AMEC has been invited to take part in a strategic review of the Cannes PR Lions awards categories for 2018.
An AMEC representative will join a steering group who will contribute to the improvement and development of the PR Lions. The group will be made up of members of former juries and industry leaders.
Barry Leggetter, AMEC CEO, said: “There was much publicity from Cannes this year about the way the industry needed to distance itself from AVEs. We are delighted to be able to contribute to this important review”.
AMEC has provided a global team of advisors for the data categories of the Cannes PR Lions for the past two years.