data analysis company Rebold invite you to the conference ‘New models of measurement in communication and PR’ where we will know the different strategies that different companies are implementing to evaluate the impact of their communication and case studies.

Speakers:

Ludi García, Managing Director Hotwire Spain
David Cascant, Country Manager for the Intelligence Business Unit at Rebold Spain

Hotwire

7 November

- Europe -

9:30am
GMT UK

Growth Marketing: exploring the links between engagement and growth

Event produced by: Lewis

In an uncertain world, marketers must show certainty more than ever. That is why the focus must be on growth. In this session, Giles will explore the need, now more than ever, to quantify engagement in new ways and show the link to growth. Revealing new findings from a global study of the world’s largest public companies, the presentation will show how and where opportunities exist for marketers to optimize, create, innovate and excel across the marketing ecosystem.

Speakers:

Giles Peddy, SVP EMEA, LEWIS

How to register:


- Asia Pacific & Middle East -

1:00pm
- 2:00pm AEDT

Measurement: Get serious to be taken seriously

Event produced by: Public Relations Institute of Australia - Education Community Committee

As other disciplines rename and claim traditional PR domains, it seems that the relevance and importance of PR has great potential to fall behind. Is a renewed focus on measurement and evaluation a way to reclaim our expertise and respect for the profession?

In a special Measurement Month panel webinar, three veterans of very different communication fields come together to discuss the importance of M & E, why practitioners seem to be reluctant to use this powerful tool, how simple it is, and where the profession has potential to go by hitching its wagon to M & E.

Venue:

Webinar – PRIA – Register by Tuesday November 7

Speakers:

  • Professor Maureen Taylor is Head of Discipline, Public Communication at the University of Technology Sydney and editor of the international journal Public Relations Review.
  • Deb Camden is the founder of specialist measurement consulting firm, The Communication Dividend.
  • Johannah Livermore, from Queensland Investment Corporation.
  • The session will be hosted by Queensland communicator, Elissa Lewis.

How to register:

8 November

- Global -

8:30am
GMT + 2:00

PRISA Workshop – Measurement and Evaluation

Event produced by: Ornico / PRISA (Public Relations Institute of South Africa)

This full-day workshop provides communication professionals with the skills and approach needed to measure performance as well as a platform to discuss, review and assess their current tools and techniques. The session will also review best practice and share current global measurement standards.

Learn how integrate performance measurement principles into communication strategies, assess constructive and agile communication measurement techniques, create performance indicators into strategic planning and implementation.

Understand the tools available to measure communication in a 360-degree approach internally and externally.

Venue:

Johannesburg, South Africa

Speakers:

Francois van Dyk, Head: Operations, Ornico, AMEC International Board Director

11 November

- Global -

9:30am
- 11:30am

How to Embed a Strong PR Measurement Attitude in your Agency (workshop)

Event produced by: PRCA SEA

Join us on 11th November, when measurement and evaluation consultant Steph Bridgeman will be with us from the UK to celebrate AMEC’s ‘Measurement Month’.

Steph is supported by a team at Experienced Media Analysts; together they have supplied resource and expertise to many of the world’s leading PR measurement companies and brands. She has served on AMEC’s Young Leaders Group and its Education Group and has taught PR measurement and analytics to university students and apprentices in UK educational institutions.

Steph will draw on her recent experience as a measurement associate at Intelligent Conversation, a Manchester and London based strategic communications agency – also a PRCA Measurement Champion – on how to embed a strong PR measurement attitude in your agency.

Please get in touch with communications@prca.seasia.global if you have any questions.

Speakers:

Steph Bridgeman

How to register:

PRCA Southeast Asia

12 November

- Europe -

9:00am
CET

APA-CommConnect: Mit Social-Media zum Wahlerfolg, Politische Kommunikation im Social-Web

Event produced by: APA-DeFacto

The past election to the National Council has shown that anyone who understands social media has already mastered a good part of the election campaign and the political debate. However, this development holds opportunities and dangers: Social media communication is considered credible and authentic, fast and barrier-free, but also paves the way for populism, echo chambers and false reports.

We look at the presence leaders in the social networks of the past election, and how their campaigns have affected the outcome of the election. We also want to know how the various channels are used in the coalition negotiations and what the economy can look to the parties’ communication strategies.

