AMEC Measurement Month 2020

All AMEC Measurement Month on-demand recordings available are below, upcoming events can be viewed on the calendar.

25 Years on Measurement Matters More Than Ever AMEC Measurement Month 2020 kicked off with a presentation from Richard Bagnall, Chair of AMEC on the journey of measurement and evaluation.

Invisible Insights – Why Dark Data Is Your New Business Strategy Brandi Boatner, Manager, Digital & Advocacy Communications, IBM Corporate.

Manage “Digital PR, SEO and the AMEC Framework”, James Crawford, Managing Director, PR Agency One.

Measuring the Impact of Media Relations, Andy West, Chief Development Officer, Hotwire, Lucy Linthwaite, IBM and Stella Bayles, CoverageBook

Influencers, PR & measurement – CARMA in conversation with Influencer, Scott Guthrie, hosted by Orla Graham, CARMA Account Director.

Google Data Studio as an integrated PR measurement platform, Andrew Bruce Smith

Successful PR measurement in the new normal, Jim Macnamara, Distinguished Professor of Public Communication, School of Communication, University of Technology Sydney (UTS)

Demystifying PR Measurement – Making analysis easier to deliver, Jason Weekes, CARMA Commercial Director presents this session, moderated by Richard Bagnall, CEO, Europe and the Americas of CARMA and AMEC Chairman.

7 Principles for Measuring and Evaluating PR in 2021 Hosted by Greg Galant, CEO of Muck Rack, Nicole Moreo, SVP of Analytics at Ketchum

Jennifer Sanchis – PR measurement and evaluation: Where are we now? – Blog write up following an #AMECMM event hosted by CIPR East Anglia.

Communications 2021, Adapting your strategy to the new normal – Passcode: *#r+SY1S – Hosted by Rue Point media and as part of the panel, AMEC Board Director, Ben Levine, Director & Partner, TRUE Global Intelligence at FleishmanHillard Fishburn.

Measuring the Value of Leadership in Communications- Hosted by CARMA Asia, with Andrew Nicholls, Managing Director, CARMA ASIA and Pearl Ong, Analyst, CARMA ASIA.

From Measurement Dashboards to Insights: Getting the most of your PR data in 2021 – Hosted by Intrado Digital Media and panel of experts.

Upscaling the role of media monitoring, measurement and evaluation in post COVID-19 – Hosted by P+ Measurement Services, with AMEC Member Todd Murphy, CEO, Universal Information Services & Seye Olurotimi, Lead Consultant, CedarTribe Limited

ICCO World PR Report 2020 Francis Ingham, Director General of the PRCA, and Chief Executive of the International Communications Consultancy Organisation (ICCO) presents the findings. Download the full report here

Ask the Expert: What PR metrics should I measure? – hosted by the AMEC European Chapter Chairs and a 5 experts who are AMEC European Chapter Members.

Don’t be afraid of change! leveraging on new technology hosted by Datascouting, looking at how AI is not here to replace PR professionals but to partner with them.

Manage “Forces Shaping The Future of Our Work and What We Need to Do” Hosted by Johna Burke, Global Managing Director AMEC with Tina McCorkindale, IPR presenting.

The Value of Communications in the new COVID-19 Era  Hosted by CARMA Asia, presented by Managing Director Andrew Nicholls.

IC Free Measurement Surgery 2020 – with IC founder Libby Howard and measurement associate Steph Bridgeman

Using Data to Tell a Meaningful Story – a Challenger Bank Example – Presented by Alison Williams, CARMA’s Client Services Director

Ten tips for monitoring in a crisis – presented by Gareth Owens, SaaS Director for CustomScoop by CARMA and AMEC Chair Richard Bagnall, with Q&A.

AMEC and IPR Fireside Chat – Join President and CEO of the Institute for Public Relations (IPR) Tina McCorkindale and AMEC’s Global Managing Director Johna Burke, moderated by Pauline Watts in a extended #AMECMM event to chat about their take on what has been a challenging year and what they see coming next.

PR Agency Common Ground insights for #AMECMM – Various AMEC Agency SIG members share insights for #AMECMM

“Don’t be afraid of KPIs”: How to find the right metrics for different PR disciplines (*Event delivered in German)