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International association for the measurement and evaluation of communication
AMEC has launched a new global mentoring programme aimed at furthering measurement and evaluation within organisations, both in-house and in agencies.
The programme will create serious change within the communications industry, to increase knowledge and improve best practice, and is aimed at the next generation of leaders in our industry.
AMEC is launching the programme with an expert panel of mentors who will make themselves available to support you and your organisation.
This programme is for both the next generation of leaders and existing senior decision makers within the PR industry, with an aim to shift the industry towards greater accountability and focus on better planning for and measurement of commercial outcomes.
The mentoring offering is also a gateway into the AMEC family and the support it offers both in-house and agency professionals, e.g. training, videos etc. The program is open to members and non-members.
This isn’t currently a mentoring programme available for students or junior members of staff, however AMEC has other courses and resources which are more suitable for these levels of experience.
Measurement and evaluation is a vast area but our mentors can advise subject areas such as:
We are opening up applications for mentoring with the aim being that the first batch of mentoring will take place from February 2021.
This is our first cohort of mentoring and this programme is led by volunteers so this first wave of mentoring will be a “beta” launch with ten mentors made available over an initial three month period from February to April 2021.
If you want to apply for a mentor please click here to visit our application page.
Discover our AMEC mentors and browse the list below. Read their biographies to identify their specialisms and follow them on social media.
Don’t forget our mentors are volunteers, giving up their spare time so be nice.
CEO, CARMA Europe and USA and Chairman of AMEC
Managing Director, PR Agency One
Head of Business Intelligence and Digital Governance, Communications, World Bank.
PhDHead of Research & Insight, Commetric
Director & Partner, TRUE Global Intelligence
Global Director of Reputation Intelligence, Kantar
President, North America at Clarity PR
AMEC North America Chapter Chair, SVP, Analytics at Ketchum
Managing Director, H & K
Chief Development Officer, Hotwire
Submit A Mentor Here
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