Through the measurement lens - Major session at Global Summit

To celebrate Barcelona as AMEC’s 10th Global Summit, the original partners to the Barcelona Principles measurement guidelines have joined together in a research exercise to look at measurement trends in the next decade.

Speakers announced for Global Summit

AMEC has published its programme for the Global Summit on Measurement to be held in Barcelona, Spain from 12th-14th June, 2018.

Summit Programme Published

See the Speaker Programme for the AMEC Global Summit on Measurement in Barcelona.
David Stevens

PR Professionals Need To Do More About Measurement

Dave Stevens, Marketing Director, British Land thinks the measurement of marketing has evolved but PR analytics has not evolved with the times but the author thinks the profession is letting down the professional and trade associations need to do more.

Measurement in The New World of Earned First Ideas

The mistake of people who dismiss measurement is their failure to grasp why it is vital to the future of their business, their craft and the relationships they hold with clients.

Big names at the Summit - Book now!

International experts from around the world will be amongst more than 60 speakers at the AMEC Global Summit in Barcelona in June.

Through the measurement lens - Leaders look back to look ahead!

Leaders of global organisations with members throughout the world are joining together to shape the future of PR and communications measurement in the next decade.

Hear this now! - IABC webinar

AMEC Chairman Richard Bagnall took part in a webinar organised by AMEC’s Asia Pacific Chapter and IABC.

Kudos to Jim - Highest honour

Jim Macnamara, Chair of AMEC’s Advisory Group, has been elevated to the title of Distinguished Professor at his University in Australia.

AMEC in China - CIPRA collaboration

AMEC is joining forces with Isentia to run a PR workshop in Beijing this month for members of CIPRA, the China International Public Relations Association.

Insights Survey launching

All AMEC members are being asked to take part in the 9th AMEC Global Business Insights Study which will be emailed to you w/c 19th March.

Good luck in the shortlist!

Judges are now at work assessing a record number of entries received in this year’s AMEC Effectiveness Awards.