Measurement Month 2024 Events

Langkah Awal Menuju Pengukuran Komunikasi.

This webinar will be conducted in Indonesian and will feature two Indonesian organizations that have achieved significant milestones in their journey of implementing the AMEC Integrated Evaluation Framework, even making it to the shortlist of AMEC Awards 2024 in communication measurement. In this session, both organizations will share their experiences, including the small steps they have taken, which are hoped to inspire fellow communication professionals in Indonesia to embark on a more integrated measurement and evaluation journey aligned with international best practices.

The AMEC European Chapter is organising this free public event for AMEC Measurement Month November 2024

As 2025 approaches, PR agencies have great opportunities for proactive strategies. By embracing emerging technologies, such as AI-driven analytics, and prioritizing authentic brand storytelling, agencies can enhance client visibility and engagement in a competitive landscape.

Join us on Nov. 7 for this FREE webinar where James Walker of Weber Shandwick, Karen Swim of Words For Hire, and Kelly Byrd Marín of Notified will discuss the tools all comms professionals need for the year ahead. They’ll explore the top trends shaping the industry and ways to help your organization stay ahead of the curve, streamline operations and deliver measurable results in 2025.

You’ll learn:

– Balancing AI and automation: Discover how to integrate AI without sacrificing creativity and strategic thinking.
– Managing reputation: Learn how to use tools to protect brand reputation.
– Adapting to media consolidation: Get tips to collaborate with journalists and editors who are spread thin.
– Crisis planning: Gain knowledge to develop proactive crisis plans to safeguard brand integrity.

PR in The Real World offers a unique perspective into the world of PR through the lens of an independent, award-winning, regional PR agency, Viva.

The podcast offers insights into PR, marketing, and communications and it is shaped by the communities Viva serves—both geographically and across key sectors such as healthcare, advanced manufacturing, education, and the public sector.

The podcast highlights Viva’s ethos that PR should be impact-driven, and guests offer tips on how to gain real-world results without necessarily relying on huge budgets or celebrity names.

In this episode, Viva’s Managing Director Tony Garner discusses all things PR measurement with industry Guru, Steph Bridgeman.

Steph is the founder of Experienced Media Analysts, an award-winning media insight Consultancy and board member of the International Association for the Measurement and Evaluation of Communication – AMEC.

The AMEC European Chapter is organising this free public event for AMEC Measurement Month November 2024, hosted by the European Chapter in collaboration with the AMEC LATAM Chapter and AMEC Tech Hub SIG.

AMEC Measurement Month a month long focus of free events for all on best practice and new emerging trends in the measurement and evaluation of communication. Events are held globally hosted by AMEC members and partner organisations providing a global showcase. AMEC can help host the events on our zoom account and promote on your behalf.

We’re excited to invite you to our upcoming webinar, More, Longer & Worse: Measurement Strategies to Mitigate & Avoid Crises, happening on November 13th at 1:00 p.m. EST. This 45-minute session is designed for professionals in PR and Communications who are interested in improving their crisis management strategies using innovative measurement techniques.

In this webinar, we’ll share insights from a new quantitative study conducted with Dr. Tyler Page, assistant professor of public relations at UConn, which examines the role of trust during crises. Building on two years of research by Dwyer on Trust across various enterprise types, this study explores how a brand’s reputation and customer purchase behavior are influenced by public relations efforts in times of crisis.

What You’ll Learn:

-Trust Metrics as Predictors: Discover how trust metrics can help you better manage crises and improve reputational outcomes.
-The Power of Trusted Voices: Learn how to leverage voices from employees, communities, and other key stakeholders to build lasting trust.
-AI-Powered Issue Benchmarking: Get an inside look at how Fullintel’s AI solutions can help track and manage issues in real-time.

In today’s results-driven world, communications professionals must go beyond delivering impactful messages—they must prove their value to the business. Demonstrating the ROI of communication is not just a nice-to-have but a necessity to ensure sustained investment and strategic alignment with business goals.

Join us for this in-depth webinar exploring how to effectively measure, analyse, and showcase the real impact of your communications efforts. Whether you are aligning communication strategies to business outcomes or using data to shape decisions, this session will provide actionable insights to elevate your PR and communications game.

📢 Key Takeaways:

• The best practices for proving the financial value of communication
• Real-world case studies and tools to measure communication effectiveness
• How to align communication KPIs with broader business metrics
• Leveraging data and analytics to inform your communication strategies

Don’t miss this opportunity to learn how to demonstrate the true return on your communication investment.

This session explores the critical role of communications in advancing your organisation’s strategic aims. Discover how to ensure your communications efforts are fully aligned with overarching business objectives, whether you’re positioning your institution as a thought leader or enhancing media visibility.

Key topics of discussion:
– Setting and tracking effective communication objectives
– Monitoring and improving media presence
– Understanding competitor and peer insights
– Identifying, crafting, and measuring key messaging
– Securing buy-in from colleagues and experts for media engagement

Moderated by Nicola Baird, Sales Manager at Ruepoint, this session features insights from Frank Dillon, Head of Communications and Fundraising at ALONE, Alan Owens, Communications Manager at the University of Limerick, and Ruepoint’s Head of Insight, Susan Ryan.

*This session will be conducted in Indonesian*

Today, data is accessible to everyone and it’s just a click away. But not everyone can transform those numbers into a strong foundation for a company’s strategy, measure impact, and steer success. Skilled analysts are essential to turn them into actionable insights.

Are you truly driving strategic decisions with data? How do you treat data for strategic input?

As part of AMEC Global Measurement Month 2024, Maverick brings an insightful online session hosted by Maverick’s partner, Dyah Ayu Arini, along with M Zain Al Din (Analyst Associate, Maverick) and David Marcelio (Analyst Associate, Maverick).

This session will delve into what it truly means to harness data in today’s role of a communications analyst. It is designed for students and entry-level communication professionals who want to know more about this topic.

#amecmm

As business leaders demand strategic data-driven initiatives where proving ROI is paramount, Public Relations and Communications teams are under increasing pressure to prove their strategic value. Join Hotwire, Muck Rack and AMEC on November 18th at 3:30 GMT/ 10:30 am ET, in a conversation where we’ll explore how PR can secure a seat at the executive table by demonstrating tangible business impact.

During this chat, we’ll dive into key findings from the State of Data & Analytics in PR & Communications Report from Hotwire to discuss how PR teams at all analytics maturity levels can leverage data to demonstrate their influence. We’ll dive into the steps that PR teams need to take, versus their current state, to transform the way they are using data into a strategic asset that drives business focus and outcomes.

Key takeaways:

• Understand where PR & Comms professionals globally fall under the different stages of data and analytics maturity.

• How one of the most important dimensions of data and analytics for proving PR outcomes is widely underused by PR professionals.

• Simple actions that can be taken in the short-term to showcase ROI of PR and Communications.

Step into the future of PR at our one-day conference, where industry leaders and innovators gather to turn data into game-changing insights – perfect for your 2025 planning! Hear from top brands like IKEA, Evri, Gousto, TUI, and Heineken as they share strategies that are shaping the future of PR measurement.

Discover progressive strategies to measure PR’s impact on sales, brand visibility, and customer loyalty. Dive into success stories, engage in dynamic interactive sessions, and connect with peers who are redefining the way we quantify PR success.

Take your PR strategy to new heights and make a lasting, measurable impact on your organisation.

AMEC Chair Raina Lazarova will be appearing in a panel discussion at 11am

In today’s dynamic communications landscape, measuring the impact of your efforts is essential to demonstrate value and drive continuous improvement. However, with the increasing complexity of digital and traditional channels, how can you ensure your communications measurement is robust, insightful, and actionable?

This session will delve into successful measurement frameworks and provide practical tips and tricks to elevate your approach. Attendees will gain insights from seasoned experts on how to establish a high-functioning measurement system that truly reflects the complexity and impact of their work.

Hear directly from tenured and new judges on what it takes to win big at AMEC.  Judges will share their perspective on the keys to a winning entry, biggest pain points and trends they observed during 2024 judging. Ask the judges questions about the process and what advice they would give.

As artificial intelligence continues to transform industries, crisis communication is facing new challenges. AI-driven content, rapid data processing, and the spread of misinformation require communications professionals to adapt their strategies for a fast-evolving digital landscape. How can organisations manage reputational risks and control their narrative in this AI-powered world?

In this insightful webinar, we will discuss the impact of AI on crisis communication and share strategies for navigating the complexities of AI-generated threats. Learn how to stay ahead of crises, utilise technology to your advantage, and maintain trust in a time of rapid change.

📢 Key Discussion Points:
– How AI is reshaping crisis communication practices
– Tools and techniques for managing AI-driven crises
– Effective strategies for countering misinformation
– Case studies showcasing success in the age of AI

👉 Register now for free and ensure your crisis communication strategies are ready for the future.

This event is conducted in Finnish.

Join Retriever’s webinar to explore how media analysis and AI can enhance your organization’s understanding of media visibility, industry trends, and key influencers. The session will demonstrate how AI improves analysis efficiency, provides deeper insights, and supports better decision-making for targeted and impactful communication strategies.

Key Topics:

– The versatility of media analysis as a tool for understanding visibility, trends, and influencers.
– How AI enhances data analysis, delivering precision and depth.
– A real-world example: AI-assisted analysis of President Stubb’s media presence.

Discover how media analysis combined with AI can elevate your communication efforts and drive strategic success.

Effective communication around Environmental, Social, and Governance (ESG) efforts is now a critical priority for organisations worldwide. With increased scrutiny from stakeholders, companies must demonstrate not only their commitment to ESG principles but also their ability to clearly convey their impact and sustainability goals.

Join this masterclass to learn best practices for building and delivering ESG narratives that resonate with audiences. From aligning your ESG message with corporate strategy to using data to prove progress, this session will offer actionable insights for elevating your ESG communications in an increasingly transparent world.

📢 Key Takeaways:
– How to craft compelling ESG narratives
– Best practices for transparent reporting and data communication
– Engaging stakeholders and securing buy-in for ESG initiatives
– Practical examples of effective ESG communication strategies

👉 Register now for free and discover how to lead with impactful ESG communications.

Uncovering brand and customer insights can feel like trying to find a needle in a haystack—if the haystack were on fire and the needle kept moving. But fear not, PR and marketing maestros! Staying ahead of the competition, spotting industry trend shifts, and decoding audience sentiment are the secret ingredients to crafting messages that hit the sweet spot.
Uncovering brand and customer insights can feel like trying to find a needle in a haystack—if the haystack were on fire and the needle kept moving. But fear not, PR and marketing maestros! Staying ahead of the competition, spotting industry trend shifts, and decoding audience sentiment are the secret ingredients to crafting messages that hit the sweet spot.

Join us for a 20-minute webinar, “Gathering Quicker AI-powered Brand Insights with Social Listening.”

Learn how to harness social listening technology to monitor key data points easily, gain actionable insights faster, boost audience connection, and refine your messaging—all in a streamlined, accessible platform.

In today’s rapidly evolving media landscape, we’re communicating across a vast array of channels, reaching new generations of audiences who interact within their own information ecosystems. This shift has transformed the way we engage and deliver messages, raising an important question: How do we adapt our measurement strategies to truly assess the effectiveness of our communications?

This session is designed for organizations ready to begin their measurement journey. Deb and Felicia will cover the essential first steps in implementing impactful measurement practices, introducing AMEC’s available learning resources and frameworks to guide you.

Organized by the AMEC APAC chapter, this webinar is conveniently timed for Asia-Pacific participants eager to build a solid foundation in communication measurement and evaluation.

In 2024, we saw the rapid integration of AI across diverse fields, solidifying its role as a geopolitical powerhouse. At the same time, tech leaders became increasingly politically involved, highlighting the growing intersection of technology, international diplomacy, and policy-making. This convergence underscores the critical role of the tech industry in shaping global economic and political landscapes.

Join us for a webinar where A Data Pro’s Media Intelligence experts will be unveiling a end-of-the-year report that looks at the most-talked about tech leaders and companies in 2024 as well as the future outlook of the tech industry.

Besides sharing metrics and findings from the report, our panel will also be discussing the critical role of communication measurement in following global developments influenced by the tech industry.

