Measurement Mapper – M3 debuts Nov

In a new initiative, AMEC has announced it is developing a free to use tool to allow companies and organisations to see where they are on their measurement journey.

New resources online

AMEC’s Global Business Insights Survey was the first industry survey to cover media intelligence and insights when it was launched 10 years ago.

AMEC Awards – The Big Winners

The big winners in the 2018 AMEC International Communication Effectiveness Awards announced at a special ceremony at the end of the AMEC Global Summit, were CARMA and Isentia, each scooping two Gold awards and Cision scooping three Golds.
Talking Point with Erin Salisbury

Importance of Data & Measurement in Influencer Programmes

Communicators and marketers have long been trying to work out the rules of engagement with influencers – including how to collaborate, co-create and measure performance.

AMEC Award 2018 Winners Announced

The AMEC Awards 2018 have been Announced!
Investing in new Tech

Global Insights Report – Investing in new technology only way to compete

Nearly seven in ten AMEC members said they could only compete effectively by investing in new technology, such as Artificial Intelligence (AI) and software development

Global Insights Report – Technology transformation

Technology is having a significant impact on the measurement sector according to the AMEC Global Business Insights Study.