2023 AMEC Global Summit on Measurement and Evaluation, Miami, 15-17 May


Alastair Macapra, Chief Executive, CIPR_Speaker_2023 AMEC Global Summit on Measurement and Evaluation

Alastair McCapra, Chief Executive, CIPR

Alastair McCapra has been Chief Executive of the Chartered Institute of Public Relations since 2013, having previously served as CEO of the Landscape Institute and the Institute of Conservation. He currently serves on the Commission for Business and Democracy. He also sits on the Professional and Business Services Council and is a member of the IEEE working group developing a global standard for the automation of news trustworthiness ratings. He was previously independent Chair of the National Heritage Science Forum, a member of the International Integrated Reporting Council, and a board member of the Global Alliance for Public Relations and Communication Management.

Allegra Baiocchi, Resident Coordinator in Costa Rica, United Nations_Speaker_2023 AMEC Global Summit on Measurement and Evaluation

Allegra Baiocchi, Resident Coordinator in Costa Rica, United Nations

Allegra Baiocchi has more than 20 years of experience in development, humanitarian assistance, security, and peace. She has held various positions within the UN working with the OCHA, UNDP, DPKO, UNCTAD, and UNSDG. In Costa Rica, she has focused on aligning the work of the UN with national priorities, ensuring advance in the implementation of the Sustainable Development Goals. She has led the UN Country Team to make Costa Rica the first country in the Americas to develop a research framework and action plan against hate speech. As a result of this, the research was nominated in 2022 as finalist for the AMEC 2022 Award for Global Effectiveness of Communications.

Allyson Hugley_Global Director, Customer Insights_LinkedIn Marketing Solutions_Speaker_2023 AMEC Global Summit

Allyson Hugley, Global Director, Customer Insights, LinkedIn Marketing Solutions

Allyson Hugley currently leads LinkedIn Marketing Solutions (LMS) global Customer Insights team, which is part of the LMS Customer Science organization. The LMS Customer Insights team enables and accelerates customer growth by unlocking the transformational value of LinkedIn’s unique economic graph. Prior to joining LinkedIn, Hugley led the Insights and Analytics function for the Prudential Financial Global Communications team. She also managed global insights practices at Weber Shandwick and MSLGROUP. Hugley is currently a member of the IPR Measurement Commission, as well as the recipient of numerous industry recognitions including being the 2019 recipient of AMEC’s Don Bartholomew Award recognizing outstanding service to the communications measurement and evaluation industry and to AMEC.

Hugley holds an MBA from CUNY Baruch Zicklin School of Business and an MS in analytics from Texas A&M University.

Amrita Sidhu, Managing Director, Medianet and Medianet Insights_Speaker_2023 AMEC Global Summit on Measurement and Evaluation

Amrita Sidhu, Managing Director, Medianet & Medianet Insights

Amrita is currently the Managing Director of Medianet and Medianet Insights and a proud AMEC Board member. Amrita is a passionate, energetic and commercially astute leader with 18 years experience across business strategy, sales growth and relationship management in digital and media industries, with the last 12 years as a senior executive leader in technology and digital services enterprises. Amrita has a deep understanding of the Australian and New Zealand media landscape, along with a high level leadership experience and responsibility from her time as GM Asia for Tigerspike, a technology agency that builds enterprise level digital solutions, and Global Head of Commercial and Partnerships for VMG, a SaaS social media video solution.

Ana Adi, Professor of Public Relations/Corporate Communication, Quadriga University of Applied Sciences_Speaker_2023 AMEC Global Summit on Measurement and Evaluation

Ana Adi, Professor of Public Relations/Corporate Communication, Quadriga University of Applied Sciences 

Dr. Adi is currently Vice-President and Professor of Public Relations/Corporate Communications at Quadriga University of Applied Sciences in Berlin and the Vice-Chair of the PRCA International University Advisory Board. Prior to her role there, she has held lecturing and research posts in the UK, Belgium and Bahrain. She presents herself as a digital humanist and public relations consultant. Her work in recent years has been mostly focused the future of PR, gendered views of PR, (digital) storytelling and public relations evaluation and measurement and CSR. In 2019, Dr. Adi has launched Women in PR, podcast series featuring interviews with women that have embraced PR (as research or practice or both) and in 2022-2023 coordinated together with Thomas Stoeckle the “Future of PR/Comms and their social impact” international Delphi study.

Annsi Krol_Group CEO_Ventla_2023 AMEC Global Summit on Measurement and Evaluation

Annsi Krol, Group CEO, Ventla

Annsi Krol is an entrepreneur, community developer, communicator and speaker. She is the the CEO of Ventla, a global communications and event services company which provides a platform focused on simplifying and encouraging interaction and engagement to create great experiences.

Annsi has a background within communications and business development as a consultant and has worked with global brands establishing measurement and insights frameworks successfully in multiple markets. She has a vast experience in SaaS development for both media monitoring and event tech. She is passionate about data and insights and is always looking for ways to understand behaviors to develop impactful, sustainable services that makes a difference for leaders and communicators as well as their target groups.

Antony Cousins_Executive Director for AI Strategy_Cision_Speaker_2023 AMEC Global Summit on Measurement and Evaluation

Antony Cousins, Executive Director for AI Strategy, Cision

Ant is currently executive director for AI Strategy at Cision and has over 20 years of experience in communications and technology leadership, including 14 years with the British Government in the UK, Europe and the Middle East. He has held diverse roles including Press Office, political analysis, counter-terrorism and, more recently, AI-tech leadership. Passionate about purposeful tech innovation, Ant enjoys collaborating with data-driven companies to enhance lives. He is an accredited PR practitioner, CIPR member, part of the UK’s All-Party parliamentary group on AI, AMEC’s tech-hub co-chair and was named in PRWeek’s ‘Dashboard 25’ for 2023.

Aseem Sood, AMEC Chairman, CEO Impact Research & Measurement Pvt. Ltd_Speaker_2023 AMEC Global Summit on Measurement and Evaluation

Aseem Sood, AMEC Chairman, CEO Impact Research & Measurement Pvt. Ltd

Aseem, a dog lover, is currently the Chief Executive Officer at Impact Research & Measurement Pvt. Ltd. a firm that offers integrated media insights. He is also the Chairman of The International Association of Measurement and Evaluation of Communication. In 2017 he was honoured with the AMEC Lifetime Fellowship Award for his contribution to the Industry.

Prior to Impact, Aseem worked with McKinsey & Co. as an analyst. At McKinsey he worked with clients in Europe, US and China, helping them improve their operations’ effectiveness in the domain of purchasing and supply management. He also worked in McKinsey & Co.’s Business Technology Office (BTO) practice, a special initiative of McKinsey & Co. that offers technology consulting services.

Aseem holds a Post Graduate Degree in Business Administration from International Management Institute, India and a Bachelors Degree in Business Studies from University of Delhi, India.

Aseem spends his free time playing with new electronic gadgets/ softwares; helping friends choose the right gadgets; listening to music; or connecting with old friends.

Beka Wall_Director of Evaluation and Outreach_Cattlemen’s Beef Board_Speaker_2023 AMEC Global Summit on Measurement and Evaluation

Beka Wall, Director of Evaluation and Outreach, Cattlemen’s Beef Board 

Beka is the Director of Evaluation and Outreach for the Cattlemen’s Beef Board (CBB), which is a non-profit organization in the U.S. that stewards the Beef Checkoff program to grow beef demand and optimize investments made by Beef Checkoff contributors.

The CBB is comprised of 101 Board members that consist of U.S. beef, dairy, and veal producers, as well as importers of beef and beef products. In addition, the CBB has nine different contractors that carry out Beef Checkoff-funded programs. Beka’s primary responsibility is to assist CBB contractors with setting meaningful program goals and objectives, collecting program metrics, and then compiling that data into digestible information and insights that are helpful when deciding how to allocate Beef Checkoff dollars.