Do not miss this opportunity to hear from A Data Pro’s experts on how to measure influence, stay informed, and prepare for the future of your industry.

All participants will receive the full report titled: “The Most Talked-About Tech Leaders and Companies in 2024” for free after the webinar.

Effective PR measurement is essential in navigating today’s dynamic media landscape. Join us for an exclusive webinar, Data-Driven PR: Measuring Effectiveness in the Digital Age, where industry leaders and experts will share the latest insights and best practices to elevate your measurement strategies.

This data-focused session will dive into findings from our newest PR Measurement Landscape Report—drawing from extensive surveys of PR professionals across South Africa. Our panel will provide both local and global perspectives on the current measurement landscape, helping you gain actionable insights to drive meaningful results.

• Expert-Led Panel Discussions
  Learn from seasoned PR and communications professionals about advanced measurement strategies and best practices that are shaping the industry.
• Data-Driven Insights
  Explore key takeaways from our PR Measurement Landscape Report, including the biggest challenges and successes South African PR professionals encounter in measurement.
• Global and Local Perspectives
  Understand how PR measurement standards vary across regions and the impact on industry benchmarks.
• Interactive Q&A
  Engage in real-time discussions, get answers to your questions, and connect with fellow PR professionals on today’s top challenges and opportunities.
• Whether you’re refining your current strategies or setting new standards in PR measurement, this webinar is your chance to stay at the forefront of industry change.

Reserve your spot and join the conversation shaping the future of PR!

Ever wondered what it’s like to be part of the team shaping the future of measurement and insights? Step into our world for a day! From strategic client calls to sharing the stage at the AMEC Awards Ceremony, we’re bringing you a behind-the-scenes look at the energy, expertise, and connections that define InsightHQ.

🌍 This first video is part of AMEC’s Measurement Month, showcasing our role in the global measurement community. Watch as we collaborate with industry leaders, celebrate wins, and contribute to the conversations that drive progress.

🏆 And yes, the AMEC Awards are not just about accolades—they’re about recognizing meaningful work, building relationships, and celebrating success. Seeing our very own team present awards is a proud reminder of the expertise and credibility we bring to the table.

Explore Insights from the PR Measurement Landscape Report 2024 with our Panel of Industry Leaders

Effective PR measurement is essential in navigating today’s dynamic media landscape. Join us for an exclusive webinar, Data-Driven PR: Measuring Effectiveness in the Digital Age, where industry leaders and experts will share the latest insights and best practices to elevate your measurement strategies.

This data-focused session will dive into findings from our newest PR Measurement Landscape Report—drawing from extensive surveys of PR professionals across South Africa. Our panel will provide both local and global perspectives on the current measurement landscape, helping you gain actionable insights to drive meaningful results.

Expert-Led Panel Discussions –
Learn from seasoned PR and communications professionals about advanced measurement strategies and best practices that are shaping the industry.

Data-Driven Insights –
Explore key takeaways from our PR Measurement Landscape Report, including the biggest challenges and successes South African PR professionals encounter in measurement.

Global and Local Perspectives –
Understand how PR measurement standards vary across regions and the impact on industry benchmarks.

Interactive Q&A –
Engage in real-time discussions, get answers to your questions, and connect with fellow PR professionals on today’s top challenges and opportunities.

Whether you’re refining your current strategies or setting new standards in PR measurement, this webinar is your chance to stay at the forefront of industry change.

Reserve your spot and join the conversation shaping the future of PR!

Registration: https://www.eventbrite.com/e/pr-measurement-landscape-webinar-tickets-1075599479999

Step into the frontline of the privacy debate with this compelling AMEC Month event, where industry leaders unravel the complexities of balancing personal data protection with the need for public accessibility. This exclusive, thought-provoking online session brings together top voices in data privacy and digital security to guide PR and Measurement & Evaluation professionals through the fast-evolving terrain of privacy regulation, digital transparency, and ethical accountability.

Don’t miss this rare opportunity to gain a competitive edge by mastering privacy and data exposure in the digital age. Join us for an unmissable AMEC Month event, where you will be empowered to lead your organization through the dynamic, challenging landscape of privacy and transparency.