Want to demonstrate the worth of PR to a management board?12th February 2020Talk objectives first and measures second Ben Levine, Director… https://amecorg.com/wp-content/uploads/2020/02/Ben-Levine-Headshot-scaled.jpg 2560 2560 Julie Wilkinson https://amecorg.com/wp-content/uploads/2021/01/AMEC-25.png Julie Wilkinson2020-02-12 10:17:522020-02-12 11:45:26Want to demonstrate the worth of PR to a management board?
Making measurement resolutions stick20th January 2020Allison Spray, Managing Director, Data + Analytics at Hill+Knowlton… https://amecorg.com/wp-content/uploads/2020/01/allisonspray.jpg 500 667 Julie Wilkinson https://amecorg.com/wp-content/uploads/2021/01/AMEC-25.png Julie Wilkinson2020-01-20 10:25:352020-01-20 10:34:11Making measurement resolutions stick
4 New Year’s resolutions for making PR measurement big in 202016th January 2020Simon Gebauer, CCO »OBSERVER« GmbH Medienbeobachtung &… https://amecorg.com/wp-content/uploads/2020/01/fireworks-53e7d14449_180.jpg 180 287 Julie Wilkinson https://amecorg.com/wp-content/uploads/2021/01/AMEC-25.png Julie Wilkinson2020-01-16 19:00:112020-01-17 15:48:584 New Year’s resolutions for making PR measurement big in 2020
Begin with measurement and analytics14th January 2020Nicole Moreo, Senior Vice President, Analytics, Ketchum Inc One… https://amecorg.com/wp-content/uploads/2020/01/railroad-tracks-57e6d6464b_180.jpg 180 278 Julie Wilkinson https://amecorg.com/wp-content/uploads/2021/01/AMEC-25.png Julie Wilkinson2020-01-14 12:06:542020-01-20 10:21:41Begin with measurement and analytics
Pitching for PR measurement investment9th December 2019A PR manager stands before her assembled board members. “I’d… https://amecorg.com/wp-content/uploads/2019/12/christina-wocintechchat-com-ftCWdZOFZqo-unsplash-002.jpg 4016 6016 Julie Wilkinson https://amecorg.com/wp-content/uploads/2021/01/AMEC-25.png Julie Wilkinson2019-12-09 13:00:052019-12-09 13:00:05Pitching for PR measurement investment
Colour coded post it notes and a wall, is all you need to get started with the AMEC Framework5th December 2019It’s been perhaps the busiest measurement month ever in 2019… https://amecorg.com/wp-content/uploads/2019/12/measure-ste.png 410 640 Julie Wilkinson https://amecorg.com/wp-content/uploads/2021/01/AMEC-25.png Julie Wilkinson2019-12-05 09:34:312019-12-05 09:34:46Colour coded post it notes and a wall, is all you need to get started with the AMEC Framework
What Henry V can teach us29th November 2019What Henry V can teach us about persuading clients to abandon… https://amecorg.com/wp-content/uploads/2019/11/vaulted-cellar-54e5dd4a4a_180.jpg 180 173 Julie Wilkinson https://amecorg.com/wp-content/uploads/2021/01/AMEC-25.png Julie Wilkinson2019-11-29 16:24:242019-11-29 16:24:24What Henry V can teach us
Putting Planning at the Heart of Measurement27th November 2019There’s something pleasingly ironic about November being AMEC… https://amecorg.com/wp-content/uploads/2019/11/globe-head-travel-SM.jpg 983 1440 Julie Wilkinson https://amecorg.com/wp-content/uploads/2021/01/AMEC-25.png Julie Wilkinson2019-11-27 21:08:152019-11-27 21:08:15Putting Planning at the Heart of Measurement
How do you build an agency measurement and evaluation practice from the ground up?19th November 2019Measurement. It is a fundamental part of almost every brief we… https://amecorg.com/wp-content/uploads/2019/11/20002359-9pt2C6HG.jpg 355 640 Julie Wilkinson https://amecorg.com/wp-content/uploads/2021/01/AMEC-25.png Julie Wilkinson2019-11-19 13:32:482019-11-19 13:32:48How do you build an agency measurement and evaluation practice from the ground up?
European Members Fireside Chat18th November 2019As the AMEC community assembles for Measurement Month 2019, our… https://amecorg.com/wp-content/uploads/2019/11/AMEC-Global-Summit-2019-Wedns-43-1030x687.jpg 687 1030 Julie Wilkinson https://amecorg.com/wp-content/uploads/2021/01/AMEC-25.png Julie Wilkinson2019-11-18 11:45:072019-11-19 10:35:48European Members Fireside Chat
Five behavioural ‘nudges’ to help drive culture change in your organisation15th November 2019Let’s be honest: change is hard. Whether it’s keeping… https://amecorg.com/wp-content/uploads/2019/11/puzzle-1427979-640x480.jpg 480 640 Julie Wilkinson https://amecorg.com/wp-content/uploads/2021/01/AMEC-25.png Julie Wilkinson2019-11-15 14:56:412019-11-15 14:56:41Five behavioural ‘nudges’ to help drive culture change in your organisation
Manchester PR agencies collaborate in global knowledge sharing push14th November 2019MANCHESTER PR AGENCIES FIND COMMON GROUND IN GLOBAL INITIATIVE Three… https://amecorg.com/wp-content/uploads/2019/11/L-R-Rick-Guttridge-Libby-HOward-James-Crawford.IMG_6154.png 1000 750 Julie Wilkinson https://amecorg.com/wp-content/uploads/2021/01/AMEC-25.png Julie Wilkinson2019-11-14 16:06:562019-11-14 16:09:47Manchester PR agencies collaborate in global knowledge sharing push