Blaine Mackie, Vice President, Measurement + Analytics, H+K Strategies_Speaker_2023 AMEC Global Summit on Measurement and Evaluation

Blaine Mackie, Vice President, Measurement + Analytics, H+K Strategies

Blaine Mackie is a Vice President on Hill+Knowlton Strategies’ Data+Analytics team in Toronto. He works with clients across sectors to develop research and measurement programs that show the impact that communications activities have on business objectives. He has led research and measurement projects for clients across various sectors including: financial and professional services, consumer marketing, and energy and industrials. He is passionate about data visualization / reporting and developing analytical skills in colleagues.

Brent Diggins, Partner, MD Performance+Intelligence, Allison+Partners_Speaker_2023 AMEC Global Summit on Measurement and Evaluation

Brent Diggins, Partner, MD Performance+Intelligence, Allison+Partners

An innovator and changemaker, Brent is the Managing Director of Performance+Intelligence at Allison+Partners overseeing the agency’s analytics, insights, data science and research functions. In his role, he has built and leads a global team, spurs agency innovation through product development, and manages the agency’s tech stack. He has worked to develop strategic analytics solutions for some of the world’s leading organizations including Amazon, Google, Samsung and Toyota.

Caitlyn Blizzard_President_Destinations International

Caitlyn Blizzard, CDME, Vice President of Communications, Destinations International

With a passion for advancing destinations and the travel and tourism industry worldwide, Caitlyn Blizzard has over 10 years of experience in the destination organization sector. As the vice president of communications at Destinations International, the global trade association for convention and visitors bureaus and tourism boards, Blizzard leads the organization’s strategic communications which includes managing the external and industry-focused messaging.

Prior to joining Destinations International, Blizzard spent five years at a mid-size CVB in Georgia leading the organization’s public relations and communications efforts which included working with local, regional and national media to promote the city as a premier destination. When she isn’t checking off another bucket list destination on her travel list, Blizzard serves the D.C. community volunteering through the Junior League of Washington, is an avid reader, and enjoys playing tennis and exploring new attractions and restaurants. Blizzard is an active member of the Public Relations Society of America (PRSA) and serves on the Executive Committee for the PRSA Travel and Tourism Section and volunteers on the professional development committee for the PRSA National Chapter. She enjoys learning from peers at industry events and has had the opportunity to speak at several conferences including the Governor’s Conferences for Visit Florida and Visit North Carolina. Blizzard is a Florida native with a Bachelor of Arts degree in Communication Arts from the University of West Florida.

Carlos Alfredo Diaz_CEO_GlobalNews Group_Speaker_Headline Sponsor_2023 AMEC Global Summit on Measurement and Evaluation

Carlos Alfredo Díaz, CEO, GlobalNews Group

Carlos A. Díaz is the CEO of GlobalNews Group, with more than 400 employees, offices in 11 Latin American Countries and in the US and more than 3000 clients, including 100 Fortune500 companies, GlobalNews is the main Media Monitoring, Measurement, Evaluation, and Insights company in Latin America.

Carlos has over 10 years of experience in information gathering, measurement, and evaluation services. He has helped acquire and develop the methodologies, tools, and skills necessary to extract meaningful information from huge amounts of structured & unstructured data at GlobalNews Group.

Carlos is deeply committed with the promotion of proper measurement practices that approximate the true value of communication. He is currently a Vice President of FIBEP, as well as a Board Member of PRCA Latam. He is also a former Board Member of AMEC.

Carlos is a self-professed gamer, as well as a maker, who programs in his free time for his personal pet-projects (currently really into Open Source Home Automation), plays Rugby in San Isidro Club, a member of the Buenos Aires Rugby Union, and is an avid skier.

Carmella Glover, President,Diversity Action Alliance_Speaker_2023 AMEC Global Summit on Measurement and Evaluation

Carmella Glover, President, Diversity Action Alliance

Carmella Glover is President and CEO of the Diversity Action Alliance (DAA) and Vice President, Head of Diversity, Equity & Inclusion (DE&I) at Page. The DAA is a cross-industry coalition led by communications trade organizations with a mission of accelerating progress in meaningful and tangible achievement in diversity, equity, and inclusion in the field for underrepresented communicators. Page is the world’s leading professional association for senior public relations and corporate communications executives and educators with a mission of strengthening the enterprise leadership role of CCO.

Glover is currently an adjunct professor at Georgetown University and Baruch College, teaching ‘Power, Privilege, and Difference’ and Diversity, Equity, and Inclusion in Communications to working professional students.

Highly engaged in the industry outside of her career roles, Carmella is the President of the New York Chapter Public Relations Society of America (PRSA-NY) and serves on the Board of the Institute for Public Relations’ Center of Excellence for Diversity, Equity, and Inclusion. In her free time, she is an executive board member for the Newark Graduate Chapter of Alpha Kappa Alpha, wherein she exercises her zeal for community.

Carmen Romero, Deputy Assistant Secretary General for NATO's Public Diplomacy Division, NATO_Speaker_2023 AMEC Global Summit on Measurement and Evaluation

Carmen Romero, Deputy Assistant Secretary General for NATO’s Public Diplomacy Division, NATO

Carmen Romero was appointed NATO Deputy Assistant Secretary General for Public Diplomacy in October 2016. She joined NATO in May 2004 as Deputy Spokesperson and Head of Press and Media, a position she held for 12 years. She has also been Acting NATO Spokesperson, including during the Russia-Georgia war in August 2008. Prior to this, Carmen had a long career as the Foreign Affairs Correspondent for EFE News Agency based at the United Nations in Geneva, Moscow and Paris, covering events such as the revolution in Romania, the Fall of the Berlin Wall, the war in Chechnya, the crisis in Kosovo, and the NATO campaign in the former Yugoslavia. From 2001 to 2004 she was the Defence and Foreign Affairs Correspondent for EFE News Agency to the European Union and NATO. During that period she was also special envoy to Iraq and Afghanistan. Carmen has a master’s degree in Journalism and Information Science from the Universidad Complutense de Ciencias de la Informacion de Madrid. In 1996, she received an award for Young Journalists by the International Press Association in Madrid for her coverage of the war in Chechenia.

Carolina Delgado, Corporate Affairs & Engagement Director for Latin America, L'Oréal_Speaker_2023 AMEC Global Summit on Measurement and Evaluation

Carolina Delgado, Corporate Affairs & Engagement Director for Latin America, L’Oréal

Carolina has a major in government and international relations. She has more than 15 years of experience in companies like Diageo and L’Oréal managing Public Relations and sustainability issues. Her professional experience, knowledge and passion shown for measuring the impact of the work of public affairs on the strategy of organizations, makes her an ideal speaker for this event.

Chris Chiames_Vice President and Chief Communications Officer_Carnival Cruise Line_Speaker_2023 AMEC Global Summit on Measuerment and Evaluation

Chris Chiames, Vice President and Chief Communications Officer, Carnival Cruise Line

As CCO, Chiames serves as a key advisor to Carnival’s leadership team and is responsible for corporate reputation management, internal and external communications, issues management, executive communications and other communications that enhance the brand and reputation of Carnival Cruise Line.

Most recently, Chiames served as senior vice president of corporate communications at Sabre Corporation and prior to that was vice president of corporate affairs at Orbitz Worldwide. He previously held government relations and communications positions for Airlines for America, which represents major U.S. airlines, which led to more than 15 years of work in the airline industry, including communications leadership positions for both American Airlines and US Airways. Chiames began his career in Washington, DC as press secretary to then-U.S. Congressman Tony Coelho (D-California).

Chiames earned his undergraduate degree in journalism from Fresno State University. He also holds a master of public administration degree from the Harvard Kennedy School and a master’s degree in journalism from the University of Maryland.

