Africa Events

Measurement Month – These ideas work.

Looking to take part in Measurement Month but have a concern about cost and time spent organising the event? We have ideas to make it easy for your company to take part!

How to get started

Feedback from around AMEC is that these top tips work for companies thinking about taking part in Measurement Month.

Measurement Month – How to get involved!

It’s easy to take part. All we ask is for you to complete a single one-page form and we will advertise your event amongst all the other international events. 

FIBEP Congress details

Special Early Bird hotel pricing is still on offer to for the FIBEP World Media Intelligence Congress, to be held in Berlin on October 4-6, 2017.

MEASUREMENT MONTH IS COMING!

AMEC is again running Measurement Month in September as an international spotlight on measurement and a great opportunity for AMEC members to align with the initiative.

Global Summit 2018 NEWS! – Barcelona the venue

AMEC has announced that its Global Summit on communications measurement will be held in Barcelona, Spain from 12th-14th June, 2018. The AMEC Global Summit is the biggest event of its type in the world with 300 delegates expected in Spain.

Measurement sector predicts strong global growth- More rapid consolidation likely

A forecast of strong growth in the media intelligence sector on an increasingly global scale will also fuel more rapid industry consolidation, according to a new report published today.

Strong backing for Integrated Evaluation Framework

AMEC members from around the world give their strong support to the AMEC Integrated Evaluation Framework.

What Brexit and the US election tell us about communication and evaluation

Two years of research as part of The Organisational Listening Project and years of evaluation experience reveal key insights communication professionals need to note.

The Definitive Guide: Why AVES are invalid

AMEC has launched a major global education initiative to help eradicate the declining demand for the much-derided AVE metric. AVEs have long been the subject of intense criticism but because they claim to put a financial value equivalency on PR and Comms work, and are easy to produce, there is still a lingering demand from some quarters of the communications profession.