Username or Email Address
Password
Remember Me
Lost your password?
International association for the measurement and evaluation of communication
AMEC ONLINE COLLEGE
Grounded in professional practice, this training course covers essential points about measurement principles, tools, and methods. In the duration of the course you will learn how to apply measurement and evaluation tools including the AMEC Integrated Evaluation Framework (IEF) and Measurement Maturity Mapper (M3).
Online course, Post-graduate, Assignments: 1, Study: average 3 hours per week, Duration: 10-12 weeks to complete with some extra time potentially during the assignment prep period.
COURSE FEATURES
Self-paced learning, Unlimited tutor support, Specially selected online library, Lively online discussions, Access to course for a year
View the Course Handbook and all you need to know below
Register for the Certificate Now
AMEC is the International Association for Measurement and Evaluation of Communication, the world’s biggest trade association representing organisation’s providing communications intelligence and analytics. Select the appropriate fee above to pay and access the AMEC Certificate in Measurement and Evaluation Course, the course has a 4 month average completion but with our new and improved model students now have the flexibility of 12 months access from the date of sign-up to review the considerable library of resources available to students and to submit your final assignment, to help manage your own schedule.
You can register your place on the AMEC Certificate now using the button below, or if you are not sure which AMEC College course is right for you or have any questions please fill out the form below.
Course Fees
AMEC Member Fee (based outside of the UK) for the AMEC Certificate in Measurement and Evaluation £699 +UK VAT where applicable.
Non-Member Fee for the AMEC Certificate in Measurement and Evaluation £899 +UK VAT where applicable.
Installment plan for AMEC member’s – £465 deposit payment and two months of £125 per month plus VAT where applicable.
Installment plan for Non Non member’s – £515 deposit payment and two months of £200 per month plus VAT where applicable.
Please note: member or non-member fee will be charged as appropriate, non members selecting the member fee will be charged the difference of £200 per student.
If you require invoicing and or installment plans a administration fee of £15 is added to the course pricing.
Your Name (required)
Your Email (required)
Please specify rate you are applying for (member or non) and country student is based for payment purposes
By signing up for it you will:
Learn about the latest traditional and social media analysis approaches
Gain expertise in top-line metrics and key indexes
Learn the goals that can be achieved through media measurement
Evaluation as an integral part of communications planning and practice
The AMEC Certificate in Measurement and Evaluation is run on demand, you will be provided with 12 months access to the course and all materials and support to complete the course.
Duration
Students are encouraged to complete studies within 4-6 months according to their own schedule and priorities and will then have four fixed date opportunities within the deadline for submitting the final assignment within 12 months of signing up.
The course takes on average four months and tutor support is available throughout.
Questions? or to book, please pay below and notify via the form or to: [email protected]
AMEC Member fee for the AMEC Certificate in Measurement and Evaluation £699 Register Now
Non-Member fee for the AMEC Certificate in Measurement and Evaluation £899 Register Now
A guide to your studies with AMEC International Certificate in Measurement and Evaluation
Course Handbook
WELCOME – to the AMEC International Certificate in Measurement and Evaluation.
AMEC (the International Association for Measurement and Evaluation of Communication) is the leading global trade body for companies and practitioners specializing in communications research, measurement, and analytics. What we do is “set the standard” for best practice and new ways of working. AMEC has more than 200 global organisations in membership in over 100 countries.
AMEC has made a strategic commitment to knowledge sharing and provides industry education and resources. The AMEC Knowledge Share website captures outstanding papers from leaders from around the world, gold award winning case studies and tools for communications effectiveness. Our unique video library lets you watch presentations at AMEC events by top international experts. Further information can be found at www.amecorg.com
The AMEC International Certificate Course in Measurement and Evaluation is being delivered on our behalf by our training partner, PR Academy. However, if at any time you wish to contact AMEC, please do not hesitate to contact Julie Wilkinson – details are listed below.
Johna Burke
AMEC Global Managing Director
M: +1 (602) 319-6726
Julie Wilkinson
AMEC Executive and Member Manager
M: +44 (776) 525-1393
E: [email protected]
W: https://amecorg.com/
About the course
What level is it taught at?
This course is taught at first-degree level.
How will I be assessed?
The assessment is a 2000-word assignment comprising an evaluation report and supporting tools. On successful completion of the assignment, you will receive the AMEC International Certificate in Measurement and Evaluation.
Does it matter where I am based?
No, you can study from anywhere in the world at a time and pace that suits you.
How many hours a week should I devote to study?
It depends how quickly you want to complete the course. For example, if aiming to complete it in about four months, then around four hours a week is about right – although more time may be needed when you are working on your assignment.
Thomas is a former managing director of Report International (now part of CARMA) and has held senior roles at WCG and LexisNexis Global Media Intelligence. He is now an analytics and insights partner at life sciences communication agency Dot I/O Health. He is a member of AMEC, a doctoral researcher and lecturer at Bournemouth University, and a Fellow of Advance HE, the UK’s Higher Education Academy. Thomas is also the co-founder and co-host of www.smalldataforum.com, a monthly podcast on the uses and abuses of data big and small in media, politics, and public life (you will not get graded on it, but it is recommended listening!).
The course is run over PR Academy’s Study Hub. This bespoke online platform has easy to follow lessons, video, podcasts and guided reading. Learners have access to an extensive online library. It is the gateway to all your learning resources and activities for the AMEC Certificate course.
Live online, case-study based interactive workshops are held quarterly. You can book on to the one that works best for you. Full details are available on the course pages.
There are four times a year when you have the opportunity to submit an assignment. Dates will be shown on your course but as a guide are typically in:
Taught at degree level and designed to take about four months, the AMEC International Certificate in Measurement and Evaluation introduces the history and principles of communications evaluation, including social media evaluation. Grounded in professional practice, it covers essential points about measurement principles, tools, and methods.
The Certificate course is aimed at professionals working in media intelligence firms or PR professionals looking to work more strategically by better understanding the value of analytics and insights to their work.
Outline content
Background and best practice
Evaluation and strategic planning
Research methods primer
An introduction to statistics
Traditional media evaluation
Social media
Internal communications measurement and metrics
Learning Outcomes
On successful completion of this course, candidates will be able to:
Detailed Content
Introduction to statistics
Traditional media evaluation and metrics
Social media measurement and metrics
Strategic Evaluation Tools
The final assessment to obtain your grade is a 2000-word assignment comprising a report on current evaluation practice, supported by strategic evaluation tools. On successful completion of the assignment, the candidate receives an AMEC International Certificate in Measurement and Evaluation.
PR Academy is possibly the largest provider of PR education in the UK with hundreds of communicators choosing to study with them each year. The team design and deliver a wide range of courses for communicators at all levels, both face to face and online working with top awarding bodies including ourselves, the Chartered Institute of Public Relations (CIPR) and the Public Relations and Communication Association (PRCA).
Julie Wilkinson at AMEC: [email protected]
There is an £85 plus VAT charge for resits payable to PR Academy.
FAQ and Course overviews can all be answered by downloading the handbook below for all key information:
See the full AMEC Certificate Handbook Here
See the provisional weekly webinar schedule here