Claire Koenig, Communication Director, Visit Milwaukee_Speaker_2023 AMEC Global Summit on Measurement and Evaluation

Claire Koenig, Senior Director of Communications and Public Affairs, VISIT Milwaukee

Claire Koenig is the senior director of communications & public affairs at VISIT Milwaukee, where she’s worked to tell Milwaukee stories since 2017. In her role, Claire over sees a team of public relations and communications professionals who work every day to elevate the city’s reputation and increase visitors to Milwaukee. In 2021, she was awarded the Rising Star award from the Wisconsin Governor’s Council on Tourism and in 2022 she was recognized as a PR Woman of the Year by PR News. An active member of the PR and tourism industries, she is a proud member of SATW, MTJA, PRSA, and currently co-chairs Destinations International’s Public Relations Committee. Prior to her work in tourism, Claire worked as a magazine journalist.

Claire Pimm_Director of Defence Communications_UK Ministry of Defence_Speaker_2023 AMEC Global Summit

Claire Pimm, Director of Defence Communications, UK Ministry of Defence

Claire is the Director of Communications at the UK Ministry of Defence where she has worked on a range of high profile events, including the war in Ukraine, Queen Elizabeth II’s funeral, King Charles III’s coronation, evacuation of Sudan and support after the earthquake in Turkey. Prior to that, Claire was the Director of National Resilience Communications, leading the UK Government’s communication’s strategy and response to the COVID-19 pandemic, informing and protecting the public and businesses while navigating an unprecedented time in the world’s history. She is a passionate advocate of using data and insight to drive delivery that works.

Cori Martinez_Communication Insights Analyst_Southwest Airlines

Cori Martinez, Communication Insights Analyst, Southwest Airlines

Cori is a Communication Insights Analyst for Southwest Airlines where she provides actionable insights on the performance of internal and external communications. She provides regular reporting to Southwest’s CEO and other executives, as well as crisis reporting for the PR team and other key stakeholders. Prior to working at Southwest Airlines, Cori was an Analyst for Golin in Dallas where she provided analysis and insights on paid social media campaigns.

Cori received her B.S. in Public Relations at the University of Texas at Austin and received her M.S. in Marketing Research at the University of Texas at Arlington.

Craig Morris, Chief Executive Officer, Association of Genuine Alaska Pollock Producers_Speaker_2023 AMEC Global Summit on Measurement and Evaluation

Dr. Craig Morris, Chief Executive Officer, Association of Genuine Alaska Pollock Producers (GAPP) 

Dr. Morris is a passionate advocate and ambassador for the U.S. food and agriculture industry and has dedicated his entire professional career to advancing the interests of various U.S. agricultural commodities. He currently serves as the Chief Executive Officer for the Association of Genuine Alaska Pollock Producers (GAPP). One of the most abundant food fish in the world, Wild Alaska Pollock lives throughout the North Pacific Ocean and Alaska’s Bering Sea, and well as in the Gulf of Alaska. It is harvested in its natural habitat and processed at-sea onboard a catcher/processor or mothership, or in a shore-based processing plant, then distributed worldwide. By leveraging both new and existing partnerships and a keen sense of marketing know-how, Dr. Morris works to identify new markets and further develop relationships with the industry’s most critical customers to continue growing demand for the fish.

Dan Beltramo_Chief Innovation Office_Onclusive_2023 AMEC Global Summit

Dan Beltramo, Chief Innovation Officer, Onclusive

Dan is Chief Innovation Officer at Onclusive.

He started his career as a management consultant at the LEK Partnership, before serving as VP of Marketing at Instill, a data and software company. He then co-founded a company called Vizu which pioneered real-time brand lift measurement in online advertising. The company was sold to Nielsen, where he held the role of EVP, Marketing Effectiveness Products.

Dan received his undergraduate degree in Decision Analysis from Stanford University where he returned for his M.B.A.

Daniel Díaz_Managing Director and Head of Public Affairs for Latin America at Citigroup_Speaker_2023 AMEC Global Summit

Daniel Díaz, Managing Director and Head of Public Affairs for Latin America, Citigroup

Daniel Díaz is the Managing Director and Head of Public Affairs for Latin America at Citigroup Inc. In this role, he oversees Communications Strategy and Corporate Citizenship for consumer and institutional client businesses in the region. With extensive experience in international markets, Díaz is a trusted Fortune 50 global communications senior advisor to CEOs and the C-Suite. He has worked with global blue-chip firms in the Financial Services, Telecommunications, and IT sectors during critical business periods such as mergers, divestitures, start-up/IPOs, spinoff, business transformation, brand repositioning, and executive management change.

Darío Cutin_Vice President of Communications for Latin America and the Caribbean_VISA_Speaker_2023 AMEC Global Summit

Darío Cutin, Vice President of Communications for Latin America and the Caribbean, VISA

Dario Cutin leads Visa’s internal and external communications for Latin America and the Caribbean, across 44 countries in the region.

Previously, Dario Cutin was responsible for Fleishman-Hillard’s client services in Latin America, and from the region outward. His role included organizing teams to provide public relations services to US, European and Asian clients requiring regional and multi-country strategic support in the Latin American region.

Cutin has more than 30 years of experience in PR and communications and was a judge at the last edition of the AMEC Awards.

Doron Merdinger, CEO and Founder, Doroni Aerospace_Speaker_2023 AMEC Global Summit

Doron Merdinger, CEO and Founder, Doroni Aerospace

Doron Merdinger is a visionary entrepreneur and CEO of Doroni Aerospace. He’s driven by innovation and is transforming transportation with cutting-edge urban flying vehicles. With a strong background in business from New York University, Merdinger has successfully scaled multiple companies, excelling in management, product design, manufacturing, sales, and vendor relationships. Leading Doroni’s technical team, his expertise guides the development of the H1 2-seater electric flying vehicle. Merdinger, an Israeli Air Force veteran and honored Stern School of Business graduate, is highly regarded for his collaboration and communication skills. He’s committed to bringing practical personal flying vehicles to reality.

Emily Metz, President & CEO, American Egg Board_Speaker_2023 AMEC Global Summit on Measurement and Evaluation

Emily Metz, President & CEO, American Egg Board

Emily Metz is president & CEO of the American Egg Board, the national marketing organization for the U.S. egg industry. In this role, she directs strategy and oversees national programs spanning consumer marketing and PR; CPG manufacturing and foodservice engagement and R&D; health and nutrition research and communications; and exports to drive demand for U.S. eggs and egg products domestically and abroad. Metz is a professional communicator, marketer and strategist who has built her career around a passion for agriculture in roles supporting U.S. dairy, beef, pork and poultry farmers. An attorney specializing in food and drug law, she has held communications, marketing and advocacy positions at the USDA, the Animal Agriculture Alliance, National Milk Producers Federation and, most recently, at the world’s largest animal genetics company, Genus Plc. She is delighted and honored to serve America’s egg farmers and support the nation’s love affair with the incredible egg.

Geoffrey Sidari, EVP of Insights & Analytics, WE Communications, Speaker_2023 AMEC Global Summit on Measurement and Evaluation

Geoffrey Sidari, Managing Director – Data and Analytics, Prosek Partners 

Geoffrey has 20+ years of experience in Comms and Marketing Analytics. He drives the development of innovative analytic solutions that improve client insights and data-driven strategies. One of his current areas of focus is how AI can be used to enhance these solutions and bring them to practical implementation.

Greg Galant, Cofounder and CEO, Muck Rack & The Shorty Awards_Speaker_2023 AMEC Global Summit on Measurement and Evaluation

Greg Galant, Cofounder and CEO, Muck Rack & The Shorty Awards

Gregory Galant is the cofounder and CEO of Muck Rack, the Public Relations Management platform that helps thousands of organizations including Google, International Rescue Committee, Golin and Duolingo find the right journalists to pitch, report on media coverage and prove the value of their work. He is also the co-creator and CEO of The Shorty Awards, which honor the best of social media, and launched The Work Remotely Forever Pledge, a commitment by business leaders who promise not to force their employees to work from an office. Since launching, more than 75 companies have signed on.

Jack Murray, CEO, MediaHQ_Speaker_2023 AMEC Global Summit on Measurement and Evaluation

Jack Murray, CEO, MediaHQ

Jack Murray is an entrepreneur, story consultant, speaker and author. He is the CEO and founder of MediaHQ, a media contacts database and press release distribution tool. His first Book – “The Magic Slice – How to Master the Art of Storytelling for Business” is an Amazon best seller. MediaHQ is a world leading technology platform that provides media and audience contact software to the media intelligence industry through partnerships. The software helps the world’s top PR and communications teams connect their stories with their audiences.

James Crawford, Founder & MD,PR Agency One_Speaker_2023 AMEC Global Summit on Measurement and Evaluation

James Crawford, Founder & MD, PR Agency One

James Crawford is founder & MD of PR Agency One. Since launch in 2012, he put measurement at the heart of business. PR Agency One’s proprietary evaluation system OneEval pre-dates the AMEC framework and has since been developed into three distinct products focusing on three areas Commercial, Reputation and Brand. His personal interest is in commercial attribution. James is an expert in Google Analytics and tracking commercial outcomes.

James Hannan, Senior Advisor/Reputational Risk Consultant, Infomedia_Speaker_2023 AMEC Global Summit on Measurement and Evaluation

James Hannan, Senior Advisor/Reputational Risk Consultant, Infomedia

James Hannan is a Senior Consultant at Infomedia and Opoint, operating across several functions including data analysis and commercial strategy. Before joining Infomedia, James built his analytic expertise in the UK, acquiring a postgraduate degree from King’s College London, and working as an intelligence analyst/project lead on risk reports for several multinational companies. A firm believer in embracing creativity, James is always seeking new ways to leverage data and identify novel insights to inform new product design.

James Hewes_President & CEO_FIPP_Speaker_2023 AMEC Global Summit on Measurement and Evaluation

James Hewes, President & CEO, FIPP

James Hewes started his career in media working at BBC Worldwide, the commercial division of the BBC, the UK state broadcaster. He worked in their publishing business, BBC Magazines, from 2001 to 2012 building a track record of success in marketing, digital and print media, events and international business development.

He was the launch Publisher of olive magazine and grew BBC Magazines’ licensing portfolio from 8 to 55 editions including 20 editions of Top Gear Magazine. James was also a key member of the team that sold BBC Magazines to private equity in November 2011 for £120m and was Publishing Director for Top Gear, Good Food, Easy Cook and Lonely Planet Magazine, responsible for the brands across print and mobile applications. He was also a Director of the BBC Haymarket Exhibitions joint venture.

As Publishing Director of Dubai-based Gulf News Publishing from 2013 to 2016, he had responsibility for more than 30 product areas and launched new brands across digital, live events and print including the group’s first consumer title in Arabic. He was then Interim CEO of The Art Newspaper from 2016-2017 whilst also running his own company, Soho Consulting.

He was appointed President & CEO of FIPP in September 2017 and has re-positioned the 100-year old media trade association as a business focused on learning, knowledge sharing, skills development and networking.

Jan Janzen, Group Chief Analytics Services Officer, Argus Data Insights_Speaker_2023 AMEC Global Summit on Measurement and Evaluation

Jan Janzen, Group Chief Analytics Services Officer, Argus Data Insights

Dr. Jan Janzen is a communication analytics expert and the Group Chief Analytics Services Officer at Argus Data Insights. He holds a PhD in Mathematics and has extensive experience in data analysis, predictive modeling, and machine learning. Under his leadership, the analytics team at Argus Data Insights has made significant contributions to the company’s success in providing insightful data-driven solutions to clients. Dr. Janzen is known for his ability to translate complex data concepts into actionable insights and has a proven track record of delivering results in fast-paced, high-pressure environments. He is also a sought-after speaker and consultant in the industry, sharing his expertise with audiences around the world.

Jason Lee, Co-founder, Managing Partner, Dataxet_Speaker_2023 AMEC Global Summit on Measurement and Evalution

Jason Lee, Co-founder, Managing Partner, Dataxet

Jason has been in the media, data and marketing management sector for more than a decade. In 2011, Jason joined Brandtology, a leading social listening intelligence service in Asia-Pacific, which was acquired as part of the larger Isentia network in 2010. In the early years of his tenure at Isentia Jason handled several blue-chip clients across the Asia-Pacific region such as UOB, Samsung, RIM, General Electric and Singtel. He is now leading Dataxet’s mission to ensure that data strategy, management and quality deliver the greatest customer and commercial value.

Jeffrey Henning_Chief Research Officer_Researchscape International_Speaker_2023 AMEC Global Summit on Measurement and Evaluation

Jeffrey Henning, Chief Research Officer, Reserchscape International

Jeffrey Henning is the Chief Research Officer for Researchscape. Jeffrey Henning, IPC is a professionally certified researcher and has personally conducted thousands of survey research projects.

Jeffrey is a member of the Insights Association and the American Association of Public Opinion Researchers. In 2012, he was the inaugural winner of the MRA’s Impact award, which “recognizes an industry professional, team or organization that has demonstrated tremendous vision, leadership, and innovation, within the past year, that has led to advances in the marketing research profession.” In 2022, the Insights Association named him an IPC Laureate.

Before founding Researchscape in 2012, Jeffrey co-founded Perseus Development Corporation in 1993, which introduced the first web-survey software, and Vovici in 2006, which pioneered the enterprise-feedback management category. A 35-year veteran of the research industry, he began his career as an industry analyst for an Inc. 500 research firm.

Distinguished Professor Jim Macnamara

Distinguished Professor Jim Macnamara, PhD, FAMI, CPM, FAMEC, Professor of Public Communication, School of Communication, University of Technology Sydney

Jim Macnamara is an internationally recognised leader in evaluation of public communication and for his pioneering studies of organisational listening within government, corporations, and NGOs. Since early 2020, he has led global research for the World Health Organization to evaluate and advise on its communication in relation to COVID-19 and World Health Days. Jim is the author of 16 books including Evaluating Public Communication: Exploring New Models, Standards, and Best Practice, as well as almost 100 book chapters and journal articles. Before becoming an academic, Jim was founder and CEO of CARMA International Asia-Pacific for more than a decade.

John Murphy, Assistant Professor in-Residence, Digital Media & Design, University of Connecticut_Speaker_2023 AMEC Global Summit on Measurement and Evaluation

John Murphy, Assistant Professor in-Residence, Digital Media & Design, University of Connecticut

John Murphy is an Assistant Professor in Residence at the award-winning Digital Media & Design department at the University of Connecticut. He began his educational journey with a focus on legal, ethical, philosophical, and political studies at Providence College.

With over four decades of experience in the high-tech industry, including founding a software services company, he has since founded the Social Media Analytics Center at the University of Connecticut and initiated the Digital Ethics curriculum. He is currently collaborating with industry leaders to promote a safer and healthier digital experience.

John received his B.A. in Political Science from Providence College and his M.S. in Medical Informatics from Northwestern University.

