The importance of goal setting11th October 2011Professor Tom Watson lays out the case for setting the objectives… https://amecorg.com/wp-content/uploads/2019/09/187.jpg 500 500 blaze https://amecorg.com/wp-content/uploads/2021/01/AMEC-25.png blaze2011-10-11 17:30:462019-09-27 08:49:45The importance of goal setting
Content is at the heart of everything11th October 2011Jeremy Thompson, Managing Director of the Gorkana Group and Chairman… https://amecorg.com/wp-content/uploads/2019/09/188.jpg 500 500 blaze https://amecorg.com/wp-content/uploads/2021/01/AMEC-25.png blaze2011-10-11 17:29:512019-09-27 08:51:22Content is at the heart of everything
Market Mix Modelling11th October 2011David B. Rockland, Ph.D., Partner/CEO Ketchum Pleon Change and… https://amecorg.com/wp-content/uploads/2019/09/189.jpg 500 500 blaze https://amecorg.com/wp-content/uploads/2021/01/AMEC-25.png blaze2011-10-11 17:28:292019-09-27 08:53:39Market Mix Modelling
Outputs and Outtakes11th October 2011Donald K. Wright, P.h.D, Harold Burson Professor and Chair in… https://amecorg.com/wp-content/uploads/2019/09/190.jpg 500 500 blaze https://amecorg.com/wp-content/uploads/2021/01/AMEC-25.png blaze2011-10-11 17:27:452019-09-27 09:03:09Outputs and Outtakes
AMEC Valid Metrics11th October 2011The Barcelona Principles outlawed AVEs. Ruth Pestana showcases… https://amecorg.com/wp-content/uploads/2019/09/191.jpg 500 500 blaze https://amecorg.com/wp-content/uploads/2021/01/AMEC-25.png blaze2011-10-11 17:26:362019-09-27 09:03:02AMEC Valid Metrics
Impact of Industry Consolidation11th October 2011A panel of industry leaders explore consolidation trends which… https://amecorg.com/wp-content/uploads/2019/09/192.jpg 500 500 blaze https://amecorg.com/wp-content/uploads/2021/01/AMEC-25.png blaze2011-10-11 17:25:252019-09-27 09:04:55Impact of Industry Consolidation
Global Social Media Measurement Standards11th October 2011The biggest audience of the workshop day hear why social media… https://amecorg.com/wp-content/uploads/2019/09/193.jpg 500 500 blaze https://amecorg.com/wp-content/uploads/2021/01/AMEC-25.png blaze2011-10-11 17:24:082019-09-27 09:06:20Global Social Media Measurement Standards
Proving your worth11th October 2011Mark Westaby, Founder of Spectrum Consulting and AdsInsight,… https://amecorg.com/wp-content/uploads/2019/09/194.jpg 500 500 blaze https://amecorg.com/wp-content/uploads/2021/01/AMEC-25.png blaze2011-10-11 17:23:502019-09-27 09:08:20Proving your worth
Defining the future for AMEC11th October 2011David B. Rockland, Ph.D., Partner/CEO Ketchum Pleon Change and… https://amecorg.com/wp-content/uploads/2019/09/195.jpg 500 500 blaze https://amecorg.com/wp-content/uploads/2021/01/AMEC-25.png blaze2011-10-11 17:22:372019-09-27 09:19:23Defining the future for AMEC
Education, growth and collaboration.11th October 2011Peter Granat, President & COO, North America, Cision -- North… https://amecorg.com/wp-content/uploads/2019/09/196.jpg 500 500 blaze https://amecorg.com/wp-content/uploads/2021/01/AMEC-25.png blaze2011-10-11 17:21:492019-09-27 09:14:56Education, growth and collaboration.
The Cross Over Point – Traditional Media or Social?11th October 2011An international panel on why traditional media is not dead but… https://amecorg.com/wp-content/uploads/2019/09/197.jpg 500 500 blaze https://amecorg.com/wp-content/uploads/2021/01/AMEC-25.png blaze2011-10-11 17:20:042019-09-27 09:24:42The Cross Over Point – Traditional Media or Social?
ROI – getting the language right11th October 2011The message from the speakers is that a clear definition of ROI… https://amecorg.com/wp-content/uploads/2019/09/198.jpg 500 500 blaze https://amecorg.com/wp-content/uploads/2021/01/AMEC-25.png blaze2011-10-11 17:19:452019-09-27 09:20:30ROI – getting the language right