Venue:

Labstelle Wien
Lugeck 6
1010 Wien

Speakers:

  • Keynote: Dr. Peter Köppl, Mastermind Public Affairs Consulting
  • Marion Breitschopf, MediaClan
  • Lukas Holter, Campaigning Bureau
  • Alexis Johann, Fehr Advice
  • Anna-Maria Wallner, Die Presse

Moderation: Michael Lang, APA – Austria Presse Agentur

How to register:

13 November

- Europe -

6:00pm
UK

Data, Measurement and Demonstrating Value in PR

Event produced by: Golin

During Measurement Month join Golin, AMEC’s Measurement team of the year, and a panel of insight driven brands to learn how the most inspired measurement techniques are demonstrating the value of PR, optimising and predicting campaign outcomes and proving PR’s effectiveness on Roi for the C-Suite

Venue:

Golin, 2 Waterhouse Square, 140 Holborn, London, EC1N 2AE

Speakers:

James Alexander, Head of Culture and Entertainment, PR and Influencer Marketing, DIAGEO
Desi Lyon, Senior Communications Manager (Creative Cloud), Adobe
Jonny Bentwood, Global Head of Data and Analytics
David Lawlor, Brand Marketing, WaterWipes

How to register:

RSVP by emailing: lsimmons@golin.com

Golin

14 November

- Global -

9:00am
- 10:30am

Breakfast Briefing “Measurement Matters”

Event produced by: Speed Communications

Measurement that ties PR activity to bottom line business performance has traditionally been considered more art than science, but with recent advances in data integration and analytics we can now uncover more sophisticated insights than ever.

To mark AMEC (International Association for Measurement and Evaluation of Communication) Measurement Month, we’re hosting an invite-only breakfast briefing for marketing and communications leaders to explore best practice in communications measurement and share our latest insights on analytics.

Associate Director Kerry Gould, our AMEC certified measurement and evaluation expert, and Director Rebecca Broomfield, will discuss best practice in PR impact measurement and share what we’ve learned in formulating and developing our new proprietary impact measurement tool, PACE.

Venue:

Bristol UK

Speakers:

Kerry Gould, Associate Director, Speed Communications
Rebecca Broomfield, Director, Speed Communications

How to register:

RSVP to Hatt Batten-Foster hatt.batten-foster@speedcomms.com

Speed Communications

15 November

- Global -

8:30am
GMT + 2:00

Breakfast Workshop – Measurement and Evaluation Best Practices

Event produced by: Ornico

Ornico will discuss the Barcelona Principles 2.0, The Integrated Evaluation Framework, the Measurement Maturity Mapper and will present various case studies of best practices from across the world,

Venue:

Johannesburg, South Africa

Speakers:

Francois van Dyk, Head: Operations, Ornico, AMEC International Board Director

How to register:

Contact: Francois van Dyk at francoisv@ornicogroup.co.za or Tel. +27 11 884 5041

20 November

- Global -

8:00am
GMT

PRWeek Measurement Conference

Event produced by: PRWeek and AMEC

With increasing demand for demonstrating the true value of PR, it is critical for the discipline to be able to measure work effectively and show outcomes to key stakeholders.
But it can be challenging for brands to implement a comprehensive measurement framework and make effective use of the tools that are available. It’s often even more challenging to figure out how best to deliver this information to the C-suite.
In an exciting new partnership with AMEC, the inaugural PRWeek Measurement Conference aims to provide delegates with definitive information and advice from the brands and agencies who are leading the way.
Through expert talks, case study presentations and practical workshops, delegates will learn what effective small- and large-scale PR measurement looks like, discover innovative ideas and tools, and gain vital new perspectives.

Speakers:

Johna Burke, Global Managing Director, AMEC
Claire Pimm, Head of Campaigns, Cabinet Office
Christina Finlay, Director, Insights & Data, National Trust
Corrina Safeio, Director of Strategy and Insights, Pegasus
James Alexander, Head of Culture and Entertainment, Premium Core, Diageo
Finola McDonnell, Chief Communications and Marketing Officer, Financial Times
Lizzie Rabone, Associate Director of Strategy and Analytics, Edelman
Leah Whitfield, PR and Comms Manager EMEA, G Adventures
Lucy Hart, Head of Influence and Advocacy, Mischief PR
Fergus Campbell, Head of Communications, Gumtree
Jenny Caven, Head of External Affairs, Slimming World
Rahul Titus, Head of Influence, Ogilvy
Alice Klein, Head of Media, Shelter

How to register:

AMEC

- Global -

8:30am
GMT + 2:00

Breakfast Workshop – Measurement and Evaluation Best Practices

Event produced by: Ornico

Ornico will discuss the Barcelona Principles 2.0, The Integrated Evaluation Framework, the Measurement Maturity Mapper and will present various case studies of best practices from across the world.