Johna Burke Global Managing Director

Johna Burke, Global Managing Director, AMEC

Johna has more than 30 years of experience in PR, communication, and marketing. Leading the PR and investor relations efforts at a Fortune 500 company provided first-hand experience in the challenges and trials of PR professionals. During her career, Johna has managed regional and national business lines, including responsibility for production, sales, HR, finance, and the overall client experience, which further developed her understanding of P&L and the impact of communication. Her success and expertise give her unique experience and perspective, making her a tireless advocate of tying communication efforts to business results. Johna is a PR News Measurement and ICCO Hall of Fame member, AMEC Fellow, PRCA Fellow, and Diversity Action Alliance (DAA) Supervisory Committee member and serves on the IPR Measurement Commission and recently was awarded the Jack Felton Lifetime Achievement Award from the IPR.

Jon Meakin, Lead Consultant, Coldharbour Communications_Speaker_2023 AMEC Global Summit

Jon Meakin, Lead Consultant, Coldharbour Communications

Jon has almost 30 years of communications consultancy experience, gained on both sides of the Atlantic.

He has spent the past decade in technology communications, first running the PayPal business across the EMEA region, before moving to San Francisco and leading the West Coast team for global PR firm, Grayling, and North America for emerging tech agency, Clarity.

Over that time, Jon has worked with scrappy start-ups and mature enterprises alike, advising ambitious founders and seasoned C-suite executives in B2C and B2B tech firms.

In late 2022, Jon founded Coldharbour Communications, a consultancy focused on providing content-first brand communications services to technology businesses.

Additionally, since 2018, Jon has served on the international Board of the Association for Measurement and Evaluation of Communication (AMEC). As the founding Chair of AMEC’s agency group, Jon is focused on increasing the adoption of best practice evaluation methodologies throughout the agency world.

A frequent judge of communications and creative industry awards, Jon also speaks at professional conferences around the world, on topics including crisis management and measurement and evaluation.

British-born, Jon is currently resident in San Francisco.

Jonny Bentwood, Global Head of Data & Analytics, Golin_Speaker_2023 AMEC Global Summit on Measurement and Evaluation

Jonny Bentwood, Global Head of Data & Analytics, Golin

Jonny Bentwood heads data and analytics globally at Golin. Awarded AMEC Large Research and Measurement Team of the Year from 1999 – 2022, Jonny has put data at the centre of communications. A firm believer that when art is combined with science and decisions purely based on instinct are rejected, then clients will have winning programs. A champion of using data to deliver focus through the customer journey, Jonny has challenged historic approaches to measurement to evolve the approach from descriptive to prescriptive to predictive with storytelling at its core.

Joy Farber Kolo, Global Chief Brand Officer, The Weber Shandwick Collective_Speaker_2023 AMEC Global Summit

Joy Farber Kolo, Global Chief Brand Officer, The Weber Shandwick Collective

As Chief Brand Officer, Joy Farber Kolo works to elevate The Weber Shandwick Collective’s global approach to earned brand building and integrated communications. She oversees the consumer and technology practices and drives the firm’s marketing and communications work across all sectors and all Collective brands. Joy also provides senior oversight of many of the firms’ largest and most ambitious client relationships. A 28-year veteran of Weber Shandwick, Joy believes in going deep for true insights and reaching out to the best of the network and industry to deliver, above all else, excellence for clients.

Julia Petryk, Head of PR, MacPaw, Co-founder of Ukrainian PR Army,Ukrainian PR Army, MacPaw_Speaker_2023 AMEC Global Summit on Measuerment and Evaluation

Julia Petryk, Head of PR, MacPaw, Co-founder of Ukrainian PR Army

Julia Petryk is Head of PR at MacPaw, the reputable software development company from Ukraine with over 30,000.000 users worldwide.

Julia has 15+ years’ experience in digital marketing and digital PR. She is a PR Daily Award Winner and a lecturer. Julia helps local Ukrainian tech startups get global coverage serving as the mentor and the author of her training courses Global PR, Product PR.

Julia is a co-founder of the PR Army, a non-profit organisation in Ukraine to fight Russian propaganda and to make Ukrainian voices more vocal. PR Army was created within the first hours of Russian invasion and has been successfully tackling false narratives since.

Katie Paine, CEO, Paine Publishing_Speaker_2023 AMEC Global Summit on Measurement and Evaluation

Katie Paine, CEO, Paine Publishing

Katie Delahaye Paine, aka The Measurement Queen (@queenofmetrics), has been a pioneer in the field of communications research and measurement for more than three decades. In 2018 she  was recently awarded the prestigious IPR Jack Felton Medal for Lifetime Achievement, an award given for lifetime contributions in the advancement of research, measurement and evaluation in public relations and corporate communication.

Katie has also been a leading promoter of standards in the public relations and social media measurement field. She is a founding member of the Institute for Public Relations Measurement Commission and contributed to the creation of the Barcelona Principles and the first standards of measurement for social media.

She founded three measurement companies, The Delahaye Group (now Cision) and KDPaine & Partners Inc. (now Carma) Her latest venture, Paine Publishing, consults with a broad range of organizations and non-profits to design and develop measurement programs, conduct research and train staff on measurement best practices. She also offers a series of 8 week training courses in all aspects of measurement. Her blog and newsletter The Measurement Advisor, is the industry’s most comprehensive source of information about best practices in communications measurement.

Her books, Measure What Matters (Wiley, March 2011) and Measuring Public Relationships (KDPaine & Partners, 2007) are considered must-reads for anyone tasked with measuring public relations and social media. Her latest book, written with Beth Kanter, Measuring the Networked Nonprofit: Using Data to Change the Worldis the 2013 winner of the Terry McAdam Book Award.

Kim Sample, President, PR Council_Speaker_2023 AMEC Global Summit on Measurement and Evaluation

Kim Sample, President, PR Council

In her role, Kim helps the leaders of the PR Council’s 135 member agencies work smarter to grow more valuable agencies. Prior to joining the PRC in August 2018, Kim was the founder/CEO of Emanate, a $35 million, 100+ person international marketing communications agency. During her tenure Emanate was named PR WEEK Agency of the Year and CRAIN’S Best Places to Work in NYC, and the team’s work for clients was recognized with numerous industry awards. Kim also worked at Ketchum, Marina Maher Communications and Golin earlier in her career, and has served Fortune 500 clients across a range of industries, including financial services, travel and hospitality, CPG and consumer electronics.

Kyle Mason, Head of External Monitoring - Corporate Relations, Spell plc_Speaker_2023 AMEC Global Summit on Measurement and Evaluation

Kyle Mason, Head of External Monitoring – Corporate Relations, Shell plc

Kyle leads data and insights operations for Shell’s global Corporate Relations function. In his role, Kyle delivers reputation insights to multiple stakeholders across Shell’s global operations. Prior to joining Shell, Kyle was Head of Automotive for Prime Research. Kyle’s combined agency and client-side experience gives him a unique perspective on how data is used and valued by Europe’s biggest company.

Linda Thomas Brooks_Chief Executie Officer_PRSA

Linda Thomas Brooks, Chief Executive Officer, PRSA

Linda Thomas Brooks was named Chief Executive Officer of PRSA in January 2021.

In this role, Thomas Brooks is responsible for all program, financial, and operational aspects of the organization. She guides the development and implementation of PRSA’s strategic vision and plan as well as the programs and policy positions that serve PRSA’s broad industry membership.

Throughout her multi-faceted career, Thomas Brooks has operated at the intersection of marketing, media, communications and technology. Prior to joining PRSA, her key roles included a four-year term as President and CEO of the Association of Magazine Media. In her role, she led an organization which provided business, research, marketing and government affairs support to hundreds of media companies ranging from large public companies to small, privately held corporations.

She also worked with media, marketing and trade organizations on systemic change, structural alignment and member services. Her roles include being Interim Managing Director, Media and Publishing Divisions of SIIA, the Software & Information Industry Association, and a Corporate Fellow at GOOD/Upworthy. Thomas Brooks is also one of the founding executives of the non-profit Institute for Advertising Ethics.

