AMEC Mentor Program

AMEC is supporting a global mentoring programme aimed at furthering measurement and evaluation within organisations, both in-house and in agencies.

In 2021-22 we ran a pilot mentoring programme, and now, all the learnings from this test phase have been put in place to launch the official mentoring programme.

The mentors will support mentees who want to go further than accessing “entry-level” knowledge and need guidance on tackling major business-critical challenges. Each mentor will aim to commit between 15-20 hours of time and support.

The AMEC mentoring programme will target senior decision-makers within the PR industry to shift the industry towards greater accountability and focus on better planning and measurement of commercial outcomes. However, we will accept all professionals who want to advance their application of best practices.

The mentoring offering is also a gateway into the AMEC family and the support it offers both in-house and agency professionals, e.g. training, videos etc. The program is open to members and non-members.

This isn’t currently a mentoring programme available for students or junior members of staff, however AMEC has other courses and resources which are more suitable for these levels of experience.

What subjects might our mentors be able to help you with?

Measurement and evaluation skills are vast, and mentors are needed specifically in the following areas:

  • Quantitative analysis
  • Qualitative analysis
  • PR evaluation
  • Social media analysis
  • Advertising and media planning
  • Google Analytics
  • Advanced analytics and database creation (MYSQL)
  • Ecommerce tracking
  • Business intelligence
  • Commercial analysis
  • Data visualisation: e.g. data studio
  • Data collection
  • Reporting
  • Data modelling
  • Tech and Tech stack selection and advice

When will mentoring take place?

In 2021 we ran a pilot mentoring programme, and now, in 2022, all the learnings from this test phase have been put in place to launch the official mentoring programme. The mentee application process will be open through February 11th, with the official mentoring from March through the end of May 2022.

The Click this link if you wish to apply for the 2022 AMEC mentoring programme and visit our application page.