AMEC Mentor Program

AMEC has launched a new global mentoring programme aimed at furthering measurement and evaluation within organisations, both in-house and in agencies.

The programme will create serious change within the communications industry, to increase knowledge and improve best practice, and is aimed at the next generation of leaders in our industry.

AMEC is launching the programme with an expert panel of mentors who will make themselves available to support you and your organisation.

This programme is for both the next generation of leaders and existing senior decision makers within the PR industry, with an aim to shift the industry towards greater accountability and focus on better planning for and measurement of commercial outcomes.

The mentoring offering is also a gateway into the AMEC family and the support it offers both in-house and agency professionals, e.g. training, videos etc. The program is open to members and non-members.

This isn’t currently a mentoring programme available for students or junior members of staff, however AMEC has other courses and resources which are more suitable for these levels of experience.

What subjects might our mentors be able to help you with?

Measurement and evaluation is a vast area but our mentors can advise subject areas such as:

  • Quantitative analysis
  • Qualitative analysis
  • PR evaluation
  • Social media analysis
  • Advertising and media planning
  • Google Analytics
  • Advanced analytics and database creation (MYSQL)
  • Ecommerce tracking
  • Business intelligence
  • Commercial analysis
  • Data visualisation: e.g. data studio
  • Data collection
  • Reporting and modelling

When will mentoring take place?

We opened up applications for mentoring with the aim being that the first batch of mentoring will take place from February 2021. The next phase will of mentor applications will come

This is our first cohort of mentoring and this programme is led by volunteers so this first wave of mentoring will be a “beta” launch with ten mentors made available.

If you want to apply for a future intake of this programme please click here to visit our application page. This will not commence until after the initial cohort has completed their session September 2021.