Thomas Brooks also served as Executive Vice President, Managing Director of General Motors Mediaworks, a media strategy and investment unit representing all the divisions and brands within General Motors. She and her team were responsible for approximately $750 million in annual media spending. While in that role, she served on the Coalition for Innovative Media Measurement (CIMM), which furthered the innovation and practice of multi-media measurement across the media and advertising ecosystems.

Maja Pawinska Sims_Associate Editor (EMEA)__PRovoke Media_Speaker_2023 AMEC Global Summit on Measurement and Evaluation

Maja Pawinska Sims, Associate Editor, EMEA, PRovoke Media

Maja covers news and analyses of PR, reputation and communications trends and issues across Europe, the Middle East and Africa for PRovoke Media. She is also responsible for the publication’s annual Influence 100 listing of the world’s most influential in-house chief communications and marketing officers, and the Innovator 25 for EMEA, signposting the industry’s gamechangers across the region.

In her role, she also hosts regular PRovoke podcasts and chairs events and panel sessions at regional and global summits for PRovoke Media and industry partners including ICCO and AMEC.

Maja been writing about public relations since 1999, first as features editor of PRWeek, where she was named Haymarket Publishing’s business journalist of the year, then working independently with PR agencies – from boutiques to global networks – as an editor, editorial consultant and content writer.

Before returning to journalism with PRovoke Media at the start of 2018, Maja spent three years as Weber Shandwick’s EMEA editor, where her role as part of the regional marketing team included writing hundreds of shortlisted and winning award entries, shaping the agency’s presence at global events from AdWeek Europe to Cannes Lions, and managing the EMEA blog, website content and social media feeds.

In 2019 Maja was named Journalist of the Year at the Global Women in Marketing Awards, where the judges noted: “Maja proves how empathy can drive brilliant editorial thinking. She is clearly an absolute expert in her field and proves that you can challenge an industry while also championing it.”

Maja was named as a Fellow of the Public Relations and Communications Association (PRCA) in 2021 for her outstanding contribution to the PR industry.

María Gabriela Hoch_ Co-Founder & CEO_International Doorway Women's Empowerment_Vital Voices Global Network Member (Miami)_Speaker_2023 AMEC Global Summit on Measurement and Evaluation

María Gabriela Hoch, Co-Founder & CEO WE Evolution, Vital Voices Global Network Member (Miami)

Maria Gabriela is an internationally recognized figure in women’s empowerment, leadership, and mentoring programs. She is the founder and executive director of WE Evolution, a global non-profit organization that empowers women from within. Her book, “Journal of a Vital Woman,” offers insights on empowerment, leadership, and mentoring. Maria Gabriela has received several awards for her work, including the Global Women Leaders Award by Goldman Sachs. She co-founded Vital Voices Argentina and Vital Voices Miami Community, and has 30 years of experience in public relations and communications. She is a lifelong student of spiritual teachings and psycho-spiritual development techniques.

Maria Laura Garcia_President and Founder_GlobalNews Group

María Laura García, President and Founder of GlobalNews Group, Vice President for the American South Cone at Vital Voices

María Laura García is president and founder of GlobalNews Group, created to meet the actual market demands for reliable and instant information from international media for multi-market activity to provide services such as digital clipping, corporate intelligence and media evaluation of print media and radio and TV broadcasts. Since 1998, GlobalNews Group has grown to become the premier source of media monitoring in Latin America. Between 2018 and 2021, she became president of the World Media Intelligence Partnership (FIBEP). She is chair of the Business Committee of the World Innovation and Change Management Institute (WICMI), and a member of the Board at Voces Vitales South Cone.

Mary Elizabeth Germaine, Global Managing Director, Analytics and Strategy, Ketchum_Speaker_2023 AMEC Global Summit on Measurement and Evaluation

Mary Elizabeth Germaine, Global Managing Director, Analytics and Strategy, Ketchum

Mary Elizabeth counsels clients on how to make the best use of data and analytics and derives insights to develop, measure and optimize strategic communication programs. Her work spans all stages of the communications process – from planning to testing to evaluation. She is responsible for the development of a variety of Ketchum’s proprietary tools, including those used for measurement, audience profiling, strategy and creative testing, optimization, as well as the agency’s strategic planning process among others. Her remit is to infuse data and analytics across all aspects of the Agency’s work.

Matt Neale, CEO, Golin_Speaker_2023 AMEC Global Summit on Measurement and Evaluation

Matt Neale, CEO, Golin

Matt Neale is the CEO of Golin. He is responsible for Golin’s overall strategy, performance and culture. He has helped steer the agency to its current record performance, including winning PRovoke Media’s North America Large Agency of the Year for the past two years and PRWeek’s Global Agency of the Year for a historic three years in a row. Matt also oversees the management of Golin’s sister brands, The Brooklyn Brothers, Virgo Health and DeVries Global. He was the past chairman of the UK’s trade body, the PRCA, and currently sits on the board of the LeGrant Foundation and City College of New York’s BIC program. Formerly a Londoner, Matt has now lived in New York for eight years, where his two young daughters have developed convincing American accents.

Matt Oakley, Global Head of Data & Insights, Hotwire_Speaker_2023 AMEC Global Summit on Measurement and Evaluation

Matt Oakley, Global Head of Data & Insights, Hotwire

Matt is a highly experienced data professional of over 12 years with expertise in uncovering value and key insights from data and measurement. In Matt’s current role as Global Head of Data & Insights, he leads the data, insight and analytics function for Hotwire across the global consultancy. Matt recently led the launch of 4 new data and analytics offerings, including CommsIQ which is Hotwire’s measurement and reporting solution to help communications clients demonstrate the impact of their activities.  Matt also plays a key role in the management and responsibility for all data services, including data visualization & BI, defining Hotwire’s long-term data strategy and vision, and more.

Maya Koleva, Head of Research & Insight, Commetric_Speaker_2023 AMEC Global Summit on Measurement and Evaluation

Maya Koleva, Phd, Head of Research & Insight, Commetric

Maya is Commetric’s chief methodologist when it comes to sophisticated measurement programs, integrated communication evaluation and finding the best approach to complex and tricky research questions. She works closely with the technology and data science teams in Commetric, and works directly with key clients on analytics and insights needs. Maya holds a PhD from Sofia University’s Faculty of Journalism and Mass Communication and MA degree in Public Policy from Central European University. Before joining the measurement and evaluation industry 14 years ago, Maya worked as international news editor in a large newspaper and as analyst in a policy research centre.

Megan Bagwell, Director of External Communication, Michelin North America, Inc_Speaker_2023 AMEC Global Summit on Measurement and Evaluation

Megan Bagwell, Director of External Communication, Michelin North America, Inc.

Megan Bagwell is responsible for external communication for Michelin in North America. Headquartered in Greenville, S.C., the Company’s operations represent more than $9 billion in sales and more than 23,000 employees across Canada and the United States. In her current role, she leads the team responsible for earned media, employer branding and community relations.

Bagwell joined Michelin in 2012, managing internal communications and community relations for the Company’s manufacturing site in Lexington, S.C. She has managed internal communications for employees at the headquarters and in the field sales force, as well as leading entity communications for the distribution business. From 2017 to 2021, she was responsible for public relations topics relating to corporate affairs, including mergers and acquisitions and corporate social responsibility.
Before joining Michelin, Bagwell served in public affairs roles for state government entities in South Carolina, including internal and external responsibilities for the S.C. Energy Office and the S.C. Retirement Systems.

She holds degrees from the University of South Carolina, where she earned a B.A. in Journalism and Mass Communications and an M.B.A. from the Darla Moore School of Business.

