Judges A panel of international independent judges from consultancy, in-house, academic and media backgrounds, chosen for their experience and expertise will assess the entries. Ana AdiProfessor of Public Relations/Corporate Communications, Quadriga University of Applied Sciences, GermanyAna is a digital humanist and public relations consultant. Her work in recent years has been mostly focused gendered views of PR, (digital) storytelling and public relations evaluation and measurement and CSR. She has served American and European clients, both from the profit and the non-profit sector including Netlog from Belgium, Help Our World from Brazil, Coca-Cola in Romania, Deloitte in the USA, Fresenius Kabi in Germany and Continental Tires. She is currently a Professor of Public Relations/Corporate Communications at Quadriga University of Applied Sciences in Berlin. Prior to her role there, she held lecturing and research posts in the UK, Belgium and Bahrain. Since 2015, she has chaired the Digital Communication Awards, an exciting competition celebrating innovation, creativity and strategic applications of digital communications. In 2019, she launched Women in PR, a podcast series featuring interviews with women that have embraced PR (as research or practice or both) and made it shine. Barnaby BarronInsights Director EMIA, Technology Category, CisionBarnaby is a communications evaluation specialist with more than 8 years of experience working in the industry. Currently leading the Technology & E-Commerce team within the Cision Insights business in the UK, Barnaby has led complex global evaluation programs for some of the world’s largest and most respected brands. Prior to entering the communications evaluation industry Barnaby worked in Marketing & Public Relations. Having graduated from Cardiff University with a Masters in Physics Barnaby brings an strong scientific and data driven approach to his work. Outside of work Barnaby has survived lockdown watching cricket and trying various craft beers. Bogdan BătrînSenior Director, FTI ConsultingBogdan is a seasoned data science practitioner with experience spearheading data analysis and communications efforts in both the public and the private sector. He joined FTI in Aug 2019 to help leverage new technologies and lead the efforts of the Brussels office in expanding the range of services we offer to clients. Having worked in digital marketing (at Dentsu Aegis), at the European Commission, with trade associations and NGOs, he faced various challenges and learned to view and tackle them from multiple angles. Among others, he consulted for telecom operators (Voo), banks (ING, Belfius) and FMCG companies, along with institutions and associations related to the EU. A Romanian national who studied in the UK, Bogdan speaks Romanian, English and French and has a keen interest in the European start-up scene and geopolitical developments in Eastern Europe. James CrawfordManaging Director, PR Agency OneJames founded PR Agency One, which since its launch in 2012 has put measurement at the heart of what it does. PR Agency One’s proprietary evaluation system OneEval predates the AMEC framework and has since been developed into three distinct products that focus on three areas Commercial, Reputation and Brand. His personal interest is in commercial attribution. James is an expert in Google Analytics and tracking commercial outcomes. He saw AMEC develop the framework and instantly recognised the approach, as in many ways it mirrored his own products in OneEval. PR Agency One adopted the language of the framework into the product and pushed forward with the development of the three products as wanting to remain ahead what is seen as the minimum standard that the industry should operate at. Dario CutinVice President, Communications, Latin America and Caribbean, Visa IncDario leads internal and external communications for Visa across the 44 countries and territories that encompass the Latin America and Caribbean region. He is member of Visa Latin America and Caribbean leadership team, as well as Visa’s global communications leadership team. He has over 25 years of experience in business to business, consumer and public sector communications in the Americas. Before joining Visa in 2017, Dario was SVP and partner of Fleishman Hillard, where he served as managing director of client services for Latin America. His responsibilities included leading regional corporate reputation, issues and crisis counsel, as well as multi-country strategic communications teams. He also managed the network of affiliates of the communications firm in 18 markets. During his 15 years with the communications firm, he also supported the establishment of its Brazilian operation in 2014 and led award-winning international programs for Latin American organizations with a global scope. Carlos DiazGeneral Manager, GlobalNews GroupCarlos has over 10 years of experience in information gathering, measurement and evaluation services. He has helped acquire and develop the methodologies, tools and skills necessary to extract meaningful information from huge amounts of structured & unstructured data at GlobalNews group. He also has a background in IT entrepreneurship, having founded three different startups related to the media and information sectors (the last one resulting in a successful acqui-hire by GlobalNews Group) since the age of 18. In his current position, he has spearheaded two Major acquisitions in 2017 (Reporte Informativo and ManagementPress) and has re-structured GlobalNews’ insights department as part of the current strategical growth objectives of the company, as well as entered into the Ecuatorian and Chilean Markets, becoming the second largest player in each market in less than a year. He has championed the re-organization of an industry that is more than one hundred years old from manual, human intensive processes into specialized high value-added human processes that are helped by heavy investment in artificial intelligence and allow the live monitoring and analysis of thousands of media outlets and millions of social media posts. Pauline Draper-WattsMeasurement and Insights ConsultantMonica FeigManaging Director, Los Angeles, Clarity PRLilia GlazovaCEO, PR NewsLilia Glazova has more than 15 years of experience in PR measurement. Three