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International association for the measurement and evaluation of communication
AMEC is supporting a major UK marketing initiative to improve marketing using research.
On Friday October 13th, Colin Wheeler, Managing Director at Survey Solutions and member of the AMEC International Board will be representing AMEC and PRCA at an event next week that is part of Effectiveness Works, a not for profit initiative established by the IPA in partnership with a number of other leading marketing bodies, including AMEC.
This final day of Effectiveness Week 2017, sees clients and practitioners from the pillars of our communications industry present the key issues to building a marketing effectiveness culture through the lens of market research; social media; content; direct; sponsorship; PR; and mobile. The event is presented by the IPA in partnership with MRS, TMS, IAB, BCMA, PRCA, AMEC, ISBA, DMA, IAB and ESA.
This event builds from the main conference event on Tuesday October 10th to see how effectiveness can be measured and integrate real change across the spectrum of all agency specialisms.
Tickets for this Eff Week satellite event are £100 + VAT as a standalone cost.
Tickets for the EffWeek2017 are available from effworks.co.uk for £500+vat or 3 for £1,000 and allow access into the one day thought-leadership conference on the 10th October, and the IPA satellite events on the 11th and 13th October.
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