Michael Brito, Global Head of Analytics, Zena Group_Speaker_2023 AMEC Global Summit on Measurement and Evaluation

Michael Brito, Global Head of Analytics, Zena Group

Michael Brito is the Global Head of Analytics for Zeno. He leads a 40+ analytics team and supports clients across B2B, Consumer, and Healthcare. Brito and his team interrogate data and extract actionable insights that inform integrated marketing programs globally. They provide earned media intelligence and give clients insights into high-impact media outlets and the narratives driving the news cycle. In 2022, was recognized as one of the Top 50 Social Intelligence Pioneers by The Social Intelligence Lab, named to the Dashboard 25 Class by PRWeek, and identified as one of the Top 25 Digital PR innovators by PRovoke Media.

Mohan Doshi,_Chief Strategy Officer_Ninestars Information Technologies_Speaker_2023 AMEC Global Summit

Mohan Doshi, Chief Strategy Officer, Ninestars Information Technologies Pvt. Ltd

A thinker and a visionary, Mohan aims to deliver a rich and unified content experience, which drives business goals. He leads the technology, research and infrastructure teams at Ninestars. Mohan has led the successful launch of several technology solutions including Ninestars’ AI driven platforms.

Nancy Anderson Bolton_VP, Corporate Affairs US_Globant_Speaker_2023 AMEC Global Summit

Nancy Anderson Bolton, VP, Corporate Affairs, North America, Globant

Nancy Anderson Bolton is an accomplished international business leader with extensive experience in strategic business development, marketing, investor relations, and corporate communications. With a successful track record in building new markets, forging strategic partnerships, and leading multicultural teams in both the private sector and for the prestigious NGO, Council of the Americas, Nancy’s expertise includes stakeholder relations, ecosystem engagement, and international corporate affairs. Nancy’s passion lies in building strategic partnerships to advance social and economic development, workforce development, and DE&I, and she is an active member of several prominent business associations and NGOs.

Nicole Moreo_Customer Insights North America_LinkedIn_Speaker_2023 AMEC Global Summit on Measurement and Evaluation

Nicole Moreo, Director, Customer Insights North America, LinkedIn Marketing Solutions, AMEC Co-Chair North American Chapter

Nicole Moreo has a proven track record of looking beyond metrics and developing analytics programs that have a direct impact on strategy optimization and business outcomes for her clients. With over 14 years overseeing the Analytics functions within Marketing and Communications Agencies she has perfected the ability to tell a holistic data story across an audience’s journey and is at the crux of Nicole’s passion and expertise. She integrates data points across the entire marketing and audience ecosystem to identify the trends and insights that lead to smart, sophisticated strategies and support ongoing business efforts.

In her role as the Head of Customer Insights for North America at LinkedIn she oversees a team of Analysts supporting LinkedIn Marketing Solutions division as part of the Customer Science team. Their mission is to combine the Power of Data, Technology & Behavioral Science to equip customers with the tools for growth.

Nigel Rahimpour, Head of Strategy & Analytics,Weber Shandwick_Speaker_2023 AMEC Global Summit on Measurement and Evaluation

Nigel Rahimpour, EVP/Head of Strategy and Analytics, Weber Shandwick Germany 

Nigel Rahimpour is a former war-correspondent turned strategy director. He has worked in brand strategy at world-class advertising agencies on global clients over the past 20 years, primarily in New York. Recently, he moved to Berlin where he is the Head of Strategy & Analytics at Weber Shandwick Germany. His experience from journalism still shapes how he works. He believes brands need to earn people’s attention, which is why he always looks for the story that is worth media coverage and conversation. The approach has led to a body of work that has helped brands punch above their weight, spark national debates and grow sales.

Paul Stollery, Co-Founder and Creative Director, Hard Numbers_Speaker_2023 AMEC Global Summit on Measurement and Evaluation

Paul Stollery, Co-Founder and Creative Director, Hard Numbers

Paul is the co-founder and creative director of Hard Numbers. He’s run creative campaigns for everyone from six-week-old start-ups to the biggest technology companies in the world such as Twitter, Playstation and Adobe. Equally comfortable working across B2B and B2C, Paul’s creativity has been internationally recognised at the Cannes Lions International Festival of Creativity as well as at both the PR Week and PRCA Awards. He’s passionate about proving the value of creative to senior decision makers, which is why he counts his AMEC awards among hist proudest achievements.

Philip Lynch: Senior Vice President, Insights & Consultancy, Onclusive_Speaker_2023 AMEC Global Summit on Measurement and Evaluation

Philip Lynch, Senior Vice President, Insights & Consultancy, Onclusive

Phil has 25 years’ experience in media analytics and strategic reputation consultancy. He started his career as a co-founder of Presswatch Media, which was acquired by TNS in 2006. He joined Kantar as Media Evaluation Director in 2008.

Phil has created media evaluation programmes for leading global enterprises including Diageo, Procter & Gamble, Unilever, Moet Hennessy and Dubai Holding. He has also led projects for several agencies of the European Union and the International Olympic Committee.

In 2016 Phil created a media analytics teaching programme for the University of Westminster in London and is a visiting lecturer to the University’s school of PR and Advertising.

Rachel Boulee_Communication Insights Senior Analyst_Southwest Airlines_Speaker_2023 AMEC Global Summit

Rachel Boulée, Communication Insights Senior Analyst, Southwest Airlines

Rachel is a Communication Insights Senior Analyst at Southwest Airlines where she uses measurement and analytics to aid in strategic communications and crisis response. In her current role, she leads the reputation insights program at Southwest, empowering key stakeholders across the company to protect and promote Southwest’s reputation. Previously, Rachel was a Senior Sales Analyst at Fossil Group, a global fashion design company based in Texas. Rachel is a creative analytical with a passion for data visualization, efficiency, and is always looking for new ways to present a compelling story using data.

Rebeca Knohr_CEO and Founder_Coes Media Analysis_Speaker_2023 AMEC Global Summit

Rebeca Knohr, CEO and Founder, Coes Media Analysis

Rebeca Knohr is the CEO and founder of the media company Coes Media Analysis, created 16 years ago in Costa Rica and currently operates in 8 countries.

She is an expert in business administration and technology business management, she has more than 25 years of experience in Central America and the Caribbean.

Over the last 5 years, Rebeca has taken a leadership role in the market, focusing Coes towards the application of information technologies and artificial intelligence for social listening and identification of trends in social behavior associated with issues of human rights and disinformation among others.

Renna Markson, Deputy Director General & Engagement Director, PRCA_Speaker_2023 AMEC Global Summit on Measurement and Evaluation

Renna Markson, Deputy Director General & Engagement Director, PRCA

Renna is Deputy Director General of the world’s largest professional PR association, the Public Relations and Communications Association (PRCA). Over the past six years, Renna has been a driving force behind the Association’s rapid growth across the world, which now has teams based in Europe, the Middle East and Asia-Pacific.

Prior to joining the PRCA, Renna spent a decade in Sydney, Australia, taking on various leadership positions, including General Manager of Client Services at Customer Service Institute of Australia. While in Australia, she obtained a masters degree in business marketing at University of Technology, Sydney. Renna’s expertise lies in being able provide strategic direction for member and staff initiatives, and an unwavering commitment to the value of partnerships as a connector between business strategy and communication.

Richard Bagnall_Co-Managing Partner & CEO of Europe & Americas_Carma_Speaker_2023 AMEC Global Summit on Measurement and Evaluation

Richard Bagnall, Co-Managing Partner & CEO of Europe & Americas, CARMA

Richard Bagnall is a 30-year veteran in communications measurement and evaluation. He has held a number of leadership positions in prominent measurement and data analytics companies and is now the global co-managing partner and CEO of CARMA for Europe and the Americas. Richard has advised the UK Government’s Strategy & Evaluation Council for ten years and chaired AMEC for three terms of office across six years. He has driven the creation of several of AMEC’s best practice resources, including its Evaluation Framework, a globally recognized communications evaluation process representing acknowledged best-practice. Richard has been recognized multiple times for lifetime achievement, including AMEC’s Don Bartholomew Award, the CIPR’s President’s Medal and induction into the USA’s PR News’ Measurement Hall of Fame.

Rob Key, CEO, Converseon_Speaker_2023 AMEC Global Summit on Measurement and Evaluation

Rob Key, CEO, Converseon

Rob is founder & CEO of Converseon, the leading AI driven technology and Consumer Intelligence firm that has helped pioneer and advance social and media data since 2008. The firm has been recognized by Forrester “leader,” and its core NLP technology, Conversus, was named Dataweek’s top Innovation in Social Data Mining. In his role, Rob has helped transform standard social listening into predictive “Decision Intelligence” that ties metrics to business outcomes and in the process helping to reinvent reputation, CX, and brand intelligence. Converseon was chosen by Twitter as its first “recommended” text analysis solution in 2022. His recognitions include ESOMAR Data 250, and named as “Pioneer” by Social Media Lab. He speaks frequently at a range of events including AMEC (2022), PRSA, Conference Board, ESOMAR Global Summit, 4As, Web Summit (Lisbon) among many others. Prior to Converseon, Rob was head of the Innovations Group at Cohn & Wolfe and member of the WPP.com board.

Robert Kabus, Chief Strategy Officer & Managing Partner, Dataxet_Speaker_2023 AMEC Global Summit on Measurement and Evaluation

Robert Kabus, Chief Strategy Officer & Managing Partner, Dataxet

Rob is a brand leader who has led insight-driven growth across creative, design, media and technology companies for more than 30 years. His experience spans global businesses including regional roles in Asia Pacific. He has leveraged his diverse experience to pioneer the practice of integrating insights across the entire customer experience, helping iconic brands such as adidas, Porsche, Microsoft, 20th Century Fox, P&G, Apple and Virgin America leverage breakthrough insights to make deep cultural connections. He helped launch Dataxet in 2020 with a focus on introducing new planning and measurement frameworks that help brands compete in the modern, dynamic marketplace.

Shubhi Agarwal_Co-Founder and COO_Locobuzz_Speaker_2023 AMEC Global Summit

Shubhi Agarwal, Co-Founder and COO, Locobuzz Solutions Pvt. Ltd

Shubhi Agarwal is the Co-Founder and COO of Locobuzz, a leading global SaaS enterprise that specializes in digital customer experience management. In her role, Shubhi oversees operational excellence, strategic partnerships, business growth, and product innovation for the global market.

With her visionary leadership, Locobuzz has emerged as a prominent player in the industry, boasting an impressive clientele of 50 Fortune 500 companies and Marquee brands across diverse sectors such as banking, hospitality, automotive, telecom, retail, aviation, and e-commerce.

Shubhi is a highly respected figure in the Indian startup ecosystem and has earned several accolades for her entrepreneurial skills, including the prestigious “Women in Leadership Award” at the World Women Leadership Congress in 2020. She is recognized as a thought leader in the industry, particularly for her expertise in leveraging AI and machine learning to enhance customer experience.

Shubhi holds an MBA in Finance from California State University and a BE in Electronics and Telecommunications from Amravati University. Prior to co-founding Locobuzz, she spent over two decades working with leading enterprises including Tata Motors, YEN Management Consultants, UTV Software Communications Ltd, Bigflix, Hungama, BoxTV-Times Internet, and others.

Shubhi is a voracious reader, an enthusiastic cook, a curator of mixed media arts, and an ardent fitness enthusiast.

Simon Gebauer_CCO_OBSERVER_Speaker_2023 AMEC Global Summit

Simon Gebauer, CCO, »OBSERVER«

Simon Gebauer is CCO at »OBSERVER« Brand Intelligence as well as Board Birector and Head of the European Chapter at AMEC. Simon has a proven track record in the media intelligence industry with a focus on building successful business relationships and driving growth through strategic partnerships.

Sonia Diaz, President, HPRA, President and Founder, Zaid Communications_Speaker_2023 AMEC Global Summit on Measurement and Evaluation

Sonia V. Diaz, President, HPRA, Founder and President, Zaid Communications

Sonia is the founder and president of Zaid Communications and currently serves as the president of the Hispanic Public Relations Association (HPRA). She is a six-time award-winning public relations executive with nearly 20 years’ experience and a proven track record in developing communications strategies that secure top tier coverage at the regional, national, and global level in general market, Spanish-language and Black media. Her expertise extends across a broad range of industries and disciplines including crisis, technology, education, healthcare, labor, and policy issues, with a keen focus on multicultural audiences and underserved communities. She started her career at Burson-Marsteller Miami and at Edelman Austin in her home state of Texas where she received her B.A. from Texas State University in Modern Languages and Mass Communications.

Stavros Vologiannidis, Founder, Business Developement, DataScouting_Speaker_2023 AMEC Global Summit on Measurement and Evaluation

Stavros Vologiannidis, Founder, Business Development, DataScouting

Stavros Vologiannidis is one of the founders of DataScouting. He has a PhD in Control Theory and his research interests include control, machine learning and systems theory. DataScouting is a software development company committed in providing robust and scalable software solutions to companies and organizations for PR Dashboards, Print, Broadcast and Online media monitoring by using technologies such as text, image and video analytics, speech recognition and machine learning.

Stella Bayles, Co-Founder, PR tool CoverageBook_Speaker_2023 AMEC Global Summit on Measurement and Evaluation

Stella Bayles, Co-Founder, CoverageBook

Stella Bayles is co-founder of PR reporting tool CoverageBook PR & host of the PR Resolution podcast. She’s also the author of ‘PRs Digital Resolution’ – an ebook on using SEO in PR. Prior to working in tech Stella spent 14 years agency-side, first in PR, then specialising in SEO-PR; one of the first practitioners to combine marketing disciplines in 2009; Her unique approach in using SEO to measure PR led to multiple awards & increased agency revenue by 85%.

Susan Aitkin, Director, Global Partnerships & Partner Marketing, TVEyes_Speaker_2023 AMEC Global Summit

Susan Aitkin, Director, Global Partnerships & Partner Marketing, TVEyes

Susan is the Director of Global Partnerships and Partner Marketing at TVEyes and manages the company’s portfolio of API customers. She is passionate about leveraging TVEyes’ expertise and technology to deliver valuable solutions for data-driven companies and customers around the world. In addition to her management role, she supports partners with new market launches, sales enablement and product training. Prior to TVEyes, Susan drove new business revenue for leading media technology companies such as Rovi and Yangaroo and began her career in Public Relations. Susan is a 1st generation Polish-American, mom to two and Orangetheory Fitness addict.

Todd Grossman, CEO & Professor, Placid Ventures_Speaker_2023 AMEC Global Summit on Measurement and Evaluation

Todd Grossman, CEO, Placid Ventures, Professor, University of Connecticut

Todd Grossman is a media and technology leader and ultimate connector with over 20 years of experience in building successful companies. He is known for his expertise in sales, marketing, communications, change management and consumer intelligence data analytics. He also was a co chair of the AMEC North America chapter. He has served in senior executive roles at Talkwalker, Precise Media, PR Newswire, and Multivu.

Tony Cheevers_Customer Success Officer_Researchscape International_Speakear_2023 AMEC Global Summit on Measurement and Evaluation

Tony Cheevers, Customer Success Officer, Reserchscape International

Tony Cheevers is the Customer Success Officer for Researchscape. Tony has extensive experience developing custom-research service solutions to meet organizations’ needs for quantitative and qualitative information.

Tony is on the Board of IABC St. Louis chapter. He also serves on the Institute for PR Measurement Commission.

Prior to Researchscape, Tony has worked in senior sales & marketing roles at Virgin Atlantic Airways, KLM Royal Dutch Airways and the U.S Postal service.