Venue:

Johannesburg, South Africa

Speakers:

Francois van Dyk, Head: Operations, Ornico, AMEC International Board Director

How to register:

Contact: Francois van Dyk at francoisv@ornicogroup.co.za or Tel. +27 11 884 5041


- North America -

6:30pm
- 8:30pm EST

AMEC Measurement Month NYC Happy Hour

Event produced by: Muck Rack

Join us on Wednesday, November 20th at 6:30pm for refreshments and to meet other communications pros working to justify the unique value of their work.

You’ll also have the chance to get your burning measurement questions answered by AMEC chapter members and, just in case you haven’t been following the dozens of other great Measurement Month events from across the globe, we’ll share some brief highlights and takeaways to keep in mind as 2020 fast approaches.

Whether you’re just starting on your measurement journey or are a veteran data/analytics master, we invite you to join us for free drinks, networking, lively discussion, and, weather pending, a stunning rooftop view.

Festivities start at 6:30pm at Muck Rack’s office at 96 Spring Street, NY, NY 10012 on the 7th Floor.

Venue:

Muck Rack’s office, 96 Spring Street, NY, NY 10012 on the 7th Floor.

Speakers:

Coming soon…

How to register:


- Europe -

7:00pm
UTC+3 Moscow

AMEC Measurement Month 2019: international expertise from PR News

Event produced by: PR News

This offline round table organized by PR News is to present M3 Mapping on Russian market. Speakers and participants will also discuss the following topics as how to build a measurement system in a company, how to set a KPI with management, what is the difference in KPI in different industries, PR measurement practice in Russia and other countries.

Venue:

M-A-C-S, Moscow Advanced Communications School

Speakers:

·         Moderator: Lilia Glazova, Managing Director, PR News

·         Maria Zaikina, PR and Communications Director, Ozon.ru

·         Anton Zapolsky, Head of public relations department, Sovcombank

·         Tatiana Zvereva, PR Director, SAP

·         Kermen Mandjieva, strategic communications expert

·         Sergei Skripnikov, Communication Director, Agency for Strategic Initiatives

21 November

- Europe -

10:30am
- 3:00pm GMT

Measurement Bootcamp

Event produced by: Intelligent Conversation

Crack measurement now with this practical workshop that will take the fear out of PR reporting.

Effectively demonstrating the value of PR and comms activity is how you protect and grow your budgets, your teams and, most importantly, your influence within your organisation.

But there’s a gap between the theoretical advice and actually doing it. We will help you bridge that gap.

Delivered by an award-winning independent measurement practitioner, this intensive small group workshop will:

  • Help you to think more strategically about the organisational impact of the work you do
  • Show you how effective measurement can be done far more easily than you think
  • Demystify the jargon and highlight the most useful tools and resources, many of them free
  • Provide practical tips and real-world advice so you can create your own measurement framework and start tracking progress straight away
  • Consolidate your learning with a one-to-one follow-up Skype meeting.

Venue:

London, UK

Speakers:

  • Steph Bridgeman, Associate, Intelligent Conversation – An independent member of AMEC, Steph is a highly respected international consultant with 20 years’ experience in the media monitoring sector.
  • Libby Howard, CEO, Intelligent Conversation – A member of the AMEC Agency Group, Libby has been helping organisations large and small adopt no-nonsense, strategic measurement approaches for 10 years.

How to register:


- Global -

6:00pm
- 7:30pm GMT

AMEC Planning Guide Launch Event

Event produced by: ENGINE Mischief & AMEC

While the professional discipline of planning is over 50 years old in advertising, it is still relatively new in PR.

Strategic campaign planning should be a critical, inseparable part of measurement and evaluation.

But too often, it‘s a missing component, limiting the ability for PR and Communications to demonstrate impact.

The new AMEC Campaign Planning Guide, produced by ENGINE Mischief with AMEC, will demonstrate how we can move from “writing a plan”, to Planning being the voice of the audience (and their influences), the guardian of effectiveness, and seller of ideas.

It will explore how Planning can help overcome some of the common challenges both agencies and in-house communications professionals face, including:

  • Ensuring that effective measurement and evaluation is considered at the beginning of a campaign.
  • Focusing on key objectives and desired outputs, and avoiding a scattergun approach to communications.
  • Considering the most appropriate timeframe for analysis, and guarding against short-termism.

