Username or Email Address
Lost your password?
International association for the measurement and evaluation of communication
AMEC has launched a new global mentoring programme aimed at furthering measurement and evaluation within organisations, both in-house and in agencies.
The programme will create serious change within the communications industry, to increase knowledge and improve best practice, and is aimed at the next generation of leaders in our industry.
AMEC is launching the programme with an expert panel of mentors who will make themselves available to support you and your organisation.
This programme is for both the next generation of leaders and existing senior decision makers within the PR industry, with an aim to shift the industry towards greater accountability and focus on better planning for and measurement of commercial outcomes.
The mentoring offering is also a gateway into the AMEC family and the support it offers both in-house and agency professionals, e.g. training, videos etc. The program is open to members and non-members.
This isn’t currently a mentoring programme available for students or junior members of staff, however AMEC has other courses and resources which are more suitable for these levels of experience.
Measurement and evaluation is a vast area but our mentors can advise subject areas such as:
We opened up applications for mentoring with the aim being that the first batch of mentoring will take place from February 2021. The next phase will of mentor applications will come
This is our first cohort of mentoring and this programme is led by volunteers so this first wave of mentoring will be a “beta” launch with ten mentors made available.
If you want to apply for a future intake of this programme please click here to visit our application page. This will not commence until after the initial cohort has completed their session September 2021.
Discover our AMEC mentors and browse the list below. Read their biographies to identify their specialisms and follow them on social media.
Don’t forget our mentors are volunteers, giving up their spare time so be nice.
CEO, CARMA Europe and USA and Chairman of AMEC
Managing Director, PR Agency One
Head of Business Intelligence and Digital Governance, Communications, World Bank.
PhDHead of Research & Insight, Commetric
Director & Partner, TRUE Global Intelligence
Global Director of Reputation Intelligence, Kantar
AMEC North America Chapter Chair, SVP, Analytics at Ketchum
Managing Director, H & K
Chief Development Officer, Hotwire
Submit A Mentor Here
Photo Must be .jpg or .png
Click on the different category headings to find out more. You can also change some of your preferences. Note that blocking some types of cookies may impact your experience on our websites and the services we are able to offer.
These cookies are strictly necessary to provide you with services available through our website and to use some of its features.
We provide you with a list of stored cookies on your computer in our domain so you can check what we stored. Due to security reasons we are not able to show or modify cookies from other domains. You can check these in your browser security settings.
These cookies collect information that is used either in aggregate form to help us understand how our website is being used or how effective our marketing campaigns are, or to help us customize our website and application for you in order to enhance your experience.
If you do not want that we track your visist to our site you can disable tracking in your browser here:
We also use different external services like Google Webfonts, Google Maps, and external Video providers. Since these providers may collect personal data like your IP address we allow you to block them here. Please be aware that this might heavily reduce the functionality and appearance of our site. Changes will take effect once you reload the page.
Google Webfont Settings:
Google Map Settings:
Vimeo and Youtube video embeds: