The importance of goal setting

Professor Tom Watson lays out the case for setting the objectives…

Content is at the heart of everything

Jeremy Thompson, Managing Director of the Gorkana Group and Chairman…

Market Mix Modelling

David B. Rockland, Ph.D., Partner/CEO Ketchum Pleon Change and…

Outputs and Outtakes

Donald K. Wright, P.h.D, Harold Burson Professor and Chair in…

AMEC Valid Metrics

The Barcelona Principles outlawed AVEs. Ruth Pestana showcases…

Impact of Industry Consolidation

A panel of industry leaders explore consolidation trends which…

Global Social Media Measurement Standards

The biggest audience of the workshop day hear why social media…

Proving your worth

Mark Westaby, Founder of Spectrum Consulting and AdsInsight,…

Defining the future for AMEC

David B. Rockland, Ph.D., Partner/CEO Ketchum Pleon Change and…

Education, growth and collaboration.

Peter Granat, President & COO, North America, Cision -- North…

The Cross Over Point - Traditional Media or Social?

An international panel on why traditional media is not dead but…

ROI - getting the language right

The message from the speakers is that a clear definition of ROI…