Change the Record on PR Measurement - 8 tips to takeaway today By Gemma Moroney, Mischief

Gemma Moroney, Planning Director at Mischief PR, has developed her own hit record approach to help people ‘change the record’ on measurement for the industry – 8 tips all inspired by song titles.

Measurement – the big hopes for 2018

Barry Leggetter, CEO of the International Association for Measurement and Evaluation of Communication (AMEC), explores what earned media measurement will look like in 2018 and predicts what the year will bring for communicators.