Venue:

60 Great Portland Street, London, W1W 7RW

Speakers:

  • Gemma Moroney, Head of Strategy and Insight, Mischief
  •  AMEC leadership team TBC
AMEC

22 November

- Global -

1:00pm
- 3:00pm WAT

Why Measurement and Evaluation is Necessary for the Growth of the PR Industry

Event produced by: P+ MEASUREMENT SERVICES.

This is an event targeted at enlightening PR professionals on the importance of Measurement and Evaluation in a Public relations program.

Schedule

– 1hr 30 mins (Session);

– 30 mins (Questions and Answers).

Venue:

Lagos Mainland (actual place will be communicated to registered participants that indicate interest.

Speakers:

Gilbert Alasa, Media analyst associate.
Philip Odiakose, Lead consultant. P+ measurement services

How to register:

26 November

- Global -

9:30am
- 5:30pm GMT

CommsCon 2019

Event produced by: Cision

Cision is hosting its second annual CommsCon conference, on Tuesday 26 November at Hawker House in London.

CommsCon brings together expert commentators and panel discussions on a range of topics around the evolution of communications and PR that we hope will provide insight and spark debate to inspire your 2020 comms strategy.

The agenda has been shaped in partnership with PRWeek and CorpComms to include keynotes speeches, panels, and case study sessions. There will also be plenty of opportunity for you to network with your peers, experts and panelists.

Venue:

London, United Kingdom

Speakers:

To view the full agenda and speaker list, please head to commscon.cision.co.uk

How to register:

Find out more here: www.commscon.cision.co.uk

Comms Con 2019

28 November

- Europe -

9:00am
- 10:30am

Breakfast Briefing “Measurement Matters”

Event produced by: Speed Communications

Measurement that ties PR activity to bottom line business performance has traditionally been considered more art than science, but with recent advances in data integration and analytics we can now uncover more sophisticated insights than ever.

To mark AMEC (International Association for Measurement and Evaluation of Communication) Measurement Month, we’re hosting an invite-only breakfast briefing for marketing and communications leaders to explore best practice in communications measurement and share our latest insights on analytics.

Associate Director Kerry Gould, our AMEC certified measurement and evaluation expert, and Director Rebecca Broomfield, will discuss best practice in PR impact measurement and share what we’ve learned in formulating and developing our new proprietary impact measurement tool, PACE.

Venue:

London UK

Speakers:

Kerry Gould, Associate Director, Speed Communications
Rebecca Broomfield, Director, Speed Communications

How to register:

RSVP to Hatt Batten-Foster hatt.batten-foster@speedcomms.com

Speed Communications

- Europe -

10:30am
- 3:00pm GMT

Measurement Bootcamp

Event produced by: Intelligent Conversation

Crack measurement now with this practical workshop that will take the fear out of PR reporting.

Effectively demonstrating the value of PR and comms activity is how you protect and grow your budgets, your teams and, most importantly, your influence within your organisation.

But there’s a gap between the theoretical advice and actually doing it. We will help you bridge that gap.

Delivered by an award-winning independent measurement practitioner, this intensive small group workshop will:

  • Help you to think more strategically about the organisational impact of the work you do
  • Show you how effective measurement can be done far more easily than you think
  • Demystify the jargon and highlight the most useful tools and resources, many of them free
  • Provide practical tips and real-world advice so you can create your own measurement framework and start tracking progress straight away
  • Consolidate your learning with a one-to-one follow-up Skype meeting.

Venue:

The Bloomsbury Building, 10 Bloomsbury Way, London, WC1A 2SL, UK

Speakers:

  • Steph Bridgeman, Associate, Intelligent Conversation – An independent member of AMEC, Steph is a highly respected international consultant with 20 years’ experience in the media monitoring sector.
  • Libby Howard, CEO, Intelligent Conversation – A member of the AMEC Agency Group, Libby has been helping organisations large and small adopt no-nonsense, strategic measurement approaches for 10 years.

How to register:

3 December

- Europe -


PRCA Measurement Conference

Event produced by: PRCA

Following on from Measurement month, this conference is being presented by PRCA in association with AMEC and the emphasis will be to showcase trends and thinking presented in measurement month to make measurement matter within a PR consultancy or in-house team. With increasing demand for demonstrating the true value of PR, this half-day Conference is targeted at enlightening PR professionals on the importance of measurement and how to show results to key stakeholders.

Venue:

London, UK

Speakers:

Johna Burke, Global Managing Director, AMEC

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