Username or Email Address
Lost your password?
International association for the measurement and evaluation of communication
Centre of AMEC Resources
AMEC is the world’s leading source of communication measurement information. And this Resource Center brings it all together in one place. Here you’ll find state-of-the-practice information on measurement methodologies and frameworks, case studies, information produced by AMEC’s Special Interest Groups, and more. Everyone is welcome to view and download all resources, unless marked as “member only.”
Visit here to become an AMEC member.
AMEC Mentoring Programme.
AMEC has launched a new global mentoring programme aimed at furthering measurement and evaluation within organisations, both in-house and in agencies.
Measurement Maturity Mapper (M3)
A measurement and evaluation planning tool developed by AMEC to help PR professionals better plan and resource their measurement and evaluation programmes.
Integrated Evaluation Framework
This new special section of AMEC’s website has been put together to answer the most common challenges and pressures faced by communicators today as they look to prove their value in a rapidly evolving media landscape.
Glossary of Terms
Evolving a common language to measure success.
New-look communications measurement benchmark launched.
Say No to AVEs
Join a global initiative to eradicate fully the use of Advertising Equivalency Value (AVE) and all of its derivatives as metrics in public relations work.
Global Speakers Bureau
At the heart of AMEC’s Mission is a commitment to educate the marketplace. We will do that by having industry-leading experts able to talk at conferences and events throughout the world. If you are an industry leader with proven experience in measurement, join our Speakers Bureau now.
AMEC’s Global Speakers Bureau is a key part of our Global Education Programme, supported by A Data Pro as our new Global Education Partner.
Case Study Library
Measurement and evaluation is increasingly the go-to communications discipline of choice of leading organisations – many of them globally-recognised brands – in guiding their public relations efforts, shaping future strategy and gauging reputation.
This latest batch of case studies are edited versions of AMEC Gold Award winning entries and showcase the very best of measurement in action.
Global Business Insights Study
AMEC’s Global Business Insights Survey was the first industry survey to cover media intelligence and insights when it was launched 10 years ago. Each year the Survey continues with a series of trend over time questions to give AMEC members a unique sense of what is happening worldwide. However each year too, the Survey has a series of new questions which give an indication of the importance that technology trends are now playing.
Download the AMEC Logo in this zip folder to be able to use the AMEC logo. Please ensure that the Logo is used in accordance of the Brand Guidelines.
Download the Brand standards for using the AMEC logo with a set of rules that explain how the AMEC brand works and how to use it most effectively.
Demonstrating the Value of Communication Part III
Evolving Communication Measurement
Demonstrating the Value of Communication Part II
The Insider’s Guide to Measurement – Part 2
Demonstrating the Value of Communication
Perspectives and advice on communication measurement & evaluation from experts around the world
Click on the different category headings to find out more. You can also change some of your preferences. Note that blocking some types of cookies may impact your experience on our websites and the services we are able to offer.
These cookies are strictly necessary to provide you with services available through our website and to use some of its features.
We provide you with a list of stored cookies on your computer in our domain so you can check what we stored. Due to security reasons we are not able to show or modify cookies from other domains. You can check these in your browser security settings.
We also use different external services like Google Webfonts, Google Maps, and external Video providers. Since these providers may collect personal data like your IP address we allow you to block them here. Please be aware that this might heavily reduce the functionality and appearance of our site. Changes will take effect once you reload the page.
Google Webfont Settings:
Google Map Settings:
Google reCaptcha Settings:
Vimeo and Youtube video embeds: