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International association for the measurement and evaluation of communication
AMEC is launching the 2022 global mentoring programme aimed at furthering measurement and evaluation within organisations, both in-house and in agencies.
In 2021 we ran a pilot mentoring programme, and now, in 2022, all the learnings from this test phase have been put in place to launch the official mentoring programme. The mentee application process will be open through February 11th, with the official mentoring from March through the end of May 2022.
The mentors will support mentees who want to go further than accessing “entry-level” knowledge and need guidance on tackling major business-critical challenges. Each mentor will commit between 15-20 hours of time and support.
The AMEC mentoring programme will target senior decision-makers within the PR industry to shift the industry towards greater accountability and focus on better planning and measurement of commercial outcomes. However, we will accept all professionals who want to advance their application of best practices.
The mentoring offering is also a gateway into the AMEC family and the support it offers both in-house and agency professionals, e.g. training, videos etc. The program is open to members and non-members.
This isn’t currently a mentoring programme available for students or junior members of staff, however AMEC has other courses and resources which are more suitable for these levels of experience.
Measurement and evaluation skills are vast, and mentors are needed specifically in the following areas:
The Click this link if you wish to apply for the 2022 AMEC mentoring programme and visit our application page.
Discover our AMEC mentors and browse the list below. Read their biographies to identify their specialisms and follow them on social media.
Don’t forget our mentors are volunteers, giving up their spare time so be nice.
Apply to be a mentor at the bottom of this page.
CEO, CARMA Europe and Americas and Chair of AMEC
Head of UK Analysis, Cision
Prof. for Corporate Communications
Managing Director, PR Agency One
CEO, PR News
Head of Impact and Planning
PhDHead of Research & Insight, Commetric
Director & Partner, TRUE Global Intelligence
AMEC North America Chapter Chair, EVP, Head of US Analytics at Ketchum
Director of Research and Analytics, Citypress
Director, National Resilience Communications at Cabinet Office, UK Government
Managing Director, Data + Analytics, H+K Strategies
Submit A Mentor Here
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