years she spent in PRP Weber Shandwick, Moscow office as a Head of Analysis Department. Since 2006 Lilia has been managing a communication research company PR News as CEO and has developed it to one of the leading one in the industry in the country. Lilia pays a lot of attention to a public work at communication market. In 2020 members of the Russian Association of PR Consultancies (AKOS) which is the Russian branch of ICCO elected Lilia Glazova chairwoman of the association. She is also a member of the Russian Public Relations Association and the head of the committee for the formation of the communication classifier of the Coordinating Council of the Communication Industry at the Civic Chamber of the Russian Federation. In addition to her professional activity Lilia passionately believes in the importance of industry education. She initiated the launch of PR News Academy consists of thee module courses dedicated to communication research and standards. The main goals are to popularize research, educate the local community and also to increase the awareness about measurement standards. Lilia is a member of the expert jury of several most important PR, marketing and ad awards in Russia and a frequent speaker at local industry conferences. Carmella GloverPresident, Diversity Action Alliance and Director of DE&I, PageIn her role at Page, Carmella provides strategic direction for member and staff DE&I initiatives. In partnership with the DAA Board, she oversees the operations, programs, budget, and strategic plan of the Diversity Action Alliance (DAA). The DAA is a cross-industry coalition led by communications trade organizations with a mission of accelerating progress in meaningful and tangible achievement in diversity, equity, and inclusion in the field for people of color. Before she transitioned to Page, Carmella was the first-ever Executive Director of the PRSA Foundation. She oversaw budget, compliance, programs, and operations for the charitable arm of the PRSA – also focused on Diversity, Equity, and Inclusion. Glover brings over ten years of corporate experience from L’Oréal USA, Procter & Gamble, and Johnson & Johnson. Before transitioning into Diversity Communications, Glover was a subject matter expert in supply chain and manufacturing operations. She was designing the organizational strategy for and leading a team of supply chain managers at L’Oréal U.S.A. Glover was accountable for the successful launch of luxury skincare products netting $100+ million in new sales annually, which required close partnership with Marketing and PR business partners. These cross-functional partnerships would be the impetus to her transition into communications. Other operations in her purview included internal communications, intranet newsletters, blog posts, and occasional media relations. Being the only female engineer and often the only Black leader in a room of decision-makers, Glover quickly discovered the synergy between her skill and purpose. Justin GreevesManaging Director, Research Partner Success, EABJustin oversees the Research Partner Success team for regional four-year institutions at EAB and leads a team of 8 Strategic Leaders. The team enjoys the hands-on aspects of advising a group of 300+ partners led by our world class best practices research and industry expertise. Justin has 25+ years of hands-on research and consulting, business leadership, and research team development at some of the top names in the market research industry. Strong focus on higher education, public affairs, government, non-profits and communications. Justin enjoys mentoring researchers, working to solve client challenges, and creating new and innovative research products. Justin is from the Washington, DC area and enjoys traveling, sport fishing and being a dad. Francis InghamDirector General, PRCA and Executive Director, ICCOFrancis Ingham is Director General of the Public Relations and Communications Association (PRCA), operating out of London, Dubai, and Singapore; and Chief Executive of the International Communications Consultancy Organisation (ICCO), operating in 66 countries across the globe. Representing over 30,000 practitioners, the PRCA is the largest PR association in the world. ICCO comprises 41 national associations, collectively representing over 3,000 PR firms. Maya KolevaHead of Research & Insight, CommetricMaya leads the development of new insights products and research methodologies. Since January 2019 she is also member of the International Board of AMEC. Prior to stepping in the media measurement and evaluation sphere ten years ago, Maya used to work as a policy research analyst at the Central European University, Budapest, focusing on media and content regulation, internet governance and copyright. She has been on research teams conducting policy review for the OECD. Philip LynchProduct Director, Kantar MediaPhil has 25 years’ experience in media analytics and strategic reputation consultancy. He started his career with Presswatch Media and was co-lead on the sale of the business to TNS in 2006. He joined Kantar in 2008. Phil’s experience include media evaluation programmes for Diageo, Procter & Gamble, Unilever, Moet Hennessy and Burberry. In 2016 Phil created the media analytics teaching programme for the University of Westminster in London and is a visiting lecturer to the University’s school of PR and Advertising. Phil has 25 years’ experience in media analytics and strategic reputation consultancy. He started his career with Presswatch Media and was co-lead on the sale of the business to TNS in 2006. He joined Kantar in 2008. Phil’s experience include media evaluation programmes for Diageo, Procter & Gamble, Unilever, Moet Hennessy and Burberry. In 2016 Phil created the media analytics teaching programme for the University of Westminster in London and is a visiting lecturer to the University’s school of PR and Advertising. Nicole MoreoVice President, Group Manager, KetchumNicole has a proven track record of looking beyond metrics and developing analytics programs with a direct impact on strategy and business outcomes. Nicole’s expertise lies in being able to tell a holistic data story across an audience’s journey. At Ketchum, Nicole leads a team of analysts across North America overseeing 13 sectors. Nicole is a frequent speaker at events where she focuses on the future of analytics and the role it plays in the evolving communications landscape. Nicole is Chair of AMEC NA and was named one of the top 25 innovators in America by PRovoke Media in 2016. Marianne MorganDirector of Research and Analytics at Citypress and European Chapter ChairMarianne Morgan is Director of Research and Analytics at UK PR agency Citypress. She is responsible for ensuring that the agency delivers best-practice measurement and reporting and oversees the development and innovation of new measurement strategies for clients. In 2019, her team won Small Research and Measurement Team of the Year in AMEC’s global excellence awards. Marianne previously spent almost a decade as a PR practitioner, leading client communications programmes. Katie PaineCEO, Paine PublishingKatie has been leading the charge for social and traditional media measurement for three decades. Her latest company, Paine Publishing, is dedicated to providing communications professionals the knowledge they need to measure what matters to their organization. Paine Publishing’s education, training, consulting, and publishing are designed to bring organizations into compliance with published industry standards. Rachel RobertsFounder and CEO, SpottyDog CommunicationsRachel Roberts is a Chartered PR Practitioner, founder and CEO of award winning independent consultancy spottydog communications and President Elect of the Chartered Institute of Public Relations prior to serving as President in 2022. Aseem SoodCEO, Impact Research and Measurement Pvt LtdAseem Sood is a technology enthusiast. He loves to evaluate and apply technology solutions to solve business problems. He believes that companies offering news analysis services can help PR professionals demonstrate the importance/ attention that communication, as a function, deserves in the corporate boardroom. Aseem is Director at The International Association of Measurement and Evaluation of Communication, UK (AMEC). He also plays the role of Vice President in the Executive Committee of International Association – FIBEP. Prior to Impact, Aseem worked with McKinsey & Co. as an analyst. At McKinsey he worked with clients in Europe, US and China, helping them improve their operations’ effectiveness in the domain of purchasing and supply management. He also worked in McKinsey & Co.’s Business Technology Office (BTO) practice, a special initiative of McKinsey & Co. that offers technology consulting services. Francois Van DykHead of Operations, Ornico Group (Pty) Ltd, South Africa. AMEC MEA Chapter ChairFrancois van Dyk runs Operations at Ornico, the South African Brand Intelligence research company. He studied and taught public relations in the early 1990’s and worked in some challenging corporate communications environments during South Africa’s transition to a democracy. Being passionate about the advertising, journalism and public relations fields, he joined Ornico in 2002 where he oversees all advertising, editorial and social media monitoring and analysis functions. He was elected an AMEC International Board Director – starting 2019 – as the first ever representative from Africa, and continues to serve on the AMEC Board. He further serves on AMEC’s Education Group as well as the IAB South Africa’s Measurement Council. He has been a guest speaker, moderator and panellist at conferences and workshops in the Netherlands, the United Kingdom, Spain, Thailand, The Czech Republic, South Africa, Nigeria, Kenya, Namibia and Botswana. A closet journalist, he regularly writes articles where he discusses issues ranging from public relations and marketing to measurement and evaluation best practices. Therese Van RyneGlobal Director of PR, Thought Leadership and Advocacy, Zebra TechnologiesTherese joined Zebra as part of the acquisition of Motorola Solutions Enterprise business in October 2014. She and her team are laser focused on growing the company’s brand awareness globally aligned with business objectives. Prior to Motorola Solutions, Van Ryne worked at SC Johnson where she led corporate communication strategies and drove PR and branding efforts for leading consumer products. One of her top achievements was leading the Windex® placement in the film, “My Big Fat Greek Wedding,” resulting in a 25% sales increase for the brand. One of PRNews’ 2019 Top Women in PR, Therese also has experience as a journalist, editor and producer, reporting nightly from Capitol Hill in Washington, D.C. Van Ryne holds a bachelor’s degree in Communications and Journalism from Marquette University and an Executive Leadership Master’s Certificate from Cornell University. Andy WestManaging Consultant, Westofcenter LtdAndy is the Managing Consultant of Westofcenter Ltd, a consulting firm that supports ambitious agencies and in-house teams in achieving high performance business outcomes. The approach is rooted in more than 20-years of business development, marketing, agency, and client management experience. Prior to setting up Westofcenter, Andy was Chief Development Officer for Hotwire, one of the world’s leading technology communications firms. In this role, he was responsible for the agency’s growth from £6m turnover to more than £35m and was part of the leadership team that acquired and then integrated US based Eastwick Communications into the business to create a right sized challenger agency that has consistently outperformed the established multi-national networks. A long-time advocate for measurement and evaluation, Andy sits on the Board of AMEC and is a regular speaker and commentator on the PR industry. Koichi YamamuraPrincipal, TS CommunicationKoichi Yamamura, Ph.D. is a communication consultant with extensive experience in corporate communication, M&A and communications measurement. He has published many articles including case studies and on historic evolution of PR in Japan. He is a co-editor of “Public relations in Japan: Evolution of communication management in a culture of lifetime employment.” A former executive vice president of a PR firm in Tokyo, he has also held positions as head of measurement of a global automotive company and a senior advisor of a global communications measurement company. He teaches global PR at Akita International University graduate school as visiting professor.